blogs Articles

Blog: Are you ready for the death of Flash?


Eyereturn Marketing’s Ian Hewetson says that, despite advance notice, many advertisers and agencies are scrambling to find alternatives for animated online ads.

Op/Ed: What’s driving this ‘epic wave’ of media reviews?


Veronica Holmes, who was most recently director of digital at Zenith Optimedia, on what she believes is driving the spate of reviews in Canada.

Blog: Addressing TV’s addressability


PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.

Opinion: CRTC clearly offside with Super Bowl decision


With the NFL’s involvement in the simsub debate, Judy Davey of the ACA argues why the regulator’s move sets the industry up for a loss.

Blog: Introducing the technology agent


Chris Williams suggests a third-party technology agent could help advertisers set and assess quality objectives for digital media plans.

Blog: Are media agencies evolving fast enough?


Kevin Krossing, SVP strategy, MediaCom on why media agencies that are tech-savvy and data-driven are the most relevant to the industry.

Blog: Three reality checks for future-forward media planners


OMD’s Shane Cameron on why the industry needs to start putting everything it professes to know into action.

Blog: An erratic time for TV


PHD’s Rob Young sums up what’s causing trouble in the TV landscape.

Blog: A first-timer’s view of Cannes


Anne Stewart, president of Maxus Canada, on what she learned on her first trip to the festival, and why the world will be more creative again next week.

Blog: You oughta meet these Young Lions


Lauren Richards, CEO at Pollin8, on why the media industry could use more of what Young Lions winners Celia Gibb and Megan Metzak have got.