Digital

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Torstar posts improvements in Q4

Revenues from print advertising and subscribers continue to slide, but the media co ended 2016 with a net income rather than a loss.

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With one billion hours of daily watching, how does YouTube stack up in Canada?

Research indicates that the Google-owned giant dominates the social space in Canada – but it might not necessarily be because of the quality of the content.

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Reader’s Digest and the Globe and Mail top Vividata rankings

The quarterly release found that print and digital readership for magazines remained healthy, and newspaper readership was flat.

ourHomesMedia

Our Homes Media expanding into Toronto

The media company’s director of sales and marketing said that its local focus has been the key to growth across its 14 titles.

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Flonase pairs with Weather Network for Canadian launch

The allergy relief spray is embarking on its first Canadian consumer-facing campaign, which will include an integration on the Weather Network’s TV and digital properties.

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CIBC goes digital to engage with hockey fans

The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.

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Google commits to MRC audit for YouTube views

As calls for digital media companies to become more transparent with metrics mount, the tech giant joins Facebook in its commitment to an audit.

Cohen VW

How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

Junior Turner, Travon Van

CFL invites fans (and sponsors) to pre-season events

Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.

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Facebook switches on autoplay audio

Three years after it began auto-playing ads in its news feed, the social media giant will now add sound into the mix.

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For programmatic video, desktop may not be dead: study

Videology’s report for Q4 2016 shows that mobile-only and cross-device programmatic video buys have actually decreased since 2015.

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Notable launches MCN, talent network and more

Claire Adams and Carli Posner have joined the company as co-CEOs and have become partners in the company, helping to fund its expansion.

HuffPoQuebec

What’s next for Huffington Post Quebec?

After celebrating its five-year anniversary, the media org charts a path into a more social future.

hgtvCanada

Corus signs with Sharethrough for branded content

The deal is the evolution of in-house testing by the media company.

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What motivates people to block ads?

Addictive Mobility’s Andrew Opala outlines how and why ad-blocking is growing, and what the ad industry needs to do to weather the storm.