Experiential Articles



Spotted! Bell’s TIFF fan box

Experientialscreening-roomSponsorship

An inside look at how the company has been bringing its mobile, television and media properties to street-level during this year’s festival.



Globe Style refreshes for fall

DigitalExperientialPrint

The paper’s weekend fashion and lifestyle section has tweaked its look as it rolls out new options for advertisers to stand out in a crowded environment.



Spotted! Visa’s infinite social push at TIFF

DigitalExperientialSponsorship

The credit card co has launched an interactive storytelling experience, using Morgan Freeman’s iconic voice to help film fans share the glamour of their Hollywood North experience.



Spotted! Corner Gas gets singing at TIFF

Experiential

Creators of Corner Gas: The Movie are asking people to sing the show’s theme song for a chance to be part of the film’s upcoming release.



Going bigger with activations: TIFF’s repeat sponsors

ExperientialSponsorship

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.



Ford connects with Notable

DigitalExperiential

The car co has been promoting its Fusion to 30-somethings with a series of live events in association with the website.



First and the furious: new sponsors step up for TIFF

ExperientialSponsorship

Ford and Pepsi are among the brands going big for their first year as festival sponsors.



TIFF takes King Street

ExperientialSponsorship

This year’s festival is closing the street down with its Festival Street event, featuring film-inspired brand activations and pop-up entertainment.



Going digital for back-to-school: MiC Tour

DigitalExperientialInteractiveMobileSocial

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.



Sailor Jerry hits the road for autism awareness

ExperientialSocialSponsorship

In its first Canadian charitable partnership, Sailor Jerry Spiced Rum is raising money and awareness for Bikers For Autism with a 12-city tour.