Digital

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Kinetic pairs with Big Digital to offer experiential

Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.

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What does your brain look like on branded podcasts?

Neuroscientists tested regular podcast listeners, finding higher engagement, brand awareness and purchase intent with branded audio content.

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How a new adtech company is simplifying buying for the cannabis market

Fyllo, a Chicago-based martech platform, has secured $18 million in funding, and credits Canadian clients for its learnings.

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TSN partners with All Elite Wrestling

AEW Dynamite will air weekly on both linear and digital platforms featuring stars like Kenny Omega and Chris Jericho.

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What does the future hold for Vice and Refinery29?

Mindshare’s Sarah Thompson and Kenon Mak aren’t surprised by the move, but say survival still isn’t guaranteed.

MD Financial Management Inc--Proud to Thank Canada-s Physicians

MD Financial takes its message mass

The financial services company, which targets physicians, brought its brand to the masses to go mainstream.

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CBC Sports partners with the International Swimming League

A new partnership will see the ISL’s inaugural season broadcast on linear and digital platforms featuring Canadian Olympic champions competing.

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New rev models rising, but display ads still top for publishers

Subscriptions, events, ecommerce and branded content are increasingly important, but donations remain a low priority.

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Liberals highlight digital media taxes in election platform

The mandate also includes strengthening the regional mandate of CBC/Radio-Canada.

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The Globe launches new national brand platform

‘Report on Business Magazine’ also gets a refresh with sleeker design and content more focused on strategy and executive leadership.

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More than 20% of Canadians plan to cut the cord: study

One in seven Canadians have transitioned from linear TV to online and OTT services and one in five intend to do so over the next year.

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Media Experts gets recognition from Microsoft

After more than 10 years of work with the tech and media giant, the IPG shop has been awarded as its Canadian agency partner of the year.

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DAZN integrates ads in Canada with Cue Digital

A partnership to launch advertising will be the first for Canadian brands to work with the OTT sports streaming platform.

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ICYMI: Cineplex strikes a U.S. deal, Snap rolls out new originals

Plus, YouTube partners with Ticketmaster, Eventbrite to make ticket purchasing easier for Canadians.

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As Netflix ups Canadian spending, subscribers surge

The streaming giant says it has already fulfilled its $500 million, five-year pledge, and users are on the rise.