Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
worldJuniorsFinal2017

World Juniors final shoots to top of ratings records

The game between Team Canada and Team USA reached levels not seen since the 2015 final against Team Russia.

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Budweiser signs multi-year deal with Live Nation

The deal includes naming rights for Toronto’s Molson Canadian Amphitheatre, which will be renamed the Budweiser Stage.

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What’s next for 2017: radio

Industry experts weigh-in with predictions on where the platform is headed this year.

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Groupe V Media adds to sales team

Nathalie Boucher and Philippe Aubry join the Quebec-based media company amid a slate of moves.

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Centennial Classic draws 1.5 million

Sunday’s game had 76,000 total streams on Rogers NHL GameCentre LIVE.

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Mishmash Media acquires L’actualite

The Quebec-based media company has acquired the title from Rogers Media.

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What’s next for 2017: print

Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.

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NHL to kick off centennial celebrations with PreGame party

The two day Toronto event borrows elements from the recent World Cup of Hockey, while also launching new initiatives aimed at the coming anniversary.

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Patrick Grierson to retire from Canadian Broadcast Sales

The industry veteran will leave his post next May.

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What’s next for 2017: Out-of-home

Industry members weigh-in on whether increasing investments into digital and measurement will drive more ad investment in the space.

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Sonnet signs on with NHL

The insurance company will activate at the Scotiabank NHL Centennial Classic and also creating custom TV spots to air on Sportsnet.

Copied from strategy - cluepKaran WaliaAntonMamonovSobiWalia

The List: Cluep wins with emotion

How the mobile ad targeting company has grown into a big player working with some of the world’s biggest brands.

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PHD tops Canadian RECMA list

The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.

Copied from strategy - maxusCanada

The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

coorsLightTorontoRaptorsSeatScavengerHunt

Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.