Digital

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Online-only TV viewership on the rise: study

But it might not be as prevalent as you think: Just 11% of Canadians live without a conventional cable subscription or an antenna, according to a new report from MTM.

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Postmedia adds to automotive offering

Media company CRO Paula Festas details the updated Driving Dealer Solutions.

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Another level of verification for digital publishers

The Alliance for Audited Media has introduced AAM Quality Certification.

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Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.

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Radioplayer Canada offers a new way to tune in

Private radio broadcasters and the CBC/Radio-Canada have partnered on the new radio app.

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Quebecor brings new ad options with Tuango partnership

The media company will now allow clients to pay for advertising through goods sold on the Quebec-owned e-commerce platform.

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Torstar posts improvements in Q4

Revenues from print advertising and subscribers continue to slide, but the media co ended 2016 with a net income rather than a loss.

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With one billion hours of daily watching, how does YouTube stack up in Canada?

Research indicates that the Google-owned giant dominates the social space in Canada – but it might not necessarily be because of the quality of the content.

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Reader’s Digest and the Globe and Mail top Vividata rankings

The quarterly release found that print and digital readership for magazines remained healthy, and newspaper readership was flat.

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Our Homes Media expanding into Toronto

The media company’s director of sales and marketing said that its local focus has been the key to growth across its 14 titles.

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Flonase pairs with Weather Network for Canadian launch

The allergy relief spray is embarking on its first Canadian consumer-facing campaign, which will include an integration on the Weather Network’s TV and digital properties.

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CIBC goes digital to engage with hockey fans

The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.

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Google commits to MRC audit for YouTube views

As calls for digital media companies to become more transparent with metrics mount, the tech giant joins Facebook in its commitment to an audit.

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How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

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CFL invites fans (and sponsors) to pre-season events

Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.