CBC retains Initiative
The pubcaster has signed a new contract with the IPG Mediabrands agency following a review.
MediaCom wins BCLC
The agency will handle all facets of media strategy, planning and buying for BC’s crown corporation, which earned $2.9 billion in revenue in 2015.
Cineplex Digital Media selected for Morguard Investments
The digital media company will install, maintain and provide content strategy for 175 displays across 21 retail properties throughout Canada.
Molson Coors retains MEC
The GroupM agency has kept the account in Canada following a review, while Publicis Media has won the business in the U.S. and U.K.
IPG Mediabrands wins Destination Canada
The government-owned organization seeks to build on its established content strategy and evolve in the digital age.
UBC picks MediaCom
The university’s new AOR, along with Taxi, will work to build the school’s brand locally, nationally and globally.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
Touche wins Agropur
The dairy cooperative is looking to increase its media spend while decreasing its mass marketing outreach with its new agency.
Maxus wins Mitsubishi
The car co’s director of national marketing Peter Renz talks about the brand’s first media agency change in 12 years.
M/SIX takes on media for the University of Waterloo
The agency is beginning work with a new print and digital campaign that launched last month.
Radio-Canada signs with PHD
The pubcaster signed a deal with the new media agency following five years with Cossette.
MediaCom wins Sears Canada
The GroupM agency has taken over the business for the embattled retailer.
Zenith expands Coty remit
The Publicis agency will be handling work on lines Coty is acquiring from P&G, including Cover Girl, Clairol and Wella.
MEC wins Hertz
The GroupM agency will handle the car rental co’s work in Canada, the U.S. and Latin America.