Experiential

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Spotted! Toronto descends into the DC Universe

To build anticipation for the premiere of Shazam and the new Toronto Comicon, Warner Bros brought a TTC subway above ground.

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The Fader partners with Cue to expand Canadian presence

The New York media brand aims to expand its event and branded content businesses north of the border via partnership with Cue.

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Spotted! Taco Bell serves sliders to sliders

The QSR went for a fast-paced experience to promote its limited-time menu item to Gen Z.

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Spotted! A video store promotion for a blockbuster film

Captain Marvel is getting a ’90s-inspired scavenger hunt promotion.

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Spotted! Wealthsimple’s old-fashioned newsstand

The financial services brand wanted to get up-close and personal with potential customers.

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Spotted! Netflix drives into town

As part of a promotional effort for its new original movie Triple Frontier, Netflix took an unassuming red truck to the Auto Show.

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Spotted! The next station stop is Florida

The bright pink campaign reached an estimated 700,000 shivering passengers per day.

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Spotted! Maybe romance isn’t dead

WB Canada’s Valentine’s pop-up showcased the magic of romance – unless, of course, romance isn’t your thing.

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Spotted! A magical dinner in a dome

To promote its new Platinum Card, Amex brought a pop-up resto to the heart of downtown Toronto.

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Spotted! Who you gonna call?

Retailer 7-11 is turning its locations into a video game setting.

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Spotted! Taco Bell’s cheesy OOH execution

Taco Bell kicks off 2019 with a splash (of cheese) with a new kind of interactive billboard.

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Inside Blue Ant’s Baby Shows strategy

Media president Jamie Schouela says the company is looking to use the show to cross-promote and complement its current media brands.

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Spotted! A&W says this is the last straw(s)

The QSR’s remaining 140,000 straws were used to send a positive message.

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Spotted! Atlantis comes to Toronto

Aquaman made his Toronto debut while shoppers got to sit on the Throne of Atlantis.

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Spotted! Whisky gets the artistic treatment

Lot No. 4 put the spotlight on local artists and music to highlight its whisky.