Digital

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Spotted! Danone declares a revolution

Like the invention of the wheel or landing on the moon, Danone’s new 100% natural yogurt is a game changer, bursting across Dundas Square.

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Index Exchange introduces changes to header bidding

Adaptive Timeout, one of the company’s promised innovations for 2019, optimizes speed and location to improve user experience and publisher revenue.

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Inside Facebook’s plans for local Canadian news

Representatives from 11 different outlets will take part in a program to help better understand their places in the digital and social ecosystem.

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ICYMI: Sportsnet adds OTT day pass, Canada’s Worst Driver cancelled

Plus, CBC digs beyond business headlines in new radio show produced out of Calgary.

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Postmedia stakes claim in The Logic

Andrew MacLeod on Postmedia’s new partnership with the burgeoning media startup, in a bid to build subscription revenue.

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Digital audio growing among Canadians, despite problematic data plans

Smart speakers and podcasts are driving home listening, but radio remains king of the car.

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Federal government takes crucial step in journalism support fund

News Media Canada’s John Hinds on the importance of the program, and what he wishes critics of the funding knew.

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Just how much is lost to ad fraud?

The good news: bot fraud is claiming fewer digital dollars. The bad news: bad actors are getting more sophisticated.

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OverActive Media gets into events with new acquisition

The e-sports entertainment company will launch new division, OAM Live, presenting opportunities for brand partnerships and growing its own audience.

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Numeris makes a move for global audience measurement

Four organizations are behind The Global Alliance for the Measurement of Media Audiences, representing 15% of worldwide ad spend.

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Insticator opens Canadian outpost

The adtech company specializes in providing monetization opportunities, but is also focused on giving clients major data and insights.

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Novus taps digital leaders to revitalize

Anton Vassiliev will serve as managing director, strategy and media investments while Mike Rusk focuses on programmatic and Hailey Ben-Izhak makes a return to the industry.

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Spotted! KitchenAid mixes and matches with the CN Tower

To highlight the many colours of the iconic mixer, a high-tech campaign used real-time camera technology to change colours along with the tower.

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Yellow Pages revenue drops by 34%

With its agency segment now officially a thing of the past, the company is focusing on debt repayment.

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What Google’s Chrome changes mean for marketers

Industry insiders say changes will pose a significant challenge in reaching consumers.