Digital

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E-sports consumption is still a niche: study

Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.

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Tourism Toronto digs into data with new Google partnership

While 43.7 million people visited Toronto last year, the marketing organization wants to take tourism a step further using Google’s media insights.

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The digital trends that catch on, and those that don’t

From wearables to social media, Vizeum’s Adrian Capobianco and IPSOS’ Steve Levy reveal surprising survey results.

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Print still crucial for B2B magazines: study

Readers of these publications are also more likely to be in a senior role at a company, according to research firm RKI.

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Volkswagen gets immersive (and shoppable) on Snapchat

An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.

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Fraudulent impressions coincide with lower CPMs: study

Software provider Confiant also found that, globally, 1.5% of impressions are fraudulent.

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Spotify goes deeper into insights with Nielsen

Global head of advertising Brian Benedik said Canada is a crucial market to keep the ad product fresh.

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Yellow Pages locks out unionized sales reps in Quebec

Negotiations for the renewal of the staff’s Collective Bargaining Agreement broke down.

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Statements Media eyes digital expansion with Sharkfin acquisition

Statements purchased its main taxi advertising competitor in Canada’s major urban markets.

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Oath unifies ad tech platforms under one brand

BrightRoll, One by AOL and Yahoo Gemini are now collectively known as Oath Ad Platforms.

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How much is Canada’s data market worth?

The country is outpacing the U.S. for growth in the value of its online information.

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CBC and Snap pair for two new programs

This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.

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Facebook plans expansion of Flight Ads

Airlines will now be able to target to users who have shown an interest in taking a trip through visits to websites and apps.

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Senate committee calls for changes to digital advertising rules

News Media Canada CEO John Hinds says the country’s newspaper industry is growing increasingly frustrated.