Experiential

cineplexLightning

Spotted! Cineplex gets creative with popcorn

The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.

Nature Pledge

Teens, malls and WE join to paint a bigger picture

Cadillac Fairview’s back-to-school CSR strategy is aimed at initiating a social conversation around global issues like hunger and education.

Copied from Playback - Copied from Kidscreen - Rabbids

Ubisoft brings Raving Rabbids to life in Quebec

Ubisoft Canada is expanding its Raving Rabbids universe with a venture into live interactive experiences.

Weddingbells show

Ding! Dong! Wedding bells are ringing at St. Joseph Media

The Weddingbells publisher is expanding outside its core biz to host a curated bridal show at the start of the new year.

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Blue Ant acquires Seasons Christmas Show event

The company has added the Toronto exhibition to its portfolio of consumer events, which also includes the Cottage Life Show.

Suicide Squad Distillery District 1

Spotted! A dark, dank Suicide Squad facility

Warner Bros. pushes publicity for its upcoming supervillain film by letting Torontonians into the penitentiary.

Cineplex Towels WeatherOrNot

Cineplex takes to the beaches

The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).

CLG Northern Arena

Bell signs up to play with Northern Arena

The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.

youTubeFanFest

YouTube FanFest’s free-for-all

Last year’s Toronto event attracted 15,000 attendees, compared to around 2,000 at other locations.

cmtMusicFest

Air Miles goes country with CMT Music Fest

The rewards program is partnering with Corus Entertainment as part of a strategy to roll out experiential activations in markets outside of Toronto and Vancouver.

kitchenAidToronto

Spotted! KitchenAid downsizes for new target

The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.

spottedFindingDory

Spotted! Dory keeps swimming

Walt Disney Studios Canada is promoting the fish-filled sequel with a mobile tank ahead of this Friday’s release.

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Yellow Pages demonstrates its small biz creds

The digital media co has launched a digital campaign featuring its own short-term Lemonade Stand in Toronto.

CLG Northern Arena

Northern Arena opens gateway for Canadian gamers

The first pro-gaming competition of its kind on Canadian soil will take place in September alongside the Fan Expo.

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Spotted! Travel through the looking glass

We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.