Digital

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Verizon, Microsoft ink multi-year native deal

Canadian advertisers will now have access to native ad formats on Microsoft News/MSN, expanding their available inventory by 20%.

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

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How Canada’s smart speaker usage stacks up

The market growth is outpacing other countries.

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Blis partners with Cue Digital on Canadian debut

Global location-data company kicks off 2019 with entrance into Great White North marketplace.

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Chris Williams on the new walled gardens

The ACA’s VP of digital warns that the rise of Amazon will start a new trend in the online ad market.

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Sonia Carreno on safety, supply and solving problems

The president of IAB Canada says that as consumers learn more about the ad industry, advertisers will have to stay on their toes.

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Alex Panousis on attrition, education and future-proofing

The Havas Media president wants to ensure the media industry goes into the future learning from mistakes.

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The Nice List: Media

From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.

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Verizon rebrands Oath, adds to Yahoo Finance

In the New Year, Verizon plans to expand live market coverage on Yahoo Finance and add a premium tier with tools for investors.

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Torstar eliminates CRO role, hires two new senior execs

The changes come as Claude Galipeau accepts a new position with the CBC.

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Spotted! Mary Poppins swoops into Toronto

A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.

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Google ups its sports presence with NBA partnership

After partnering with the Raptors last year, Google has taken a deeper dive into sports.

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CBC goes mass for Gem launch

OOH and TV ads will be used for mass awareness while digital will focus on conversions.

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Studio71 beefs up partnership team

The digital company will also focus on further developing its relationship with Starcom/Spark.