Blog: CTV’s gold-medal presentation
MiC guest blogger Valerie McMorran of Starcom wraps up the Canadian upfronts with her review of the CTV pre-party presentation at the Masonic Temple in Toronto.
Blog: Canwest upfronts: A gleeful launch
MiC guest blogger Valerie McMorran of Starcom shares her experiences at the Canwest upfronts yesterday at the Scotiabank Theatre in Toronto.
Blog: Singing, dancing and drama at Rogers’ upfront
MiC guest blogger Valerie McMorran of Starcom shares her experience at Rogers’ fall TV presentation at the Canon Theatre in Toronto on Wednesday.
Canwest striving for ‘everything entertaining’
One of the chief focuses at yesterday’s upfront was ‘entirely new connections’ for advertisers and viewers, says Starcom MediaVest Group’s SVP investment director Valerie McMorran.
CTV’s upfront a Canadian celebration
Starcom MediaVest Group’s SVP investment director, Valerie McMorran, tells MiC readers what yesterday’s event was like from the POV of a media strategist.
CanWest MediaWorks: news, entertainment, heroes
What’s Starcom MediaVest Group’s SVP/investment director’s take on the line-up presented by the third Canadian net to show its cards?
CTV’s Launch: Dancing with the Pros
Direct from her sensational dance number yesterday (see below), Starcom MediaVest Group’s SVP/investment director shares her professional opinions about CTV’s new season with MiC.