Digital

Astral

Astral partners with Vistar Media in programmatic play

This is the first time Astral has partnered with a U.S.-based programmatic company.

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Vice Canada, Merry Jane roll out weed content program

Sticky will cover everything from trends and business to the culture and politics of weed.

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MiC roundtable: Who’s on the main stage of content?

As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.

Guru

Oath to rebrand as Verizon Media Group

Verizon Media Group/Oath now operates as a single business unit, led by Guru Gowrappan.

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How much IP data are marketers throwing out?

More than a quarter of marketers aren’t sure how much data they’re throwing away.

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Rumours of TV’s death exaggerated, says GroupM

“The State of Video” report from GroupM calls Amazon, Youtube and Google the three “forces” but says linear TV is far from dead.

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Bell Media rebrands TMN, launches tiered OTT service

The company reveals a major overhaul of its pay TV and OTT strategy, opening access to programming previously restricted to linear subscribers.

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Spotify’s ad business grows in Q3

Growth for the company’s self-serve product could help increase margins for the streamer.

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Not all media trust is equal: study

Traditional media is seen as more trustworthy, but skepticism varies across provinces and demographics.

TCL

TCL talks cord-cutting and sponsorship amidst Canadian launch

The television manufacturer talks building a media plan from the ground-up in a relatively complex category.

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Days Inn scores partnership deal with CHL

The deal will see the hotel chain partner with the hockey league at three national events.

Toronto Star

Print, digital dollars down for Torstar

The company brought in $126.4 million in revenue, a drop of 13%.

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Snapchat launches a desktop product

Performics Canada’s Sean McConnell and EQ Works’ Jed Schneiderman weigh in on whether a mobile-first company can make a splash on desktop.

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Moneris introduces digital attribution tool

The company’s chief product officer says the genesis of the tool came from the meteoric rise of digital ad spend.