Experiential

Week 2 photos 2

Spotted! Bell courts basketball fans

In an effort to promote its FibeTV service as well as its Toronto Raptors sponsorship, Bell is bringing the court to the fans — and the fans to the court.

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Local focus grows for RBC in year two of Olympic program

The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.

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Spotted! USS’s mobile music tour

In an effort to draw more social media buzz, the band played a mini-tour out the side of a van.

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Mitsubishi Electric goes experiential with NHL

The brand’s first sports partnership also represents a new era for the company as it looks to add direct engagement with consumers on top of marketing to distributors.

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Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

Moto Mirrors

Spotted! Motorola’s mall funhouse

To promote its new line of smartphones and products in a whimsical way, the mobile phone maker has created some magic mirrors in the Eaton Centre.

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Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.

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Spotted! Air Miles goes bricks and mortar

A pop-up shop at one of North York’s high-end malls will engage customers in-person with the brand throughout the remainder of December.

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Spotted! Bacardi goes (ever)green

The rum company’s Christmas tree market, targeted at professional millennials, is part of an effort to make the brand synonymous with the holiday season.

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Notable invites readers on an UnRetreat with Lululemon

Founder Julian Brass said “offline” experiences are the key for brands to engage with readers.

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Spotted! Hendrick’s Gin pipes up at the Eaton Centre

A pipe organ with cucumbers instead of keys may seem quirky, but senior brand manager Beth-Anne Perry says it’s the most on-brand way to reach new audiences.

RRU

Spotted! Royal Roads University’s new lending library

The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.

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RBC targets millennials with old-school games

The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.

Belize

Spotted! Yonge-Dundas Square dances to the beat of a new drum

The Belize Tourism Board uses interactive dance and music to promote the country as a vacation destination for curious explorers.

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Spotted! Delissio’s street-side pizza pop-up

The makeshift pizza parlour gave out more than 6,000 free pizzas to promote a more customized pizza experience.