sarahIvey

Blog: Is it time to take off the rose-coloured glasses?

Agents of Necessity CEO Sarah Ivey on why the changes in the air at Cannes could be a golden opportunity for media agencies to reinvent themselves.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - tvShutterstock

Blog: It’s time for measurement to evolve

Gaggi Media’s CEO says creativity is needed to close the gap between TV and digital while we work out their shortcomings.

Dave Phillips 2

Blog: Use the right term data or risk getting Trumped

David Phillips, president and COO of NLogic, on where using short-term data can lead you astray.

sarahIvey

Blog: The next generation of search will change, well, everything

Sarah Ivey from Agents of Necessity on how Google Lens will force digital media as we know it to evolve.

jonathanDavids

Blog: The rise of Instagram Stories

Jonathan Davids, founder and CEO of Influicity, offers lessons on the format that’s taken over the social app.

jenniferBidwell

Upfronts 2017: Sizzle and superheroes at CW

Jennifer Bidwell, managing director, television systems at Media Experts, on the final schedule of the week.

youngSheldonCBS

Upfronts 2017: CBS sticks with its strengths

Lindsey Talbot, managing director, trading and activation at Maxus Canada, details the “steady and consistent” new schedule from the top U.S. network.

Splitting

Upfronts 2017: Favourites return, but not much new at ABC

Magna’s Bailey Wilson weighs in on Roseanne’s return, Shonda Rhimes’ new show and the network’s competing Marvel offering.

jenniferBidwell

Upfronts 2017: Fox shakes up ad formats, adds Marvel drama

Jennifer Bidwell from Media Experts has a mixed report on the network’s three new fall shows.

thisIsUs

Upfronts 2017: NBC builds Thursday around a moving ‘Us’

Bailey Wilson, VP of TV investments at Magna, details the network’s new shows, and a schedule that has movement every night of the week.

stuartGarvie

You can’t compete on price alone: column

Bell Media’s Stuart Garvie calls out clients who change agencies to push down prices.

sarahIvey

Ad safety: Isn’t this the Google we created?

Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.

Jonathan  Davids Influicity

Blog: Who owns the influencer budget?

Should influencer costs be handled by media buyers, PR, in-house teams, or other agencies? Influicity founder and CEO Jonathan Davids details the options.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - red tv

Blog: Trump, baseball and sunshine drove down fall 2016 viewing

Julie McIlroy, co-founder, M&K Media, details the 4% drop in viewing seen on Canadian screens.

Jonathan  Davids Influicity

Best practices for using brand influencers: blog

Jonathan Davids, founder and CEO of Influicity, on exclusivity, budgets and promotion, when using brand influencers.