Bell Media signs with Influicity
The deal makes Bell Media the first Canadian broadcaster with access to the influencer program.
Ancestry digs into Canada’s history with CBC
Details on the brand stepping into branded vignettes with the pubcaster.
Five new brands step into the Top Chef Canada: All-Stars kitchen
Monogram is back as a returning sponsor for the reality show, which bows on April 2.
Postmedia issues layoff notices at B.C. titles
It’s told the union that there will be 54 job cuts coming as part of its ongoing plan to cut staff costs.
AcuityAds dives deeper into video with acquisition
Boston-based Visible Measures marks Acuity’s second acquisition in 12 months.
The industry issue Alastair Taylor wants to tackle as CEO of Starcom
In addition to providing stability to the company’s top office, the new leader wants to dig into this industry issue.
Spotted! Cheerios adds experiential to year two of Bees
The General Mills brand is targeting young Canadians with an interactive pop-up store in Toronto this weekend that shows what shopping will look like if bees continue to disappear at current rates.
Fashion and L’Oreal Paris create flip book cover
The magazine’s April issue features five perforated covers that can be changed to create up to 35 looks on model Coco Rocha.
Glow and Pure shuttered
Shoppers Drug Mart and St. Joseph Media have mutually decided to end the partnership to produce the magazines.
Omnicom agencies win Internationalist Gold
OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.
Corus puts first-party digital data up for sale
VP of digital sales Brett Pearson details the new option.
ICYMI: Jay and Dan are coming home, Makeful gets into the culinary game
In case you missed it: Anchorboys Jay Onrait and Dan O’Toole will return to TSN in September, Makeful is launching a new instructional cooking series and Twitter is adding more control for users.
Postmedia adds to automotive offering
Media company CRO Paula Festas details the updated Driving Dealer Solutions.
Another level of verification for digital publishers
The Alliance for Audited Media has introduced AAM Quality Certification.
Radioplayer Canada offers a new way to tune in
Private radio broadcasters and the CBC/Radio-Canada have partnered on the new radio app.