Digital

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Transparency tops brands’ media priorities

A WFA survey of top-spending brands shows contracts are being amended and internal teams are getting smarter about programmatic spending.

Clear Channel

Clear Channel acquired by Branded Cities Network

President Adam Butterworth says the new ownership allows Clear Channel to zero in on more rapid growth and geographic expansion.

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Facebook and Mediabrands Insights partner on data

Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.

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District M eyes global expansion with rebrand

CMO Adrian Pike said even little details like switching from “.ca” to “.net” will help the Montreal company stand out on an international scale.

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We tweaks digital strategy with HuffPost Canada

The global change organization finds success swapping its traditional banner ads for a custom content program.

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Jay and Dan sign Coors Light as podcast sponsors

The beer brand gets some unique integrations in the popular duo’s show.

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Facebook adds original video content with Watch

With its new platform, now available as a limited test in the U.S., the social media giant has unveiled more details on its original content strategy.

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Facebook fights unintentional clicks

The social media company adopts a two-second rule to improve Audience Network measurement.

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Active International goes digital for first Canadian campaign

The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.

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Addictive Mobility makes moves in Montreal

The hiring of TC Media’s Alexandre Rouleau is a crucial part of reaching out to agencies in the French market.

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Kit Kat dives into eSports with theScore

The Nestle brand is sponsoring a segment within a series on theScore interviewing eSports personalities about what they do in their downtime.

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Danone serves up a new sponsorship deal at the Rogers Cup

Oikos has joined on as a sponsor of the Montreal version of the tennis tournament with a goal of reaching both affluent professionals and families.

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Print continues to hamper Torstar in Q2

Revenues from Vertical Scope and other digital ventures increased, but soft national advertising sales contributed to a 19% decrease in revenue.

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How will the IAB’s ads.txt change Canada’s ad fraud conversation?

Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.

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Hyundai swipes right on a new platform

The auto brand is marketing its newest vehicle at style-conscious millennials, and it’s doing so through dating app Tinder.