Digital

Medical Marijuana/ Cannabis And Accessories

The Globe and Mail launches cannabis news service

The Report on Business Cannabis Professional is a subscription service aimed at giving industry insiders the scoop on the growing cannabis industry.

CBC Kids News homepage

CBC launches kids news vertical

The digital platform will include text, photo and video content, all targeted at Canadians age 9 to 13.

theScore

Subway sponsors theScore’s Fantasy Football Podcast

The podcast will include a video component, allowing for visual brand integration opportunities.

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E-sports consumption is still a niche: study

Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.

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Tourism Toronto digs into data with new Google partnership

While 43.7 million people visited Toronto last year, the marketing organization wants to take tourism a step further using Google’s media insights.

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The digital trends that catch on, and those that don’t

From wearables to social media, Vizeum’s Adrian Capobianco and IPSOS’ Steve Levy reveal surprising survey results.

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Print still crucial for B2B magazines: study

Readers of these publications are also more likely to be in a senior role at a company, according to research firm RKI.

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Volkswagen gets immersive (and shoppable) on Snapchat

An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.

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Fraudulent impressions coincide with lower CPMs: study

Software provider Confiant also found that, globally, 1.5% of impressions are fraudulent.

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Spotify goes deeper into insights with Nielsen

Global head of advertising Brian Benedik said Canada is a crucial market to keep the ad product fresh.

Eckert Large

Yellow Pages locks out unionized sales reps in Quebec

Negotiations for the renewal of the staff’s Collective Bargaining Agreement broke down.

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Statements Media eyes digital expansion with Sharkfin acquisition

Statements purchased its main taxi advertising competitor in Canada’s major urban markets.

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Oath unifies ad tech platforms under one brand

BrightRoll, One by AOL and Yahoo Gemini are now collectively known as Oath Ad Platforms.

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How much is Canada’s data market worth?

The country is outpacing the U.S. for growth in the value of its online information.