Digital

parker-byrd-89354

TV and digital gap to narrow: Zenith

Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.

digitalShutterstock

AAM introduces new programs for CASL compliance

The new legislation would take effect July 1 and would require advertisers to gain more explicit consent.

allRecipes

Details on Rogers Media’s new digital deals

Alan Dark, SVP of media sales at Rogers Media, tells MiC the kinds of digital partnerships his team is looking for going forward.

tablet

Tablet penetration stabilizes: study

The MTM’s new study shows that as the lines blur between tablets and other devices, the popularity of the mid-sized option may have peaked.

iHeartRadioCanada

IHeartRadio Canada hits first milestone ahead of schedule

Content and strategy head Rob Farina on where the app is expanding next.

priscilla-du-preez-156157

IAB’s state of the digital nation: Three big takeaways

Just how much do Canadians hate ads? Will there ever be a satisfying answer to the brand safety problem? And just how much should advertisers care about clicks?

samSebastian

YouTube isn’t TV and it’s OK with that

MiC sat down with Sam Sebastian, VP, Google and managing director, Google Canada, ahead of YouTube’s third annual Canadian upfront.

mobileShutterstock

Mobile campaigns more likely to hit targets: study

Canada is middling in terms of how many campaigns hit their target audience, but success rates are improving over time.

Elle Canada 2

Elle Canada is streaming its September issue planning session

The editorial planning session is designed to make the magazine brand more accessible to readers while promoting its September issue.

laPressePlus

La Presse to go 100% digital

The move will result in the loss of 49 positions at the paper, which will print its last Saturday edition at the end of 2017.

mobileShutterstock

ComScore adds multiplatform video measurement for Canada

The introduction of the new product was a response to the increase in Canadians’ media multitasking habits.

Pattison Digital Office Network

Pattison OneStop touches down in Winnipeg

The digital out-of-home company will set up shop in Winnipeg’s 360 Main office tower.

digitalShutterstock

Advertisers are losing less to bot fraud: study

The amount of revenue lost to digital ad fraud has decreased from last year, even as ad spend goes up.

dynamic_resize

Elle Canada puts its best face forward with custom makeup collection

The TVA-owned beauty publication has partnered with Lise Waiter Cosmetics to create a custom makeup collection, a first for Canadian beauty magazines.

phoneShutterstock

SlimCut expands into social with launch

The company has introduced SlimCut Social, connecting branded content with premium publishers.