blogs Articles



SXSW: Where the ‘S’ stands for sticky

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CMDC board member and Havas Media VP Maura Hanley on the tech and ideas that stood out at the fest, including ImageThink’s graphic recordings (pictured).



SXSW: Moving branded content to the next level

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CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.



SXSW: the angel and the devil of data

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Havas Media’s Maura Hanley on the data trends from the interactive festival in Austin.



Op Ed: Is the paid, owned, and earned media discussion relevant?

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MediaCom’s Kevin Krossing says we need a new approach to better manage complex communication systems.



Fewer handsets, more agencies: key takeaways from MWC

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Juice Mobile CEO Neil Sweeney on the ad tech trends that emerged from the Mobile World Congress.



Tips on sponsoring Toronto’s first NBA All-Star Game

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Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.



Op Ed: how to drive value in social media

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M2′s Will Pate with some advice for moving beyond “likes” and “followers.”



Op/Ed: Ad tech, whose side are you on?

blogsDigital

Past IAB Canada president Chris Williams asks whether Canadian companies will step up and define their digital future, or defer to U.S. decisions.



Connectivity, smart tech and virtual worlds rule CES

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Touche! and PHD Montreal’s VP digital media Charles Etienne Morier shares insights on how media buyers can leverage the latest tech innovations coming out of the show.



Go native to dodge adblockers

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Did you know adblockers are the most downloaded web browser plugin? Martine Desjardins, EVP of web, publishing and content at Newad on whether marketers should be hitting the panic button.