Exchange Lab’s Nikki Hawke on the current barriers to programmatic TV, and why the industry needs to move forward in order to avoid playing catch-up on the platform.
Victoria Morris, director of trading at Mindshare Canada, on her pick for the network’s next big hit, and which of the two new comedies are actually funny.
Carolyn Froude, director at Maxus Canada, on ABC’s new slate, including reimagined versions of The Muppets and Uncle Buck.
Peter Wagner, director of client engagement for Xaxis, on the issues that are still plaguing the landscape, as he sees publishers pushing for a hybrid model that combines direct and programmatic.
Cathy Collier, CEO at OMD Canada and co-chair of the CMDC’s 20/20 Vision conference, on what Mick Ebeling of Not Impossible Labs can teach the industry about overcoming seemingly insurmountable problems.