Digital

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CRTC and global partners go spam hunting

While details remain thin, industry groups praise progress in the search for bad actors.

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MRC floats 100% viewability standard

The council feels more properties are optimized for full viewability, which remains a top concern for advertisers and agencies.

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TouchBistro goes digital for its first mass campaign

The software provider wants to increase mass awareness among both restaurateurs and restaurant-goers.

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MiC Roundtable: Shifting ad dollars to retailers

Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.

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MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.

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Spotify opens self-serve ad beta in Canada

The audio streamer has seen more than 1,000 U.S. advertisers use the service in six months.

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Quebecor revenues up for 2017

Adjusted media revenues increased 28.6% from last year, but the magazine unit records a goodwill impairment charge.

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Endy gets animated with a custom Snapchat filter

The Canadian mattress brands develops an AR lens for Snap’s new user engagement tool.

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MiC Roundtable: Keep it relevant, not creepy

Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.

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How fast should you name drop in branded content?

Pressboard research suggests there’s an art to knowing when to acknowledge the brand behind your branded content.

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H&R Block doubles down on branded content

The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.

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Canada’s mobile-only market is small but growing: study

Desktop-only users still reign over mobile-only users.

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IAB reveals consent data framework for GDPR

The organization is asking members and stakeholders to weigh in on its new mechanism.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

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Volkswagen tries conquesting on Facebook

A data partnership with Motor Trend Canada provides a way to reach down into the funnel for those looking at competing brands.