Digital

mobile, Instagram

Visible minorities watch less TV, but Snap more: study

The MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain apps.

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Twitter’s new video ads positioned for brand safety

The social platform teams with GroupM in Canada on new pre- and mid-roll options.

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Scotiabank embraces short form for new Heroes of Hockey Day season

Why the bank is focusing on more “snackable” content this time around.

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Google wants publishers to have more info

The Insights Engine Project seeks to provide both audience and competitive data.

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Rouge Media hires former Kinetic CEO Steve Ridley

The OOH company’s new chief partnership officer brings agency experience to a company looking for further expansion.

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Messenger adds new tools for reaching mobile users

Product marketing lead Jessica Sherrets on its evolution from an in-app feature to a unique advertising medium.

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What’s motivating Google News’ new paywall policy

Google is dropping its “first click free” policy to give subscription-based publishers more freedom.

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New Star Trek a hit on CTV, Space and CraveTV

Bell Media reports 2.2 million viewers for the franchise’s latest iteration across its broadcast channels and SVOD platform.

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Heritage minister’s culture policy offers vision, few hard details

The government’s Creative Canada vision lays out a plan for the digital future to mixed reactions.

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AdChoices recognition on the rise

Half of those surveyed also view advertisers more favourably when they participate in the DAAC’s transparency program.

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A local news startup changes its mind on ad-free

Toronto’s West End Phoenix still won’t put ads in its print edition, but interest from local businesses has led to flexibility online

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Google’s refunds greeted with cautious optimism in fraud fight

A new refund policy and a push for ads.txt have been well-received in Canada, but some questions remain unanswered.

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Ad Week: How should media agencies adopt AI?

A panel of experts discuss the benefits of embracing the little things and finding the right partnerships.

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Uniqlo shifts into digital to mark one year in Canada

The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.

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CBC audiences turn to digital

The pubcaster reached more Canadians online than ever before, according to its annual report, but it struggled to hit its TV audience share targets.