Reader’s Digest Canada blows out 70 candles
Publisher Karin Rossi said the magazine’s ad revenue is tracking ahead of plan for the fiscal year to date.
Spotted! Subway and Pepsico’s hockey surprise
The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.
Mishmash Media acquires L’actualite
The Quebec-based media company has acquired the title from Rogers Media.
Canadians would hand over their search history for a price: study
Aimia’s new research found that Canadians are a bit more conservative than other countries when it comes to the price they place on their data, and their adoption of technology like digital wallets.
Amazon Prime Video launches globally
The SVOD service is now available in Canada and more than 200 countries around the world.
L’Oreal dives deeper into shoppable video
Through a partnership with Toronto start-up DubDub, the cosmetics company can now embed purchase links in its videos.
Sportsnet posts a noteworthy November
Scott Moore, president of Sportsnet and NHL properties at Rogers on the assets that propelled the brand last month.
CBC unveils more Canada 150 programming
For the sesquicentennial, the pubcaster is taking viewers on a cross-country train trip with a new series and looking to our future with another.
Canada’s digital ad market share outpaces global average: study
The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.
Promoted Pins open to Canadian brands
Global head of sales Jon Kaplan on the new ad options and why he doesn’t see the platform as a social media site.
Now magazine adds ‘Dine and Shop’ package
The free weekly has chosen to diversify its revenue streams by adding e-commerce.