blogs Articles



The CW’s new digital strategy: blog

blogsDigitalTelevision

Mindshare’s Lina Alles on the network’s new digital studio and its new slate of fall shows from the CW upfront.



ABC launches new viewing strategy: blog

blogsDigitalTelevision

Mindshare’s Lina Alles on the network’s new live-streaming platform and the one show that stuck out in yesterday’s upfront.



Wilson on ABC’s new shows: blog

blogsTelevision

The UM director of investment on ABC’s big bet from Joss Whedon and the funniest comedy she has seen yet this week.



Alles on NBC’s new season: blog

blogsTelevision

Mindshare’s Lina Alles’ top picks (Sean Saves the World, The Blacklist, Dracula) from the network’s fall upfront.



Wilson’s picks at Fox: blog

blogsTelevision

The UM director of investment says she likes the chances for Fox’s new Tuesday comedies as she takes in the new shows from the first day of presentations in NYC.



SXSW 2013: humanity trumps technology

blogs

From life lessons with Fred Armisen and Dave Grohl to business lessons with BuzzFeed, Critical Mass exec Matt Di Paola offers his look at the best of the fest.



SXSW 2013: Long live the experience

blogs

From Google’s talking shoes to all things Oreo, Starcom digital VP Robin Hassan gets MiC readers past the long lines in Austin to share details from this year’s festival.



Blog: Mobile World Congress moves from the handset to mobile computing

blogsMobile

Juice Mobile’s CEO Neil Sweeney wraps up the week, saying Samsung leads the way with innovative launches in Barcelona.



Blog: Rollout of m-commerce platforms on a global scale

blogsMobile

Details on MasterCard’s plans to expand its PayPass mobile wallet and Visa and Samsung’s global partnership, live from the Mobile World Congress.



Blog: The goods on Firefox’s new launch

blogsMobile

Neil Sweeney, president and CEO at Juice Mobile is giving MiC readers the rundown of the top news from this week’s Mobile World Congress in Barcelona.