Experiential Articles



Spotted! DIY H&M boho with Elle Quebec at Osheaga

DigitalExperiential

The international clothing brand will take over Elle‘s fashion and beauty office space during the Osheaga music festival.



Revving up for VR executions

DigitalExperientialFeatures

As VR enters the mainstream, media agencies are examining how the new tech can work for clients.



TSN and Sport Chek get physical

ExperientialOut Of Home

The retailer has installed a set for TSN in its Maple Leaf Square store, aiming to capitalize on nearby “sports moments.”



Spotted! McDonald’s starts a McFlurry frenzy

Experientialscreening-room

The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.



Spotted! The ROM’s explosive launch

ExperientialOut Of Home

The museum turned its building into a virtual volcano to promote the start of its new Pompeii exhibit.



Spotted! Cineplex goes for a virtual fright-fest

Experiential

The media co has rolled out an Oculus Rift experience to promote Insidious 3.



Spotted! A smile goes a long way

ExperientialOut Of Home

Air Miles Canada is inviting its customers nationwide to smile for the chance to win travel prizes, or get their faces on digital billboards.



Spotted! Disney’s haunted Montreal bus stop

ExperientialOut Of Homescreening-room

The upcoming vacation season has Disney getting creative with Montreal OOH.



Blue Jays, OMD, Cineplex Media swing for the fences

Experiential

The ball club and OMD pitched in to bring an interactive baseball experience to more than 5500 people in two Cineplex theatres in Toronto.



Spotted! Game of Thrones pops up in Toronto

ExperientialOut Of HomeTelevision

Bell Media continues its tradition of bringing Westeros to the fans with a pop-up shop on Queen Street West.