Digital

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Stingray, Bell Media partner on audio sales solution

The new Audio360 platform allows advertisers to target users on a combination of streaming audio services and traditional radio.

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Tastemade brings longform, ad-supported content to Canada

The digital network, which generates tens of millions of views per month from Canadians on digital, is making its way to the living room.

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Corus ups the spend for a bigger, broader fall campaign

Heavily driven by data, the campaign runs into December with social, digital presence and partnerships with Amazon, Miss Fresh.

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Canadian media industry reacts to Comscore’s SEC settlement

The digital measurement company has settled charges and says it’s ready to move on, but Canadian buyers says this speaks to a bigger issue.

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Pierre Marcoux on his new venture and the future of B2B media

The former TC president of media opens up to MiC on how he knew it was time to go his own way – and how to find sustainability.

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Alexa, lis-moi les nouvelles

Analytics firm eMarketer has upgraded its forecast for the Canadian smart-speaker market thanks to a key new skill.

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Italian tourism campaign shifts from B2B to B2C

Brand Grow has expanded the Tourism Board’s buy to OOH and digital, while still incorporating print to attract affluent lifestyle travellers.

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ICYMI: BT shakes up format, Novus president empowers women

Plus, the Food Network and Cooking Channel line up a hefty offering for Halloween.

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TC sells off a myriad of trade publications

Former company president Pierre Marcoux has established Contex Media to buy the titles and continue growing their events.

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Tiidal Gaming acquires Space Esports

The acquisition of the LA-based gaming company builds Tiidal’s portfolio and drives expansion into live events with more advertising opportunities.

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Ad blocker usage at nearly 50%: report

Ad-blocking doesn’t discriminate by age, with Boomers most likely to block ads and delete cookies.

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Corus inks rep deal with Kidoodle.TV

New partnership creates a more brand-safe environment for advertisers and scales Corus’ ad inventory.

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CTV spends big for national fall campaign

The broadcaster invests in targeted markets, promoting more new shows than previous years.

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What’s unique about Canadian sports streaming?

When it comes to online sports, there are riches in niches.

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Snap eyes depth (and differentiation) with 3D feature

Digital experts say the new feature is an innovation driver – and for the first time in years, the battle between niche digital platforms is heating up.