blogs Articles



Blog: The future of TV is programmatic tech

blogs

Exchange Lab’s Nikki Hawke on the current barriers to programmatic TV, and why the industry needs to move forward in order to avoid playing catch-up on the platform.



2015 Upfronts: Back to the future

blogsTelevision

IPG Mediabrands Canada SVP Inese Korbs returns to the NYC upfronts after several years away. She finds the game is the same… so much so that even The X-Files is back.



Upfronts 2015: CW knows what millennials want

blogsTelevision

Victoria Morris, director of trading at Mindshare Canada, on the CW’s short and sweet new slate and savvy digital strategy.



Upfronts 2015: CBS doesn’t mess with a good thing

blogsTelevision

Victoria Morris, director of trading at Mindshare Canada, on her pick for the network’s next big hit, and which of the two new comedies are actually funny.



Upfronts 2015: ABC stacks its mid-season

blogsTelevision

Carolyn Froude, director at Maxus Canada, on ABC’s new slate, including reimagined versions of The Muppets and Uncle Buck.



Blog: TV as the great connector

blogsTelevision

Michael Neale, chief commercial officer at MediaCom Canada, on why this year’s upfronts should focus on TV as a connecting system, not just as a ratings platform.



Blog: Has programmatic moved into a new era?

blogsDigital

Peter Wagner, director of client engagement for Xaxis, on the issues that are still plaguing the landscape, as he sees publishers pushing for a hybrid model that combines direct and programmatic.



Blog: What’s your take on impossible ideas?

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Cathy Collier, CEO at OMD Canada and co-chair of the CMDC’s 20/20 Vision conference, on what Mick Ebeling of Not Impossible Labs can teach the industry about overcoming seemingly insurmountable problems.



SXSW: Where the ‘S’ stands for sticky

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CMDC board member and Havas Media VP Maura Hanley on the tech and ideas that stood out at the fest, including ImageThink’s graphic recordings (pictured).



SXSW: Moving branded content to the next level

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CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.