Experiential

Fantastic Beasts Suitcase

Spotted! Fantastic Beasts found at Yonge-Dundas Square

Warner Bros. Pictures Canada is looking to draw on support from teens and adults alike with a whimsical – and star-studded – experience in the public square.

Hillcrest Fashion Truck 1

Hillcrest Mall takes the show on the road

The Richmond Hill, ON shopping centre is celebrating the opening of a new wing with its first major campaign since 2012.

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Gentlemen’s Expo shifts to focus on experience and emotion

The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.

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Spotted! Wild Turkey takes tasters behind the scenes

The American bourbon brand is embarking on its largest Canadian push to date, targeting suburban whiskey drinkers with a touring mini version of its distillery.

vegaUnionStation

Spotted! Vega gets commuters moving

The nutrition company has launched its first integrated campaign, including group workouts at Toronto’s Union Station in the mix.

cineplexLightning

Spotted! Cineplex gets creative with popcorn

The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.

Nature Pledge

Teens, malls and WE join to paint a bigger picture

Cadillac Fairview’s back-to-school CSR strategy is aimed at initiating a social conversation around global issues like hunger and education.

Copied from Playback - Copied from Kidscreen - Rabbids

Ubisoft brings Raving Rabbids to life in Quebec

Ubisoft Canada is expanding its Raving Rabbids universe with a venture into live interactive experiences.

Weddingbells show

Ding! Dong! Wedding bells are ringing at St. Joseph Media

The Weddingbells publisher is expanding outside its core biz to host a curated bridal show at the start of the new year.

Copied from Playback - Gift Box in Illuminated Store Front from Shutterstock

Blue Ant acquires Seasons Christmas Show event

The company has added the Toronto exhibition to its portfolio of consumer events, which also includes the Cottage Life Show.

Suicide Squad Distillery District 1

Spotted! A dark, dank Suicide Squad facility

Warner Bros. pushes publicity for its upcoming supervillain film by letting Torontonians into the penitentiary.

Cineplex Towels WeatherOrNot

Cineplex takes to the beaches

The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).

CLG Northern Arena

Bell signs up to play with Northern Arena

The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.

youTubeFanFest

YouTube FanFest’s free-for-all

Last year’s Toronto event attracted 15,000 attendees, compared to around 2,000 at other locations.

cmtMusicFest

Air Miles goes country with CMT Music Fest

The rewards program is partnering with Corus Entertainment as part of a strategy to roll out experiential activations in markets outside of Toronto and Vancouver.