Colloquy report: young Canadian consumers are driven by loyalty
If you want to get Canadians’ attention – and space in their wallets – try a loyalty program, a new study finds.
Party Buzz brings brands inside Canadian homes
Brands like Van Houtte, Saputo and Hasbro are stepping into the house party scene.
Bic looks to draw a crowd
The ubiquitous pen co is touting its new line – up-close-and-personal style.
MuchMusic’s digital offerings go commercial-free
MuchVibe, MuchLOUD, PunchMuch and MuchMoreRetro are taking ads off their airwaves.
TENA updates incontinence messaging
The bladder-protection brand launches a new North American campaign that reaches out to women with a message of empowerment and confidence.
MTV gets Pranked
Pranks, stunts and fights abound on MTV’s ‘See You Thursday’ block.
Samsung lets web surfers pick Canada’s Olympic men’s hockey team
The electronics giant is kicking off its Olympic marketing with an online contest.
Telus TV takes the bus
Telus promotes its digital TV offering with LED screens on buses.
President’s Choice goes (back) to the dogs
Loblaw Companies is SuperDogs’ best friend.
Lipton takes over a really big tea party
Lipton is promoting its Sparkling Green Tea at a Toronto event targeting women.
The Ex stays on top: Media Monitors radio rankings Aug. 17 – Aug. 23
AlarmForce keeps the top spot in Montreal.
Okanagan Spring is a non-corporate sponsor
The BC brewery is spending its sponsorship bucks on backyard barbecues.
Western Canadian Lottery touts its jackpots on taxi tops
The lotto corp is using LED displays to highlight its prizes.
C.S.I. is tops – BBM/Nielsen Top 30: August 10-16, 2009
With America’s top dancer out of the way, cop shows are one and two in the quest for viewers.
Carling’s great marketing idea
Molson promotes its value brand with a campaign celebrating history’s great beer ideas.