Digital

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How Vitaly spends its social marketing dollars on Black Friday

The Toronto-based jewelry designer Vitaly has rolled out extensive social campaigns to promote its brand internationally.

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Unpacking Instagram’s fake follower purge

The ACA’s Chris Williams says zeroing in on inauthentic activity is one thing, but there’s more to be done.

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Grey Cup boosts fan interaction with game-day app

MySeat Media will keep fans updated on event info while serving as an extension of the Grey Cup’s advertising.

Adidas FrontRunner

FrontRunner steps into retail with Adidas OOH campaign

The four-week “Here to Create” campaign appears in Adidas Canada’s flagship store windows in Toronto’s Yonge -Dundas Square this month.

ITA

Italian Trade Agency pairs with Globe on custom mag

Gastronomia magazine is the latest addition to the Italian Trade Agency’s ongoing “Made in Italy” campaign.

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Pirating isn’t only for the cord-cutters: study

According to the MTM, many people who pirate subscribe to OTT or TV, and have high household incomes.

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Rice Krispies goes all-out for holiday integration with Corus

Kin and Food Network have paired to produce a new linear holiday special starring digital-native influencers.

Snap Program

Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

Labrosse

Lise Watier, Quebecor launch multi-platform campaign

The campaign celebrates Lise Watier’s new spokesperson, Sarah-Jeanne Labrosse, and includes promotion from TVA publication Clin d’œil and Jean Coutu pharmacies.

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Agency spending down, martech spending up: study

According to Gartner, CMOs are spending less of their budget on personnel, agency fees and paid media and more on tech.

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Quebecor revenues up in Q3 despite media declines

The company’s revenues were mainly boosted by strength in the Videotron brand.

Crave Hotel

Bell Media goes experiential for Crave rebrand

The hotel activation aimed to attract movie-lovers and TV superfans.

Friendship Profiles

Snap launches friend-focused features

The social platform launched two new features in collaboration with Canadian software company Bitmoji.

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Cinema media rev drops by 26% for Cineplex in Q3

Theatre attendance is healthy, but a decrease in buying activity across certain categories led to a big drop in ad revenue.

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Investment in digital analytics is on the rise: study

More than half of CMOs surveyed spend at least a quarter of their ad budgets on programmatic tech.