Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
News

RVs and campers by the numbers: BBM Media Snapshot

How many Canadians have RVs, what else do they drive, and which beverage is their fave?

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How do (media buy) gardens grow? – Nielsen Media Research Spend Trend

TV grabs the green.

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What’s up with condo dwellers? – BBM Media Snapshot

Condos and, consequently, condo dwellers are mushrooming across Canada. What should you know about their preferences and habits?

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Home renovation spending continues to build: Nielsen Media Research Spend Trend

Just looking at all the big box hardware and building stores popping up across the landscape makes you realize that this category is big business – and one where ad spending is growing year after year.

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Sticking to hockey: BBM Media Snapshot

Homegrown hockey fans are 80% more likely to have purchased an HDTV in the last two years than average Canadians. What else are they up to?

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Who’s spending what on advertising apparel: Nielsen Media Research Spend Trend

As spring approaches, the fancies of TV and dailies are turning to clothing.

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Shelling out for tacos: BBM Media Snapshot

Canadian taco kit users are into hot snacks. Here’s what else you should know about them.

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Axe media campaign to compete at Venice Fest

The inaugural two-day conference and exhibition will look at how brands, agencies and media owners can create impactful advertising.

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TV cleans up for spring: Nielsen Media Research Spend Trend

Fortunately, heels and pearls are no longer the required attire for spring cleaning in TV commercials.

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On the MiC: JumpTV’s Scott Paterson on IPTV’s biz model

Is the world really ready to watch TV over the Internet?

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Mid-April launch for redesigned Globe properties

The Globe and Mail is gearing up for its biggest change in a decade.

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Shutterbugs prolific in more ways than one: BBM Media Snapshot

Camera-loving Canucks are 2.2 times more likely to be visited by the stork.

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On the MiC with: C Squared’s Charlie Crowe

Which country is leading the pack when it comes to media innovation? Hint, hockey and donuts are among its cultural icons.

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Super Bowl XLI ad poll: Canadians liked Bud, hated Dion

Every year, Canadian advertisers pay big bucks to reach the millions of eyeballs tuned in to the NFL’s annual love-fest for America’s favourite sport. Are they getting their money’s worth? Yesterday, Solutions Research Group of Toronto conducted a survey of Canadians 12-plus to find out.

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WOM study: 15% of consumers generate more than 1/3 of buzz

Not all consumers are created equal: A small group of WOM influencers generate over one-third of brand conversations. And they’re not who you think they are . . .