blogs Articles



Programmatic is changing the advertiser-agency relationship

blogs

Jean-Francois Renaud, CEO of Adviso on why advertisers are tempted to bring programmatic in-house, and what should be considered before making the switch.



Next-gen media trends to track

blogs

From the newest robots to making data actionable, Nick Barbuto, managing director of OMD’s Ignition Factory, has the five latest innovations in the space.



Don’t just do TV, do searchable TV: blog

blogsTelevision

Joseph McConellogue, managing director of Reprise Media, on why search could be just what your brand needs to boost the value on its TV buy.



TV buying: Rebuilding the jumbo jet mid-flight

blogsDigital

David Jowett, president of Cossette Media on how to prepare for coming changes in TV buying.



Mobile tracking and metrics are different… now what?

blogsMobile

Deborah Hall, CEO at PCG Lab, on changes the industry can make now to better measure mobile.



Internet video: the big and the small of it

blogsDigitalResearch

Column: PHD’s Rob Young spots a big opportunity for open-minded marketers.



Finding the right moment on mobile

blogsMobile

Brian Wong, founder and CEO of Kiip on the need for a new mobile-first metric.



Pick your Platform: Sasha Grujicic on missing the most important platform of them all

blogs

The Dentsu Aegis Network CSO says in the race for data, innovation and commercialization, the industry is losing sight of human nature.



Blog: Where was Ad Week’s controversy?

blogs

David Jowett, president of Cossette Media, on why there was a missed opportunity among all the talk of content and discipline-merging.



Did Apple’s updates provide any meat for media?

blogsDigitalMobile

From the launch of the Apple Watch to larger screen sizes on the iPhone 6, m2′s VP of digital strategy Will Pate reads into the advertising implications of the newest updates from the company.