Michael Kolberg

Contact Michael by sending an email to mkolberg@brunico.com

Articles by Michael Kolberg
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The NHL promotes with the Cup

With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.

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Everest jump to simulcast live on Discovery

The latest world-wide megastunt event for the specialty channel will see mountain climber Joby Ogwyn glide from the summit to base camp in a wingsuit.

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The niche social networks Canadians are adopting: study

Microsoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.

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BrightRoll partners with Moat

The programmatic video advertising platform adds IAB-standard viewability measurement to its console.

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Postmedia posts second quarter loss

Revenue fell by 9.1% compared to the same period in the prior year, driven by declines in print ad, digital and circulation revenues.

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Pressboard to connect brands and publishers

The new ad platform seeks to connect brands with their ideal match in publishers through its sponsorship marketplace.

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Portrait of a cord cutter: study

A new MTM report shows that anglophones, visible minorities and those living in large cities are more likely to be interested in ending their pay-TV subscriptions.

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CBC town hall coming as ad revenue expected to dive

A report from Canadian Media Research Inc. highlights CBC’s financial situation following the loss of NHL broadcast rights.

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Newad launches French maternity blog

TPLmoms.com, a mom-centric spinoff of the Ton Petit Look lifestyle site, targets urban Quebec mothers.

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MediaCom rolls out sponsorship evaluation tools

The global media agency now offers Connected Sponsorship tools in Canada and other markets.

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Insights from the launch of Globe Now

The Globe and Mail‘s new daily video series will launch mid-roll ad units later this month.

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Bell Media’s MMVA strategy

By simulcasting the 25th edition of the annual award show on CTV, the media co hopes to ultimately drive viewers back to Much.

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Bitten rates as top original Space program to date

The werewolf drama averaged 348,000 viewers through its first season in its Saturday night timeslot.

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The Verdict: Canadian Tire’s Ice Truck

Susan O’Brien, VP strategic marketing, Canadian Tire, shares stats that show how the battery campaign became one of the retailer’s most successful marketing efforts of all time.