Experiential

Nintendo

Spotted! Nintendo comes to life

The Nintendo Switch Summer Tour landed in Whistler, B.C., Calgary and Montreal, with more stops planned for the rest of the summer.

Skip

Spotted! SkipTheDishes delivers frozen treats

The international delivery service rolled out a Toronto-based activation for National Ice Cream Day on July 15.

7Eleven

Spotted! Winnipeg street gets 7-Eleven treatment

The convenience store renamed a Manitoba street after its Slurpee and gave out free drinks in celebration of 7-Eleven Day.

Spongie

Spotted! SpongeTowels cleans up Montreal after Moving Day

The CPG brand put itself in the spotlight after one of the busiest (and messiest) days in Quebec.

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Spotted! Frankie Drake brings the roaring 20s to Toronto

Shaftesbury partnered with the City of Toronto to create ‘Making History: The Women of Frankie Drake Mysteries and 1920s Toronto,’ launched June 23.

Sepaq

Spotted! A scavenger hunt merges online and offline

A contest from the Société des établissements de plein air du Québec aims to encourage people to explore what the province has to offer.

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Spotted! A pop-up where music meets fashion

OneMethod created a custom line of clothing for MTV Canada and took visitors on a musical journey.

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Spotted! KitKat breaks the mould

Custom bars and an Instagrammable environment are all part of an effort to engage young candy consumers.

Body Shop Swing

Spotted! The Body Shop’s whimsical take on a yogurt stand

Vegan yogurt and vegan “body yogurt” were part of this activation to drive home the brand’s anti-animal testing positioning.

Copied from Stimulant - Golf

Spotted! A pothole in one

Golf Quebec took advantage of Montreal’s pervasive pothole problem.

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Spotted! The Six glows in murals at night

Tourism Toronto’s stunt, by Smak, promoted the nightlife and diversity of the city.

American Express

Spotted! AMEX highlights local art with Toronto activation

The pop-up is in support of the brand’s new global campaign and features the work of 13 artists.

Royally Tims 4

Spotted! A Tim Hortons gets the royal treatment

In an effort to engage customers around the Royal Wedding, the QSR invited crowds in for a cozy cup of tea and some Timbits.

Smak

Spotted! A mini-museum shatters historical myths

A shipping container filled with ancient artifacts is part of the Royal BC Museum’s plan to engage people for its new exhibition.

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St. Joseph brings Cocktail Week to Toronto

The event is set for October and will highlight Toronto neighbourhoods with cocktails from the city’s top bars and bartenders.