Experiential Articles



PayPal’s first major Canadian push

DigitalExperientialMobilePrint

The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.



Oboxmedia’s plan to go national

DigitalExperientialSocial

The company is taking its ad offerings across Canada through a new partnership with Penske Media Corporation that also gives it greater reach into the female demographic.



Spotted! Jack Astor’s launches an extreme patio season

Experiential

The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.



Montreal’s Rouge fm and Virgin Radio 96 share McCafe deliveries

ExperientialRadio

Winners get to determine the next day’s recipient of a delivery of McCafe coffee, muffins and cookies through social media sharing.



The Volkswagen-CBC Beetle Roadtrip Sessions return

DigitalExperientialRadioSocial

The car company is back sponsoring the program, this year expanding its French market presence.



Telus has installed World Cup games at Toronto urinals

Experiential

Urine-activated experiential installation promotes the company’s LTE network in Toronto restrooms during the height of soccer fever.



Spotted! CBC’s soccer experience at the Eaton Centre

Experiential

The broadcaster is bringing giant video walls and soccer-themed activities to the Toronto mall so fans can watch the FIFA World Cup together.



MiO brings music to transit riders during NXNE

ExperientialSponsorship

The Kraft brand is just one sponsor aiming to create a better festival experience by appealing to fans’ needs, as well as their sense of creativity.



Spotted! Stella Artois hosts a Father’s Day pop-up

Experiential

The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.



The Grid partners with PayPal for Burger Week

ExperientialSponsorship

The e-commerce company is aiming to connect with the media co’s target audience by activating its sponsorship with free burgers at participating restaurants for people with its app.