Co-branded CD launch party smells like tween spirit
To support their new album, girl group Done with Dolls parties it up with sponsors Vera Wang Rock Princess perfume and Rimmel.
Boomers and Net Geners undergo digital dissection
A new study from Delvinia reveals female boomers own more gaming consoles than their male counterparts and that digital isn’t the only way to reach N-Geners.
Canadian Living subscribers get the goods
Family mag creates loyalty program, and hooks up with advertisers to dole out exclusive offers for its consumer community.
Global tickles funny bones with Canada’s favourite hosers
Bob and Doug McKenzie hit the animated small screen to remind Canadians of their comical roots, eh?
Customers cough up their best ‘Buckley’s face’
The cough syrup brand’s contagious campaign produces results with face-to-face and online consumer bonding.
Playboy exposes reality TV’s naughtiest bits
Playboy TV reveals its reality lineup with brand-spanking new spots.
Anime superheroines blast onto YTV
YTV is adding Japan’s popular Pretty Cure to the lineup, offering a BFF girly-powered alternative to young action fans.
Ritzy buyers fly free
Sometimes there’s a silver lining hiding behind grey economic skies. Condo sellers have to try a little harder these days, and the Ritz is hitting the dailies with full pages advertising a luxury real estate gift with purchase.
Mobile users get some Caribbean attitude
Malibu Mobile launches a site fit for techies.
Francophone women of a certain age have a new suitor
Vita magazine unveils online equivalent, intended to boost time spent on the site and encourage word-of-mouth.
Milk blankets Quebec with cheer
Milk is tireless in its multimedia efforts to help Quebecers keep their spirits up and make it through the cold.
Organic Beauty defies downturn
The newly launched green lifestyle title believes eco-conscious women and a fast-growing product base bodes well for success, despite a tough ad environment for magazines.
VitaminDaily bows contest to woo new online eyeballs
VitaminDaily.com uses humour to gain new subscribers – and if that’s not enough, how about an H&M gift card?
Notes from the Mediascape: Esquire opens its covers to embedded ads
Flapvertising marks a magazine first.