Experiential Articles
Rogers brings music back to school
ExperientialNewsThe telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.
Sapporo brings Japanese personalities to life
ExperientialThe beer brand aims to expand its reach beyond the sushi bar with a new interactive campaign.
Scotiabank brings out its creative side
ExperientialDuring Nuit Blanche the bank reversed the roles of spectator and artist with its sponsor installation.
Honda grooves with Gen Y
ExperientialThe car brand mixes music with the launch of its 2012 Civic to reach a younger demographic.
Spotted! The Body Shop and Virgin Mobile beautify
ExperientialThe two companies launched a new makeup line and partnership with makeovers in Toronto.
Spotted! Microsoft Advertising tells a tasty tale
ExperientialThe company launches its latest campaign by feeding media agency workers.
Citytv takes a trip with Terra Nova
ExperientialTelevisionThe network promotes the new sci-fi drama with an interactive bus that has been touring the US for the past two months.
Philips takes its shaver to school
ExperientialThe electronics brand goes on a cross-province tour of university campuses to target a young male audience.
MasterCard wants you to ‘Shop ‘Til You Drop’
ExperientialThe credit card co has partnered with Loulou magazine on its annual event to engage with higher-income fashionistas.
The Verdict: Maxwell House gets an optimistic response
DigitalExperientialThe coffee brand shares some of the results from its pop-up cafe with MiC.
