Experiential Articles
Dove Men+Care launches a hockey challenge
ExperientialOut Of HomeThe Unilever-owned brand will be pitting Wendel Clark and Guy Carbonneau against each other to show consumers what a real man looks like.
Spotted! Microsoft takes bad photos (on purpose)
ExperientialThe company has landed with an experiential booth at Pearson Airport in Toronto to connect with travellers over the holidays.
Sears Canada relocates for the holidays
ExperientialOut Of HomeThe retailer has launched a new strategy this holiday season, with two experiential stunts in Toronto.
Porter and Joe Fresh launch festive partnership
ExperientialThe partnership, which includes a contest and free manicures at Billy Bishop Toronto City Airport, is a first for Porter.
MasterCard makes Toronto ‘Priceless’
ExperientialOut Of HomePrintThe credit card co expands its classic campaign with city-wide giveaways for members.
Nintendo sends Zelda fans on a hunt
DigitalExperientialIn anticipation for the release of Zelda: Skyward Sword, the game developer launches a scavenger hunt using QR codes.
Rogers brings music back to school
ExperientialNewsThe telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.
Sapporo brings Japanese personalities to life
ExperientialThe beer brand aims to expand its reach beyond the sushi bar with a new interactive campaign.
Scotiabank brings out its creative side
ExperientialDuring Nuit Blanche the bank reversed the roles of spectator and artist with its sponsor installation.
Honda grooves with Gen Y
ExperientialThe car brand mixes music with the launch of its 2012 Civic to reach a younger demographic.
