Marija Djukic

Contact Marija by sending an email to mdjukic@brunico.com

Articles by Marija Djukic
News

Media auditors get their own guidebook

The new publication is helping advertisers understand key media auditing issues, and offers guidelines and best practices.

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Pizza box ads feed gambling addicts

The Responsible Gambling Council has teamed up with Fresh Tracks Media to reach over half a million young Ontarians via pizza boxes.

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Scotiabank helps Canadians find some icetime

POIfriend is ‘the Wikipedia of locations,’ offering direct marketing capability using GPS-enabled devices. And apparently what consumers really want from the site is directions to score a double double at Tim’s.

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Chatelaine drives healthy-living microsite

The new site is the cornerstone of a health initiative with presenting sponsors So Good soy beverages and the Canadian Diabetes Association.

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Kraft Hockeyville recruits via social media

Facebook, Flickr and online ads reach out to hockey enthusiasts for the fourth run of the contest to find Canada’s most puck-obsessed community.

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Markham enlists social media to get green

The Quest for the Best Markham Challenge uses Facebook and YouTube to involve students in environmental issues.

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Air Canada and CTV team up for Amazing Race-themed contest

Montreal’s Metrovision screens tout Amazing travel lust – on air or in the air.

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BMO starts podcast dialogue with students

BMO Bank of Montreal helps recent grads ‘make sense of it all’ with money-management tips and financial info.

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Subway targets boarders on Push.ca

Subway is sponsoring a contest for adrenaline junkies with Billabong on the new boardsport site.

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Work Safe Alberta launches gory ‘bloodylucky’ campaign

Deemed too visceral for TV, a new social marketing effort uses very graphic videos, a website and OOH to make workplace hazards real.

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Home Depot takes a leap in radio:
Media Monitors – Oct. 20 to 26, 2008

The Ontario Power Authority, Petro-Canada and Porter Airlines reclaim top spots.

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Lauzon takes on Sun Media’s online

With roots in Canoe.ca, Patrick Lauzon joins the media co’s senior team.

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Maple Leafs try multimedia shot at netting new fans

From nostalgia to spirit-raising, the new Toronto Maple Leafs campaign certainly has Toronto covered.

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Panasonic shares high-def Alpine insider moments with ski fans

Targeting the nation’s four million-strong skiing fans, Panasonic is launching a social media campaign today with an HD video booth kickoff at Yonge-Dundas Square, followed by Canadian skiers recording their lives and posting the footage on Panasonic’s microsite.

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Pepsi’s reverse-media contest approach wins fans

The recent ‘digital-to-air’ promotion saw contestants gain over 14,500 votes on social sites, while MuchMusic and MTV online visits reached over 80,000.