blogs Articles

Blog: Time to clean up the ad clutter


ACA’s Judy Davey offers marketers tips to improve the effectiveness of their media spend in the digital age.

NY Ad Week blog: The path to sustainable advertising


MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.

Blog: Media millennials, a modern relationship


Sheri Metcalfe, president of Jungle Media and CMDC Youth Ambassador chair shares her top tips for working with the next generation of media leaders.

Blog: Can you define Video on Demand?


Rob Young, SVP, director of insights and analytics, PHD on the complexities of understanding how VOD is being measured.

Blog: Are you ready for the death of Flash?


Eyereturn Marketing’s Ian Hewetson says that, despite advance notice, many advertisers and agencies are scrambling to find alternatives for animated online ads.

Op/Ed: What’s driving this ‘epic wave’ of media reviews?


Veronica Holmes, who was most recently director of digital at Zenith Optimedia, on what she believes is driving the spate of reviews in Canada.

Blog: Addressing TV’s addressability


PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.

Opinion: CRTC clearly offside with Super Bowl decision


With the NFL’s involvement in the simsub debate, Judy Davey of the ACA argues why the regulator’s move sets the industry up for a loss.

Blog: Introducing the technology agent


Chris Williams suggests a third-party technology agent could help advertisers set and assess quality objectives for digital media plans.

Blog: Are media agencies evolving fast enough?


Kevin Krossing, SVP strategy, MediaCom on why media agencies that are tech-savvy and data-driven are the most relevant to the industry.