Experiential

L2

Spotted! Lollipops no one wants to talk about

An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.

stranger things scoops

Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

GL Micro Climat 020

Spotted! Chill out in Quebec City

A converted shipping container gives summer visitors a taste of what winter is like in the capital.

Ignite TV Lounge

Rogers signs exclusive telecom deal with Toronto Pearson

The telco giant granted the rights for media, branding, advertising and in-terminal experiences.

image3

Spotted! An outdoor Transition between work and play

Office dwellers were invited to get outside in a bid try on eyewear that combats UV rays and eyestrain from blue light.

image002 (7)

Spotted! Lush takes a firm stand on shark finning

Lush’s Vancouver HQ was like a scene straight out of Jaws – but it was scary for a different reason.

BBall Net

Spotted! Canadian Tire’s hoop dreams

What do you do when a city has basketball fever but lacks the facilities to treat the fever? Two Canadian retail brands took matters into their own hands.

Corby - Dani Yoon2

Spotted! Corby pops up to mix sustainable drinks

In partnership with anti-waste platform Trash Tiki, the liquor brand commits to better practices in an industry that generates the most rubbish.

Williamson large

Lumency pulls a publishing veteran agency side

Cameron Williamson, who previously headed up Flare and the Globe Style Advisor, will now advise clients on how to better connect through content.

Helen

Why Initiative held its own ‘reverse upfront’

Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.

Texto_de_Trop

Spotted! Montreal showcases a different kind of car

This was no glamorous Auto Show.

56184177_622041734924148_7397249889324761088_n

Oikos changes up the media plan for new campaign

Why the yogurt brand decided to lessen its buy on TV and social this time around.

Large -020

Spotted! Ivanhoe-Cambridge gets experiential

The mall company is adding a sense of whimsy to its properties to enhance the shopping experience and communicate its brand messaging.

_26I9466

Spotted! The Grand Tour hits Toronto (sort of)

Hosts Jeremy Clarkson, Richard Hammond and James May couldn’t be at the activation, but they were there in hockey-themed spirit.

image001 (5)

Spotted! Reester rides the Rocket

A life-sized Reese Easter treat rode the TTC, grabbed a snack and walked a dog to drum up some Easter egg-citement.