Moores signs on as Canada’s major Movember sponsor

Xbox, Babsocks and Saxx among other brands aligning with the annual men’s health initiative.


Hendrick’s hot air adventure finds success

The brand built on its tradition of “unusual” experiential marketing at Toronto’s Nuit Blanche festival.


Chatelaine embarks on largest consumer event in a decade

The Big Dish will aim at Chatelaine’s mostly female, food-obsessed audience and has secured sponsorships from the Business Development Bank of Canada and Egg Farmers of Canada.


Spotted! American Express’s Kensington eatery

The credit card company took a temporary foray into the food business, promoting its new card with a pop-up restaurant.


Spotted! The LCBO opens its first pop-up

The liquor retailer creates an educational experience in downtown Toronto.


Spotted! Grand Marnier’s speakeasy

After being acquired by Gruppo Campari in 2016, the brand has shifted its media spend from social to sponsorship and experiential.


Uniqlo shifts into digital to mark one year in Canada

The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.

My Little Pony

Hasbro and eOne team up on My Little Pony campaign

The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.

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Cottage Life expands events portfolio

The Blue Ant-owned media company has acquired the Ottawa Cottage and Backyard Show, expanding its events footprint into Eastern Ontario.


Spotted! Visa’s touchless TIFF installation

The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.


Why D’Italiano brought the tenors back

The bread brand is diving into experiential after a year of experimenting with its media spend.


The Kit dives further into experiential with pop-up

The Star Media Group-owned publication is looking to better engage its readers and play in the retail space.

Lost Leblanc

Beforeifly flies into market with TIFF sponsorship

The Canadian travel company is using VR at the festival to attract an international crowd to its services.

tiff street fest

The impact of being ‘unofficial’ at TIFF

Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.

lainey torontos tyle

CF expands its #TorontoStyle campaign

Cadillac Fairview has brought back its shopper selfies to promote the Eaton Centre, and is also tapping local fashion influencers to get the message out.