psummerfield » Media in Canada

Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
News

Canadian soccer fans in the stands: BBM Media Snapshot

With the Under-20 World Cup hitting Toronto this month, soccer is top of mind with many Canadians. Who are they, and what else are they into?

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Rising young media star: Mindshare’s Hutton

This is the third installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Father’s Day: Nielsen Media Research Spend Trend

TV takes it to couch-potato dads.

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Rising young media star: Mediaedge:cia’s Michael So

This is the second installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Marchand returns to media

The former Starcom vet has resurfaced with a new company and a new concept.

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Rising young media star: OMD’s Cichon

Curious as to who the mediaverse’s new thinkers are, and what they’re doing, we’ve been canvassing the industry for the top young talent and discovered a baker’s dozen who’ve been instrumental in some breakthrough work. Our ‘Rising Young Media Stars’ series profiles them in strategy and in Media in Canada.

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Chiropractic-consuming Canadians: BBM Media Snapshot

Hmm . . . Seems Canucks who patronize chiropractors are actually twice as likely as average Canadians to belong to a golf club and be regular curlers.

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TV guzzles gas dollars: Nielsen Media Research Spend Trend

Another weekend, another jump at the pumps. But don’t despair – just look at how much money the petroleum companies are putting back into industry pockets.

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RVs and campers by the numbers: BBM Media Snapshot

How many Canadians have RVs, what else do they drive, and which beverage is their fave?

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How do (media buy) gardens grow? – Nielsen Media Research Spend Trend

TV grabs the green.

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What’s up with condo dwellers? – BBM Media Snapshot

Condos and, consequently, condo dwellers are mushrooming across Canada. What should you know about their preferences and habits?

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Home renovation spending continues to build: Nielsen Media Research Spend Trend

Just looking at all the big box hardware and building stores popping up across the landscape makes you realize that this category is big business – and one where ad spending is growing year after year.

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Sticking to hockey: BBM Media Snapshot

Homegrown hockey fans are 80% more likely to have purchased an HDTV in the last two years than average Canadians. What else are they up to?

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Who’s spending what on advertising apparel: Nielsen Media Research Spend Trend

As spring approaches, the fancies of TV and dailies are turning to clothing.

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Shelling out for tacos: BBM Media Snapshot

Canadian taco kit users are into hot snacks. Here’s what else you should know about them.