The grocery chain launched its first multi-platform campaign, kicking off at this weekend’s Taste of Toronto Festival.
The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.
Winners get to determine the next day’s recipient of a delivery of McCafe coffee, muffins and cookies through social media sharing.
Urine-activated experiential installation promotes the company’s LTE network in Toronto restrooms during the height of soccer fever.
The broadcaster is bringing giant video walls and soccer-themed activities to the Toronto mall so fans can watch the FIFA World Cup together.
The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.