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Spotted! A pothole in one

Golf Quebec took advantage of Montreal’s pervasive pothole problem.

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Spotted! The Six glows in murals at night

Tourism Toronto’s stunt, by Smak, promoted the nightlife and diversity of the city.

American Express

Spotted! AMEX highlights local art with Toronto activation

The pop-up is in support of the brand’s new global campaign and features the work of 13 artists.

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Spotted! A Tim Hortons gets the royal treatment

In an effort to engage customers around the Royal Wedding, the QSR invited crowds in for a cozy cup of tea and some Timbits.

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Spotted! A mini-museum shatters historical myths

A shipping container filled with ancient artifacts is part of the Royal BC Museum’s plan to engage people for its new exhibition.

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St. Joseph brings Cocktail Week to Toronto

The event is set for October and will highlight Toronto neighbourhoods with cocktails from the city’s top bars and bartenders.

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Spotted! Walmart’s tribute to Moms

The superstore chain gave mothers star status for the weekend with a temporary refresh of its sign.

Bumble

Spotted! Bumble event brings app users together in Toronto

Bumble Hive featured a series of activations and panel discussions for over 1,500 people in Toronto.

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St. Joseph acquires Toronto Beer Week

The acquisition is the latest in the media company’s play to expand its events portfolio.

Spongies

Spotted! There’s a new cleaning crew in town

CPG brand SpongeTowels made it its mission to clean up the streets. Literally.

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Spotted! Even studying can be Instagram-worthy

The Math Guru created a pop-up lounge (with lattes and all) to make studying more appealing to teens.

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Boston Pizza goes experiential for Jets partnership

After earning its title as the Winnipeg Jets’ “official headquarters,” Boston Pizza invested in a literal bandwagon.

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Spotted! Blessed are the meek

Cloaked handmaids caused a stir in some cities.

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Jack Daniel’s celebrates NBA sponsorship with tattoo exhibit

The event was the first in Canada to mark the whiskey brand’s sponsorship with the basketball league.

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Spotted! Oh Henry has the munchies

The candy bar company created a candy pop-up and limited-edition bar, with the aim of owning the 4:25 timeslot.