Vibrating ads and GPS-tracked chocolate: MiC’s Global Tour
Mike Power at MediaCom and Elizabeth Brennan at MPG comment on controversial print ads in India, a real-life Willy Wonka campaign in the UK and the latest innovation in bar pick-ups.
The Big Bang Theory stays on top: BBM
The comedy series drew the most viewers on Thursday night, and CTV Evening News topped the weekly averaged show list for Sept. 10 to 16, 2012.
Subway and Walt Disney Studios team up
The motion picture distributor is partnering with the QSR to promote its soon-to-launch film Frankenweenie with a TV and digital campaign.
belVita wakes up in Canada
The Kraft breakfast cookie is hoping to break through the morning clutter with a TV spot for its Canadian launch.
Sears makes a move to the top: Media Monitors
The department store made the largest radio purchase in Toronto, and CTV is holding onto last week’s #1 spot in Montreal, according to the latest Media Monitors report for Sept. 10 to 16.
Enterprise drives its weekend special with TV
The Canadian arm of the rental company has planned a television campaign for its weekend special of $9.99 rates for the first time.
LCBO sets its sights online for Wine Country Ontario
Research has shown that consumers are talking about wine on the web, and so the liquor board decided to change things up with a primarily digital campaign to promote the tourism co.
Dole Canada takes a simple approach
The CPG brand is entering the granola bar market and promoting its new Live Right Bites product with a print and outdoor campaign featuring fruity creative.
The Big Bang Theory tops the chart: BBM
The comedy series drew the most viewers on Thursday night, and CTV Evening News snagged the #1 spot on the weekly averaged show list for the week of Sept. 3 to 9, 2012.
Goodlife Fitness sends positive vibes
The latest phase in the brand’s “Good Life” campaign includes increased TV, radio and digital activity to target a broad audience.
Porter Airlines flies to the top: Media Monitors
The airline made the biggest radio buy in Toronto, with CTV doing the same in Montreal for the week of Sept. 3 to 9, 2012.
Metro shares its love of news
The daily newspaper is rolling out a set of promotions as a fall extension of its “shareability” campaign that launched in the spring.
SiriusXM makes music for the Grey Cup
The satellite radio station has launched a contest that invites sports and music fans to vote for their favourite featured band to play during the CFL event.
W Network spotlights Undercover Boss Canada
The Corus channel decided to focus its marketing on the returning series as opposed to a new show to stand out amid the fall advertising clutter.
In a TIFF: Pizza Nova sinks its teeth into sampling
The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year’s sponsorship of the fest.