Experiential

NWT secrets

Spotted! Northwest Territories goes fishing for tourists

A Willy Wonka-style “golden ticket” giveaway is just part of the territory’s tourism board’s major marketing efforts during the Canada 150 celebrations.

Copied from strategy - forhonor

Spotted! Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

Beauty and the Beast costumes

Spotted! Casa Loma says ‘be our guest’

Disney kept up its tradition of experiential marketing to promote its newest release, but this time aimed it at a more millennial demographic.

IMG_3349

Spotted! Club Med brings the heat to downtown TO

The resort company brought a pop-up resort featuring 360 footage of its resorts to Toronto to bring a break from winter weather.

nowacki pizza night

Spotted! Delissio flips its model and goes door-to-door

The frozen pizza brand known for boasting that it’s “not delivery” switched up the message for one night through a partnership with UberEats in an effort to reach millennials.

Scotch Eggs 3

Spotted! Dewar’s scotch egg speakeasy

In celebration of Robbie Burns Day, the Bacardi-owned scotch brand hosted a themed competition to engage with millennial males.

knixwearSpinInYourSkin

Spotted! Knix sheds body negativity

The underwear brand is using experiential events to breakout from bigger players.

Week 2 photos 2

Spotted! Bell courts basketball fans

In an effort to promote its FibeTV service as well as its Toronto Raptors sponsorship, Bell is bringing the court to the fans — and the fans to the court.

rbcTrainingGround

Local focus grows for RBC in year two of Olympic program

The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.

15894379_10155987825838849_3861135442203674274_n

Spotted! USS’s mobile music tour

In an effort to draw more social media buzz, the band played a mini-tour out the side of a van.

hockeyShutterstock

Mitsubishi Electric goes experiential with NHL

The brand’s first sports partnership also represents a new era for the company as it looks to add direct engagement with consumers on top of marketing to distributors.

subway brent burns

Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

Moto Mirrors

Spotted! Motorola’s mall funhouse

To promote its new line of smartphones and products in a whimsical way, the mobile phone maker has created some magic mirrors in the Eaton Centre.

coorsLightTorontoRaptorsSeatScavengerHunt

Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.

Gifted by AIR MILES 1

Spotted! Air Miles goes bricks and mortar

A pop-up shop at one of North York’s high-end malls will engage customers in-person with the brand throughout the remainder of December.