Digital

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Older generations driving the most social growth

The boomer generation is behind surges in social media use overall, especially Facebook, according to latest MTM report.

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Inside Kinetic, MiQ and Hivestack’s new DOOH tool

The OOH specialist is making big moves to give advertisers a holistic view of OOH inventory.

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Index Exchange, Bell, Omnicom partner programmatically

The new partnership will make instream video available, keeping in tune with heavy video ad-spend trends.

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ICYMI: Bruce Bowie retires, SheaMoisture goes experiential

Plus, Corus radio veteran Bruce Bowie retires in Edmonton and OMNI Television announces federal election debate coverage in four languages.

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Adapt Media goes programmatic at the airport

Digital OOH provider launches a new network in 15 Plaza Premium lounges in four Canadian airports.

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Spotify launches new ad targeting options

New capabilities will track topics of interest and times of day Spotify Free users are engaging most.

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Ad revenue, new subscribers drive BCE Q2 growth

Company achieved its fourth consecutive quarter of growth.

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Spotify’s ad business grows in Q2

Programmatic is driving growth, while the company reports bigger demand for podcast solutions.

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Canon Canada the official streamer for OverActive Media

The iconic camera manufacturer also plans for social integrations, signage, naming rights and content creation to profile e-sports gamers.

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Koho, Refinery29 team up to talk money

The fintech company is aiming to make financial issues easier for working millennials with Canadian editorial series, “Money Diaries.”

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Chevrolet creates its own travel guide

The automaker created the Blazer Index to appeal to high-spending and stylish boomers.

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Hamilton Beach serves up second course of ‘Make It’

The kitchen appliance brand’s web series featuring Miranda Malisani returns, as the company throws most of its media spend behind an online strategy.

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Cineplex Digital Media innovates with Tim Hortons

Inside Tim Hortons’ new innovation cafe, Cineplex has created a digital wall to educate guests on the brand’s transition.

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Advertising still a drop in the bucket for Amazon

The e-commerce giant’s ad business is growing, but growth has slowed from its initial 2018 rise.

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Google brings in nearly $33 billion in ad dollars

Company’s earnings largely attributed to advertising revenue as U.S. DOJ announces investigation into ‘market-leading platforms.’