Playoff potential: Rogers Media’s post-season promo strategy

Helping viewers source games across its properties is key to the strategy, along with addressing the higher audience potential of the playoffs, says Rogers exec.

Canadian Tire ‘hijacks’ AOL sites

The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.

Garnier puts new launch in hands of influencers

The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.

L’Oreal inks integration deal with eTalk for The Brush Contest

Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.

Alan Dark’s 2015 state of the nation

Rogers’ new SVP of media sales on hockey, digital fraud, and the type of people he wants for his team this year.

World Juniors hit the streets for TSN

The sports network’s new campaign aims to spark excitement around Canada hosting the holiday-period tournament.

How TiVo landed in Canada

Cogeco has launched an integrated campaign to support its new DVR product.

CFL trades in helmets for Jenga and Battleship

The football league is producing new YouTube series to reach younger audiences.

Virgin Radio 96 shows it’s office-appropriate

The Montreal-based station launched a multi-platform campaign to increase workday listening.