Experiential Articles



Blue Jays, OMD, Cineplex Media swing for the fences

Experiential

The ball club and OMD pitched in to bring an interactive baseball experience to more than 5500 people in two Cineplex theatres in Toronto.



Spotted! Game of Thrones pops up in Toronto

ExperientialOut Of HomeTelevision

Bell Media continues its tradition of bringing Westeros to the fans with a pop-up shop on Queen Street West.



Twentieth Century Fox takes ‘Home’ on the road

ExperientialInteractiveOut Of Home

The studio has partnered with Jam Van to promote its animated movie around the city.



History digs into event TV

DigitalExperientialTelevision

The Shaw Media channel is charting new territory with the upcoming launch of Dino Hunt Canada.



Spotted! Asus’ tablet tree

Experiential

The gifts are in plain sight on this festive tree meant to drive consumer engagement and sharing.



Spotted! Ontario Toyota Dealers’ giant holiday calendar

ExperientialSocial

The association’s hard-to-miss installation is the bow on top of its gift-giving campaign.



Mark’s and TSN kick off content partnership at Grey Cup

ExperientialSponsorshipTelevision

The menswear retailer will air an in-stadium video produced by the sports network.



Ricardo Media opens a foodie store

ExperientialPrint

Yet another publisher is getting into the retail space to extend its brand.



Spacing Store opens its doors

ExperientialPrint

The magazine has set up a bricks and mortar location to expand its retail presence.



Budweiser’s Red Light TV power play

ExperientialTelevision

A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.