Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.
Smokebomb, Cotton Incorporated say I Do with new show
Jay Bennett of Smokebomb Entertainment says brands are enthusiastic about partnering on a series with a wedding theme.
Vision7 sold to BlueFocus for $210 million
Mill Road has confirmed the sale of the holding co, which owns Cossette, to the Beijing-based marketing and communication firm.
ZenithOptimedia exec moves to DDB
Monique Brosseau has joined the agency as its VP and managing director, leading the Montreal office.
The Creator Class seeks to reach millennials
Produced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.
Livia Zufferli joining Rogers
Target’s VP of marketing is headed to the telco later this month as an SVP.
Publicis acquires Nurun
The holding company picked up the agency from Quebecor for $125 million.
Who’s judging this year’s CASSIES?
The 2015 panel is unveiled, with two weeks to go until the final submissions deadline.
The analytics dilemma
A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.
WPP agencies launch Ford-specific shop
Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.
CASSIES call for entries
Got an effective campaign? New categories and rules have been set for this year’s awards.