Chris Williams 2016

Blog: How long is a piece of (media) string?

The ACA’s Chris Williams challenges the notion that metrics have always been black and white, but is confident that digital players will soon find a leading approach.

Urania Large

Blog: Whose job is it to maintain and foster talent?

MediaCom’s Urania Agas on how clients can play just as much of a role in the development of agency talent.

Ivey

Column: Grabbing the mic at Advertising Week

Agents of Necessity’s Sarah Ivey wants more points of view from the media side at the annual festival.

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Blog: A back-to-school primer on big data

Magnet’s Jessica Tran on what all levels – brand, agency and consumer – need to know.

Mo Large

Opinion: Should we disclose margins?

Empathy president Mo Dezyanian on what buyers and planners can learn from the world of contracting.

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Blog: My AI wishlist

Horizon Media EVP and co-chief investment officer Sarah Baehr on the immediate potential of AI, and how it can benefit Canadian agencies.

Emily Crop

Blog: What does it really mean to be a partner?

Reflecting on the recent C2 conference in Montreal, Initiative’s Emily Douglas reflects on the cynicism – and the hope – spawned from the event.

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What was missing from the U.S. Upfronts?

Horizon Canada’s Cobi Zhang on what the networks said – and didn’t say.

Emily Crop

Upfronts 2019: CBS talks OTT, Super Bowl and life after Big Bang

The network patted itself on the back as the “Belle of the OTT ball” and is looking ahead to future Super Bowl plans, but a lot can happen in a year.

Emily Crop

Upfronts 2019: Disney touts powerful partnerships and a significant slate

The two-hour presentation featured new programming across ABC, Freeform, FX, Nat Geo and ESPN, with plenty of social and SVOD strategy.

Emily Crop

Upfronts 2019: Fox and NBC’s content and commercial plans

Initiative’s Emily Douglas on NBCU’s Prime Pods and Shoppable TV formats and FOX’s compressed commercial pods.

Headphones

Blog: Where does the podcast boom go from here?

Eighty-Eight VP of business development Fatima Zaidi on what will happen when podcasts cease to be a ‘revolution’ and become the norm.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

Vegas

CES 2019 perspectives: Havas

Following the massive tech event, CEO Tom Olesinski has some questions for how this tech will impact consumers – and advertisers.