Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield


Sunni’s shining career

People Moves

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.



Thanksgiving: Nielsen Media Research Spend Trend

Television

Television enjoys the bounty of Thanksgiving.



Women in the stands: BBM Media Snapshot

News

Ever wondered about what other activities female football fans are into?



Photography: Nielsen Media Research Spend Trend

Print

Magazines are getting the picture.



Near seniors – a profile of 55- to 64-year-old Canadians: BBM Media Snapshot

News

This cohort of consumers is 70% more likely than average Canucks to be planning to buy $40,000+ new cars.




Cueing up pool players: BBM Media Snapshot

News

A million Canadians play billiards or pool regularly, and they’ve got some interesting habits and preferences.



Back to school: Nielsen Media Research Spend Trend

Television

TV gets top marks for back to school.



Theme parks and water parks by the numbers: BBM Media Snapshot

News

Do roller coasters, water slides and snowboarding lead to the need for braces?