Patti Summerfield

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Articles by Patti Summerfield

Former Genesis Vizeum CEO Bruce Claassen has died


The media industry heavyweight passed away Thursday morning following a short illness.

Sunni’s shining career

People Moves

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.

Thanksgiving: Nielsen Media Research Spend Trend


Television enjoys the bounty of Thanksgiving.

Women in the stands: BBM Media Snapshot


Ever wondered about what other activities female football fans are into?

Photography: Nielsen Media Research Spend Trend


Magazines are getting the picture.

Near seniors – a profile of 55- to 64-year-old Canadians: BBM Media Snapshot


This cohort of consumers is 70% more likely than average Canucks to be planning to buy $40,000+ new cars.

Cueing up pool players: BBM Media Snapshot


A million Canadians play billiards or pool regularly, and they’ve got some interesting habits and preferences.

Back to school: Nielsen Media Research Spend Trend


TV gets top marks for back to school.

Theme parks and water parks by the numbers: BBM Media Snapshot


Do roller coasters, water slides and snowboarding lead to the need for braces?