ACA’s Judy Davey offers marketers tips to improve the effectiveness of their media spend in the digital age.
Rob Young, SVP, director of insights and analytics, PHD on the complexities of understanding how VOD is being measured.
Eyereturn Marketing’s Ian Hewetson says that, despite advance notice, many advertisers and agencies are scrambling to find alternatives for animated online ads.
With the NFL’s involvement in the simsub debate, Judy Davey of the ACA argues why the regulator’s move sets the industry up for a loss.
Chris Williams suggests a third-party technology agent could help advertisers set and assess quality objectives for digital media plans.