Experiential

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Spotted! Breaking bad habits

Warner Bros. Pictures Canada took over the streets with some creepy nuns and is activating at the FanExpo later this week.

SOREL-The First Sorel Pop-Up Shop Comes to Canada

TIFF 2018: Sorel strides in as an official sponsor

The footwear brand puts a fashionable foot on the red carpet to show it’s more than winter boots.

National Bank Game

Spotted! Hit me with your best shot

As part of its sponsorship, National Bank chose to gamify its presence at the Rogers Cup.

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Spotted! Quebec City gives visitors a cold welcome

A chilly pop-up installation hopes to lure the city’s summer tourists back for the winter months.

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Sportsnet extends its brand to bricks-and-mortar

The brand has put its name on the restaurant that overlooks the field at the Rogers Centre as a way to get up close and personal with sports fans.

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Notable Life dives further into experiential with iYellow acquisition

The millennial-focused group is further diversifying its revenue streams through iYellow events.

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Spotted! Tweed chills out on Queen Street

The licensed cannabis producer is educating and introducing itself to Torontonians through a street-level pop-up.

Corby Spirit and Wine Communications-The Glenlivet renews partne

Glenlivet extends and amplifies Golf Canada partnership

The spirit brand has added several new interactive elements to its feature presentation at the association’s RBC Canadian Open, happening next week.

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Oikos partners with Osheaga

The Danone brand aims to target health-conscious adventure-seekers attending the August festival in Montreal.

Nintendo

Spotted! Nintendo comes to life

The Nintendo Switch Summer Tour landed in Whistler, B.C., Calgary and Montreal, with more stops planned for the rest of the summer.

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Spotted! SkipTheDishes delivers frozen treats

The international delivery service rolled out a Toronto-based activation for National Ice Cream Day on July 15.

7Eleven

Spotted! Winnipeg street gets 7-Eleven treatment

The convenience store renamed a Manitoba street after its Slurpee and gave out free drinks in celebration of 7-Eleven Day.

Spongie

Spotted! SpongeTowels cleans up Montreal after Moving Day

The CPG brand put itself in the spotlight after one of the busiest (and messiest) days in Quebec.

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Spotted! Frankie Drake brings the roaring 20s to Toronto

Shaftesbury partnered with the City of Toronto to create ‘Making History: The Women of Frankie Drake Mysteries and 1920s Toronto,’ launched June 23.

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Spotted! A scavenger hunt merges online and offline

A contest from the Société des établissements de plein air du Québec aims to encourage people to explore what the province has to offer.