Tim Shepherd
Colloquy report: young Canadian consumers are driven by loyalty
NewsIf you want to get Canadians’ attention – and space in their wallets – try a loyalty program, a new study finds.
Party Buzz brings brands inside Canadian homes
Out Of HomeBrands like Van Houtte, Saputo and Hasbro are stepping into the house party scene.
Bic looks to draw a crowd
Out Of HomeThe ubiquitous pen co is touting its new line – up-close-and-personal style.
MuchMusic’s digital offerings go commercial-free
TelevisionMuchVibe, MuchLOUD, PunchMuch and MuchMoreRetro are taking ads off their airwaves.
TENA updates incontinence messaging
NewsThe bladder-protection brand launches a new North American campaign that reaches out to women with a message of empowerment and confidence.
MTV gets Pranked
TelevisionPranks, stunts and fights abound on MTV’s ‘See You Thursday’ block.
Samsung lets web surfers pick Canada’s Olympic men’s hockey team
NewsThe electronics giant is kicking off its Olympic marketing with an online contest.
Telus TV takes the bus
Out Of HomeTelus promotes its digital TV offering with LED screens on buses.
President’s Choice goes (back) to the dogs
Out Of HomeLoblaw Companies is SuperDogs’ best friend.
Lipton takes over a really big tea party
Out Of HomeLipton is promoting its Sparkling Green Tea at a Toronto event targeting women.
