Digital

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MiC Roundtable: The impact of the disruptors

Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.

printing press

Globe to cut staff to save $10M

Employees have been offered voluntary buyouts, which will be followed by layoffs if targets are not met.

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Media sets a record for Cineplex in Q1

Theatre attendance was down, but the exhibition company still saw a slight lift in revenue from pre-show ads.

Toronto Star

Torstar revenue continues to decline

Revenue declined by 11% overall as print remains a challenge, but digital subscribers are up.

ALau

HuffPost Canada overhauls blog platform, adds new sections

Changes as much a response to drive engagement, dialogue as to amplify underrepresented voices.

Newad

Astral acquires Newad

The deal marks the media company’s official entrance into the place-based side of OOH.

PhillyCCAnna

Corus signs Philadelphia Cream Cheese for new social series

Mid-form Twitter series, ASMR content, Instagram recipes and a Facebook Live reaches wider for iconic Kraft brand.

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Diving into Twitter’s 2019 original video strategy

Partnerships lead Christopher Doyle on how the content has changed, and the various ways brands can activate.

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Print magazines strong, but millennials could shake things up: study

Magazine reach is still strong, but the different viewing and searching habits of millennials could affect readership.

D&MCZ

New partnership aims to bring cannabis content to Boomers

The Baby Boomer-focused media company will include cannabis content from Civilized in Zoomer Magazine as well as TV, radio and digital.

Eurovision

ICYMI: Eurovision coming to OMNI, Crave boosts LGBTQ content

Plus, Mountain Equipment Co-op gets interactive in-store with some help from Cineplex Digital Media.

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Content in context: Takeaways on data’s role

Industry experts weighed in on what advertisers, publishers and agencies need to know.

samSebastian

With 30 years down, what’s next for Pelmorex?

Where does top boss Sam Sebastian see the legacy media player in a sea of digital behemoths?

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Rogers Media acquires branded podcast studio

Pacific Content has already landed some high-profile global clients – including Facebook.

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Telaria forges ahead with expansion, transparency initiatives

Vancouver-based sales director will help connect Western Canadian market in an authentic way.