Digital

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Digital OOH on cusp of transformation, but not just yet: IAB Canada

At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.

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Postmedia revenue drops in Q2

Print ad and circulation revenue continues to slide, but digital posted a gain for the three month period.

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Twitter takes the mound with MLB partnership

The social platform will live stream one game per week, but only out-of-market games.

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Pelmorex taps new Quebec sales lead to focus on data

Jean-Paul Sclapari will take the position of head of sales for Quebec at the Météo Media brand, as the media company aims to up its digital offerings.

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History announces digital and linear Canada 150 titles

The Corus-owned specialty network has announced three new unscripted series, including the socially shareable Thank You Canada.

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Reshift Media aims to get national, local advertisers in-step online

Brand Amplifier is designed to help head office work more efficiently with regional outposts.

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Player integrations rule 2017 Blue Jays season on Sportsnet

VP of integrated sales Anthony Attard with details on new partners and how existing sponsors have upped their game.

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Is Quebec’s $36 million promise to newspapers enough?

Publishers of Quebec newspapers have welcomed the acknowledgement of the industry’s struggles, but is there still work to be done?

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Facebook introduces its own stories feature

Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.

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BCON 2017: We are all media companies

Keynote speaker David Beebe, who spent three years creating a media company within a brand at Marriott, told the crowd at BCON that marketing can go from being a cost to a revenue generator.

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Canada to fall out of top 10 ad-spend markets by 2019: report

While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.

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Canadian Club gets in on March Madness action with theScore

The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.

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Shift2 puts itself into the story

The branded entertainment agency behind Carmilla and V Morgan is Dead’s next project is focused on the subject it knows best.

Programmatic

Programmatic delivers, but worries persist: survey

New Canadian research into programmatic buying reveals strong results, but brand safety holds back investment.

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Facebook unveils new shoppable ad format

Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.