President’s Choice’s fashionable holiday
The brand is promoting its new festive line by integrating with Shaw Media and hosting a pop-up boutique in Toronto.
Beating the drum for a taboo issue
Vibrant Marketing executes an aerial campaign to promote a pill that will let hemorrhoid sufferers sit in peace.
Spotted! Disney promotes the parrot walk
Joining Blue Jays fever, the company handed out arm bands of Aladdin’s Iago so fans can imitate Edwin Encarnacion’s signature homerun stance.
Bacardi gets premium
The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.
Spotted! Taking a walk around the UNB campus
A PHD team uses Google Cardboard to get tech-savvy prospective students to tour their client’s campus.
Spotted! An interplanetary execution
20th Century Fox is promoting the launch of The Martian with a street-level activation.
Spotted! A mobile closet on the streetcar tracks
Cadillac Fairview Toronto Eaton Centre looks to connect more with its mall visitors through a curated wardrobe execution as it expands its shopping space.
Projecting a U.N. message on the big screen
With a heady goal to reach all Canadians, Cineplex launches the international organization’s campaign with a screen ad spot and a special activation.