Digital

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Starcom, LinkedIn and more join forces for internship program

Four interns will float between Starcom, Tapped Mobile, LinkedIn and Zag Bank to learn all the components of an RFP.

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In the year since Pritchard’s utlimatum, what has changed?

Experts weigh in on whether or not digital has truly cleaned up its act — and what still needs to change.

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CRTC launches survey into content consumption

As the commission embarks on a quest to determine the future of Canada’s content distribution system, it’s asking Canadians why they watch content the way they do.

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TheScore delves deeper into gaming on Facebook

A new fantasy sports product offers an easy entry point for new audiences as the company continues investing in digital channels.

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The uncertain future of Amazon Echo ads

Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.

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Mercedes-Benz embarks on its biggest AMG campaign

The focus is a cinema buy tapping into Cineplex’s enhanced seating options.

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CTV extends its order of The Launch

The much-anticipated reality series will get one extra broadcast episode and a new, CraveTV-exclusive extension.

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Stuart Garvie: There’s more to TV than brand safety

GroupM Canada’s CEO says there’s plenty more reasons to buy television than mass reach and brand-friendliness.

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Rogers Media and CBC extend NHL deal to 2026

The new seven-year agreement keeps Hockey Night in Canada on linear and digital platforms at both broadcasters.

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Sabrina Geremia: Working with the impatience of consumers

Google Canada’s country manager says digital consumers want things now — whether it’s info on real estate or the best toothbrush.

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What shows were most-streamed in 2017?

Netflix, CraveTV and Apple share their Top 10s to show which properties are finding audiences away from linear television.

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Google aligns with sports to market its digital assistant

Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.

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Atedra bolsters its automotive site network

The Quebec-based company teams up with more than 40 sites, including AutoExpert.ca and Auto123.com.

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Cue Digital Media invests in moving beyond ads

Christopher Walton’s hiring signals a stronger commitment to “solutions, not just media” at the agency.

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Duncan Stewart: The ad industry just needs to make better ads

Deloitte’s TMT director of research says with eyeballs harder to capture, it’s time to make ads count.