Experiential Articles



TSN and Sport Chek get physical

ExperientialOut Of Home

The retailer has installed a set for TSN in its Maple Leaf Square store, aiming to capitalize on nearby “sports moments.”



Spotted! McDonald’s starts a McFlurry frenzy

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The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.



Spotted! The ROM’s explosive launch

ExperientialOut Of Home

The museum turned its building into a virtual volcano to promote the start of its new Pompeii exhibit.



Spotted! Cineplex goes for a virtual fright-fest

Experiential

The media co has rolled out an Oculus Rift experience to promote Insidious 3.



Spotted! A smile goes a long way

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Air Miles Canada is inviting its customers nationwide to smile for the chance to win travel prizes, or get their faces on digital billboards.



Spotted! Disney’s haunted Montreal bus stop

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The upcoming vacation season has Disney getting creative with Montreal OOH.



Blue Jays, OMD, Cineplex Media swing for the fences

Experiential

The ball club and OMD pitched in to bring an interactive baseball experience to more than 5500 people in two Cineplex theatres in Toronto.



Spotted! Game of Thrones pops up in Toronto

ExperientialOut Of HomeTelevision

Bell Media continues its tradition of bringing Westeros to the fans with a pop-up shop on Queen Street West.



Twentieth Century Fox takes ‘Home’ on the road

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The studio has partnered with Jam Van to promote its animated movie around the city.



History digs into event TV

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The Shaw Media channel is charting new territory with the upcoming launch of Dino Hunt Canada.