Patti Summerfield

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Articles by Patti Summerfield

Former Genesis Vizeum CEO Bruce Claassen has died

The media industry heavyweight passed away Thursday morning following a short illness.


Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.


Thanksgiving: Nielsen Media Research Spend Trend

Television enjoys the bounty of Thanksgiving.


Women in the stands: BBM Media Snapshot

Ever wondered about what other activities female football fans are into?


Photography: Nielsen Media Research Spend Trend

Magazines are getting the picture.


Near seniors – a profile of 55- to 64-year-old Canadians: BBM Media Snapshot

This cohort of consumers is 70% more likely than average Canucks to be planning to buy $40,000+ new cars.


Pampering and personal care: Nielsen Media Research Spend Trend

TV and dailies are looking good.


Cueing up pool players: BBM Media Snapshot

A million Canadians play billiards or pool regularly, and they’ve got some interesting habits and preferences.


Back to school: Nielsen Media Research Spend Trend

TV gets top marks for back to school.


Theme parks and water parks by the numbers: BBM Media Snapshot

Do roller coasters, water slides and snowboarding lead to the need for braces?


Career search and training: Nielsen Media Research Spend Trend

Dailies are teacher’s pet.


Rising young media star: ZenithOptimedia’s Lavender

This is the final installment in MiC‘s latest series profiling next-gen media minds – identified after strategy and MiC asked media shops to single out their top innovative and strategic recruits.