Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
News

Cueing up pool players: BBM Media Snapshot

A million Canadians play billiards or pool regularly, and they’ve got some interesting habits and preferences.

News

Back to school: Nielsen Media Research Spend Trend

TV gets top marks for back to school.

News

Theme parks and water parks by the numbers: BBM Media Snapshot

Do roller coasters, water slides and snowboarding lead to the need for braces?

News

Career search and training: Nielsen Media Research Spend Trend

Dailies are teacher’s pet.

News

Rising young media star: ZenithOptimedia’s Lavender

This is the final installment in MiC‘s latest series profiling next-gen media minds – identified after strategy and MiC asked media shops to single out their top innovative and strategic recruits.

News

Late-night shoppers: BBM Media Snapshot

They’re mostly young and a lot of their favourite activities take place after the sun goes down.

News

Rising young media star: Initiative’s Paterson

This is the 12th installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

News

Sports, events and entertainment: Nielsen Media Research Spend Trend

Dailies are taking centre stage when it comes to ad spend for leisure pastimes.

News

Rising young media star: Genesis Media’s Snell

This is the 11th installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

News

Rising young media star: ExceleratorMedia’s Cameron

This is the tenth installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

News

Many Canadians grab Zs at B&Bs: BBM Media Snapshot

What are some of the consumer habits of Canadians who choose to stay at bed & breakfasts?

News

Rising young media star: ZenithOptimedia’s Soucy

This is the ninth installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

News

Rising young media star: Genesis’ Langley

This is the eighth installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

News

Outdoor living: Nielsen Media Research Spend Trend

It’s the dailies that are enjoying outdoor living the most.

News

Rising Young Media Star: MindShare’s Blenkhorn

This is the seventh installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.