Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
PyeongChang2018

CBC/Radio-Canada unveils new sports sales and marketing team

Adam Mitchell has been named director of sports partnerships under the new structure.

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How Go RVing Canada made its way onto the Food Network

Details on the RV organization’s sponsorship of Chuck & Danny’s Road Trip.

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Blundell out in Sportsnet 590 The FAN change up

The station has introduced a new morning show in a bid to return to an all-sports format.

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Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.

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Super Bowl ad recall up, but U.S. feed fared better: report

Budweiser was the brand with the highest recall, according to numbers from Toronto-based Solutions Research Group.

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Corus signs with Sharethrough for branded content

The deal is the evolution of in-house testing by the media company.

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Experts weigh in on Super Bowl ads and Canadian value

Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds

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Mediabrands gets social with new division

Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.

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Bell Media revenue up in Q4

OOH gains and subscriber jumps on TMN made up for declines in TV and a soft radio market.

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ACA joins the Media Rating Council

VP of digital Chris Williams with details on why it was important to align with the organization.

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Digital ad revenue, subscribers up for La Presse+

The digital newspaper’s president Pierre-Elliott Levasseur on recent growth and on-going challenges.

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Pattison commits to transparency with expanded program

The OOH company has added all of its digital signs to its Eyewitness Proof of Performance program.

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Cairns oneil celebrates five years

David Cairns and Sherry O’Neil on growth and goals for 2017 as the agency marks the milestone.