Digital

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Adobe aims for ‘apples-to-apples’ digital and TV measurement

The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.

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The Kit gets into events with Connect

The Star Media Group title is targeting those interested in breaking into the beauty and fashion industry with the new conference.

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Canadian internet connections have reached saturation: study

A new study by the MTM shows that for the first time in two decades, home internet connections and rates of internet use have gone down.

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Anne debut pulls in 815K for CBC

The revamped version targeted multiple generations with a launch campaign that included new uses of Snapchat for the pubcaster.

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Wearable growth slowed by lagging interest in smart watches: study

A new eMarketer study found that global shipments for fitness trackers are healthy, but the market has not been boosted by the advent of the Apple Watch as previously expected.

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The&Partnership’s founder calls for less talk, more action on ad fraud and brand safety

The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.

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Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash

The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.

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National Lacrosse League bypasses broadcast with Twitter deal

A new live-streaming partnership with Twitter means Canadians can watch matches without buying tickets or a subscription.

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Sugar Crisp cozies up to e-sports

With no campaigns in market since 2013, the cereal brand is now partnering with TheScore, sponsoring content on its e-sports vertical.

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AcuityAds dives deeper into video with acquisition

Boston-based Visible Measures marks Acuity’s second acquisition in 12 months.

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Sico shows its true colours to promote new app

The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.

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The story behind Schick Quattro’s new content integration

The women’s razor brand tapped Toronto-based Wattpad to create four branded young adult fiction stories to attract ambitious millennial women.

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Much Digital Studios launches first original series

The Bell Media-owned MCN is looking to showcase the “studio” side of its digital studio in order to attract more brand clients to its creators.

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NBA Canada partners with Samsung for VR broadcasts

For the next six weeks, games will be live-streamed through the NextVR app as the NBA looks to bring VR content global.

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Corus puts first-party digital data up for sale

VP of digital sales Brett Pearson details the new option.