Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
Ricardo

Adieu: Why Ricardo is shuttering its English publication

The print edition of the iconic magazine will shutter, but owner Ricardo Larrivée is now focusing on an English digital content strategy.

CCMA

Notable Life deepens partnership with CCMA Awards

The multi-year agreement includes brand partnerships, sponsorships and content marketing for the event.

D2C

The next frontier for D2C: Television

Direct-to-consumer brands in the U.S. such as Mypillow and Peloton have increased their TV spend. Should Canadian brands follow suit?

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Groupe V to rebrand MusiquePlus

EVP Dimitri Gourdin admits that subscription music channels are ‘no longer relevant’ in 2019, and it’s time for a change.

OITNB

How Groupe V doubled Max’s audience share in two years

The specialty channel reflects on its pivot to focusing on scripted content, and how the future is shaping up.

Drake

Stingray brings Flow 93.5 back to Toronto

With hip-hop on the rise, the station has undergone a rebrand.

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Trader launches new platform for auto retailers

The new platform will allow auto manufacturers to re-target potential shoppers with other ads.

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La Presse widens advertiser appeal with new sections

Arts et être and Inspiration sections launch Saturday, February 9

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Cue Digital partners on new mobile ad format

Ad-tech company Polar will bring its Boost Box technology to Canada.

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How did VW’s look into the future play out?

A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

Civilized to produce broadcast, digital content for the canna-curious

Partnership will develop cannabis-inspired culture and lifestyle programming for broadcast and digital media platforms

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Virgin Radio taps 25 to 54 with new morning show

Bell Media has tapped longtime Rogers host Jax Irwin for the revamped show, and is looking to grow the 25 to 54 demo.

Kijiji Autos

Kijiji taps Raptors, TV for national Autos campaign

The e-commerce site has launched a new standalone branded platform, and is going mass to promote it.

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Spotted! Who you gonna call?

Retailer 7-11 is turning its locations into a video game setting.

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Spotted! Taco Bell’s cheesy OOH execution

Taco Bell kicks off 2019 with a splash (of cheese) with a new kind of interactive billboard.