Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney
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Patrick Grierson to retire from Canadian Broadcast Sales

The industry veteran will leave his post next May.

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What’s next for 2017: Out-of-home

Industry members weigh-in on whether increasing investments into digital and measurement will drive more ad investment in the space.

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Sonnet signs on with NHL

The insurance company will activate at the Scotiabank NHL Centennial Classic and also creating custom TV spots to air on Sportsnet.

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The List: Cluep wins with emotion

How the mobile ad targeting company has grown into a big player working with some of the world’s biggest brands.

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PHD tops Canadian RECMA list

The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.

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The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

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Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.

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MLS Cup closes record-breaking playoff season for TSN and RDS

Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.

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How Kia Canada handled being locked out of the MLS Cup

Steve Carter, director of marketing for Kia Canada, on how the car co dealt with the MLS Audi deal.

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Podcast listening continues to rise: MTM

Thought to have plateaued a couple years ago, the platform has seen a resurgence in recent years according to new research.

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Execs report autoplay ads to be least effective online format: study

A new study from Quartz details the online preferences of the elusive demo.

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Xaxis names new global lead

Nicolas Bidon has been named president of GroupM’s programmatic arm.

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Sportsnet posts a noteworthy November

Scott Moore, president of Sportsnet and NHL properties at Rogers on the assets that propelled the brand last month.