Experiential

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Spotted! Skittles’ no-cash vending machine

The Wrigley Canada brand wanted Torontonians to know that on Friday the 13th, an unexplained streetside vending machine was indeed a good omen.

Claire Adams and Carli Posner, Co-CEO's, Notable Life

New owners signal ad shift at Notable

Co-CEOs Carlie Posner and Claire Adams are steering it toward more experiential, offline opportunities.

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Moores signs on as Canada’s major Movember sponsor

Xbox, Babsocks and Saxx among other brands aligning with the annual men’s health initiative.

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Hendrick’s hot air adventure finds success

The brand built on its tradition of “unusual” experiential marketing at Toronto’s Nuit Blanche festival.

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Chatelaine embarks on largest consumer event in a decade

The Big Dish will aim at Chatelaine’s mostly female, food-obsessed audience and has secured sponsorships from the Business Development Bank of Canada and Egg Farmers of Canada.

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Spotted! American Express’s Kensington eatery

The credit card company took a temporary foray into the food business, promoting its new card with a pop-up restaurant.

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Spotted! The LCBO opens its first pop-up

The liquor retailer creates an educational experience in downtown Toronto.

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Spotted! Grand Marnier’s speakeasy

After being acquired by Gruppo Campari in 2016, the brand has shifted its media spend from social to sponsorship and experiential.

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Uniqlo shifts into digital to mark one year in Canada

The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.

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Hasbro and eOne team up on My Little Pony campaign

The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.

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Cottage Life expands events portfolio

The Blue Ant-owned media company has acquired the Ottawa Cottage and Backyard Show, expanding its events footprint into Eastern Ontario.

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Spotted! Visa’s touchless TIFF installation

The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.

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Why D’Italiano brought the tenors back

The bread brand is diving into experiential after a year of experimenting with its media spend.

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The Kit dives further into experiential with pop-up

The Star Media Group-owned publication is looking to better engage its readers and play in the retail space.

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Beforeifly flies into market with TIFF sponsorship

The Canadian travel company is using VR at the festival to attract an international crowd to its services.