Gentlemen’s Expo shifts to focus on experience and emotion
The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.
Spotted! Wild Turkey takes tasters behind the scenes
The American bourbon brand is embarking on its largest Canadian push to date, targeting suburban whiskey drinkers with a touring mini version of its distillery.
Spotted! Vega gets commuters moving
The nutrition company has launched its first integrated campaign, including group workouts at Toronto’s Union Station in the mix.
Spotted! Cineplex gets creative with popcorn
The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.
Teens, malls and WE join to paint a bigger picture
Cadillac Fairview’s back-to-school CSR strategy is aimed at initiating a social conversation around global issues like hunger and education.
Ubisoft brings Raving Rabbids to life in Quebec
Ubisoft Canada is expanding its Raving Rabbids universe with a venture into live interactive experiences.
Ding! Dong! Wedding bells are ringing at St. Joseph Media
The Weddingbells publisher is expanding outside its core biz to host a curated bridal show at the start of the new year.
Blue Ant acquires Seasons Christmas Show event
The company has added the Toronto exhibition to its portfolio of consumer events, which also includes the Cottage Life Show.
Spotted! A dark, dank Suicide Squad facility
Warner Bros. pushes publicity for its upcoming supervillain film by letting Torontonians into the penitentiary.
Cineplex takes to the beaches
The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).
Bell signs up to play with Northern Arena
The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.
YouTube FanFest’s free-for-all
Last year’s Toronto event attracted 15,000 attendees, compared to around 2,000 at other locations.
Air Miles goes country with CMT Music Fest
The rewards program is partnering with Corus Entertainment as part of a strategy to roll out experiential activations in markets outside of Toronto and Vancouver.
Spotted! KitchenAid downsizes for new target
The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.
Spotted! Dory keeps swimming
Walt Disney Studios Canada is promoting the fish-filled sequel with a mobile tank ahead of this Friday’s release.