The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.
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The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.
The beer brand is now the lead sponsor for the Digital Dreams and Brrrrr! electronic dance music festivals, and has identified the genre as a growing opportunity to connect with its core demo.
The media company has created a suite and activity cave at Quebec City’s Hotel de Glace to promote the upcoming DVD and Blu-ray release of its most recent animated feature.
A contest from the Mondelez brand around the pop group this summer (unsurprisingly) garnered big hits.