Digital

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Torstar announces subscription model following Q1 loss

The Canadian media company made the announcement alongside its first quarter report Wednesday.

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Native ad platform Dianomi goes live in Canada

The Globe and Mail will serve as the company’s sales arm in the market.

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Pierre-Elliott Levasseur on La Presse’s new proposal

The longstanding news organization wants to go non-profit. MiC explores what that would mean.

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Quebecor’s Q1 revenue up, but media down

Lower revenues from advertising with TVA Network and subscriptions on TVA Sports were offset by growth in Club Illico.

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Media iQ rebrands to emphasize marketing intelligence focus

The revamped MiQ wants to be seen as more than just a data and analytics company.

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YouTube updates its Google Preferred product

Platform changes include a commitment to human-reviewed content.

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Stingray eyes awareness play with radio acquisition

The $506 million transaction includes 101 new radio licenses and is Stingray’s first foray into the radio broadcast world.

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New rep house wants to go back to media’s roots

MediaTonik, a new ad network launched by Guillaume Bédard and Nicolas Faucher, aims to help premium publishers monetize through solutions beyond programmatic.

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Accuracy, privacy and more: Our takeaways from IAB’s OOH forum

The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.

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MiC Roundtable: How client-agency relationships are evolving

In part two of our roundtable, attendees discuss how the sensitivity of clients’ business plans affects the agency’s work, and what tools agencies still need.

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Millennials trust advertising more than most: study

AdStandards also brought influencers into the equation for the first time.

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Radio’s share of ad spend increasing slightly: report

Plus, Warc suggests digital audio ads could be more effective than video pre-roll.

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Gadoua leans heavily on TV in new awareness campaign

The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.

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Global News expands digital, local coverage

VP Ron Waksman shares how the site went from “literally no online presence” to the #2 news site in five years.

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Facebook’s revenue surges in Q1

More than 90% of the company’s ad dollars now come from mobile.