Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
News

Rising young media star: ZenithOptimedia’s Soucy

This is the ninth installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Rising young media star: Genesis’ Langley

This is the eighth installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Outdoor living: Nielsen Media Research Spend Trend

It’s the dailies that are enjoying outdoor living the most.

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Rising Young Media Star: MindShare’s Blenkhorn

This is the seventh installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Canadians get cool by the pool: BBM Media Snapshot

And swimming pool owners drank 50% more beer on average than non-pool owners in the past seven days.

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Summer vacation spending: NMR Spend Trend

It seems that dailies enjoy sunny downtime more than other ad media do.

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Rising Young Media Star: Initiative’s Haveman

This is the fifth installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Canadian families increasingly ‘living on the Internet’

And their use of social media sites is skyrocketing.

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Rising Young Media Star: ZenithOptimedia’s Cosic

This is the fourth installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Canadian soccer fans in the stands: BBM Media Snapshot

With the Under-20 World Cup hitting Toronto this month, soccer is top of mind with many Canadians. Who are they, and what else are they into?

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Rising young media star: Mindshare’s Hutton

This is the third installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Father’s Day: Nielsen Media Research Spend Trend

TV takes it to couch-potato dads.

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Rising young media star: Mediaedge:cia’s Michael So

This is the second installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

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Marchand returns to media

The former Starcom vet has resurfaced with a new company and a new concept.

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Rising young media star: OMD’s Cichon

Curious as to who the mediaverse’s new thinkers are, and what they’re doing, we’ve been canvassing the industry for the top young talent and discovered a baker’s dozen who’ve been instrumental in some breakthrough work. Our ‘Rising Young Media Stars’ series profiles them in strategy and in Media in Canada.