Patti Summerfield
Thanksgiving: Nielsen Media Research Spend Trend
TelevisionTelevision enjoys the bounty of Thanksgiving.
Women in the stands: BBM Media Snapshot
NewsEver wondered about what other activities female football fans are into?
Photography: Nielsen Media Research Spend Trend
PrintMagazines are getting the picture.
Near seniors – a profile of 55- to 64-year-old Canadians: BBM Media Snapshot
NewsThis cohort of consumers is 70% more likely than average Canucks to be planning to buy $40,000+ new cars.
Pampering and personal care: Nielsen Media Research Spend Trend
TelevisionTV and dailies are looking good.
Cueing up pool players: BBM Media Snapshot
NewsA million Canadians play billiards or pool regularly, and they’ve got some interesting habits and preferences.
Back to school: Nielsen Media Research Spend Trend
TelevisionTV gets top marks for back to school.
Theme parks and water parks by the numbers: BBM Media Snapshot
NewsDo roller coasters, water slides and snowboarding lead to the need for braces?
Career search and training: Nielsen Media Research Spend Trend
PrintDailies are teacher’s pet.
Rising young media star: ZenithOptimedia’s Lavender
NewsThis is the final installment in MiC‘s latest series profiling next-gen media minds – identified after strategy and MiC asked media shops to single out their top innovative and strategic recruits.
