L’Oreal dives deeper into shoppable video
Through a partnership with Toronto start-up DubDub, the cosmetics company can now embed purchase links in its videos.
Sportsnet posts a noteworthy November
Scott Moore, president of Sportsnet and NHL properties at Rogers on the assets that propelled the brand last month.
CBC unveils more Canada 150 programming
For the sesquicentennial, the pubcaster is taking viewers on a cross-country train trip with a new series and looking to our future with another.
Canada’s digital ad market share outpaces global average: study
The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.
Promoted Pins open to Canadian brands
Global head of sales Jon Kaplan on the new ad options and why he doesn’t see the platform as a social media site.
Now magazine adds ‘Dine and Shop’ package
The free weekly has chosen to diversify its revenue streams by adding e-commerce.
Blue Ant Media signs with Oboxmedia
The deal means Blue Ant Media will be representing ad sales for Oboxmedia’s network of sites across Canada.
Notable invites readers on an UnRetreat with Lululemon
Founder Julian Brass said “offline” experiences are the key for brands to engage with readers.
Forget cat videos, long-form is king for millennials online: report
Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.
Re-tweets are the new autographs: study
Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.
Layoffs, restructuring at Rogers Media’s English-language titles
The media company has implemented a new organizational structure that leans more heavily on digital.
Groupe V dives into e-commerce
Pairing with Communications Voir’s Media Boutique platform, the company is diversifying revenue streams by providing advertisers with a new direct-to-consumer offering.
Rogers to close LOULOU, revive Châtelaine
Despite interest from buyers, LOULOU magazine is closing, as the media co announces other changes to its French-language publications.