Experiential

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Spotted: A sweet pizza pop-up

Dr. Oetker’s new desert offering gets a chocolaty unveiling.

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Spotted! Soup’s on!

Sony Pictures Entertainment Canada is appealing to hungry (and cold) Torontonians to promote the release of Peter Rabbit.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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League tries OOH to grasp an opportunity

CMO Colin Bettam says it’s the perfect time for the insurance company to make the leap beyond digital.

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Cadillac Fairview taps experiential, digital for Olympics

The commercial real estate company is targeting young Canadians with an optimistic approach.

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Spotted! Intrepid dispenses winter relief

A charitable vending machine bids mall-goers to escape Toronto’s winter woes.

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Spotted! A paw-pup pop-up!

Cadillac Fairview invited passersby to put their life on “paws.”

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Spotted! Life’s a beach

Sunwing drives a sunny message on Blue Monday in Toronto and Montreal.

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Spotted! No Frills (and no pants either)

The Loblaw-owned discount brand stripped down to its skivvies for a frigid subway ride.

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Spotted! Swarovski’s no-product pop-up

The luxury brand’s Sparkle Pop-Up is using Canada as a testing ground for a new digital concept.

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Spotted! Brands travel to Toronto for NHL centennial

For Reese’s and Tim Horton’s, pairing with hockey is nothing new, but Mitsubishi used the experience as an opportunity to try something new.

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Spotted! The Greatest Showman comes to town

A musical treat for tourists in Nathan Phillips Square is just the latest experiential effort for the film.

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The MiC Nice List for 2017

Our editorial staff picks a few of its favourite media executions from the past year.

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Spotted! Twentieth Century Fox wraps up a new strategy

the entertainment company is adding a new layer to its marketing plan for Ferdinand and The Greatest Showman. Literally.

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Spotted! SkipTheDishes gets an NHL boost

The food delivery service used a one-day delivery stunt to build its brand affinity and promote itself as a “truly Canadian” company.