Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes


Tangerine goes for broke with media buy

DigitalTelevision

With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.



The Ontario Gov encourages viral video viewing

Digital

Through a contextually relevant ad buy, the Ministry of Training, Colleges and Universities says watching viral videos helps youth and demonstrates their ambition.



People distracted by the second screen: study

Research

A new study from Tapped Mobile, App Promo and BrandSpark finds the majority of Canadians don’t browse their phone for content related to their programming.



Grey and MCSC win CASSIES Grand Prix

Awards

The agency and the Missing Children Society also picked up two Golds at tonight’s award show. Read about all the winners here.



Canadian Cannes jury members announced

Awards

Karine Courtemanche, president of Touche! PHD, will sit on the media jury this year.



Young Lions and Marketers jury announced

Awards

The annual competition will be judged by 29 industry professionals across the Media, Marketing, Cyber, Print and Film categories.



Booking.com kicks off first-ever Canadian push

Television

The hotel-booking website is adapting its TV buy each week based on online traffic spikes following commercial broadcasts.



Associations reflect on 2013: ACA

Research

The ACA’s Ron Lund and Bob Reaume reflect on the new digital alliance, possible agency oligopolies and the need for better measurement.



Associations reflect on 2013: ICA

Research

The ICA’s Gillian Graham on three trends she spotted this past year and three things her organization is preparing for as we head into 2014.



VW makes a movie

Television

The car company enlists its agency Red Urban to create a half-hour documentary to air on Bravo and Discovery Channel.