Digital

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Digital to take up nearly half of ad spend by 2020: report

Mobile will also make up more than three quarters of global digital dollars.

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Rogers zeroes in on hyper-local in Halifax

Programming director Mark Campbell says the site is designed as a complement to radio station News 95.7′s content, following audience migration patterns.

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District M taps small businesses with new platform

The new platform, known as Mypixel, will open District M’s services to a new demo.

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Numeris to test cross-platform measurement

The TV measurement authority has teamed with Kantar Media and comScore.

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Adobe draws a hard line for SSPs on transparency

Advertising Cloud will only partner with those platforms that either eliminate exchange fees or fully disclose them.

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Apple’s App Store search ads come to Canada

In a marketplace of two million competing products, brands can now buy placement atop organic search results.

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Bunz’s content series signals sponsorship options

The online bartering platform is also looking to build revenue opportunities through custom content.

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Sabrina Geremia named Google Canada country manager

She formally takes the role following Sam Sebastian’s exit in July.

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After a year of independence, M32 officially launches

The independent company has spent a year in the programmatic space, and is now expanding to offer solutions across the digital advertising spectrum.

Claire Adams and Carli Posner, Co-CEO's, Notable Life

New owners signal ad shift at Notable

Co-CEOs Carlie Posner and Claire Adams are steering it toward more experiential, offline opportunities.

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Netflix fires back at critics

While questions persist among Canadian media players, Netflix re-asserts it’s an “online service not a broadcaster.”

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Smirnoff doubles its media spend to go mass

After several years of focusing on digital, the brand is spending big on TV again.

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Snap Spectacles come to Canada

The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.

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Visible minorities watch less TV, but Snap more: study

The MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain apps.

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Twitter’s new video ads positioned for brand safety

The social platform teams with GroupM in Canada on new pre- and mid-roll options.