Experiential Articles



TIFF takes King Street

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This year’s festival is closing the street down with its Festival Street event, featuring film-inspired brand activations and pop-up entertainment.



Going digital for back-to-school: MiC Tour

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From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.



Sailor Jerry hits the road for autism awareness

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In its first Canadian charitable partnership, Sailor Jerry Spiced Rum is raising money and awareness for Bikers For Autism with a 12-city tour.



Spotted! Poutine hits the road

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Smoke’s Poutinerie is on its biggest marketing push ever with a travelling eating competition to support the franchise’s growth across Canada.



Koodo brings chargers to life

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The mobile phone company has created human phone charging stations for Torontonians on the go.



Just for Laughs broadens reach with new event

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Details on its new Montreal event Kultura, which will cover everything from movies and TV to tech and food, and launch next spring.



Blue Ant deepens music ties with Polaris Prize

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Raja Khanna, CEO of TV and digital at Blue Ant, on why the media co made the deal, which will see the company cover content, event management and sponsorship sales for Polaris.



Metro invites food lovers to take a bite out of summer

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The grocery chain launched its first multi-platform campaign, kicking off at this weekend’s Taste of Toronto Festival.



PayPal’s first major Canadian push

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The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.



Oboxmedia’s plan to go national

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The company is taking its ad offerings across Canada through a new partnership with Penske Media Corporation that also gives it greater reach into the female demographic.