Digital

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IHeartRadio Canada hits first milestone ahead of schedule

Content and strategy head Rob Farina on where the app is expanding next.

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IAB’s state of the digital nation: Three big takeaways

Just how much do Canadians hate ads? Will there ever be a satisfying answer to the brand safety problem? And just how much should advertisers care about clicks?

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YouTube isn’t TV and it’s OK with that

MiC sat down with Sam Sebastian, VP, Google and managing director, Google Canada, ahead of YouTube’s third annual Canadian upfront.

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Mobile campaigns more likely to hit targets: study

Canada is middling in terms of how many campaigns hit their target audience, but success rates are improving over time.

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Elle Canada is streaming its September issue planning session

The editorial planning session is designed to make the magazine brand more accessible to readers while promoting its September issue.

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La Presse to go 100% digital

The move will result in the loss of 49 positions at the paper, which will print its last Saturday edition at the end of 2017.

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ComScore adds multiplatform video measurement for Canada

The introduction of the new product was a response to the increase in Canadians’ media multitasking habits.

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Pattison OneStop touches down in Winnipeg

The digital out-of-home company will set up shop in Winnipeg’s 360 Main office tower.

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Advertisers are losing less to bot fraud: study

The amount of revenue lost to digital ad fraud has decreased from last year, even as ad spend goes up.

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Elle Canada puts its best face forward with custom makeup collection

The TVA-owned beauty publication has partnered with Lise Waiter Cosmetics to create a custom makeup collection, a first for Canadian beauty magazines.

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SlimCut expands into social with launch

The company has introduced SlimCut Social, connecting branded content with premium publishers.

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CBC goes for the X factor with OTT service

GM and CRO Jean Mongeau on the pubcaster’s upcoming English-language OTT service.

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Traditional TV thrives and Netflix lags in French Canada: study

A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.

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The ACA dives in to what programmatic really costs

Advertisers want to know how much programmatic ad spend is going to actual ads and how much is too much to spend on data.