Digital

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Millennials trust advertising more than most: study

AdStandards also brought influencers into the equation for the first time.

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Radio’s share of ad spend increasing slightly: report

Plus, Warc suggests digital audio ads could be more effective than video pre-roll.

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Gadoua leans heavily on TV in new awareness campaign

The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.

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Global News expands digital, local coverage

VP Ron Waksman shares how the site went from “literally no online presence” to the #2 news site in five years.

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Facebook’s revenue surges in Q1

More than 90% of the company’s ad dollars now come from mobile.

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Twitter reports revenue growth, profit in Q1

The social media platform saw six million new users this quarter, as well as increased ad revenue and engagements.

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Despite privacy concerns, Google’s revenue soared in Q1

Revenue for the quarter increased 26% year-over-year.

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CBS All Access launches in Canada

Primetime programming like NCIS and Seal Team won’t be available on the SVOD until seven days after its Canadian linear broadcast.

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Audio ads come to 8tracks in Canada

A partnership with LeanStream will bring a new format to the music streamer in the market.

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Newspapers and magazines still popular, especially on mobile: study

Vividata’s latest Canadian survey shows that consumers prefer mobile for accessing social, news and audio content.

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What are Canada’s couch potatoes watching?

In the next two years, OTT revenue is set to climb while TV’s could go way down.

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Sony Music sings a duet with Metrolinx

The parties collaborated on two different playlists to promote their respective offerings of music and transit.

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More than half of Canadians now stream Netflix: study

Plus, the number of households that subscribe to internet services but not television is growing.

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DAZN launches largest integrated campaign

The sports streamer wants the world to know that it’s more than just football.

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Snapchat rolls out a Shoppable AR Lens

The new lens allows advertisers to redirect users to shop products, download apps or watch branded videos.