Sonya Fatah

Contact Sonya by sending an email to sfatah@brunico.com

Articles by Sonya Fatah
Copied from Playback - shutterstock_Quarterly report

How skinny basic fared through 2016: report

Eight in 10 Canadians made no significant changes to their cable packages, but half of subscribers are considered “at risk” of cutting the cord.

frontier 2

Frontier debut pulls in 571K viewers

Discovery had already commissioned a second season of the series before the first episode premiered.

sonyaFatah

Working the reputation game: blog

Departing MiC news editor Sonya Fatah on why big-picture studies about Canadian cities are data points in the business of hyper-targeting.

footballShutterstock

Esurance grows brand visibility with Stampeders partnership

The U.S. auto insurance co is launching its established sports-focused branding strategy in Canada with this tie-up.

7-Eleven gaming partnership The Score

7-Eleven e-spies opportunity in eSports

The chain convenience store is looking to grow traffic to its downtown locations during the tournament at the Air Canada Centre.

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Addictive Mobility launches new products

The new suite of products is aimed at capitalizing on mobile screen’s full real estate, while also keeping messaging short and sweet as attention spans decline.

New York Times

New York Times setting up Canadian, Australian outposts

The U.S. publisher is looking at small, English-speaking markets as it seeks to expand its brand overseas.

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Need a good movie recco? Just ask TIFFBOT

That’s the point of the festival’s AI buddy who has been launched on Facebook to “help [audiences] navigate TIFF madness.”

Mike Rumble

Starcom’s strategic nab: Mike Rumble

The media exec has moved over to the Publicis agency as head of strategy.

CBC hip Kingston

Still so gloriously hip

Gord Downie and his band pull in some mammoth numbers for the live airing of their Kingston concert on the CBC and online.

shutterstockVR

Looking into the future: Canada’s upcoming VR and AR spend

According to new numbers from the International Data Corporation, spend will reach $500 million U.S. next year.

Autotrader

autoTRADER’s enhanced targeting opp

The TRADER Corp has entered into a partnership with Coherent Path to enhance intel on the consumer’s decision-making journey.

Kubo birds

Spotted! Kubo’s flock of magic birds

eOne is the force behind some artistic magic bringing birds to life on Toronto’s bus shelters to match the stop-animation nature of its latest film.

Samsung Galaxy Toronto

Spotted! Samsung’s #GalaxyLife rides into Toronto

The electronics company is targeting millennials’ way of life with the Toronto execution for its water-resistant and connected new phone.

CNN HQ

CNN expands sales space in Canada

The international broadcaster has partnered with Adspace Sales to pursue branded-content and other sales ops in Canada.