Experiential

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Bell adds Crave to its TIFF marketing mix

With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.

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PizzaForno racks up Indie cred with its first major media play

The partnership with Indie88 drives awareness around the automated pizza-maker with discounts and freebies.

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RBC takes the Training Ground to a national level

A partnership with CBC Sports will see even more national content come from the program.

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Spotted! Nike showcases the sweeter side of running

The brand’s new shoe is designed for reluctant runners – and so is this pop-up.

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Spotted! How a tiny stadium makes a big financial point

Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.

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ICYMI: Bruce Bowie retires, SheaMoisture goes experiential

Plus, Corus radio veteran Bruce Bowie retires in Edmonton and OMNI Television announces federal election debate coverage in four languages.

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Adapt Media goes programmatic at the airport

Digital OOH provider launches a new network in 15 Plaza Premium lounges in four Canadian airports.

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Koho, Refinery29 team up to talk money

The fintech company is aiming to make financial issues easier for working millennials with Canadian editorial series, “Money Diaries.”

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Spotted! Yellofruit’s Big Banana Car hits the road

For the frozen dessert manufacturer, there’s always money in the banana car.

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Spotted! Lollipops no one wants to talk about

An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.

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Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

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Spotted! Chill out in Quebec City

A converted shipping container gives summer visitors a taste of what winter is like in the capital.

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Rogers signs exclusive telecom deal with Toronto Pearson

The telco giant granted the rights for media, branding, advertising and in-terminal experiences.

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Spotted! An outdoor Transition between work and play

Office dwellers were invited to get outside in a bid try on eyewear that combats UV rays and eyestrain from blue light.

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Spotted! Lush takes a firm stand on shark finning

Lush’s Vancouver HQ was like a scene straight out of Jaws – but it was scary for a different reason.