Experiential

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Spotted! How a tiny stadium makes a big financial point

Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.

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ICYMI: Bruce Bowie retires, SheaMoisture goes experiential

Plus, Corus radio veteran Bruce Bowie retires in Edmonton and OMNI Television announces federal election debate coverage in four languages.

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Adapt Media goes programmatic at the airport

Digital OOH provider launches a new network in 15 Plaza Premium lounges in four Canadian airports.

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Koho, Refinery29 team up to talk money

The fintech company is aiming to make financial issues easier for working millennials with Canadian editorial series, “Money Diaries.”

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Spotted! Yellofruit’s Big Banana Car hits the road

For the frozen dessert manufacturer, there’s always money in the banana car.

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Spotted! Lollipops no one wants to talk about

An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.

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Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

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Spotted! Chill out in Quebec City

A converted shipping container gives summer visitors a taste of what winter is like in the capital.

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Rogers signs exclusive telecom deal with Toronto Pearson

The telco giant granted the rights for media, branding, advertising and in-terminal experiences.

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Spotted! An outdoor Transition between work and play

Office dwellers were invited to get outside in a bid try on eyewear that combats UV rays and eyestrain from blue light.

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Spotted! Lush takes a firm stand on shark finning

Lush’s Vancouver HQ was like a scene straight out of Jaws – but it was scary for a different reason.

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Spotted! Canadian Tire’s hoop dreams

What do you do when a city has basketball fever but lacks the facilities to treat the fever? Two Canadian retail brands took matters into their own hands.

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Spotted! Corby pops up to mix sustainable drinks

In partnership with anti-waste platform Trash Tiki, the liquor brand commits to better practices in an industry that generates the most rubbish.

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Lumency pulls a publishing veteran agency side

Cameron Williamson, who previously headed up Flare and the Globe Style Advisor, will now advise clients on how to better connect through content.

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Why Initiative held its own ‘reverse upfront’

Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.