Experiential

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Spotted! Heineken puts a holiday twist on its barbershop

The brand brings its pop-up barbershop back to the Eaton Centre for a week-long run of free cuts and samples of its alcohol-free lager for holiday shoppers.

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Spotted! SodaStream brings the ocean to Square One

Bringing the brand to life with an element of virtual reality, the team shows holiday shoppers how to entertain in an environmentally sustainable way.

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Campari mixes it up with FrontRunner ad tech

For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.

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Spotted! Uniqlo freezes out Yonge and Dundas

The Japanese retailer created an icy atmosphere to test the limits of its winter gear.

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Inside Tims Heritage Classic sponsorship

The two-day fan festival is giving Tim’s an opportunity to showcase its hockey alignment from the Timbits age to the professional level.

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Esso, Safeway and others join NHL for Heritage Classic

Brands are leaning into experiential and tech for this year’s two-day fan event.

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Leon’s brings fans ‘couchside’ for the Raptors

The Canadian furniture brand breaks into the sports world with national campaign as it continues its drive to evolve alongside Millennials.

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Hotels.com creates a sporty new suite

The online booking service paired with the Vancouver Whitecaps and Toronto FC to build its brand with sports fans.

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Kinetic pairs with Big Digital to offer experiential

Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.

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Spotted! What’s sweet, sleek and unique at TIFF?

From sparkling beverages to sweaty bike rides, this year’s festival activations offer more of a lean-back experience.

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Twitter adds an in-person element to engage #FilmTwitter

After previously aligning with TIFF in an online capacity, the social network is going all out with experiential and OOH.

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Why Visa’s going for a more human touch at TIFF

The payments technology company is going for a more personal experience and is focused on providing users with more lounge time and sweet treats.

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Bell adds Crave to its TIFF marketing mix

With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.

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PizzaForno racks up Indie cred with its first major media play

The partnership with Indie88 drives awareness around the automated pizza-maker with discounts and freebies.

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RBC takes the Training Ground to a national level

A partnership with CBC Sports will see even more national content come from the program.