Digital

readersDigest

Reader’s Digest Canada blows out 70 candles

Publisher Karin Rossi said the magazine’s ad revenue is tracking ahead of plan for the fiscal year to date.

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Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

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Mishmash Media acquires L’actualite

The Quebec-based media company has acquired the title from Rogers Media.

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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Anglophones dominate in smartphone ownership and online video: study

English speakers also spend an average of six more hours online per week than their French-speaking counterparts.

Canadian Tire Carousel Ads

Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

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Canadians would hand over their search history for a price: study

Aimia’s new research found that Canadians are a bit more conservative than other countries when it comes to the price they place on their data, and their adoption of technology like digital wallets.

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Amazon Prime Video launches globally

The SVOD service is now available in Canada and more than 200 countries around the world.

dubdub

L’Oreal dives deeper into shoppable video

Through a partnership with Toronto start-up DubDub, the cosmetics company can now embed purchase links in its videos.

Facebook audience

Facebook reports another round of metrics errors

The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.

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Sportsnet posts a noteworthy November

Scott Moore, president of Sportsnet and NHL properties at Rogers on the assets that propelled the brand last month.

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CBC unveils more Canada 150 programming

For the sesquicentennial, the pubcaster is taking viewers on a cross-country train trip with a new series and looking to our future with another.

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Canada’s digital ad market share outpaces global average: study

The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.

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Promoted Pins open to Canadian brands

Global head of sales Jon Kaplan on the new ad options and why he doesn’t see the platform as a social media site.

Now Access

Now magazine adds ‘Dine and Shop’ package

The free weekly has chosen to diversify its revenue streams by adding e-commerce.