Jonathan  Davids Influicity

Blog: Snapchat is changing the media landscape

Jonathan Davids, founder and CEO of Influicity with tips on how to master the social media platform.

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Awake Chocolate parties to mark daylight savings

The caffeinated chocolate company has set up a site filled with original entertainment videos to capture the energetic and nocturnal 18-to-24 crowd.

ianHewetson

Blog: The true cost of third-party verification (or lack-thereof)

Eyereturn Marketing’s Ian Hewetson says it’s time for advertisers to demand more accuracy, accountability and efficiency from their media sources.

Jonathan  Davids Influicity

Blog: What is the value of a follower?

Influicity CEO Jonathan Davids on what fake followers for Clinton and Trump could mean for your business.

MichaelNeale

Blog: OTT video taking over in Canada?

MediaCom Canada’s CCO Michael Neale says regardless of the outcome of today’s FCC vote in the U.S., OTT video will remain on the outskirts of Canadian media.

Chris Williams 2016

Blog: It’s time to turn on the lights

ACA’s VP Digital, Chris Williams, on the questions advertisers must ask themselves about their digital media supply chain.

RobYoung

Blog: Big broadcasters, big data, big job ahead

PHD’s Rob Young examines the data disconnect that’s keeping media people awake at night.

andrewLane

Blog: Lessons from Content Marketing World 2016

Blue Ant Media’s director of branded content solutions Andrew Lane on why it’s time to stop flirting and get serious about content marketing.

jonathanDavids

Blog: Making sense of influencer pricing

Influicity founder and CEO Jonathan Davids breaks down the basics of how exactly you should be calculating your online celebrity costs.

sonyaFatah

Working the reputation game: blog

Departing MiC news editor Sonya Fatah on why big-picture studies about Canadian cities are data points in the business of hyper-targeting.

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Blog: The battle for cross-platform data

PHD’s Rob Young says addressability places the internet in conflict with all legacy media, and so far it’s winning.

CatherineandJacob

Cannes 2016: The power of empathy

DentsuBos’ Canada Young Lions winners on their #Cannes2016 takeaway – the power of the human mind to meaningfully use technology and data.

toucheCannes2016

Cannes 2016: An outsiders first-time view on the festival

Charles-Etienne Morier, VP of digital media at Touche!, on his takeaways from the week.

brookeLeland

Cannes 2016: What is the future of the Lions?

Cossette Media’s Brooke Leland on why the festival should endure in its physical form.

annStewart

Cannes 2016: A first-time judge on her festival experience

Maxus Canada’s president Ann Stewart on the way forward for Canadian Cannes’ submissions.