Digital

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ICYMI: Drag fever hits OUTtv, CP names first female EIC

Plus, season four of Global hit series ‘Private Eyes’ gets underway in Toronto with some familiar Canadian faces.

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Record-breaking Q3 for theScore

Revenue, digital reach, social views all increase as subscription base grows and company prepares to launch betting business in the U.S.

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BBR folds media unit into Glassroom

Originally launched as a data outpost of the media agency, Glassroom will now provide a more comprehensive offering for clients.

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Spotify opens Discover Weekly to Canadian brands

Advertisers can now reach users who engage with the platform’s free Discover Weekly playlists through sponsorship opportunities.

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Bell Media to acquire V, Noovo

The deal marks Bell Media’s first move into French-language conventional TV and includes ownership of ad-supported VOD Noovo.ca.

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Ad Standards report: Compliance up, but complaints rising too

Ad Standards’ annual survey shows that more consumers are dissatisfied about opt-out options, ad sizes and disruptive displays.

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Contobox introduces shoppable ad unit

The Toronto-based adtech company wants to enable customers to drive brand awareness and sales in the same media buy.

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NewBase rebrands as Hatch64

Formerly Publicitas, the media company is now an independent entity, focused on ‘blended’ growth in both Canada and the U.S.

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Rogers’ big magazine sale puts media revenue down for Q2

Excluding the titles it sold to St. Joseph Communications, Rogers says its media revenues would have been flat – driven mainly by the strength of Sportsnet.

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Baskin-Robbins finds strange things in TikTok campaign

The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.

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YouTube the favourite video source for youth: study

With more than 98% of Canadian kids consuming video content monthly, the free video platform reigns among those two to 17 years old.

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Ryerson law school taps Cundari to get the word out

Two-phase campaign focused OOH in the business and law communities first, takes aim through digital next.

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Journalism support fund’s panel submits findings to feds

Among the 15 recommendations is a call for government to invest its ad dollars into Canadian media and to alter tax law that gives foreign digital platforms an advantage.

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

TV

TekSavvy TV rolls out across Ontario

The new IPTV service from TekSavvy Solutions piloted earlier this year in Chatham-Kent, Ottawa and Toronto.