Theras Wood
Co-branded CD launch party smells like tween spirit
NewsTo support their new album, girl group Done with Dolls parties it up with sponsors Vera Wang Rock Princess perfume and Rimmel.
Boomers and Net Geners undergo digital dissection
NewsA new study from Delvinia reveals female boomers own more gaming consoles than their male counterparts and that digital isn’t the only way to reach N-Geners.
Canadian Living subscribers get the goods
NewsFamily mag creates loyalty program, and hooks up with advertisers to dole out exclusive offers for its consumer community.
Global tickles funny bones with Canada’s favourite hosers
TelevisionBob and Doug McKenzie hit the animated small screen to remind Canadians of their comical roots, eh?
Customers cough up their best ‘Buckley’s face’
NewsThe cough syrup brand’s contagious campaign produces results with face-to-face and online consumer bonding.
Playboy exposes reality TV’s naughtiest bits
NewsPlayboy TV reveals its reality lineup with brand-spanking new spots.
Anime superheroines blast onto YTV
TelevisionYTV is adding Japan’s popular Pretty Cure to the lineup, offering a BFF girly-powered alternative to young action fans.
Ritzy buyers fly free
NewsSometimes there’s a silver lining hiding behind grey economic skies. Condo sellers have to try a little harder these days, and the Ritz is hitting the dailies with full pages advertising a luxury real estate gift with purchase.
Mobile users get some Caribbean attitude
InteractiveMalibu Mobile launches a site fit for techies.
Francophone women of a certain age have a new suitor
InteractiveVita magazine unveils online equivalent, intended to boost time spent on the site and encourage word-of-mouth.
