Blue Ant Media and Shed Creative partner to launch new music offering
Called A.Side, the multi-platform media brand will be focused on music-loving female millennials.
Postmedia revenue drops in Q2
Print ad and circulation revenue continues to slide, but digital posted a gain for the three month period.
Mitch Dent becomes ad sales lead at Blue Ant Media Solutions
The former Rogers Media VP has moved to the company.
MKTG Canada launch comes at time of sponsorship growth
Dentsu Aegis Network Canada CEO Annette Warring and MKTG Canada’s Brian Cooper on the growing role of sponsorship within media pitches.
Reshift Media aims to get national, local advertisers in-step online
Brand Amplifier is designed to help head office work more efficiently with regional outposts.
Player integrations rule 2017 Blue Jays season on Sportsnet
VP of integrated sales Anthony Attard with details on new partners and how existing sponsors have upped their game.
Bell Media cuts jobs, tweaks local sports coverage
The media company has reduced the number of broadcast positions at local stations as part of a larger restructuring at the company.
Graham Moysey leaving AOL
The head of international has been based out of London since 2014.
NHL announces long-term plans for Chinese market development
The hockey league is beginning the strategy in the market with two pre-season games this September.
Canadian mobile use lags other major markets
According to a new comScore report, 40% of Canadians that are mobile-only are between the ages of 45 and 54.
YouTube brand fallout: the Canadian impact
The brands that have confirmed ad spend has been paused in the market and where we go from here.
Havas selects Addictive Mobility as preferred mobile partner
The mobile company was picked following a review of the agency’s vendors.
Bell Media gets Canadian exclusive for The Handmaid’s Tale
The 10-part first season of the dystopian drama will be coming to Bravo and CraveTV.
Initiative adds RBC client lead
Melanie Smith comes to the agency side following years working at Scotiabank.