Pattison signs on with Edmonton’s growing ICE District
The OOH company is the exclusive ad sales partner for the downtown entertainment district.
Instagram unveils Snapchat-esque Stories ad unit
Facebook has brought ads and measurement insights to the disappearing content feature.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
Ryan Fuss moves to Sortable
The former Vice Canada CRO has joined the Waterloo, Ont.-based ad tech company to accelerate its growth.
Rogers Radio goes live for new deal with Air Transat
Daily spots are part of a one-year deal between the travel company and KiSS 92.5.
Reader’s Digest Canada blows out 70 candles
Publisher Karin Rossi said the magazine’s ad revenue is tracking ahead of plan for the fiscal year to date.
What Mishmash Media sees in L’actualite
Eric Albert, VP of investments with company owner XPND Investments on how the former Rogers Media title fits into the growing company.
World Juniors final shoots to top of ratings records
The game between Team Canada and Team USA reached levels not seen since the 2015 final against Team Russia.
Budweiser signs multi-year deal with Live Nation
The deal includes naming rights for Toronto’s Molson Canadian Amphitheatre, which will be renamed the Budweiser Stage.
What’s next for 2017: radio
Industry experts weigh-in with predictions on where the platform is headed this year.
Groupe V Media adds to sales team
Nathalie Boucher and Philippe Aubry join the Quebec-based media company amid a slate of moves.
Centennial Classic draws 1.5 million
Sunday’s game had 76,000 total streams on Rogers NHL GameCentre LIVE.
Mishmash Media acquires L’actualite
The Quebec-based media company has acquired the title from Rogers Media.
What’s next for 2017: print
Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.
NHL to kick off centennial celebrations with PreGame party
The two day Toronto event borrows elements from the recent World Cup of Hockey, while also launching new initiatives aimed at the coming anniversary.