Produced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.
The holding company picked up the agency from Quebecor for $125 million.
The 2015 panel is unveiled, with two weeks to go until the final submissions deadline.
Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.
Got an effective campaign? New categories and rules have been set for this year’s awards.