Megan Haynes
Tightrope walker set for trip across Niagara Falls
Out Of HomeSponsorshipDaredevil Nik Wallenda announces branding opportunities for companies looking to cash in on the June 15 walk, which will be televised in Canada and the US.
Ann Mack talks trends in social media
Newsscreening-roomSocialJWT’s director of trendspotting discusses the move to embrace screen distraction and the growing importance of “water cooler” advertising.
Reitmans helps deal with fashion nightmares
DigitalOut Of HomeTelevisionThe clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.
Coca-Cola inspires Canadians to give back
DigitalWorking with non-profit partners WWF, the Breakfast Club and ParticipAction, the soft drink maker launches a campaign targeting women.
Mitsubishi offers electric car therapy
DigitalPrintThe car co is targeting consumers who are wary about potential shocks from driving an electric car with a new campaign.
Republik wins Campagna Motors account
Account WinThe Montreal shop takes over all aspects of communications and creative for the motorcycle co.
Chevrolet merges creative teams to form global agency
Account WinCommonwealth, formed by Omnicom and Interpublic Group, takes over as AOR for the car manufacturer, saving the company $2 billion over the next five years.
Skittles touches the untouchable
DigitalThe evolution of last year’s award-winning campaign includes a new cast of mythical characters.
Hiring expected to increase this spring
ResearchTwenty-two percent of ad and marketing execs plan to hire in the second quarter, according to a survey by the Creative Group.
Seven Canadians named Cannes judges
AwardsTop creatives and execs from agencies including ZenithOptimedia, John St., DDB and Leo Burnett will have their say at the festival this summer.
