Mobile growth leads to hires at Evolve Media
The digital media company has added two sales VPs to support its GN and Apex verticals.
Touche wins big at the MIAs
All the gold winners from last night’s awards, and details on why the jury didn’t award a Best of Show.
Index Exchange’s Casale on senior hires and hosting an ad tech hackathon
The tech company and ad exchange has nabbed Melissa Gallo from the IAB, amongst other new additions.
CBC responds to growing dissent over digital presence
The Globe’s Phillip Crawley was among those appearing before the standing committee on Canadian Heritage.
Leon’s targets millennials with new influencer-led campaign
The retailer has expanded its content marketing program with a print edition and experiential blogger event.
GroupM streamlines North American operations
The holding company has organized its management structure under the pillars of media investment and platform services.
Coup de Pouce’s milky ‘white’ issue partnership
How the Quebecor title worked with Les Producteurs de lait du Québec to create the special print edition.
Rogers Media signs with SlimCut
The media co has partnered with the outstream video solutions company.
WestJet turns Union Station into an airport lounge
The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.
Corus, Kin, Cineplex awarded at Digi Awards
The media companies were among the winners at the show, which was hosted in Toronto.
Scotiabank signs on as title sponsor for 2017 NHL Centennial Classic
The deal marks the first time the financial company has signed on as title partner of a signature league event.
Adobe to acquire TubeMogul
The deal bolsters Adobe’s presence in the digital marketing and ad tech industry.
Bell Media rolls out new digital ad products
The media co has introduced new retargeting and audience extension products online.
MAOY Gold: PHD’s winning strategy
Rather than bending on prices, the agency has distinguished itself with planning.
Salvation Army partners with Murdoch Mysteries on holiday special
The organization is being integrated into a special episode, as well as a TV and online brandsell.