Digital

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CBC and Snap pair for two new programs

This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.

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Facebook plans expansion of Flight Ads

Airlines will now be able to target to users who have shown an interest in taking a trip through visits to websites and apps.

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Senate committee calls for changes to digital advertising rules

News Media Canada CEO John Hinds says the country’s newspaper industry is growing increasingly frustrated.

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Amazon renames, repositions ad offering

Wavemaker’s Scott Stewart says the rise of Amazon as an ad platform could prompt growth in digital spending on e-commerce platforms.

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Where does Canada stack up for OTT subscription?

The SVOD is gaining ground in English Canada, but Quebec still has reservations.

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MightyHive launches in Canada

Former Cadreon MD Tessa Ohlendorf has been tapped to lead the programmatic and digital consultancy.

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Fuel Digital Media adds Le Monde

Founder John Sclapari said the deal represents a chance for advertisers to reach affluent French Canadians while pairing with brand-safe content.

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AccuWeather strikes location partnership with Foursquare

The new feature will make ads more contextual and targeted.

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District M’s new algorithm focuses on ‘non-potential clickers’

The new feature is designed to weed out audiences least likely to click through an ad and avoid wasteful digital placements.

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Spotted! Breaking bad habits

Warner Bros. Pictures Canada took over the streets with some creepy nuns and is activating at the FanExpo later this week.

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Facebook rolls out Watch internationally

Tomorrow’s launch marks the fourth high-profile entrant to the VOD market in Canada this year after CBS All Access, BritBox and Hayu.

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Groupe V launches multi-platform ad offering

With the new offering, brands can now advertise simultaneously across Groupe V’s linear and digital channels during a primetime slot.

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How children affect Canadians’ consumption habits

YouTube and Netflix are more popular among families with kids, but those without young ones are catching up.

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Where does Canada stack up in online and TV ad spend?

According to a Warc report, video viewing will account for nearly half of all internet usage by 2020.

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Campsite gets into large format programmatic OOH

A newer, larger deal with Pattison Outdoor has brought the digital advertising company into a new space.