Experiential Articles



Spotted! Target springs into patio season

Experiential

The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.



Teenage Mutant Ninja Turtles to take over Yonge-Dundas

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Nickelodeon Canada and Walmart Canada will stage an art challenge activation in advance of the Turtles motion picture release this summer.



Customizable integrations proposed for theme park

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Marblemedia’s Mark Bishop explains how RFID bracelets and digital screens will allow brands and advertisers to activate at its proposed $60M Toronto theme park.



Spotted! Speed Stick erects ice wall

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The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.



Spotted! Need For Speed hands out parking tickets

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Disney promotes the Aaron Paul action flick by ticketing potential movie-goers’ vehicles.



Bud Light partners with Electronic Nation Canada

Experiential

The beer brand is now the lead sponsor for the Digital Dreams and Brrrrr! electronic dance music festivals, and has identified the genre as a growing opportunity to connect with its core demo.



Budweiser debuts a ‘Super’-sized goal light

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The beer company launched the next iteration of its “Red Light” campaign, which features a touring Zeppelin goal celebration light, during its Super Bowl spot.



Spotted! Disney brings Frozen to life

Experiential

The media company has created a suite and activity cave at Quebec City’s Hotel de Glace to promote the upcoming DVD and Blu-ray release of its most recent animated feature.



Molson Canadian brings hockey players to the Big House

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The beer brand extended its online content, bringing two rec league teams to play a game at Comerica Park ahead of last week’s NHL Bridgestone Winter Classic.



MiC’s Most Clicked 2013: Oreo gives fans the One Direction treatment

DigitalExperiential

A contest from the Mondelez brand around the pop group this summer (unsurprisingly) garnered big hits.