Experiential Articles
Spotted! Rimmel puts Canadians behind bars
DigitalExperientialThe Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.
Dell and WestJet team up for experiential marketing campaign
ExperientialBusiness travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience
Spotted! Michelob Ultra targets health-conscious drinkers
ExperientialThe new light beer has arrived in Canada with a marathon-style sampling station and multi-platform campaign.
Psychology in advertising and how Smirnoff got its mojo back: Future Flash
DigitalExperientialDay one of the ICA event featured talks from Ogilvy vice chairman Rory Sutherland and Diageo VP Michelle Klein.
Maille couples its latest campaign with a tour
ExperientialOut Of HomeTelevisionThe mustard brand is attempting to increase market share with a tasting tour, along with new TV spots in Quebec and outdoor placements in English Canada.
The Verdict: Partners for Mental Health posts mood campaign results
DigitalExperientialOut Of HomeOver 25,000 Canadians took the “Not Myself Today” pledge to support the issue in Canada since the campaign launched last month.
Spotted! H&M rises to the occasion
ExperientialThe brand has built a giant glass tent at Yonge-Dundas Square to start the summer season in style.
BC Ministry rocks a tour for youth
ExperientialOut Of HomePrintRadioThe British Columbia Ministry of Jobs, Tourism & Innovations has launched a province-wide tour that hopes to inject some fun into selecting a future career.
Corona celebrates the May long weekend
DigitalExperientialThe beer brand is counting down to the weekend New Year’s-style with a Facebook app and offline celebrations in Toronto and Montreal.
ZenithOptimedia launches global rebrand
DigitalExperientialInteractiveMobileOut Of HomePrintRadioResearchTelevisionThe media co is changing its focus to real-time with the introduction of “Live ROI.”
