Experiential

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Spotted! Who you gonna call?

Retailer 7-11 is turning its locations into a video game setting.

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Spotted! Taco Bell’s cheesy OOH execution

Taco Bell kicks off 2019 with a splash (of cheese) with a new kind of interactive billboard.

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Inside Blue Ant’s Baby Shows strategy

Media president Jamie Schouela says the company is looking to use the show to cross-promote and complement its current media brands.

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Spotted! A&W says this is the last straw(s)

The QSR’s remaining 140,000 straws were used to send a positive message.

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Spotted! Atlantis comes to Toronto

Aquaman made his Toronto debut while shoppers got to sit on the Throne of Atlantis.

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Spotted! Whisky gets the artistic treatment

Lot No. 4 put the spotlight on local artists and music to highlight its whisky.

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Muskoka Brewery taps a new crowd with Mirvish deal

The microbrewery is using the partnership as a chance to dominate a space beer is not typically associated with.

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Civilized eyes expansion with two acquisitions

The online publication has gone experiential with its acquisition of 420 Games, and is establishing a Toronto presence through Business of Cannabis.

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Spotted! Philips Hue finds a home at Toronto Eaton Centre pop-up

The smart home features the brand’s connected lights and puts a spotlight on other Amazon-compatable devices.

Woods Parka Lodge

Spotted! Canada’s first parka-insulated yurt

You can book Woods and SportChek’s tent on Airbnb until the end of the year.

Crave Hotel

Bell Media goes experiential for Crave rebrand

The hotel activation aimed to attract movie-lovers and TV superfans.

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Days Inn scores partnership deal with CHL

The deal will see the hotel chain partner with the hockey league at three national events.

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Spotted! Skittles goes trick-or-treating

There’s a house running wild in Toronto this week – but it comes bearing gifts.

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Spotted! Tangerine defies gravity at Yonge-Dundas

The bank has officially kicked off the media buy around its Toronto Raptors partnership.

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Spotted! Bad Blood’s intense experiential play

The escape room aims to promote season two of the mafia-themed Citytv show.