Gorilla Nation grows French demo
The media company grows its Quebec audience by repping French news and entertainment source Le Figaro.
Maynards lets consumers get gummy
The Kraft candy company targets 18- to 24-year-old Facebook users with a super sweet contest.
Ontario Tourism nabs first place on Toronto radio ad charts
Sleep Country Canada takes #2, while Koodo Mobile rises to the top in Montreal, according to Media Monitors for Aug. 1 to 7, 2011.
Betrendme.com targets trendy teens
The new fashion and lifestyle site uses celebrity influence to reach out to the under-20 set.
New digital sales VP at BBC Worldwide Canada
Reeshma Esmail is heading up digital ad sales for BBC.com and Lonelyplanet.com.
Winners and Vervegirl dress the stars
The retailer and magazine target teens with a contest that gives them the chance to become celeb stylists.
Rogers Bundle tops the radio charts for second week in Toronto
The Government comes in at #2 in TO, while Dormez-Vous rises to #1 in Montreal according to Media Monitors for July 25 to 31.
Febreze launches global ‘scentsus’
The Procter & Gamble brand’s latest campaign asks consumers to guess that scent.
Government tops the charts in Toronto and Montreal: Media Monitors, July 18 to 24, 2011
Ontario Tourism took the runner-up spot in Toronto’s radio ad buy charts, while AlarmForce was #2 in Montreal.
Spotted! Moore’s strips for charity
The men’s shop encourages passersby to give the suit off their back for its second annual suit drive.
Spotted! Dasani shapes an OOH campaign
The Coca-Cola water brand carves out a plant in Toronto to promote its environmental packaging.
Teletoon Canada reveals fall lineup
New cartoons, game shows and retro classics are introduced to the programming across the network’s channels.
TSN wins Rugby World Cup rights scrum
The Bell Media-owned sports network wins a bid for exclusive Canadian rights to the 2011 and 2015 Rugby World Cups.
Gorilla Nation to rep ad space for International Business Times
The media company adds to its business portfolio with sole Canadian rights to ad inventory on Ibtimes.com.
Tourism Victoria makes a splash in Calgary
The BC city drops sculptures of sea creatures into one of its key markets to engage families with a Facebook contest.