GroupM integrates data offering with new platform launch
The media investment group has announced the global launch of [m]PLATFORM.
Sun Life Global Investments expands focus with Cirque deal
CMO Lori Landry on why the company chose this partnership to expand beyond B2B marketing.
Layoffs, restructuring at Rogers Media’s English-language titles
The media company has implemented a new organizational structure that leans more heavily on digital.
Bell Media on turning the legacy ship and shuttering OTA transmitters: CRTC hearings
The media co’s representatives pushed for across-the-board parity in regulations on day two of the CRTC’s English hearing.
Rogers to close LOULOU, revive Châtelaine
Despite interest from buyers, LOULOU magazine is closing, as the media co announces other changes to its French-language publications.
Twitter and Dive partner for Grey Cup
The partners worked on an in-game display unique to the game.
Radio-Canada signs with PHD
The pubcaster signed a deal with the new media agency following five years with Cossette.
Nissan aims to align with truck lovers for Grey Cup
The car co is focusing its 2016 activities around promoting its new Titan truck.
La Presse names new president
Pierre Elliott Levasseur with the latest results from La Presse+ and why the media co’s tablet edition hit where others have missed.
Bryan Press named NABS director of sales
The former Shaw Media sales lead has joined the charitable group.
Black Friday, by the numbers
Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.
Montreal/Toronto MLS game doubles TSN record
More than a million people watched the Wednesday night game, far surpassing the previous high of 587,000.
Robert Jenkyn is back at Media Experts
After years on the publishing side, he has been named EVP at the IPG Mediabrands-owned agency.
Matt Sallis joins Reprise Media
The former Catalyst Canada VP has joined the company as managing director.
CAA targets distracted driving with mobile game
The auto association is targeting a younger demo with a new online game that’s being promoted through social media.