Digital

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What’s the state of the digital nation?

Matters keeping the industry on its toes – from brand safety to narrowing targets – were addressed at IAB’s annual event.

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IPG Mediabrands combines its digital media services

The company’s search, social and mobile services will all sit under the unified Reprise umbrella.

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District M puts traffic at the forefront with Mypixel rebrand

The goal of increasing SMBs’ customer base, said CMO Adrian Pike, is to add value to the retargeting piece.

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Canadians’ media minutes on the decline: study

Mobile is growing consistently, according to Zenith, but it can’t make up for dips in other media.

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Via Rail plays with ad skipping

The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.

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Marketers prep as the clock ticks on GDPR

With less than 24 hours until the European Union’s new rules come into effect, marketers are bracing for the impact in Canada.

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Accenture launches programmatic unit

The new unit will largely focus on helping brands bring their digital media capabilities in-house.

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Muskoka Spirits taps custom content for long weekend campaign

In order to grow its brand among gin drinkers, the brewer and spirit manufacturer dove headfirst into influencer content.

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What behaviours are Canadian Facebook users changing? (study)

Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.

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Good Life Networks acquires adtech company

The company will acquire all issued and outstanding shares for $6 million U.S.

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Groupe V announces repositioning, puts advertisers in focus

The Quebec media group aims to provide a brand-friendly environment for advertisers.

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Mindshare Canada adds new division, hires three

FAST will rely on quick data to deliver on biddable channels from programmatic to addressable TV.

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Tessa Ohlendorf on where Canada’s data talk goes from here

Cadreon Canada’s managing director says that just because data is a trending topic doesn’t mean it’s overrated.

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The skinny on ad skipping in Canada

Magna’s deep dive into Canadians’ tolerance for online video ads.

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St. Joseph brings Cocktail Week to Toronto

The event is set for October and will highlight Toronto neighbourhoods with cocktails from the city’s top bars and bartenders.