Digital

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Netflix to bump marketing spend after 8.3M new subs

Netflix’s global ad spend to hit $2 billion as it charts record quarterly subscriber growth.

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Canada’s prolific smartphone market skews to iOS: study

Newzoo says Canada is ahead of the global market in terms of smartphone usage, and a preference for iPhones might indicate more spending power.

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Groupe V’s digital strategy for RPM

The popular TV show is expanding its footprint to an online magazine and auto listing site with eyes on the English market.

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Ethnic Canadians prefer smartphones to TV: study

The inclination toward mobile usage may be driven by a higher degree of trust in online media.

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Buyers on board with YouTube monetization changes

Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.

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Rogers testing dynamic ad insertion for digital audio

The company will use first- and third-party data for ads that it says will be better tailored and targeted to audiences.

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Canadians notice more ads and are not always happy about it (study)

Canadian respondents to Kantar Millward Brown’s survey weigh in on multichannel effectiveness and their preferred ad media.

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Yellow Pages cutting 500 jobs

The digital media company is trying to reduce costs as it seeks to stabilize its customer base.

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CES shows the voice battle is heating up

Canadian industry visitors say Google dominates the show floor while IoT continues its trek towards widespread adoption.

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How Canadians feel about Netflix and other channels

While most Canadians identify CTV as their “favourite” channel, satisfaction and use of Netflix is on the rise.

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Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.

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Postmedia Q1 revenue declines 10.3%

Digital revenues are up again, but cost containment remains a priority.

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Cue Digital Media partners up with Inverse Media

The millennial-targeted site has a niche presence in Canada, which Cue plans to market to advertisers.

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TheScore gets its first positive quarter

Direct ad sales in Canada are up, but the sports media co must focus to shore up Android-using audiences.

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BNN to rebrand as BNN Bloomberg

The new entity, which will launch in spring, is an aim to boost content for BNN while bringing in bigger Canadian audiences for Bloomberg.