blogs Articles
Upfronts 2012: Bailey Wilson recaps the week
blogsTelevisionUM’s manager of broadcast investments runs down the sales pitches and new shows from the US networks.
Upfronts 2012: Helena Shelton takes in the CW’s new shows
blogsTelevisionThe PHD EVP goes with the Cult pick on the last day of the New York City TV presentations.
Upfronts 2012: Robin Legassicke on CBS’s number one status
blogsTelevisionThe US network has created a new group to capitalize on digital, but the main focus remains the TV screen, says the Maxus Canada group director.
Upfronts 2012: Helena Shelton picks a CBS hit
blogsTelevisionThe PHD EVP details the network’s four new shows from the New York City presentation, and chooses the one she thinks will be a winner.
Upfronts 2012: Helena Shelton on ABC’s new offerings
blogsTelevisionFrom aliens who leak green goo, to Nashville singing stars, the PHD EVP gives MiC the good, the bad and the strange from day two at the upfronts.
Upfronts 2012: Robin Legassicke gets multi-platform at ABC
blogsTelevisionThe Maxus Canada group director takes in the day two upfront, and discusses the network’s new multi-screen CPM model.
Blog: Shelton at the upfronts
blogsTelevisionHelena Shelton, EVP trading and accountability, PHD pans Fox’s new comedies on day one of the upfronts.
Blog: Legassicke at the upfronts
blogsTelevisionRobin Legassicke, group director, Maxus Canada has high hopes for Fox comedies, but predicts an early NBC cancellation.
Blog: Matt Di Paola at SXSW
blogsWhich brands did the festival best, and what to expect next year, from MediaCom Canada’s chief strategy and innovation officer.
Blog: Matt Di Paola at SXSW
blogsMediaCom Canada’s chief strategy and innovation officer takes MiC readers to Austin for the interactive conference.
