Digital

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Canada’s economy drives improved ad spend: Zenith

The global media agency networks are in agreement that digital will lead the way on ad spend growth.

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eOne rebrands its Antica podcast network

With increased visibility, the media company thinks it can benefit from Antica’s strong intellectual properties.

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Digital to top ad spending in 2018: report

GroupM’s forecast shows that while its growth is slowing as the market matures, digital spending will reach $7.2 billion next year.

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Trader leverages data to launch ad solution

The AutoTrader.ca parent company is using its data capabilities to target auto shoppers around the web.

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David Shing: Make digital advertising fun again

With all the questions around viewability, fraud and brand safety, Oath’s digital marketing guru says the field has lost its joy.

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Starbucks goes to the bots on Twitter

It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.

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Destiny Media to focus on music marketing products

As a result, the media distribution company is redirecting efforts away from its video platform.

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Who is the modern Canadian news consumer?

A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.

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CBC’s media forum challenges preconceived ideas

What does The Simpsons have to do with an agency environment? Is there power in pixels? Three takeaway’s from the pubcaster’s event.

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Kin Canada leans into content with new hire

Jenny Tryansky takes the reigns from Maureen Doolub for a year, but will stay on as Kin looks to develop more content and programming.

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Header bidding continues to rise: report

Pubmatic’s latest quarterly mobile index tracks a 220% bump year-over-year in header bidding impressions across its network.

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Raja Khanna to exit Blue Ant Media

After more than 10 years with the Toronto-based company, Khanna will leave his position as CEO of television and digital by the end of the year.

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Le Devoir pursues La Presse’s print fans

Capitalizing on the shuttering of La Presse’s Saturday edition, an ad campaign and new print magazine vie for subscriptions.

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CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.

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BBR opens programmatic consultancy

Glassroom positions itself as a complement to the client-agency relationship, although it expects to capitalize on the number of clients taking things in-house.