Experiential

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Lumency pulls a publishing veteran agency side

Cameron Williamson, who previously headed up Flare and the Globe Style Advisor, will now advise clients on how to better connect through content.

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Why Initiative held its own ‘reverse upfront’

Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.

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Spotted! Montreal showcases a different kind of car

This was no glamorous Auto Show.

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Oikos changes up the media plan for new campaign

Why the yogurt brand decided to lessen its buy on TV and social this time around.

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Spotted! Ivanhoe-Cambridge gets experiential

The mall company is adding a sense of whimsy to its properties to enhance the shopping experience and communicate its brand messaging.

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Spotted! The Grand Tour hits Toronto (sort of)

Hosts Jeremy Clarkson, Richard Hammond and James May couldn’t be at the activation, but they were there in hockey-themed spirit.

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Spotted! Reester rides the Rocket

A life-sized Reese Easter treat rode the TTC, grabbed a snack and walked a dog to drum up some Easter egg-citement.

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Spotted! The message behind Brita’s cascading campaign

An art installation hopes to put plastic impact in perspective.

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Spotted! Adult Swim makes Rick roll

It’s not a dimension-hopping spaceship, but it’ll do.

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Spotted! Heineken cuts to the chase

Heineken’s 0.0′s “Now You Can” brand positioning has led to a pop-up offering young professional men a buzz, without the buzz.

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Spotted! Toronto descends into the DC Universe

To build anticipation for the premiere of Shazam and the new Toronto Comicon, Warner Bros brought a TTC subway above ground.

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The Fader partners with Cue to expand Canadian presence

The New York media brand aims to expand its event and branded content businesses north of the border via partnership with Cue.

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Spotted! Taco Bell serves sliders to sliders

The QSR went for a fast-paced experience to promote its limited-time menu item to Gen Z.

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Spotted! A video store promotion for a blockbuster film

Captain Marvel is getting a ’90s-inspired scavenger hunt promotion.

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Spotted! Wealthsimple’s old-fashioned newsstand

The financial services brand wanted to get up-close and personal with potential customers.