World Juniors final shoots to top of ratings records
The game between Team Canada and Team USA reached levels not seen since the 2015 final against Team Russia.
Budweiser signs multi-year deal with Live Nation
The deal includes naming rights for Toronto’s Molson Canadian Amphitheatre, which will be renamed the Budweiser Stage.
What’s next for 2017: radio
Industry experts weigh-in with predictions on where the platform is headed this year.
Groupe V Media adds to sales team
Nathalie Boucher and Philippe Aubry join the Quebec-based media company amid a slate of moves.
Centennial Classic draws 1.5 million
Sunday’s game had 76,000 total streams on Rogers NHL GameCentre LIVE.
Mishmash Media acquires L’actualite
The Quebec-based media company has acquired the title from Rogers Media.
What’s next for 2017: print
Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.
NHL to kick off centennial celebrations with PreGame party
The two day Toronto event borrows elements from the recent World Cup of Hockey, while also launching new initiatives aimed at the coming anniversary.
Patrick Grierson to retire from Canadian Broadcast Sales
The industry veteran will leave his post next May.
What’s next for 2017: Out-of-home
Industry members weigh-in on whether increasing investments into digital and measurement will drive more ad investment in the space.
Sonnet signs on with NHL
The insurance company will activate at the Scotiabank NHL Centennial Classic and also creating custom TV spots to air on Sportsnet.
The List: Cluep wins with emotion
How the mobile ad targeting company has grown into a big player working with some of the world’s biggest brands.
PHD tops Canadian RECMA list
The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
Coors Light hosts a scavenger hunt for Raptors seats on Snapchat
The beer brand is targeting urban millennials with a social contest for front row seats.