Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
pattisonOOH

Pattison commits to transparency with expanded program

The OOH company has added all of its digital signs to its Eyewitness Proof of Performance program.

cairnsOneil

Cairns oneil celebrates five years

David Cairns and Sherry O’Neil on growth and goals for 2017 as the agency marks the milestone.

destinationCanadaExploreCanada

OMD takes Warc Media Gold

The agency won for its work on Destination’s Canada that combined content with addressable data

dougLamb

Postmedia’s CFO stepping down next month

Doug Lamb has been with Postmedia since its inception in 2010.

newspaperShutterstock

Canadians trust traditional media: report

According to a study from the Public Policy Forum, the majority of surveyed Canadians trust news from traditional media companies over online-only sources.

billMcDonald

Bill McDonald joins Clear Channel as sales lead

The industry veteran will oversee the national sales team for the OOH company.

gregHinton

Longtime Bell Media radio VP Greg Hinton dies at 54

The radio industry veteran had cancer for two years before his passing.

cannesLionsCanada

Cannes Lions refines award categories, entry process

Entries are now open, with the award categories changed to focus on data, technology and brand experience.

knixwearSpinInYourSkin

Spotted! Knix sheds body negativity

The underwear brand is using experiential events to breakout from bigger players.

mobileInStoreShutterstock

Freckle signs with five DSPs for new launch

The company has integrated its attribution measurement technology into some of the largest demand-side platforms.

dairyFarmersOfCanadaUnionStation

Spotted! Dairy Farmers of Canada create OOH waterworks

The crying sign at Union Station is part of a new campaign focused on product quality for the national organization.

seniorShutterstock

Has new media changed seniors’ love of TV and print?

New research from MTM also shows older English speakers use tablets over smartphones.

rbcTrainingGround

Local focus grows for RBC in year two of Olympic program

The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.

weChatShutterstock

Buick targets Chinese Canadians with WeChat activation

An expansion of its social media presence and Chinese New Year activations are part of the 2017 plan to increase market share with the group.

havasOpenHouse2017

Havas Media Canada awards partners at open house

GM Maura Hanley said the third annual event helps the agency decrease staff turnover and boost client retention.