Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
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Spotted! Heineken cuts to the chase

Heineken’s 0.0′s “Now You Can” brand positioning has led to a pop-up offering young professional men a buzz, without the buzz.

Dove Men

Dove taps OOH to expand paternity campaign

The new phase of the cause marketing campaign debuted after new legislation came into effect.

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Inside Brita’s skippable, shoppable ‘walkumentary’ ad

Brita is rolling out a four-hour pre-roll ad to pay tribute to those who ‘can’t skip the walk.’

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Canadian Premier League pairs with Nike

The global brand will serve as the official footwear and equipment provider for the league.

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Spotted! Taco Bell serves sliders to sliders

The QSR went for a fast-paced experience to promote its limited-time menu item to Gen Z.

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Pattison rebrands Calgary station

Today Radio has added retro hits to further engage adults in the 25 to 44 group.

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Corus, CIBC pair on new Twitter series

SVP Dervla Kelly outlines Corus’ forward-looking social strategy.

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Adieu: Why Ricardo is shuttering its English publication

The print edition of the iconic magazine will shutter, but owner Ricardo Larrivée is now focusing on an English digital content strategy.

CCMA

Notable Life deepens partnership with CCMA Awards

The multi-year agreement includes brand partnerships, sponsorships and content marketing for the event.

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The next frontier for D2C: Television

Direct-to-consumer brands in the U.S. such as Mypillow and Peloton have increased their TV spend. Should Canadian brands follow suit?

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Groupe V to rebrand MusiquePlus

EVP Dimitri Gourdin admits that subscription music channels are ‘no longer relevant’ in 2019, and it’s time for a change.

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How Groupe V doubled Max’s audience share in two years

The specialty channel reflects on its pivot to focusing on scripted content, and how the future is shaping up.

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Stingray brings Flow 93.5 back to Toronto

With hip-hop on the rise, the station has undergone a rebrand.

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Trader launches new platform for auto retailers

The new platform will allow auto manufacturers to re-target potential shoppers with other ads.

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La Presse widens advertiser appeal with new sections

Arts et être and Inspiration sections launch Saturday, February 9