Blog: Big broadcasters, big data, big job ahead
PHD’s Rob Young examines the data disconnect that’s keeping media people awake at night.
BBM to roll out Portable People Meter nationally
BBM Canada is set to begin rolling out the new technology for both TV and radio next spring. Rob Young, SVP, planning services at PHD Canada – who served on BBM’s selection committee – calls it ‘an important step in the evolution of audience measurement in this country.’