L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.


Volkswagen tries conquesting on Facebook

A data partnership with Motor Trend Canada provides a way to reach down into the funnel for those looking at competing brands.


TVA’s broadcast dollars up, but magazines are down

The company’s French language magazines showed readership gains.


AdChoices compliance is up, complaints down

Brands, media companies and ad networks are providing more notice of privacy policies, but some consumers report issues when trying to opt out.

Canadian Paralympic Committee -Sponsorships--Every minute of act

More Paralympic content than ever to be broadcast

Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.

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Cara covers all weather possibilities

Whether calling customers to the patio or letting them order in, a first-of-its-kind partnership taps Pelmorex data.

Creative Commons - Coolcaesar

Village Media expands Rogers partnership to Ottawa launches with Rogers overseeing content and ad sales for the hyper-local news site.

Creative Commons - Coolcaesar

Committee recommends opt-in changes for PIPEDA

Industry groups are poring over 19 proposed changes to online privacy and data collection rules.


Netflix loses exec behind Anne, Alias Grace

Elizabeth Bradley, vice-president of content, leaves the streaming service today.


Trade deadline draws NHL fans to TSN’s channels

A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.


Spotify filing shows ambition for ad products

The company plans to bolster its offering to capitalize on the millions who opt for its free music steaming service.

Braun Accuracy

Braun goes purely digital to hone in on moms

After years of leaning into traditional media, the company decided to switch up the game.

Subway Make It

How Subway is using media to execute new positioning

Carat president Jeff Dack says grabbing millennials is crucial, but it’s “naive” to forget about everyone else.

Toronto Star

Digital tax credit and cost reductions help Torstar in Q4

Advertising revenues were still soft across most segments.


Federal budget offers little to print media

The CMF gets a bump, but a $50-million pledge to support local journalism is received with indifference by print media.