Experiential Articles



Fashion hits the catwalk with new awards show

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The magazine is getting into the events biz with a show during Toronto Fashion Week.



Ford to woo Leafs Nation

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The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.



Spotted! The Art Truck brings photography to Toronto’s streets

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Aimia and the Art Gallery of Ontario have brought the voting for their photography prize outside of the gallery walls.



Sponsors help light up Scotiabank Nuit Blanche

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Sponsors are utilizing the all-night festival’s emerging visual artists to create activations that look more like art installations. (Scotiabank’s 1nspired Night pictured.)



Spotted! Bell’s TIFF fan box

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An inside look at how the company has been bringing its mobile, television and media properties to street-level during this year’s festival.



Globe Style refreshes for fall

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The paper’s weekend fashion and lifestyle section has tweaked its look as it rolls out new options for advertisers to stand out in a crowded environment.



Spotted! Visa’s infinite social push at TIFF

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The credit card co has launched an interactive storytelling experience, using Morgan Freeman’s iconic voice to help film fans share the glamour of their Hollywood North experience.



Spotted! Corner Gas gets singing at TIFF

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Creators of Corner Gas: The Movie are asking people to sing the show’s theme song for a chance to be part of the film’s upcoming release.



Going bigger with activations: TIFF’s repeat sponsors

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L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.



Ford connects with Notable

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The car co has been promoting its Fusion to 30-somethings with a series of live events in association with the website.