Experiential Articles



Spacing Store opens its doors

ExperientialPrint

The magazine has set up a bricks and mortar location to expand its retail presence.



Budweiser’s Red Light TV power play

ExperientialTelevision

A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.



MeU introduces ‘hackable’ clothes

Experiential

Can the startup’s open source wearable LED display provide a new platform for brands?



Fashion hits the catwalk with new awards show

ExperientialPrint

The magazine is getting into the events biz with a show during Toronto Fashion Week.



Ford to woo Leafs Nation

ExperientialSponsorship

The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.



Spotted! The Art Truck brings photography to Toronto’s streets

ExperientialNewsSponsorship

Aimia and the Art Gallery of Ontario have brought the voting for their photography prize outside of the gallery walls.



Sponsors help light up Scotiabank Nuit Blanche

ExperientialSponsorship

Sponsors are utilizing the all-night festival’s emerging visual artists to create activations that look more like art installations. (Scotiabank’s 1nspired Night pictured.)



Spotted! Bell’s TIFF fan box

Experientialscreening-roomSponsorship

An inside look at how the company has been bringing its mobile, television and media properties to street-level during this year’s festival.



Globe Style refreshes for fall

DigitalExperientialPrint

The paper’s weekend fashion and lifestyle section has tweaked its look as it rolls out new options for advertisers to stand out in a crowded environment.



Spotted! Visa’s infinite social push at TIFF

DigitalExperientialSponsorship

The credit card co has launched an interactive storytelling experience, using Morgan Freeman’s iconic voice to help film fans share the glamour of their Hollywood North experience.