Experiential Articles
Spotted! Stratford Festival hosts Pinballapalooza
ExperientialOut Of HomeSocialThe theatre fest promoted its ongoing production of Tommy with a record-setting pinball game and a live performance in Toronto.
Spotted! Loblaw dishes out a taste of summer
DigitalExperientialThe grocer kicked off its Eat Fleet Tour, which will offer consumers a chance to sample products from President’s Choice and national brands like Coca-Cola.
Spotted! Dairy Queen brings the circus to town
ExperientialThe ice cream company promoted its new “upside down or free” brand promise with acrobats and stilt-walkers.
Spotted! Budweiser builds NHL playoffs buzz
ExperientialSocialThe Labatt brand opened pop-up stores in Toronto, Montreal, Vancouver and Ottawa this weekend to promote its Red Lights.
ING searches for creative savers
DigitalExperientialSocialThe bank has partnered with Canadian band Walk Off The Earth for its YouTube-based “Canadian Superstar Saver Search” contest.
Unilever introduces Fruttare
DigitalExperientialSocialTelevisionThe brand is promoting the Canadian launch of its new dessert bars with a digital and TV buy.
Spotted! Alexander Keith’s hits the road
ExperientialOut Of Homescreening-roomMiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.
City Chase nabs new sponsors
DigitalExperientialScion is now the title sponsor of the Amazing Race-style competition, and will also have its cars integrated into the event.
Goose Island migrates to Ontario
ExperientialPrintThe brewery is bringing its vintage ales to the market and launching with a print and experiential campaign.
Showcase promotes with partners and aliens
ExperientialOut Of HomeTelevisionThe Shaw Media channel has launched a multi-platform campaign for its big spring shows, which includes a partnership with EB Games for Defiance.
