melissaKPHD

Upfronts 2016: a Canadian buyer’s verdict

PHD Canada’s Melissa Kotsopoulos (pictured) on the evolution of a new data-based currency for ad delivery and a move towards reduced ad loads in the U.S. market.

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CW upfront 2016: Network shoots for a super fall

Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)

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CBS upfront 2016: equal parts comedy, drama

UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.

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ABC upfront 2016: a Notorious new Thursday, more family fare

Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).

toniaBeale

NBC upfront 2016: Three comedies, no time grid

Mindshare Canada’s Tonia Beale (pictured) takes a critical look at NBC’s slate following a presentation where shows were introduced by categories, not time slots.

julieMcMillan

FOX upfront 2016: A focus on cult remakes

UM’s Julie McMillan (pictured) on FOX’s new slate of film-to-TV reboots and the return of comedy favourites.

Keith Holloway

Don’t let new software topple your marketing stack

Envoke.com’s Keith Holloway details why a company’s entire marketing stack must be in sync with its overall strategic goals.

RobYoung

TV’s gestalt: What’s on offer for broadcast year ’17

PHD’s Rob Young points to the tech-focused nature of this year’s upfronts as buyers prepare to tune in on addressability.

JudyDaveyhs

Blog: All I want for Valentine’s Day

ACA’s Judy Davey lays out six ways the industry can win her heart – from a union of Shomi and Crave to ad-blocking restraints.

DeborahHall

Why technology showcases like CES matter to marketers

Deborah Hall, CEO of Dive Networks on the key trends from this year’s showcase, as well as why it has reached tipping-point status for the marketing community.

crystalBallShutterstock

Seeing into the future: CMDC predictions for 2016

The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.

JudyDavey

Blog: Time to clean up the ad clutter

ACA’s Judy Davey offers marketers tips to improve the effectiveness of their media spend in the digital age.