Look Back/Look Ahead: This is the golden age of media opportunity, says Staples
Rethink topper Chris Staples says traditional media is in rough shape, but it’s not clear that the Internet can deliver television’s mass emotional experience without spending a lot more money.
Look Back/Look Ahead: Get ready for real-time Jack Baueresque marketing, says Goodson
Today’s year-end pundit, the Manhattan-based founder/CEO of StrawberryFrog, says what’s needed today are faster, smarter approaches.
Year-end pundit du jour: RMB’s Karen Best
In 2009 we’ll all be working harder, listening harder and doing our part to inspire change, says Best.
Look Back/Look Ahead: Maggie Fox calls for aggregation
The founding partner of the Social Media Group predicts that 2009 will be the year of the ‘Social Media Shakedown.’
Look Back/Look Ahead: Boot eyes ROI
Sunni Boot, president/CEO of ZenithOptimedia, shares some provocative thoughts about the year that was and what’s ahead.
Digital movie kiosks add in-store spot opps at Mac’s
Signifi Solutions says self-serve kiosks will be a growing segment in the future.
Onestop expands network on TTC platforms
OOH operator to reach 1.4 million commuters via real-time notification system.
Molson Coors ‘angels’ help revelers get home safely
The beer co amps up the social media quotient of its holiday drive-safe initiative.
Sears retains top spot:
Media Monitors – Dec. 8 to 14, 2008
Ontario Toyota Dealers come in second.
Durex asks Santa to promote safe sex
Street Santas give out thousands of condoms in key Toronto locations.
Newspaper revenues to plummet in 2009 says new study
Online revenues, while growing, will pose challenges in the New Year, and employment classifieds are the ‘next disaster area.’
***FLASH *** Sun Media cuts 600 positions
Media giant blames dwindling economy and changing readership trends for latest move.
Spring CMDC confab explores 20/20 leadership
Conference to discuss the challenges for next generation of leaders.
Granville Island uses Gingerbread Man to boost tourism
The BC tourist attraction hopes to rev up retail sales with a campaign including print, online, direct mail and TV.
Grey’s Anatomy takes top spot:
BBM/Nielsen Top 30: Dec. 1 – Dec. 7, 2008
Global’s House clinches second place.