Experiential

Cineplex Towels WeatherOrNot

Cineplex takes to the beaches

The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).

CLG Northern Arena

Bell signs up to play with Northern Arena

The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.

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YouTube FanFest’s free-for-all

Last year’s Toronto event attracted 15,000 attendees, compared to around 2,000 at other locations.

cmtMusicFest

Air Miles goes country with CMT Music Fest

The rewards program is partnering with Corus Entertainment as part of a strategy to roll out experiential activations in markets outside of Toronto and Vancouver.

kitchenAidToronto

Spotted! KitchenAid downsizes for new target

The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.

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Spotted! Dory keeps swimming

Walt Disney Studios Canada is promoting the fish-filled sequel with a mobile tank ahead of this Friday’s release.

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Yellow Pages demonstrates its small biz creds

The digital media co has launched a digital campaign featuring its own short-term Lemonade Stand in Toronto.

CLG Northern Arena

Northern Arena opens gateway for Canadian gamers

The first pro-gaming competition of its kind on Canadian soil will take place in September alongside the Fan Expo.

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Spotted! Travel through the looking glass

We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.

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Spotted! Bell Fibe targets tummies

The telco has launched a direct mail (and pizza) campaign to entice residents in Bell Fibe-connected buildings.

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Exploring a new frontier for experiential advertising

With Cineplex’s new 4D theatre opening in Toronto this summer, advertisers can leverage the tech to give viewers a feel for their products.

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Brands line up to reach cottage country travelers

Media Sales Lab is fronting a partnership with broadcasters north of Toronto to reach vacation-goers during the summer months.

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Disney asks Canadians to find their inner Mowgli

The distributor’s experiential activation promoting The Jungle Book is live in Canada’s three largest urban centres.

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Spotted! Microsoft’s frozen moment

Xbox promotes its newest game with an experience that’s paused in time.

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Estee Lauder targets the Instagram age

The cosmetics company has launched Estee Edit, a new line aimed at reaching millennials shopping at Sephora stores.