Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
News

Outdoor living: Nielsen Media Research Spend Trend

It’s the dailies that are enjoying outdoor living the most.

News

Rising Young Media Star: MindShare’s Blenkhorn

This is the seventh installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

News

Canadians get cool by the pool: BBM Media Snapshot

And swimming pool owners drank 50% more beer on average than non-pool owners in the past seven days.

News

Summer vacation spending: NMR Spend Trend

It seems that dailies enjoy sunny downtime more than other ad media do.

News

Canadian families increasingly ‘living on the Internet’

And their use of social media sites is skyrocketing.

News

Rising Young Media Star: Initiative’s Haveman

This is the fifth installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

News

Canadian soccer fans in the stands: BBM Media Snapshot

With the Under-20 World Cup hitting Toronto this month, soccer is top of mind with many Canadians. Who are they, and what else are they into?

News

Rising Young Media Star: ZenithOptimedia’s Cosic

This is the fourth installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

News

Rising young media star: Mindshare’s Hutton

This is the third installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

News

Father’s Day: Nielsen Media Research Spend Trend

TV takes it to couch-potato dads.

News

Marchand returns to media

The former Starcom vet has resurfaced with a new company and a new concept.

News

Rising young media star: Mediaedge:cia’s Michael So

This is the second installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

News

Rising young media star: OMD’s Cichon

Curious as to who the mediaverse’s new thinkers are, and what they’re doing, we’ve been canvassing the industry for the top young talent and discovered a baker’s dozen who’ve been instrumental in some breakthrough work. Our ‘Rising Young Media Stars’ series profiles them in strategy and in Media in Canada.

News

Chiropractic-consuming Canadians: BBM Media Snapshot

Hmm . . . Seems Canucks who patronize chiropractors are actually twice as likely as average Canadians to belong to a golf club and be regular curlers.

News

TV guzzles gas dollars: Nielsen Media Research Spend Trend

Another weekend, another jump at the pumps. But don’t despair – just look at how much money the petroleum companies are putting back into industry pockets.