Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
MSix

M/Six names new president

Former Orion exec Tricia Allen joins the agency’s three-year-old Canadian office as it looks to further bridge media with creative.

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Tim Hortons ups media spend for Special Olympics program

For its second year supporting the Global Day of Inclusion, the QSR is looking to drive awareness with paid media (and a donut).

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

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Disney taps Corus for Star Wars campaign

A multiplatform effort promotes the new Star Wars theme park with a vacation giveaway and customized content.

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Bell Media merges country radio brands

The re-branding will see a new name and look given to 13 local stations across the country.

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TLN turns up the heat with new culinary competition

East meets West when Canadian chef David Rocco challenges Hong Kong’s Nicholas Tse.

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Corus makes a move to put social and traditional on an even keel

The Global Video Measurement Alliance is also preparing to launch two new metrics to help de-duplicate audiences.

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Stingray shifts its monetization model

Ryan Fuss gives a peek into the company’s advertising ambitions.

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Cue bolsters its exec ranks

The digital media co has hired its first CRO and promoted two within its own ranks.

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Loblaw trials digital ad service

The retail giant will serve ads programmatically through partnerships with key publishers and platforms, and reward viewers with points.

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Adapt Media expands its airport presence

The new deal will see the company target affluent travellers with onsite activations.

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Spotted! The message behind Brita’s cascading campaign

An art installation hopes to put plastic impact in perspective.

Bunz-Bunz announces -PayPeopleNotPlatforms in-app advertising

Bunz introduces ad-supported model

The popular trading zone app is offering users incentives to view ads.

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TD signs with the Jays for five more years

The brand will see increased visibility and more event sponsorships.

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New partnership courts female e-sports fans (and sponsors)

Lazarus Esports and the SheIS Collective have inked a deal that they say is already attracting new potential sponsors.