According to a recent AAAA study, media agencies place ROI, big data and new revenue streams as key factors moving forward.
With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.
The agency and the Missing Children Society also picked up two Golds at tonight’s award show. Read about all the winners here.
Karine Courtemanche, president of Touche! PHD, will sit on the media jury this year.
The annual competition will be judged by 29 industry professionals across the Media, Marketing, Cyber, Print and Film categories.
The hotel-booking website is adapting its TV buy each week based on online traffic spikes following commercial broadcasts.
The ACA’s Ron Lund and Bob Reaume reflect on the new digital alliance, possible agency oligopolies and the need for better measurement.