Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
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Women in the stands: BBM Media Snapshot

Ever wondered about what other activities female football fans are into?

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Photography: Nielsen Media Research Spend Trend

Magazines are getting the picture.

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Near seniors – a profile of 55- to 64-year-old Canadians: BBM Media Snapshot

This cohort of consumers is 70% more likely than average Canucks to be planning to buy $40,000+ new cars.

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Pampering and personal care: Nielsen Media Research Spend Trend

TV and dailies are looking good.

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Cueing up pool players: BBM Media Snapshot

A million Canadians play billiards or pool regularly, and they’ve got some interesting habits and preferences.

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Back to school: Nielsen Media Research Spend Trend

TV gets top marks for back to school.

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Theme parks and water parks by the numbers: BBM Media Snapshot

Do roller coasters, water slides and snowboarding lead to the need for braces?

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Career search and training: Nielsen Media Research Spend Trend

Dailies are teacher’s pet.

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Rising young media star: ZenithOptimedia’s Lavender

This is the final installment in MiC‘s latest series profiling next-gen media minds – identified after strategy and MiC asked media shops to single out their top innovative and strategic recruits.

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Late-night shoppers: BBM Media Snapshot

They’re mostly young and a lot of their favourite activities take place after the sun goes down.

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Rising young media star: Initiative’s Paterson

This is the 12th installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Sports, events and entertainment: Nielsen Media Research Spend Trend

Dailies are taking centre stage when it comes to ad spend for leisure pastimes.

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Rising young media star: Genesis Media’s Snell

This is the 11th installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Rising young media star: ExceleratorMedia’s Cameron

This is the tenth installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Many Canadians grab Zs at B&Bs: BBM Media Snapshot

What are some of the consumer habits of Canadians who choose to stay at bed & breakfasts?