Melinda Mattos

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Articles by Melinda Mattos

Aeroplan’s passion play

The brand’s first repositioning in five years taps into travellers’ passion for unique travel experiences.


Daffodil Month blooms nationally

The Canadian Cancer Society is launching its first ever national campaign in support of its annual fundraising drive.


The experts weigh in: Shopper Marketing Forum

Industry pros such as Google’s Catherine Roe and Loblaw Companies’ Uwe Stueckmann talk shopper habits, journeys and motivations.


Getting the retail edge online

In this strategy magazine exclusive, Delvinia CEO Adam Froman breaks down the results of the agency’s most recent ‘Dig’ report on shopper experiences.


Nivea pops up for 100th anniversary

The skincare brand is launching an experiential-based campaign to celebrate its milestone year.


Hellmann’s Real Food Movement sweeps up at CASSIES

Unilever Canada and Ogilvy take the Grand Prix and two Golds in the 20th annual effectiveness awards.


All-natural foods, organic beauty products popular with shoppers: study

The BrandSpark Canadian Shopper Study reveals consumer trends and names the best new products, as selected by Canadians. From StrategyOnline.



St. Lawrence Market shops for AOR

Expertise in, or access to, media buying and planning expertise is included in the RFP.


Digital trailblazers and Shift Disturbers

Standing out in the agency world of the future will mean embracing digital and engaging consumers with participatory campaigns.