blogs Articles



Blog: An erratic time for TV

blogsTelevision

PHD’s Rob Young sums up what’s causing trouble in the TV landscape.



Blog: A first-timer’s view of Cannes

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Anne Stewart, president of Maxus Canada, on what she learned on her first trip to the festival, and why the world will be more creative again next week.



Blog: You oughta meet these Young Lions

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Lauren Richards, CEO at Pollin8, on why the media industry could use more of what Young Lions winners Celia Gibb and Megan Metzak have got.



Blog: Cannes – the revenge of media

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Karine Courtemanche, president at Touche on the transformation that has happened along the Croisette, and an app to help festival-goers get a cocktail.



Blog: 2D storytelling is so 2014

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Ryan Van Dongen, director of connection and innovation is live from Cannes, explaining the big deal about SnapChat and Facebook’s short-term plans for 360 video.



Blog: Moneyball for marketers

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David Wright, analytics manager at IPG Mediabrands, on the oft-misunderstood world of econometrics and how it can optimize campaign planning.



Programmatic: the next frontier

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Julian Mossanen, regional VP at Rubicon, on why programmatic spending is only starting to heat up.



Blog: The future of TV is programmatic tech

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Exchange Lab’s Nikki Hawke on the current barriers to programmatic TV, and why the industry needs to move forward in order to avoid playing catch-up on the platform.



2015 Upfronts: Back to the future

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IPG Mediabrands Canada SVP Inese Korbs returns to the NYC upfronts after several years away. She finds the game is the same… so much so that even The X-Files is back.



Upfronts 2015: CW knows what millennials want

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Victoria Morris, director of trading at Mindshare Canada, on the CW’s short and sweet new slate and savvy digital strategy.