Experiential Articles

Samsung aligns with TIFF to get phones into film-lovers hands

ExperientialInteractiveOut Of HomeSocial

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

Absolut partners with the AGO’s First Thursdays

ExperientialOut Of HomeSponsorship

In keeping with its arts-focused global marketing strategy, the vodka brand is targeting Toronto 20-somethings at the downtown gallery.

The return of the TIFF street festival

ExperientialOut Of Home

The film festival’s street festival is back for a second year with activations from a number of brands, including Express and Airbnb.

Spotted! A&W’s new delivery service


The QSR brought burgers to the Penticton River Channel to launch a more fun tone for the brand online.

What’s driving change at St. Joseph Media?


Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.

Spotted! Reese spreads out across Toronto

ExperientialOut Of Home

Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.

Spotted! DIY H&M boho with Elle Quebec at Osheaga


The international clothing brand will take over Elle‘s fashion and beauty office space during the Osheaga music festival.

Revving up for VR executions


As VR enters the mainstream, media agencies are examining how the new tech can work for clients.

TSN and Sport Chek get physical

ExperientialOut Of Home

The retailer has installed a set for TSN in its Maple Leaf Square store, aiming to capitalize on nearby “sports moments.”

Spotted! McDonald’s starts a McFlurry frenzy


The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.