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Despite digital growth, Postmedia revenue drops 10%

President and COO Andrew MacLeod tells MiC it’s “buying time” for the business as it fights to stand out in digital.

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Vice Media confirms layoffs

The Canadian Media Guild estimates that just over 20 positions will be affected.

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Wild On Media moves in on taxis

The OOH company has rolled out taxi tops that provide flexibility and geo-targeting to advertisers in Toronto.

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Facebook launches mobile-first video ad kit

The Video Creation Kit was launched globally July 10, giving advertisers a new way to create mobile video ads on its platforms.

Bud Light Canada-Bud Light Brings Epic House Party Tour to Canad

Inside Bud Light’s social strategy for the House Party Tour

The tour kicks off in Toronto with musician Ty Dolla $ign, giving fans the chance to attend the event in person or tune in on Twitter and Facebook Live.

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Canadians stream more from networks than SVODs (study)

Plus, the IAB has found that most people would be open to ads in live-streamed content.

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How advertisers view the rise of Amazon (study)

Most marketers are concerned about the dominating digital duopoly, but the e-commerce giant could shake up their media plans.

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Vistar Media launches self-serve OOH offering

The new Deals Discovery storefront allows buyers to create custom packages through an aggregated inventory platform.

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Blue Ant Media partners with Bonnier

Blue Ant will represent Bonnier’s Canadian digital inventory, creating more targeted ad opportunities.

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BuzzBuzzHome launches standalone home and lifestyle site

Home and lifestyle vertical Livabl will exist as an extension for current brand deals, as well as a standalone environment for new ads.

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IPG acquires Acxiom Marketing Solutions

The deal, announced July 2, is valued at $2.3 billion.

Tennis Canada

Tennis Canada focuses on video in summer campaign

With a TV-led buy and strong digital and social component, the organisation is targeting a broader audience than the die-hard fans of the sport.

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Politico is coming to Canada

The site’s new Canadian executive director, Luiza Savage discusses what audience the political reporting site is tapping, and where brands can get involved.

Toronto Star

Torstar lays off 21 at StarMetro

Some services will be moved to north Toronto and Hamilton, although the size of those operations has yet to be determined.

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Inside CBC’s digital-first strategy for Northern Rescue

The family adventure series is the first original drama to debut exclusively on CBC’s streaming platforms.