Digital

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OTT exhaust, retailers becoming platforms and other 2020 predictions

Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.

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Rory Capern departs Pelmorex

Former Twitter and Google exec leaves after two years with the Oakville-based weather media company.

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Pattison Broadcast Group digitizes with Lift Interactive

A partial stake in the Edmonton agency helps Pattison dive head first into its digital transition.

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Star Metroland updates digital ad solutions

In an effort to become a “better full-service partner,” the company is looking at its targeting and ad load features.

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ICYMI: Twitter bans political advertising, Narcity expands stateside

Plus, Blue Ant brings on former Nat Geo exec and the Food Network gets into the holiday spirit.

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Facebook solid in Q3 despite public controversies

The social media platform increased revenues 29% year-over-year as public scrutiny grows over the company’s ethical responsibilities.

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Crave growth drives good results for Bell Media

Although TV ad revenue was down due in part to the 2018 FIFA World Cup, the telco and media giant boasted a strong performance in various segments.

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Print revenue down almost a quarter for Torstar

Digital revenues also declined modestly, although susbcription is showing growth.

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TTC wifi logins are up, but is that a win for brands?

Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.

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Amazon’s ad business grows

While the company’s profitability has continued to slow, ads are bringing in more revenue than ever and more video opportunities are around the corner.

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Ad revenue up 17% at Google

Parent company Alphabet Inc. reported a 23% decline in profit driving down stock prices during after-hours trading, but ads continue to drive growth in overall revenue.

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MightyHive hones data focus with two acquisitions

Datalicious and Conversion Works will bolster the consultancy’s first-party data capabilities as it works with Canadian marketers who want more control.

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Pacific Content eyes expansion, hires former Last.fm exec

Former executive producer at Telus and CBC Music will focus on U.S. business, expansion of marketing strategy under new Rogers ownership.

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Podcasts drive Spotify’s Q3 growth

Increase of music listeners who are converting to podcast engagement ‘almost too good to be true,’ as monthly active users rise more than 30%

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Does viewability translate to effectiveness?

A new study by Kargo found that just because an ad has all pixels on screen, that doesn’t mean all eyes are on the ad.