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Patti Summerfield

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Articles by Patti Summerfield

Maserati takes to the road with IGTV

The Italian luxury brand’s four-film road trip travels the globe right here in Ontario.


Touche, Omnicom top the latest RECMA report

Most agency families are trending up, according to the annual media shop ranking.


Movember Foundation launches first-ever docuseries on IGTV

Long-form docs show the org’s millennial male target the real-life challenges of living with prostate and testicular cancer.


Former Genesis Vizeum CEO Bruce Claassen has died

The media industry heavyweight passed away Thursday morning following a short illness.


Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.


Thanksgiving: Nielsen Media Research Spend Trend

Television enjoys the bounty of Thanksgiving.


Women in the stands: BBM Media Snapshot

Ever wondered about what other activities female football fans are into?


Photography: Nielsen Media Research Spend Trend

Magazines are getting the picture.


Near seniors – a profile of 55- to 64-year-old Canadians: BBM Media Snapshot

This cohort of consumers is 70% more likely than average Canucks to be planning to buy $40,000+ new cars.


Pampering and personal care: Nielsen Media Research Spend Trend

TV and dailies are looking good.


Cueing up pool players: BBM Media Snapshot

A million Canadians play billiards or pool regularly, and they’ve got some interesting habits and preferences.


Back to school: Nielsen Media Research Spend Trend

TV gets top marks for back to school.


Theme parks and water parks by the numbers: BBM Media Snapshot

Do roller coasters, water slides and snowboarding lead to the need for braces?


Career search and training: Nielsen Media Research Spend Trend

Dailies are teacher’s pet.


Rising young media star: ZenithOptimedia’s Lavender

This is the final installment in MiC‘s latest series profiling next-gen media minds – identified after strategy and MiC asked media shops to single out their top innovative and strategic recruits.