Cannes Lions refines award categories, entry process
Entries are now open, with the award categories changed to focus on data, technology and brand experience.
Spotted! Knix sheds body negativity
The underwear brand is using experiential events to breakout from bigger players.
Freckle signs with five DSPs for new launch
The company has integrated its attribution measurement technology into some of the largest demand-side platforms.
Spotted! Dairy Farmers of Canada create OOH waterworks
The crying sign at Union Station is part of a new campaign focused on product quality for the national organization.
Has new media changed seniors’ love of TV and print?
New research from MTM also shows older English speakers use tablets over smartphones.
Local focus grows for RBC in year two of Olympic program
The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.
Buick targets Chinese Canadians with WeChat activation
An expansion of its social media presence and Chinese New Year activations are part of the 2017 plan to increase market share with the group.
Havas Media Canada awards partners at open house
GM Maura Hanley said the third annual event helps the agency decrease staff turnover and boost client retention.
AToMiC Awards deadline is this Friday
This year’s awards jury will be co-chaired by executives from marblemedia, Lg2 and Maxus Canada.
Humour, co-creation key to reaching Gen Z with ads: study
A new study from Kantar Millward Brown analyzed reactions to ads across three generations.
A night for ladies to show off their balls for charity
Ovarian Cancer Canada rebrands its flagship fundraising event following the success of its mass campaign.
Canadian digital video viewing growth to slow in 2017: report
A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.
Industry orgs call for game time simsub reversal
With less than a month until the Super Bowl, the industry organizations seek a reversal or delay from the CRTC on decision.
Failure not an option for Godfrey
The Postmedia president and CEO said government assistance could provide the “runway” the media industry needs to bridge the gap between print and digital.
Postmedia revenue down for Q1
A 21% drop in print advertising revenue was the main factor behind the decline.