Digital

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Cineplex to seek strategic partner for e-sports division

Box office and theatre advertising were on the rise thanks to action-packed blockbusters and family-friendly fare.

Ritson

Four lessons in media Mark Ritson brought to Toronto

Are all CPMs created equal? Is ROI everything? Ritson’s short answer is no. Read his long answers below.

PrintDigitalNews

TV and digital outpacing print news: study

TV and digital outlets top sources for Anglophones, 20% of whom consider themselves news enthusiasts.

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Yellow Pages revenue down nearly 25%

Despite lower revenues in its key YP segment, CEO David Eckert says it is well on its way to “bend the revenue curve.”

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Internet expected to drive beauty ad spend

After two years of decline in print and magazine beauty ad spend, Zenith predicts e-commerce and digital platforms like Instagram will bring back ad dollars.

TheSocial

Bell Media partners with Facebook Watch

Now available in Canada, the social platform’s VOD service will carry a host of Bell brands in three to five-minute highlight clips.

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Postmedia launches new standalone health site

Healthing.ca will be supported primarily by healthcare brand and charity sponsors and is part of the company’s goal to expand its digital presence.

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Campari mixes it up with FrontRunner ad tech

For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.

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Daily Hive adds in-house content arm

The Vancouver-based digital media company is formalizing its custom offering after building “hundreds” of pieces of branded content per month.

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Five biggest SVODs will have half-billion subs by 2025: report

Of the new streamers, Disney will comfortably lead the pack with 101 million subscriber additions within five years, says Digital TV Research.

Stingray

Stingray more than doubles revenues in Q2

Canadian radio acquisitions drove the company’s growth this quarter, accounting for nearly 50% of overall revenue.

Facebook

How The Discourse reconciles its work with Facebook’s news accelerator

Founder and CEO Erin Millar explains how she expanded her media company’s reach and how she’s passing on the knowledge she gained.

digital trends

Marketers are putting programmatic back in agencies’ hands: study

This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.

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Postmedia offers another round of buyouts in Vancouver

Unclear if layoffs will follow initiative designed to, ‘extend legacy runway, grow digital revenue and align cost structure,’ according to the company

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Media Experts harnesses change with new data services

Audience and Analytics is the agency’s response to how data has disrupted traditional media buying.