Experiential

Spongies

Spotted! There’s a new cleaning crew in town

CPG brand SpongeTowels made it its mission to clean up the streets. Literally.

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Spotted! Even studying can be Instagram-worthy

The Math Guru created a pop-up lounge (with lattes and all) to make studying more appealing to teens.

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Boston Pizza goes experiential for Jets partnership

After earning its title as the Winnipeg Jets’ “official headquarters,” Boston Pizza invested in a literal bandwagon.

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Spotted! Blessed are the meek

Cloaked handmaids caused a stir in some cities.

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Jack Daniel’s celebrates NBA sponsorship with tattoo exhibit

The event was the first in Canada to mark the whiskey brand’s sponsorship with the basketball league.

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Spotted! Oh Henry has the munchies

The candy bar company created a candy pop-up and limited-edition bar, with the aim of owning the 4:25 timeslot.

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Spotted! Hunting for the Avengers

To celebrate the film’s release, as well as Marvel Studio’s 10-year anniversary, the studio left Avengers clues in cities across Canada.

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Spotted! Catholic Church takes a cue from Siri

A fundraising campaign led by DentsuBos aims to reach younger audiences in support of the church in Montreal.

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Spotted! A dystopian arcade to create box office buzz

Warner Brothers Pictures Canada promoted the release of Ready Player One through some good, old-fashioned gaming.

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Hendrick’s expands its experiential play

After a successful hot air balloon execution in Toronto, the gin brand is going full-out on whimsical public events, starting with Montreal.

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Spotted! One popcorn, extra extra extra large

The “Big Meets Bigger” campaign promotes the release of action film Rampage.

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Spotted! A billboard that spies on your beard

Just for Men isn’t interested in marketing its new product line to you if you have a bare face. So it won’t.

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Spotted! Purex tackles hockey bag stink

A mobile locker room hopes to show old equipment can smell new again.

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Spotted! A bright new home show

The Green Ontario Fund capitalizes on the “tiny home” trend.

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Spotted! Disney’s ‘timely’ escape room

The film studio is putting families to t he task in order to promote the mystery- and puzzle-themed A Wrinkle in Time.