Digital

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ICYMI: Fans push back for Anne, social media shopping climbs

Plus, The AdClub’s Magazine Day will honour Beverly Topping as Ken Hunt provides the keynote.

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Competitors unaffected as Disney+ hits 15 million downloads: report

According to estimates from U.S. research firm Apptopia, the Disney+ app has been downloaded around 1.1 million times in Canada.

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Vice has the munchies for oat milk

To promote its new Oat Yeah beverage, Silk looks to tap numerous sub-audiences, from environmentalists to early adopters.

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So.da undertakes its first Slice series, taps IGTV

The 12-part show focused on female entrepreneurs signals the social digital agency’s first original digital series for Slice.

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Programmatic guarantee buys on the rise: study

Zenith’s report shows that most digital media is now traded programmatically, and new ways to buy play a big part in the Canadian market.

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Dentsu Aegis Network launches Amazon Solutions

As more retailers get into the media space, Dentsu’s Damien Lemaitre says agencies should be ready to explore that new model.

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Groupe V taps LVL to extend Noovo

Although the service was initially similar to audio services like Spotify, Groupe V is now focused on monetizing its video ad audience.

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Act now: Doug Murphy on the future of Canadian media

Corus CEO and president called on the newly-appointed heritage minister to hold Liberal campaign promises to account in altering the Broadcasting Act.

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Verizon and Volkswagen take on voice together

The auto-maker will integrate into HuffPost’s daily news briefing, with voice-actionable options for users to book test drives.

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Narcity Media selected to join The Branded Content Project

Connecting Canadian and U.S. local media outlets with brands and agencies, the program is funded by a $1 million Facebook investment.

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Are marketers ready to invest in voice search advertising?

Warc’s Global Ad Trends report finds search ad spend has stalled as marketers are slow to embrace certain ad technologies.

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How brands are capitalizing on TheScore’s e-sports boom

Director of business development Kyle Chatterson on why advertisers want in.

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Ad opportunities are big in mobile gaming, but are they effective?

A new study by Walnut Unlimited shows that reward videos are the most common type of ad developed. But the jury’s still out on which formats are worth the spend.

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ICYMI: Hasbro/eOne deal under a microscope

Plus, CBC North reverses a controversial radio decision, Rogers Ignite adds Prime Video and more.

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La Presse issues layoff notices

Up to 15 positions could be eliminated by the holidays, the company has confirmed.