Digital » Media in Canada

Digital

printing press

Interest in news is still strong: study

Although interest in news remains high, many Canadians still “don’t see the point” of paying for online news.

CarpathianPrince / Shutterstock.com

Media revenue down for Rogers in Q2

Lower advertising revenue and lower Jays revenue drove the trend.

Postmedia

Postmedia redesigns its community sites

The new look was created to provide more mobile-friendliness, targeting both readers and advertisers.

social media

Daily Hive launches ID Agency

Founder Karm Sumal sees the new venture as a way to aid the growth of influencer communities both on and offline.

sportsTVShutterstock

TSN scores big with Canadians

The network says 72% of Canadians viewed the 2018 FIFA World Cup at some point during the month-long tournament.

Concert

Oikos partners with Osheaga

The Danone brand aims to target health-conscious adventure-seekers attending the August festival in Montreal.

Travel Alberta

What’s the media plan? Alberta Tourism digs deep into digital

Over the last three years, the tourism agency has shifted 99% of its marketing efforts to online channels.

foodShutterstock

Cue Digital Media signs partnership with ChefsFeed

The partnership will include campaigns featuring 100 of Canada’s top chefs.

tomasz-rynkiewicz-91041-unsplash

Visio Media expands to Toronto and Calgary

The digital OOH media co expands nationally with new screens and targeting tech in residential elevators.

VICHY

The Verdict: Vichy finds success in content strategy

The L’Oréal brand worked with influencers, consumers and beauty experts to create YouTube testimonials for its Minéral 89 product.

Matt Chong

Notable Life hires VP strategic development

Matt Chong joins with a background in consumer insights, which he will use to expand the company’s community engagement work.

data stream

Numeris to move ahead with VAM

The measurement company has received approval from its board to move from proof-of-concept to implementation of its new cross-platform tool.

luca-bravo-217276-unsplash

CRTC issues $250,000 fines to Sunlight Media, Datablocks

The companies were fined for allegedly aiding the installation of malware through online ads.

theScore-app-redesign-press-release-image

TheScore’s revenue and iOS app users increase

The company saw a rise in monthly users, while its EBITDA loss was only $44,000, compared to $2.2 million for the same period last year.