neonbrand-_oKSYD2cSIk-unsplash

Blog: A back-to-school primer on big data

Magnet’s Jessica Tran on what all levels – brand, agency and consumer – need to know.

Mo Large

Opinion: Should we disclose margins?

Empathy president Mo Dezyanian on what buyers and planners can learn from the world of contracting.

helloquence-61189-unsplash (2)

Blog: My AI wishlist

Horizon Media EVP and co-chief investment officer Sarah Baehr on the immediate potential of AI, and how it can benefit Canadian agencies.

Emily Crop

Blog: What does it really mean to be a partner?

Reflecting on the recent C2 conference in Montreal, Initiative’s Emily Douglas reflects on the cynicism – and the hope – spawned from the event.

evil_b2c_cpd_1920x1080_45147_1920x1080

What was missing from the U.S. Upfronts?

Horizon Canada’s Cobi Zhang on what the networks said – and didn’t say.

Emily Crop

Upfronts 2019: CBS talks OTT, Super Bowl and life after Big Bang

The network patted itself on the back as the “Belle of the OTT ball” and is looking ahead to future Super Bowl plans, but a lot can happen in a year.

Emily Crop

Upfronts 2019: Disney touts powerful partnerships and a significant slate

The two-hour presentation featured new programming across ABC, Freeform, FX, Nat Geo and ESPN, with plenty of social and SVOD strategy.

Emily Crop

Upfronts 2019: Fox and NBC’s content and commercial plans

Initiative’s Emily Douglas on NBCU’s Prime Pods and Shoppable TV formats and FOX’s compressed commercial pods.

Headphones

Blog: Where does the podcast boom go from here?

Eighty-Eight VP of business development Fatima Zaidi on what will happen when podcasts cease to be a ‘revolution’ and become the norm.

carlos-delgado-732806-unsplash

SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

Vegas

CES 2019 perspectives: Havas

Following the massive tech event, CEO Tom Olesinski has some questions for how this tech will impact consumers – and advertisers.

39927835_10156610748629834_4330035059726745600_o

CES 2019 perspectives: Mindshare

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.

MiC2019_NYres

Accenture’s Brent Chaters on building the CMO of 2019

The company’s digital customer practice lead shares what marketers need to do to stay ahead of the pack in the new year.

MiC2019_NYres

Jodi Peacock on upping collaboration in 2019

The Media Kitchen’s Jodi Peacock on how to make the most of inter-agency relationships.