Digital

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AcuityAds dives deeper into video with acquisition

Boston-based Visible Measures marks Acuity’s second acquisition in 12 months.

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Sico shows its true colours to promote new app

The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.

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The story behind Schick Quattro’s new content integration

The women’s razor brand tapped Toronto-based Wattpad to create four branded young adult fiction stories to attract ambitious millennial women.

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Much Digital Studios launches first original series

The Bell Media-owned MCN is looking to showcase the “studio” side of its digital studio in order to attract more brand clients to its creators.

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NBA Canada partners with Samsung for VR broadcasts

For the next six weeks, games will be live-streamed through the NextVR app as the NBA looks to bring VR content global.

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Corus puts first-party digital data up for sale

VP of digital sales Brett Pearson details the new option.

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Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.

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Kraft, Toyota and more joining Big Brother Canada as sponsors

Following its most successful season yet, Big Brother Canada has brought back key prize sponsor The Brick along with Toyota, Kraft, ParticiPaction, Oreo and Paramount Pictures.

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Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.

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Online-only TV viewership on the rise: study

But it might not be as prevalent as you think: Just 11% of Canadians live without a conventional cable subscription or an antenna, according to a new report from MTM.

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Postmedia adds to automotive offering

Media company CRO Paula Festas details the updated Driving Dealer Solutions.

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Another level of verification for digital publishers

The Alliance for Audited Media has introduced AAM Quality Certification.

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Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.

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Radioplayer Canada offers a new way to tune in

Private radio broadcasters and the CBC/Radio-Canada have partnered on the new radio app.

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Quebecor brings new ad options with Tuango partnership

The media company will now allow clients to pay for advertising through goods sold on the Quebec-owned e-commerce platform.