Digital

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Cost-saving measures give Postmedia a profitable quarter

A $13 million net profit for Q3 was largely due to one-time, non-cash items such as the sale of Infomart, with revenue still down 11.1%.

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Cable fading and wearables rising: study

The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.

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Online ad revenue gains driven entirely by mobile: IAB Canada

IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.

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Elevation Pictures teams with Twitter to promote The Hip

A new doc on The Tragically Hip was the first movie to deliver a Twitter-exclusive trailer.

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Inside Bell Media’s big Letterkenny marketing push

From pop-up shops to social media promos to its very own beer, the campaign for season three has been hard to miss.

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Amazing Race Canada adds online game and VR

The show is hoping to build brand loyalty through VR and social interaction.

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Spotted! Canadian Tire modernizes its money

The brand is issuing a limited edition updated $0.10 bill, along with a big paid media campaign to mark Canada 150.

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Amazon dominates paid search in Canada: study

A new study says retailers and financial companies are getting the best results on Google.ca.

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CBC Sports gets pool side seats with four-year deal

The pubcaster will air FINA and Swimming Canada content through 2020.

Brodie Lawson, Davis Sanchez and Max Rosenberg. (Photo: Johany Jutras / CFL)

CFL goes live with Twitter

The football league has launched the first live streaming show with Twitter Canada.

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What’s the reality of the VR market?

There are 200 companies working in the virtual reality space in Canada, with more than 300 content projects on the go, but distribution and financing remain problematic, according to a new report.

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Media leaders react to Heritage Committee recommendations

Bob Cox, Paul Godfrey and John Honderich on what the government’s role should be, whether or not the CBC makes a dent in their online ad revenue and how likely the report’s proposals are to be adopted.

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Twitter goes to the bots for its new campaign

The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.

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Digital gains can’t make up for print drops: Vividata

The Globe and Mail once again topped Vividata’s rankings for overall reach, but most newspapers saw declines in print audience from last quarter.

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Nearly one third of Canadians watch sports every day: study

A new study by the MTM also found that Canadians also have a significant appetite for amateur sports.