Touche wins Agropur
The dairy cooperative is looking to increase its media spend while decreasing its mass marketing outreach with its new agency.
Maxus wins Mitsubishi
The car co’s director of national marketing Peter Renz talks about the brand’s first media agency change in 12 years.
MLS Cup closes record-breaking playoff season for TSN and RDS
Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.
How Kia Canada handled being locked out of the MLS Cup
Steve Carter, director of marketing for Kia Canada, on how the car co dealt with the MLS Audi deal.
Podcast listening continues to rise: MTM
Thought to have plateaued a couple years ago, the platform has seen a resurgence in recent years according to new research.
Xaxis names new global lead
Nicolas Bidon has been named president of GroupM’s programmatic arm.
Sportsnet posts a noteworthy November
Scott Moore, president of Sportsnet and NHL properties at Rogers on the assets that propelled the brand last month.
M/SIX takes on media for the University of Waterloo
The agency is beginning work with a new print and digital campaign that launched last month.
NFL continues fight for sim sub
The league’s Canadian managing director has written to the U.S. Ambassador to Canada.
Promoted Pins open to Canadian brands
Global head of sales Jon Kaplan on the new ad options and why he doesn’t see the platform as a social media site.
Blue Ant Media signs with Oboxmedia
The deal means Blue Ant Media will be representing ad sales for Oboxmedia’s network of sites across Canada.
Forget cat videos, long-form is king for millennials online: report
Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.
Toronto/Montreal game beats previous MLS record on TSN and RDS
Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.
Dentsu Aegis Network acquires S+E Sponsorship Group
The sports and entertainment consultancy will be rebranded as MKTG and integrated into the global network.