Experiential

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Spotted! A Tim Hortons gets the royal treatment

In an effort to engage customers around the Royal Wedding, the QSR invited crowds in for a cozy cup of tea and some Timbits.

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Spotted! A mini-museum shatters historical myths

A shipping container filled with ancient artifacts is part of the Royal BC Museum’s plan to engage people for its new exhibition.

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St. Joseph brings Cocktail Week to Toronto

The event is set for October and will highlight Toronto neighbourhoods with cocktails from the city’s top bars and bartenders.

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Spotted! Walmart’s tribute to Moms

The superstore chain gave mothers star status for the weekend with a temporary refresh of its sign.

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Spotted! Bumble event brings app users together in Toronto

Bumble Hive featured a series of activations and panel discussions for over 1,500 people in Toronto.

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St. Joseph acquires Toronto Beer Week

The acquisition is the latest in the media company’s play to expand its events portfolio.

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Spotted! There’s a new cleaning crew in town

CPG brand SpongeTowels made it its mission to clean up the streets. Literally.

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Spotted! Even studying can be Instagram-worthy

The Math Guru created a pop-up lounge (with lattes and all) to make studying more appealing to teens.

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Boston Pizza goes experiential for Jets partnership

After earning its title as the Winnipeg Jets’ “official headquarters,” Boston Pizza invested in a literal bandwagon.

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Spotted! Blessed are the meek

Cloaked handmaids caused a stir in some cities.

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Jack Daniel’s celebrates NBA sponsorship with tattoo exhibit

The event was the first in Canada to mark the whiskey brand’s sponsorship with the basketball league.

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Spotted! Oh Henry has the munchies

The candy bar company created a candy pop-up and limited-edition bar, with the aim of owning the 4:25 timeslot.

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Spotted! Hunting for the Avengers

To celebrate the film’s release, as well as Marvel Studio’s 10-year anniversary, the studio left Avengers clues in cities across Canada.

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Spotted! Catholic Church takes a cue from Siri

A fundraising campaign led by DentsuBos aims to reach younger audiences in support of the church in Montreal.

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Spotted! A dystopian arcade to create box office buzz

Warner Brothers Pictures Canada promoted the release of Ready Player One through some good, old-fashioned gaming.