Digital

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Pierre Marcoux on his new venture and the future of B2B media

The former TC president of media opens up to MiC on how he knew it was time to go his own way – and how to find sustainability.

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Alexa, lis-moi les nouvelles

Analytics firm eMarketer has upgraded its forecast for the Canadian smart-speaker market thanks to a key new skill.

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Italian tourism campaign shifts from B2B to B2C

Brand Grow has expanded the Tourism Board’s buy to OOH and digital, while still incorporating print to attract affluent lifestyle travellers.

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ICYMI: BT shakes up format, Novus president empowers women

Plus, the Food Network and Cooking Channel line up a hefty offering for Halloween.

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TC sells off a myriad of trade publications

Former company president Pierre Marcoux has established Contex Media to buy the titles and continue growing their events.

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Tiidal Gaming acquires Space Esports

The acquisition of the LA-based gaming company builds Tiidal’s portfolio and drives expansion into live events with more advertising opportunities.

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Ad blocker usage at nearly 50%: report

Ad-blocking doesn’t discriminate by age, with Boomers most likely to block ads and delete cookies.

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Corus inks rep deal with Kidoodle.TV

New partnership creates a more brand-safe environment for advertisers and scales Corus’ ad inventory.

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CTV spends big for national fall campaign

The broadcaster invests in targeted markets, promoting more new shows than previous years.

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What’s unique about Canadian sports streaming?

When it comes to online sports, there are riches in niches.

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Snap eyes depth (and differentiation) with 3D feature

Digital experts say the new feature is an innovation driver – and for the first time in years, the battle between niche digital platforms is heating up.

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Mobile video set to overtake desktop in Canada: Zenith

As the digital video ad market matures, growth in Canada’s ad spend will naturally slow into the single digits, according to Zenith.

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Pathways to Education launches first national media campaign

The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.

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Twenty Two Media expands editorially, launches creative services arm

The company behind Foodism and Escapism is increasing its pagination while also opening up an in-house creative division.

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OMG Canada’s new certification bolsters digital capabilities

Omnicom’s agencies have demosntrated advanced knowledge of video and display on Google’s DSP, according to the digital giant.