Blog: The true cost of third-party verification (or lack-thereof)
Eyereturn Marketing’s Ian Hewetson says it’s time for advertisers to demand more accuracy, accountability and efficiency from their media sources.
Blog: What is the value of a follower?
Influicity CEO Jonathan Davids on what fake followers for Clinton and Trump could mean for your business.
Blog: OTT video taking over in Canada?
MediaCom Canada’s CCO Michael Neale says regardless of the outcome of today’s FCC vote in the U.S., OTT video will remain on the outskirts of Canadian media.
Blog: It’s time to turn on the lights
ACA’s VP Digital, Chris Williams, on the questions advertisers must ask themselves about their digital media supply chain.
Blog: Big broadcasters, big data, big job ahead
PHD’s Rob Young examines the data disconnect that’s keeping media people awake at night.
Blog: Lessons from Content Marketing World 2016
Blue Ant Media’s director of branded content solutions Andrew Lane on why it’s time to stop flirting and get serious about content marketing.
Blog: Making sense of influencer pricing
Influicity founder and CEO Jonathan Davids breaks down the basics of how exactly you should be calculating your online celebrity costs.
Working the reputation game: blog
Departing MiC news editor Sonya Fatah on why big-picture studies about Canadian cities are data points in the business of hyper-targeting.
Blog: The battle for cross-platform data
PHD’s Rob Young says addressability places the internet in conflict with all legacy media, and so far it’s winning.
Cannes 2016: The power of empathy
DentsuBos’ Canada Young Lions winners on their #Cannes2016 takeaway – the power of the human mind to meaningfully use technology and data.
Cannes 2016: An outsiders first-time view on the festival
Charles-Etienne Morier, VP of digital media at Touche!, on his takeaways from the week.
Cannes 2016: What is the future of the Lions?
Cossette Media’s Brooke Leland on why the festival should endure in its physical form.
Cannes 2016: A first-time judge on her festival experience
Maxus Canada’s president Ann Stewart on the way forward for Canadian Cannes’ submissions.
Cannes 2016: The elephant on the Croisette
Mindshare’s Armin Huska on how ad blocking is dominating the conversation at Cannes, and how the industry ought to respond to the issue.
Are millennials Lilliputians?
PHD Canada’s Rob Young debunks myths around the imagined community of Lilliputians (aka millennials).