Digital

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VR is still a niche in Canada: study

A study from MTM found that VR use and ownership are still relatively low, and users are mainly young, affluent and tech-savvy.

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District M hires first CMO

The Montreal-based online ad exchange has hired marketing veteran Adrian Pike to give its media strategy a boost.

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AdChoices creates new guidelines with mobile in mind

The Digital Advertising Alliance of Canada has also created a new consumer app that lets Canadians know which apps are using their data and how.

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Traditional TV subscriptions still out-perform OTT tenfold: study

A new report by Convergence Research found that even though TV subscriber revenue is on a steady decline, the revenue from OTT doesn’t come close to touching TV.

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Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

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Buyers talk: All I want for the upfronts is…

With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.

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TVA retains SAQ account, revamps its custom title in print and online

The Quebec Crown corporation has consolidated its print titles and enhanced its digital offering to reach a younger audience online.

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Exploring Canadians’ video deal-breakers

A new state of the video industry study by AOL takes a deep dive into what turns Canadians off when it comes to online video.

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Bell Media adds to Space Go, Bravo Go programming

The Handmaid’s Tale, Killjoys and Orphan Black will be available for on-the-go viewing.

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What to expect at AdTech Canada: Programmatic

Brian Schwartz, director of programmatic at Xpeto, provides a preview of the panel.

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Weakness in print drives lower revenues for Yellow Pages in Q1

The company announced a new strategic plan which will see it focus on acting as a “content hub” for small and medium enterprises and focusing on upselling with digital products.

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Crucial Interactive partners with Videology and StackAdapt for Contobox Video

Petar Bozinovski, president, Crucial Interactive, said a growing desire for video from clients led to the expansion of the interactive unit.

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Streaming is on the rise, but radio remains king: study

Nielsen Canada’s new Music 360 report found that radio rules in terms of time spent and overall penetration – but streaming services are on the rise, especially with millennials.

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New Torstar CEO says ‘everything is on the table’

John Boynton knows he has a lot to consider, but isn’t balking at the challenge of reconstructing the company.

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The Globe and Mail, Reader’s Digest hold strong at the top for Vividata

The quarterly ranking found that newspapers, even in print, still reach tens of millions of Canadians every week.