Experiential Articles



Spotted! Asus’ tablet tree

Experiential

The gifts are in plain sight on this festive tree meant to drive consumer engagement and sharing.



Spotted! Ontario Toyota Dealers’ giant holiday calendar

ExperientialSocial

The association’s hard-to-miss installation is the bow on top of its gift-giving campaign.



Mark’s and TSN kick off content partnership at Grey Cup

ExperientialSponsorshipTelevision

The menswear retailer will air an in-stadium video produced by the sports network.



Ricardo Media opens a foodie store

ExperientialPrint

Yet another publisher is getting into the retail space to extend its brand.



Spacing Store opens its doors

ExperientialPrint

The magazine has set up a bricks and mortar location to expand its retail presence.



Budweiser’s Red Light TV power play

ExperientialTelevision

A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.



MeU introduces ‘hackable’ clothes

Experiential

Can the startup’s open source wearable LED display provide a new platform for brands?



Fashion hits the catwalk with new awards show

ExperientialPrint

The magazine is getting into the events biz with a show during Toronto Fashion Week.



Ford to woo Leafs Nation

ExperientialSponsorship

The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.



Spotted! The Art Truck brings photography to Toronto’s streets

ExperientialNewsSponsorship

Aimia and the Art Gallery of Ontario have brought the voting for their photography prize outside of the gallery walls.