Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
brookeBrigade

Golf Town gets experiential to target next gen

Company VP of marketing and e-commerce, Frederick Lecoq, on how the company engaged younger golf fans around its first sponsored athlete.

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TimePlay poised to expand following funding boost

The company, which largely works with Cineplex, is set to expand into new verticals.

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Snapchat gets more granular with ad placement

The social media company has introduced manual ad controls that help curb brand safety issues as well as allow for creative optimization.

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CTV releases fall premiere schedule

Star Trek, Big Bang Theory and Young Sheldon lead off the new shows next month.

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Bell Media announces new entertainment show

Pop Life will premiere on CTV News this fall.

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Digital, experiential a growing focus for TIFF partners in 2017

Acting director of corporate partnerships Reena Chohan on the sponsorship trends the organization is seeing heading into this year’s event.

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Pattison Onestop expands office network

The OOH company has signed seven new deals in Alberta.

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Rory Capern departs Twitter

The social media company is searching for a new managing director in Canada.

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Lucky Charms goes digital to target millennials

The General Mills cereal is encouraging the demo to not act their age with a new campaign that urges them to be a kid again.

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Sortable dives into analytics with new launch

Company founder and CEO Christopher Reid on the launch, which allows publishers to unify reporting across ad partners.

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The Globe and Mail to cease print delivery to Maritimes

Phillip Crawley, publisher and CEO, said the costs of delivering papers to the area no longer makes good business sense.

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People Moves: Groupe V, Abacus and Sportsnet

A director jumps from Quebecor, a former NHL goalie steps behind the mic and more.

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Brian Cooper brings sport sponsorship know-how to Ryerson

The CEO of the Dentsu Aegis agency has joined the university’s Ted Rogers School of Management as an executive in residence.

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Spotted! Fancy Feast goes experiential to target foodies

The Purina brand targeted foodie cat owners in downtown Toronto with a pop-up that included human versions of its cat food.

Family serving meals while they volunteer in soup kitchen together

We tweaks digital strategy with HuffPost Canada

The global change organization finds success swapping its traditional banner ads for a custom content program.