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Marija Djukic

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Articles by Marija Djukic
News’s ‘how-to’ videos gain fans

The site’s holiday tips attracted 1.4 million page views last month.


ALS Society of Canada engages YouTubers

A child’s song and heartwrenching content bring on the waterworks and trigger viral response.


Funeral home ads hit Quebec screens

Lépine Cloutier/Urgel Bourgie confronts the topic of death online and in new TV spots.


Hit dance series partners with Virgin Mobile

The So You Think You Can Dance Canada tour kicks off in the new year and has spots for brands on the dance card.


Transcontinental gains Redwood Custom Communications

The consumer magazine and newspaper publisher is adding to its Marketing Communications Sector.


LiveDress gets more social

The Toronto fashion site relaunches as a social networking salon, fully accessorized with ad opps.


ParticipACTION invites ‘action’ story sharing

Canadian icons are inspiring physical activity with TV spots driving consumers to the online ‘Wall of Inspiration.’


Notes from the Mediascape: One Laptop Per Child recruits via viral widgets and a digital storefront

The non-profit org is delivering tech gifts this holiday season, and Taxi New York is helping generate awareness.


‘Oops!’ Cialis did it again

Toronto’s Eli Lilly Canada gets men talking about Cialis by using a ‘missing’ couple.


CTV sees Green Gables thrice

Net airs three Anne miniseries and Road to Avonlea episodes to warm viewers up for a new telefilm, Anne of Green Gables: A New Beginning.


The Weather Network’s iPhone forecasts gain fans

Along with the weather report, the fledgling mobile app delivered 2.6 million ad impressions in the last few weeks since launch.


Canadian Living launches holiday microsite

Transcontinental takes advent calendars online, and creates festive spots for brands.


Santa Claus Parade takes the nontrad media route

Toronto is prepping for elves with lawnchair parking pads and wild postings.


Newad adds monster banners to its arsenal

Coming soon to a bar or campus near you: really big banners…


Porter Airlines is the top radio advertiser:
Media Monitors – Nov. 3 to 9, 2008

Air waves are also helping to spread the word on the Royal Agricultural Winter Fair.