Experiential

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Spotted! The next station stop is Florida

The bright pink campaign reached an estimated 700,000 shivering passengers per day.

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Spotted! Maybe romance isn’t dead

WB Canada’s Valentine’s pop-up showcased the magic of romance – unless, of course, romance isn’t your thing.

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Spotted! A magical dinner in a dome

To promote its new Platinum Card, Amex brought a pop-up resto to the heart of downtown Toronto.

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Spotted! Who you gonna call?

Retailer 7-11 is turning its locations into a video game setting.

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Spotted! Taco Bell’s cheesy OOH execution

Taco Bell kicks off 2019 with a splash (of cheese) with a new kind of interactive billboard.

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Inside Blue Ant’s Baby Shows strategy

Media president Jamie Schouela says the company is looking to use the show to cross-promote and complement its current media brands.

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Spotted! A&W says this is the last straw(s)

The QSR’s remaining 140,000 straws were used to send a positive message.

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Spotted! Atlantis comes to Toronto

Aquaman made his Toronto debut while shoppers got to sit on the Throne of Atlantis.

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Spotted! Whisky gets the artistic treatment

Lot No. 4 put the spotlight on local artists and music to highlight its whisky.

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Muskoka Brewery taps a new crowd with Mirvish deal

The microbrewery is using the partnership as a chance to dominate a space beer is not typically associated with.

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Civilized eyes expansion with two acquisitions

The online publication has gone experiential with its acquisition of 420 Games, and is establishing a Toronto presence through Business of Cannabis.

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Spotted! Philips Hue finds a home at Toronto Eaton Centre pop-up

The smart home features the brand’s connected lights and puts a spotlight on other Amazon-compatable devices.

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Spotted! Canada’s first parka-insulated yurt

You can book Woods and SportChek’s tent on Airbnb until the end of the year.

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Bell Media goes experiential for Crave rebrand

The hotel activation aimed to attract movie-lovers and TV superfans.

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Days Inn scores partnership deal with CHL

The deal will see the hotel chain partner with the hockey league at three national events.