Digital

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Canadian digital video viewing growth to slow in 2017: report

A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.

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Failure not an option for Godfrey

The Postmedia president and CEO said government assistance could provide the “runway” the media industry needs to bridge the gap between print and digital.

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Postmedia revenue down for Q1

A 21% drop in print advertising revenue was the main factor behind the decline.

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Corus posts below-estimate revenues for Q1

The consolidated company’s TV business reported a 5% revenue decline from the previous year.

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Reader’s Digest Canada blows out 70 candles

Publisher Karin Rossi said the magazine’s ad revenue is tracking ahead of plan for the fiscal year to date.

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Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

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Mishmash Media acquires L’actualite

The Quebec-based media company has acquired the title from Rogers Media.

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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Anglophones dominate in smartphone ownership and online video: study

English speakers also spend an average of six more hours online per week than their French-speaking counterparts.

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Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

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Canadians would hand over their search history for a price: study

Aimia’s new research found that Canadians are a bit more conservative than other countries when it comes to the price they place on their data, and their adoption of technology like digital wallets.

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Amazon Prime Video launches globally

The SVOD service is now available in Canada and more than 200 countries around the world.

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L’Oreal dives deeper into shoppable video

Through a partnership with Toronto start-up DubDub, the cosmetics company can now embed purchase links in its videos.

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Facebook reports another round of metrics errors

The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.

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Sportsnet posts a noteworthy November

Scott Moore, president of Sportsnet and NHL properties at Rogers on the assets that propelled the brand last month.