tshepherd » Media in Canada

Tim Shepherd

Contact Tim by sending an email to tshepherd@brunico.com

Articles by Tim Shepherd
News

Colloquy report: young Canadian consumers are driven by loyalty

If you want to get Canadians’ attention – and space in their wallets – try a loyalty program, a new study finds.

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Party Buzz brings brands inside Canadian homes

Brands like Van Houtte, Saputo and Hasbro are stepping into the house party scene.

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Bic looks to draw a crowd

The ubiquitous pen co is touting its new line – up-close-and-personal style.

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MuchMusic’s digital offerings go commercial-free

MuchVibe, MuchLOUD, PunchMuch and MuchMoreRetro are taking ads off their airwaves.

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TENA updates incontinence messaging

The bladder-protection brand launches a new North American campaign that reaches out to women with a message of empowerment and confidence.

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MTV gets Pranked

Pranks, stunts and fights abound on MTV’s ‘See You Thursday’ block.

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Samsung lets web surfers pick Canada’s Olympic men’s hockey team

The electronics giant is kicking off its Olympic marketing with an online contest.

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Telus TV takes the bus

Telus promotes its digital TV offering with LED screens on buses.

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President’s Choice goes (back) to the dogs

Loblaw Companies is SuperDogs’ best friend.

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Lipton takes over a really big tea party

Lipton is promoting its Sparkling Green Tea at a Toronto event targeting women.

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The Ex stays on top: Media Monitors radio rankings Aug. 17 – Aug. 23

AlarmForce keeps the top spot in Montreal.

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Okanagan Spring is a non-corporate sponsor

The BC brewery is spending its sponsorship bucks on backyard barbecues.

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Western Canadian Lottery touts its jackpots on taxi tops

The lotto corp is using LED displays to highlight its prizes.

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C.S.I. is tops – BBM/Nielsen Top 30: August 10-16, 2009

With America’s top dancer out of the way, cop shows are one and two in the quest for viewers.

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Carling’s great marketing idea

Molson promotes its value brand with a campaign celebrating history’s great beer ideas.