Experiential

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Spotted! No Frills (and no pants either)

The Loblaw-owned discount brand stripped down to its skivvies for a frigid subway ride.

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Spotted! Swarovski’s no-product pop-up

The luxury brand’s Sparkle Pop-Up is using Canada as a testing ground for a new digital concept.

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Spotted! Brands travel to Toronto for NHL centennial

For Reese’s and Tim Horton’s, pairing with hockey is nothing new, but Mitsubishi used the experience as an opportunity to try something new.

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Spotted! The Greatest Showman comes to town

A musical treat for tourists in Nathan Phillips Square is just the latest experiential effort for the film.

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The MiC Nice List for 2017

Our editorial staff picks a few of its favourite media executions from the past year.

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Spotted! Twentieth Century Fox wraps up a new strategy

the entertainment company is adding a new layer to its marketing plan for Ferdinand and The Greatest Showman. Literally.

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Spotted! SkipTheDishes gets an NHL boost

The food delivery service used a one-day delivery stunt to build its brand affinity and promote itself as a “truly Canadian” company.

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Spotted! A charitable cup of David’s Tea

The retailer opened a brief but noisy popup in Toronto to benefit Kenyan communities and spread some holiday cheer.

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Corby ups the spend on New Year’s transit campaign

The alcohol brnad is expanding its drinking and driving awareness campaign to a multi-platform, multi-week campaign.

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Spotted! Knixwear struts into the offline world

The undergarment company has kept all of its media efforts online. Until now.

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Spotted! Sunwing makes Black Friday a bit orange

Contests and bathing suits fill a Toronto pop-up that vies for Black Friday bargain hunters.

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Ricardo Media’s retail investments expand again

The magazine is positioning its permanent bricks-and-mortar locations around new “Eat Together” brand messaging.

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Spotted! A Union Station murder mystery

Eat It Up Media is leading a “guess the murderer” activation to promote the upcoming Murder on the Orient Express.

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Spotted! Global brings S.W.A.T. to the neighbourhood

Despite the adult appeal of S.W.A.T., the activation targeted kids and families to capture curious parents.

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Spotted! Bad Moms’ confessional vending machine

How Entertainment One is reaching out to Christmas movie-goers before Halloween.