Digital

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Walmart and Interac use influencers for new webseries

How the brands are using vloggers to give Upstairs Amy reach beyond weekly episodes.

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Postmedia redesigns Sun digital properties

The new apps and websites come with more flexibility in ad formats, including contextual ads.

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St. Joseph announces luxury-focused men’s Title

The aptly named Title will replace Men’s Fashion with greater focus on lifestyle content.

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Spotted! Calgary’s street-level Amazon strategy

A bid for the tech giant’s second HQ gets underfoot and overhead in Seattle.

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What lies in store for media agencies in 2018?

Attribution and integration are in focus as the fourth MiC Round Table of 2017 hears from VPs and directors.

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LinkedIn banks on native video ads

Canadian marketing solutions lead Diana Luu says video is shared more often than other content on the platform.

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Quebecor optimizes J5 for tablets

J5 is getting a dedicated app for the device that, anecdotally, has a strong user base in Quebec.

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Most OTT users still subscribe to TV: study

Media Technology Monitor dives into OTT audiences, brands and platforms.

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Print revenue continues to decline at Postmedia

The company reported a profitable fourth quarter and fiscal year, but as financial results revealed, print revenue continues to dwindle.

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Rogers posts increased revenues, profits in Q3

Profits and revenues go up as losses on the media side were offset by growth in its wireless and cable businesses.

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Print declines shrink newspapers’ footprints: study

For many newspapers, digital gains can’t offset losses in print readers.

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Lack of major events dogs TheScore in Q4

Plus, a major app update shook users, but the company is moving ahead with an ad-forward design and new features.

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Despite data play, video remains key for Pelmorex

A new campaign promotes deeper user engagement to keep the Weather Network’s video offering strong.

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TV and radio ad revenues down for Corus in Q4

Development of the company’s VOD and audience segmentation efforts will be key priorities in 2018.

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Canada’s mobile minutes to increase, but lagging globally: study

Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.