Experiential

Rampage 2

Spotted! One popcorn, extra extra extra large

The “Big Meets Bigger” campaign promotes the release of action film Rampage.

Just For Men

Spotted! A billboard that spies on your beard

Just for Men isn’t interested in marketing its new product line to you if you have a bare face. So it won’t.

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Spotted! Purex tackles hockey bag stink

A mobile locker room hopes to show old equipment can smell new again.

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Spotted! A bright new home show

The Green Ontario Fund capitalizes on the “tiny home” trend.

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Spotted! Disney’s ‘timely’ escape room

The film studio is putting families to t he task in order to promote the mystery- and puzzle-themed A Wrinkle in Time.

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Spotted! Spies on the streets in Toronto

Twentieth Century Fox Canada planted sparrows on downtown streets to create a sense of paranoia — and buzz for its latest film.

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Spotted! Becel’s gastro greenhouse

The margarine brand has opened a restaurant made entirely out of plants.

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Spotted: A sweet pizza pop-up

Dr. Oetker’s new desert offering gets a chocolaty unveiling.

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Spotted! Soup’s on!

Sony Pictures Entertainment Canada is appealing to hungry (and cold) Torontonians to promote the release of Peter Rabbit.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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League tries OOH to grasp an opportunity

CMO Colin Bettam says it’s the perfect time for the insurance company to make the leap beyond digital.

Olympics

Cadillac Fairview taps experiential, digital for Olympics

The commercial real estate company is targeting young Canadians with an optimistic approach.

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Spotted! Intrepid dispenses winter relief

A charitable vending machine bids mall-goers to escape Toronto’s winter woes.

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Spotted! A paw-pup pop-up!

Cadillac Fairview invited passersby to put their life on “paws.”

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Spotted! Life’s a beach

Sunwing drives a sunny message on Blue Monday in Toronto and Montreal.