Experiential

Eat it Up

Spotted! A Union Station murder mystery

Eat It Up Media is leading a “guess the murderer” activation to promote the upcoming Murder on the Orient Express.

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Spotted! Global brings S.W.A.T. to the neighbourhood

Despite the adult appeal of S.W.A.T., the activation targeted kids and families to capture curious parents.

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Spotted! Bad Moms’ confessional vending machine

How Entertainment One is reaching out to Christmas movie-goers before Halloween.

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Spotted! Skittles’ no-cash vending machine

The Wrigley Canada brand wanted Torontonians to know that on Friday the 13th, an unexplained streetside vending machine was indeed a good omen.

Claire Adams and Carli Posner, Co-CEO's, Notable Life

New owners signal ad shift at Notable

Co-CEOs Carlie Posner and Claire Adams are steering it toward more experiential, offline opportunities.

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Moores signs on as Canada’s major Movember sponsor

Xbox, Babsocks and Saxx among other brands aligning with the annual men’s health initiative.

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Hendrick’s hot air adventure finds success

The brand built on its tradition of “unusual” experiential marketing at Toronto’s Nuit Blanche festival.

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Chatelaine embarks on largest consumer event in a decade

The Big Dish will aim at Chatelaine’s mostly female, food-obsessed audience and has secured sponsorships from the Business Development Bank of Canada and Egg Farmers of Canada.

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Spotted! American Express’s Kensington eatery

The credit card company took a temporary foray into the food business, promoting its new card with a pop-up restaurant.

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Spotted! The LCBO opens its first pop-up

The liquor retailer creates an educational experience in downtown Toronto.

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Spotted! Grand Marnier’s speakeasy

After being acquired by Gruppo Campari in 2016, the brand has shifted its media spend from social to sponsorship and experiential.

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Uniqlo shifts into digital to mark one year in Canada

The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.

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Hasbro and eOne team up on My Little Pony campaign

The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.

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Cottage Life expands events portfolio

The Blue Ant-owned media company has acquired the Ottawa Cottage and Backyard Show, expanding its events footprint into Eastern Ontario.

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Spotted! Visa’s touchless TIFF installation

The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.