Cineplex takes to the beaches
The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).
Bell signs up to play with Northern Arena
The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.
YouTube FanFest’s free-for-all
Last year’s Toronto event attracted 15,000 attendees, compared to around 2,000 at other locations.
Air Miles goes country with CMT Music Fest
The rewards program is partnering with Corus Entertainment as part of a strategy to roll out experiential activations in markets outside of Toronto and Vancouver.
Spotted! KitchenAid downsizes for new target
The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.
Spotted! Dory keeps swimming
Walt Disney Studios Canada is promoting the fish-filled sequel with a mobile tank ahead of this Friday’s release.
Yellow Pages demonstrates its small biz creds
The digital media co has launched a digital campaign featuring its own short-term Lemonade Stand in Toronto.
Northern Arena opens gateway for Canadian gamers
The first pro-gaming competition of its kind on Canadian soil will take place in September alongside the Fan Expo.
Spotted! Travel through the looking glass
We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.
Spotted! Bell Fibe targets tummies
The telco has launched a direct mail (and pizza) campaign to entice residents in Bell Fibe-connected buildings.
Exploring a new frontier for experiential advertising
With Cineplex’s new 4D theatre opening in Toronto this summer, advertisers can leverage the tech to give viewers a feel for their products.
Brands line up to reach cottage country travelers
Media Sales Lab is fronting a partnership with broadcasters north of Toronto to reach vacation-goers during the summer months.
Disney asks Canadians to find their inner Mowgli
The distributor’s experiential activation promoting The Jungle Book is live in Canada’s three largest urban centres.
Spotted! Microsoft’s frozen moment
Xbox promotes its newest game with an experience that’s paused in time.
Estee Lauder targets the Instagram age
The cosmetics company has launched Estee Edit, a new line aimed at reaching millennials shopping at Sephora stores.