Patti Summerfield

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Articles by Patti Summerfield
Copied from strategy - PHD Canada

Media AOY Bronze: PHD Canada digs deep into data

The media agency is looking to the future with a bevy of new hires and clients.


TIFF 2018: Aurora partners for pop-up and parity

On top of hosting red carpet and press events, the licensed cannabis producer will sponsor TIFF’s gender parity initiatives.


AccuWeather strikes location partnership with Foursquare

The new feature will make ads more contextual and targeted.


GroupM adds head of programmatic operations

Kalin Kotzev will oversee the development of the agency group’s programmatic offering, allowing more flexibility for client work.


Maserati takes to the road with IGTV

The Italian luxury brand’s four-film road trip travels the globe right here in Ontario.


Touche, Omnicom top the latest RECMA report

Most agency families are trending up, according to the annual media shop ranking.


Movember Foundation launches first-ever docuseries on IGTV

Long-form docs show the org’s millennial male target the real-life challenges of living with prostate and testicular cancer.


Former Genesis Vizeum CEO Bruce Claassen has died

The media industry heavyweight passed away Thursday morning following a short illness.


Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.


Thanksgiving: Nielsen Media Research Spend Trend

Television enjoys the bounty of Thanksgiving.


Women in the stands: BBM Media Snapshot

Ever wondered about what other activities female football fans are into?


Photography: Nielsen Media Research Spend Trend

Magazines are getting the picture.


Near seniors – a profile of 55- to 64-year-old Canadians: BBM Media Snapshot

This cohort of consumers is 70% more likely than average Canucks to be planning to buy $40,000+ new cars.


Pampering and personal care: Nielsen Media Research Spend Trend

TV and dailies are looking good.


Cueing up pool players: BBM Media Snapshot

A million Canadians play billiards or pool regularly, and they’ve got some interesting habits and preferences.