Megan Haynes

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Articles by Megan Haynes

Philly ups its OOH

Out Of Homescreening-roomSocialTelevision

With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.

Where agencies see long-term growth: study


According to a recent AAAA study, media agencies place ROI, big data and new revenue streams as key factors moving forward.

Tangerine goes for broke with media buy


With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.

The Ontario Gov encourages viral video viewing


Through a contextually relevant ad buy, the Ministry of Training, Colleges and Universities says watching viral videos helps youth and demonstrates their ambition.

People distracted by the second screen: study


A new study from Tapped Mobile, App Promo and BrandSpark finds the majority of Canadians don’t browse their phone for content related to their programming.

Grey and MCSC win CASSIES Grand Prix


The agency and the Missing Children Society also picked up two Golds at tonight’s award show. Read about all the winners here.

Canadian Cannes jury members announced


Karine Courtemanche, president of Touche! PHD, will sit on the media jury this year.

Young Lions and Marketers jury announced


The annual competition will be judged by 29 industry professionals across the Media, Marketing, Cyber, Print and Film categories. kicks off first-ever Canadian push


The hotel-booking website is adapting its TV buy each week based on online traffic spikes following commercial broadcasts.

Associations reflect on 2013: ACA


The ACA’s Ron Lund and Bob Reaume reflect on the new digital alliance, possible agency oligopolies and the need for better measurement.