Spotted! Cineplex gets creative with popcorn
The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.
Teens, malls and WE join to paint a bigger picture
Cadillac Fairview’s back-to-school CSR strategy is aimed at initiating a social conversation around global issues like hunger and education.
Ubisoft brings Raving Rabbids to life in Quebec
Ubisoft Canada is expanding its Raving Rabbids universe with a venture into live interactive experiences.
Ding! Dong! Wedding bells are ringing at St. Joseph Media
The Weddingbells publisher is expanding outside its core biz to host a curated bridal show at the start of the new year.
Blue Ant acquires Seasons Christmas Show event
The company has added the Toronto exhibition to its portfolio of consumer events, which also includes the Cottage Life Show.
Spotted! A dark, dank Suicide Squad facility
Warner Bros. pushes publicity for its upcoming supervillain film by letting Torontonians into the penitentiary.
Cineplex takes to the beaches
The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).
Bell signs up to play with Northern Arena
The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.
YouTube FanFest’s free-for-all
Last year’s Toronto event attracted 15,000 attendees, compared to around 2,000 at other locations.
Air Miles goes country with CMT Music Fest
The rewards program is partnering with Corus Entertainment as part of a strategy to roll out experiential activations in markets outside of Toronto and Vancouver.
Spotted! KitchenAid downsizes for new target
The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.
Spotted! Dory keeps swimming
Walt Disney Studios Canada is promoting the fish-filled sequel with a mobile tank ahead of this Friday’s release.
Yellow Pages demonstrates its small biz creds
The digital media co has launched a digital campaign featuring its own short-term Lemonade Stand in Toronto.
Northern Arena opens gateway for Canadian gamers
The first pro-gaming competition of its kind on Canadian soil will take place in September alongside the Fan Expo.
Spotted! Travel through the looking glass
We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.