blogs Articles



Tips on sponsoring Toronto’s first NBA All-Star Game

blogs

Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.



Op Ed: how to drive value in social media

blogs

M2′s Will Pate with some advice for moving beyond “likes” and “followers.”



Op/Ed: Ad tech, whose side are you on?

blogsDigital

Past IAB Canada president Chris Williams asks whether Canadian companies will step up and define their digital future, or defer to U.S. decisions.



Connectivity, smart tech and virtual worlds rule CES

blogs

Touche! and PHD Montreal’s VP digital media Charles Etienne Morier shares insights on how media buyers can leverage the latest tech innovations coming out of the show.



Go native to dodge adblockers

blogsDigitalMobile

Did you know adblockers are the most downloaded web browser plugin? Martine Desjardins, EVP of web, publishing and content at Newad on whether marketers should be hitting the panic button.



MiC’s Nice List: Best of 2014

blogs

From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.



How to conquer the next media frontier: wearables

blogsMobile

IPG Media Lab’s head of strategy Melvin Wilson on why the market for wearables isn’t catching fire, and the potential for brands in the space once it does.



Programmatic is changing the advertiser-agency relationship

blogs

Jean-Francois Renaud, CEO of Adviso on why advertisers are tempted to bring programmatic in-house, and what should be considered before making the switch.



Next-gen media trends to track

blogs

From the newest robots to making data actionable, Nick Barbuto, managing director of OMD’s Ignition Factory, has the five latest innovations in the space.



Don’t just do TV, do searchable TV: blog

blogsTelevision

Joseph McConellogue, managing director of Reprise Media, on why search could be just what your brand needs to boost the value on its TV buy.