Digital

GCM

What agencies can do to help Quebec’s local media

Provincial aid is one source of help, but Touché! president Karine Courtemanche says there’s help beyond government assistance.

DriveTest

Advertising coming to Ontario’s DriveTest Centres

Static and digital ads will be implemented in the facilities for the first time, reaching swathes of teens, parents and new Canadians.

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Fuel Digital makes a play in the women’s lifestyle space

Fuel has signed French publisher Aufeminin to tap its three million monthly Canadian viewers – and to give Canadian advertisers a through-way to France.

HometownHockey

Hometown Hockey signs Hyundai

As co-presenting sponsor, Hyundai will use onsite activations to increase the buzz around its newer SUV models.

captivateElevator

Captivate adds a new programmatic partner

The DOOH specialist has partnered with Hivestack to make its inventory available to more buyers.

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Snap Canada makes Matt McGowan country manager

The New Yorker joins the Toronto team after success with Google, Adestra.

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Studio71 taps AVOD opportunities with acquisition

The deal allows the content creation experts to ‘double down’ on offerings, attracting big-name ad partners in the process.

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Technology tempts, but most Canadian kids still prefer real life fun

There’s good news for parents, but bad news for advertisers – playing outside and with friends still ranks higher than TV and streaming.

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TheScore creates a custom ad unit for DAZN

The mobile sports media company says it sees a bright future working more closely with DAZN and its AORs, creating more custom media opportunities.

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Just how big is the ad fraud problem?

The prevalence of bad digital practices may be lower than once thought, especially in Canada.

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RBC extends TIFF content program

The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.

IAB

IAB, Canadian Press team up for election season

Sonia Carreno says some guidelines within Bill C-76 “show a major departure from the reality of how online advertising works.”

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Directors Guild targets Hollywood with paid campaign

In alignment with TIFF, the Directors Guild of Canada launches ‘Hey, Hollywood’ its first major ad initiative to promote homegrown talent.

Mansbridge

ICYMI: Politics trend in the podcast world, Google grows in Kitchener

Plus, YouTube launches a Fashion channel with style content creators, industry collaborations and inside access.

Sportscentre Digital

Advil inks partnership with TSN’s Digital SportsCentre

TSN’s Instagram-only sports news show brings Advil Mini-Gels on as presenting sponsor with broadcast and digital promos, customized feature content.