Digital

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Mobile video set to overtake desktop in Canada: Zenith

As the digital video ad market matures, growth in Canada’s ad spend will naturally slow into the single digits, according to Zenith.

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Pathways to Education launches first national media campaign

The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.

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Twenty Two Media expands editorially, launches creative services arm

The company behind Foodism and Escapism is increasing its pagination while also opening up an in-house creative division.

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OMG Canada’s new certification bolsters digital capabilities

Omnicom’s agencies have demosntrated advanced knowledge of video and display on Google’s DSP, according to the digital giant.

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For Canadians, trust in news media has fallen: study

With dwindling newsrooms, the rise of populism and misinformation, Canadians trust in news media sits at just 52%.

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What agencies can do to help Quebec’s local media

Provincial aid is one source of help, but Touché! president Karine Courtemanche says there’s help beyond government assistance.

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Advertising coming to Ontario’s DriveTest Centres

Static and digital ads will be implemented in the facilities for the first time, reaching swathes of teens, parents and new Canadians.

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Fuel Digital makes a play in the women’s lifestyle space

Fuel has signed French publisher Aufeminin to tap its three million monthly Canadian viewers – and to give Canadian advertisers a through-way to France.

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Hometown Hockey signs Hyundai

As co-presenting sponsor, Hyundai will use onsite activations to increase the buzz around its newer SUV models.

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Captivate adds a new programmatic partner

The DOOH specialist has partnered with Hivestack to make its inventory available to more buyers.

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Snap Canada makes Matt McGowan country manager

The New Yorker joins the Toronto team after success with Google, Adestra.

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Studio71 taps AVOD opportunities with acquisition

The deal allows the content creation experts to ‘double down’ on offerings, attracting big-name ad partners in the process.

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Technology tempts, but most Canadian kids still prefer real life fun

There’s good news for parents, but bad news for advertisers – playing outside and with friends still ranks higher than TV and streaming.

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TheScore creates a custom ad unit for DAZN

The mobile sports media company says it sees a bright future working more closely with DAZN and its AORs, creating more custom media opportunities.

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Just how big is the ad fraud problem?

The prevalence of bad digital practices may be lower than once thought, especially in Canada.