Notable invites readers on an UnRetreat with Lululemon
Founder Julian Brass said “offline” experiences are the key for brands to engage with readers.
Spotted! Hendrick’s Gin pipes up at the Eaton Centre
A pipe organ with cucumbers instead of keys may seem quirky, but senior brand manager Beth-Anne Perry says it’s the most on-brand way to reach new audiences.
Spotted! Royal Roads University’s new lending library
The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.
RBC targets millennials with old-school games
The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.
Spotted! Yonge-Dundas Square dances to the beat of a new drum
The Belize Tourism Board uses interactive dance and music to promote the country as a vacation destination for curious explorers.
Spotted! Delissio’s street-side pizza pop-up
The makeshift pizza parlour gave out more than 6,000 free pizzas to promote a more customized pizza experience.
Spotted! Fantastic Beasts found at Yonge-Dundas Square
Warner Bros. Pictures Canada is looking to draw on support from teens and adults alike with a whimsical – and star-studded – experience in the public square.
Hillcrest Mall takes the show on the road
The Richmond Hill, ON shopping centre is celebrating the opening of a new wing with its first major campaign since 2012.
Gentlemen’s Expo shifts to focus on experience and emotion
The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.
Spotted! Wild Turkey takes tasters behind the scenes
The American bourbon brand is embarking on its largest Canadian push to date, targeting suburban whiskey drinkers with a touring mini version of its distillery.
Spotted! Vega gets commuters moving
The nutrition company has launched its first integrated campaign, including group workouts at Toronto’s Union Station in the mix.
Spotted! Cineplex gets creative with popcorn
The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.
Teens, malls and WE join to paint a bigger picture
Cadillac Fairview’s back-to-school CSR strategy is aimed at initiating a social conversation around global issues like hunger and education.
Ubisoft brings Raving Rabbids to life in Quebec
Ubisoft Canada is expanding its Raving Rabbids universe with a venture into live interactive experiences.
Ding! Dong! Wedding bells are ringing at St. Joseph Media
The Weddingbells publisher is expanding outside its core biz to host a curated bridal show at the start of the new year.