Megan Haynes
Tribal DDB and McDonald’s win AToMiC Grand Prix
AwardsThe Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.
Walmart brings Smiley out of retirement
DigitalTelevisionThe retailer’s mascot quietly returns to support a month-long price roll-back promotion.
The rise of retail-tainment
DigitalTelevisionRetailers and entertainment companies are increasingly allowing consumers to shop the show, as branded content takes on a different spin.
Lay’s lunchtime love affair
Digitalscreening-roomTelevisionThe PepsiCo brand is going after the lunch market with its multi-year campaign.
Marian Salzman on consumer fatigue and the rise of the daddy blogger
ResearchThe trendspotter who predicted the rise of transparent food production in 1995, takes a stab at big brand and media trends in the coming year and beyond.
Shoppers Drug Mart’s got so much love
DigitalExperientialPrintRadioTelevisionThe pharma-retailer wraps up its Valentine’s day promotion with a contest and survey.
Spotted! The Walking Dead’s gruesome countdown
ExperientialTelevisionA new installation by Leo Burnett promoting the AMC show’s winter premiere gives passersby a chance to win a lopped off finger or get their photo taken with a zombie.
McDonald’s brings ‘Your Questions’ to the Super Bowl
TelevisionThe fast food co. will debut the TV spot “One at a time,” in the first quarter of the big game.
Young Lions and Young Marketers juries announced
AwardsThe Globe and Mail has released the names of this year’s judges for the 2013 competitions.
AutoTrader and DDB win CASSIES Grand Prix
AwardsThe agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.
