Megan Haynes

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Articles by Megan Haynes

Publicis acquires Nurun


The holding company picked up the agency from Quebecor for $125 million.

Who’s judging this year’s CASSIES?


The 2015 panel is unveiled, with two weeks to go until the final submissions deadline.

The analytics dilemma


A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.

WPP agencies launch Ford-specific shop


Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.

CASSIES call for entries


Got an effective campaign? New categories and rules have been set for this year’s awards.

Future Flash: Digital vertigo


Entrepreneur and author Andrew Keen caused debate during his Muskoka presentation, looking at why branded content won’t work.

Every company needs to be a tech co: study


A new report from JWT highlights the top mobile trends on the horizon.

Young Lions and Marketers announced


Media Experts’ Carla Museitef and Jessica Stein will head to Cannes to compete in the Young Lions Media competition.

Philly ups its OOH

Out Of Homescreening-roomSocialTelevision

With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.

Where agencies see long-term growth: study


According to a recent AAAA study, media agencies place ROI, big data and new revenue streams as key factors moving forward.