Digital

Apples-keynote-event_Tim_Cook-03252019

Torstar, other pubs hedge bets on Apple News Plus

The legacy media company, as well as St. Joseph Communications, Corus Entertainment, Bell Media and others, are part of Apple’s new subscription product.

charles-763675-unsplash

Why the duopoly persists, by the numbers

Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?

william-iven-8515

Traditional and digital TV subscribers still pirate: study

Canadians have a taste for piracy, but aren’t necessarily early adopters of new tech.

Cadillac1

Cadillac campaign drives the showroom to the living room

The digital campaign targets potential auto buyers who would rather stay home.

Homme

MediaTonik adds three new publishers

While it’s focusing largely on digital, it’s also added a slew of print to its roster.

Tony 2

St. Joseph’s CEO on what’s next for Maclean’s, Chatelaine and more

Tony Gagliano talks about his game plan for the near (and distant) future.

13320866_1320160038025247_6676207541821961637_o

Daily Hive switches to guaranteed model

Custom content can now be purchased on a cost-per-view basis.

rogers

St. Joseph acquires Rogers Media’s magazine titles

The Toronto-based company says it will make job offers to all of Rogers’ current publishing staff.

Dove Men

Dove taps OOH to expand paternity campaign

The new phase of the cause marketing campaign debuted after new legislation came into effect.

Jessi-Cruickshank-CBC

Kin launches star-studded series on motherhood

Jessi Cruickshank will headline the new Facebook Watch series.

SaraCornthwaite-Brita2019-8736[6]

Inside Brita’s skippable, shoppable ‘walkumentary’ ad

Brita is rolling out a four-hour pre-roll ad to pay tribute to those who ‘can’t skip the walk.’

Goldfish

Goldfish sends Snapchatters on a scavenger hunt

The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.

digital

Revenue and campaign activity up for AcuityAds in Q4

The average campaign size for clients increased by 124% from Q4 2017.

Joe Gottfried

CBC appoints new sales leader for sports

Joe Gottfried has left MLSE after five years of directing sales and global integrations.

audio headphones

The Globe pairs with Microsoft for sponsored podcast

The fully integrated series is a first for The Globe and Mail, as Microsoft aims to reach more C-suite decision-makers.