blogs Articles



Welcome to a wearable world: blog

blogs

Media Experts’ broadcast buyer Matt Lefebvre on how the wearable trend can impact media plans.



Wrapping up the Festival of Media: blog

blogs

From Net-a-Porter’s next mobile offering to global conversations on programmatic, Performance Content Group’s CEO takes MiC to the event in Rome.



What are your followers sharing?: blog

blogsDigitalMobile

Paul Cowan SVP of client development at Performance Content Group, analyzes one million followers of 52 branded Twitter accounts and comes up with some unsettling results.



The future of panel-based data: blog

blogsDigitalMobile

Chris Williams, president of IAB Canada on the takeaway messages from the I-COM Global Summit in Spain.



What marketers need from measurement: blog

blogsDigitalMobile

From the Media Ratings Council lifting its advisory on viewable impressions to sessions on tackling international metrics issues, Chris Williams of IAB Canada takes in the I-COM Global Summit in Spain.



Great beer and patchy insights at SXSWi: blog

blogs

Joseph Leon, chief digital officer at Cossette Media, on the highs (debunking Oreo’s Super Bowl dunk) and lows of his first visit to the conference.



Next generation wearables, privacy and drones at SXSWi: blog

blogs

Jodi Brown, director of content at Mediacom, dissects the first days of the festival, with notes on the top trends and activations, from line-holders to the return of Grumpy Cat.



The Canadian guide to SXSW

blogs

Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.



What if Aereo came to Canada?: blog

blogsTelevision

Sheetal Jaitly, director of business development and media for Pivotal Labs on the platform, and how it could contribute to the disruption of the current broadcast model in Canada.



Top takeaways from the Mobile World Congress: blog

blogsMobile

Neil Sweeney from Juice Mobile and Naveed Ahmad at Addictive Mobility gives MiC CEO-level insight from the show floor in Barcelona.