Digital

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The Nice List: Media

From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.

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Verizon rebrands Oath, adds to Yahoo Finance

In the New Year, Verizon plans to expand live market coverage on Yahoo Finance and add a premium tier with tools for investors.

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Torstar eliminates CRO role, hires two new senior execs

The changes come as Claude Galipeau accepts a new position with the CBC.

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Spotted! Mary Poppins swoops into Toronto

A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.

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Google ups its sports presence with NBA partnership

After partnering with the Raptors last year, Google has taken a deeper dive into sports.

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CBC goes mass for Gem launch

OOH and TV ads will be used for mass awareness while digital will focus on conversions.

Jason Large

Studio71 beefs up partnership team

The digital company will also focus on further developing its relationship with Starcom/Spark.

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YouTube, DoubleVerify partner on brand safety

The partnership aims to boost campaign success through both brand safety and suitability.

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Online advertising surpassed expectations: report

Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.

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How is social media affecting attitudes toward news?

Respondents may be more interested in speed than balance, according to a recent study.

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Blue Ant ups its partnership power with new hire

Tyler Cameron will lead business partnerships for the Blue Ant Plus business in hopes of accelerating its growth.

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Elizabeth McCune on in-housing, talent and the supply chain

GroupM’s chief growth officer reveals where she sees the industry going and what she thinks should be left behind.

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Who were Twitter’s top Canadian brands?

Wendy’s, AmEx and Paramount Foods were lauded for their launches, influencer strategies and more.

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CBC releases the details on streamer Gem

The pubcaster has relaunched its OTT offering under a new brand, and announced a deal with Wattpad to develop content.

Andrew Large

Andrew MacLeod on facing off against the duopoly

The president of Postmedia on staying afloat in a floundering industry, and how cannabis changed the game.