Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
cannesLionsCanada

Cannes Lions refines award categories, entry process

Entries are now open, with the award categories changed to focus on data, technology and brand experience.

knixwearSpinInYourSkin

Spotted! Knix sheds body negativity

The underwear brand is using experiential events to breakout from bigger players.

mobileInStoreShutterstock

Freckle signs with five DSPs for new launch

The company has integrated its attribution measurement technology into some of the largest demand-side platforms.

dairyFarmersOfCanadaUnionStation

Spotted! Dairy Farmers of Canada create OOH waterworks

The crying sign at Union Station is part of a new campaign focused on product quality for the national organization.

seniorShutterstock

Has new media changed seniors’ love of TV and print?

New research from MTM also shows older English speakers use tablets over smartphones.

rbcTrainingGround

Local focus grows for RBC in year two of Olympic program

The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.

weChatShutterstock

Buick targets Chinese Canadians with WeChat activation

An expansion of its social media presence and Chinese New Year activations are part of the 2017 plan to increase market share with the group.

havasOpenHouse2017

Havas Media Canada awards partners at open house

GM Maura Hanley said the third annual event helps the agency decrease staff turnover and boost client retention.

atomicAward

AToMiC Awards deadline is this Friday

This year’s awards jury will be co-chaired by executives from marblemedia, Lg2 and Maxus Canada.

genZShutterstock

Humour, co-creation key to reaching Gen Z with ads: study

A new study from Kantar Millward Brown analyzed reactions to ads across three generations.

ladyBall2017

A night for ladies to show off their balls for charity

Ovarian Cancer Canada rebrands its flagship fundraising event following the success of its mass campaign.

digitalVideoShutterstock

Canadian digital video viewing growth to slow in 2017: report

A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.

shutterstock_110257877

Industry orgs call for game time simsub reversal

With less than a month until the Super Bowl, the industry organizations seek a reversal or delay from the CRTC on decision.

PaulGodfreyconferencecall

Failure not an option for Godfrey

The Postmedia president and CEO said government assistance could provide the “runway” the media industry needs to bridge the gap between print and digital.

CarpathianPrince / Shutterstock.com

Postmedia revenue down for Q1

A 21% drop in print advertising revenue was the main factor behind the decline.