Experiential

JB15

Notable invites readers on an UnRetreat with Lululemon

Founder Julian Brass said “offline” experiences are the key for brands to engage with readers.

Hendrick's CORGAN

Spotted! Hendrick’s Gin pipes up at the Eaton Centre

A pipe organ with cucumbers instead of keys may seem quirky, but senior brand manager Beth-Anne Perry says it’s the most on-brand way to reach new audiences.

RRU

Spotted! Royal Roads University’s new lending library

The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.

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RBC targets millennials with old-school games

The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.

Belize

Spotted! Yonge-Dundas Square dances to the beat of a new drum

The Belize Tourism Board uses interactive dance and music to promote the country as a vacation destination for curious explorers.

Delissio popup

Spotted! Delissio’s street-side pizza pop-up

The makeshift pizza parlour gave out more than 6,000 free pizzas to promote a more customized pizza experience.

Fantastic Beasts Suitcase

Spotted! Fantastic Beasts found at Yonge-Dundas Square

Warner Bros. Pictures Canada is looking to draw on support from teens and adults alike with a whimsical – and star-studded – experience in the public square.

Hillcrest Fashion Truck 1

Hillcrest Mall takes the show on the road

The Richmond Hill, ON shopping centre is celebrating the opening of a new wing with its first major campaign since 2012.

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Gentlemen’s Expo shifts to focus on experience and emotion

The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.

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Spotted! Wild Turkey takes tasters behind the scenes

The American bourbon brand is embarking on its largest Canadian push to date, targeting suburban whiskey drinkers with a touring mini version of its distillery.

vegaUnionStation

Spotted! Vega gets commuters moving

The nutrition company has launched its first integrated campaign, including group workouts at Toronto’s Union Station in the mix.

cineplexLightning

Spotted! Cineplex gets creative with popcorn

The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.

Nature Pledge

Teens, malls and WE join to paint a bigger picture

Cadillac Fairview’s back-to-school CSR strategy is aimed at initiating a social conversation around global issues like hunger and education.

Copied from Playback - Copied from Kidscreen - Rabbids

Ubisoft brings Raving Rabbids to life in Quebec

Ubisoft Canada is expanding its Raving Rabbids universe with a venture into live interactive experiences.

Weddingbells show

Ding! Dong! Wedding bells are ringing at St. Joseph Media

The Weddingbells publisher is expanding outside its core biz to host a curated bridal show at the start of the new year.