Digital Articles
Next Media Stars: Laura Ritchie brings Evian to life in Toronto and Montreal
DigitalOut Of HomePrintThe MPG planner helped boost consumer awareness levels with “Live Young,” which just wrapped its second phase.
Purina and Chatelaine get catty with consumers
DigitalPrintCat enthusiasts can create a personalized cover of the Rogers-owned lifestyle magazine with a competition launched in partnership with the pet food brand.
ACCT merges film, TV and digital media awards
DigitalTelevisionReplacing the Geminis and Genies, one consolidated industry event is slated for March 2013.
SickKids shifts gears to ‘Do the Happy’
DigitalOut Of HomeThe Toronto hospital is taking a different approach with a multi-platform campaign that attempts to put a positive light on the services it provides.
Depend uses athlete power to remove bladder control stigma
DigitalRadioTelevisionIn its first Canada-specific campaign, the brand asked figure skater Isabelle Brasseur and hockey player PJ Stock to try its absorbent briefs.
Rogers Publishing acquires Canadian Health & Lifestyle magazine
DigitalPrintThe company purchased the health title from independent publisher Joe Viecili.
Next Media Stars: Bailey Wilson recruits parents to share the joy with Johnson’s
DigitalPrintTelevisionUM’s manager of broadcast investments used social media to connect with families, generating content that will be integrated into a cross-platform campaign.
CBC, Rogers Media and Shaw Media partner to launch RTB exchange
DigitalJeff Thibodeau from MediaCom Canada comments on the impact the launch will have on the Canadian online ad market.
Scrabble unscramble and Facebook flipbooks: MiC’s Global Tour
DigitalMiC talks to Darren Hardeman at Maxus Canada and Jeff Roach at Cossette about online stunts from countries including Russia and Dubai.
On the MiC: Niall McKinney
DigitalNewsMiC talks with founder and CEO of digital training company The Knowledge Engineers ahead of the ICA digital marketing event in Toronto next week.
