Experiential

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Spotted! Pringles slides in a new flavour

Kellogg Canada used a ketchup-covered slippery slide to celebrate its new ketchup flavour and set a very sloppy world record.

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Motrin targets women at their pain points

The Johnson & Johnson brand is touring popular races and marathons to help boost unaided awareness.

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Spotted! President’s Choice gathers for a feast in Montreal

The brand is doing double-duty with its latest sponsorship, supporting the City of Montreal’s 375th anniversary while promoting its “#EatTogether” message.

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Audi shakes it up with Canada’s first 4DX ad

Marketing director Christian Schueller said being first to the market is a great bragging right for the brand, but more importantly it helps to position the automaker as a tech leader.

Purina Puppy Mobile

Spotted! Purina parades the pups

Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.

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Spotted! Kijiji breaks the ice

in order to promote its yearly Second-Hand Economy Index, the online classifieds site encourages passersby to chip away at a block of ice with “frozen assets” of up to $1,000.

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Spotted! Corus brings human curling to the street for Big Brother Canada

A March break stunt at Toronto’s Yonge-Dundas Square promotes season five of the show on Global Television.

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Sico shows its true colours to promote new app

The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.

A Future With Bees Cropped

Spotted! Cheerios adds experiential to year two of Bees

The General Mills brand is targeting young Canadians with an interactive pop-up store in Toronto this weekend that shows what shopping will look like if bees continue to disappear at current rates.

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Spotted! Audi jumps into the ski cross spotlight

The luxury automaker put one of its vehicles front-and-centre in the final event of the FIS-Ski Cross World Cup’s Canadian finals, with athletes challenged to clear an Audi R8 on skis.

NWT secrets

Spotted! Northwest Territories goes fishing for tourists

A Willy Wonka-style “golden ticket” giveaway is just part of the territory’s tourism board’s major marketing efforts during the Canada 150 celebrations.

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Spotted! Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

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Spotted! Casa Loma says ‘be our guest’

Disney kept up its tradition of experiential marketing to promote its newest release, but this time aimed it at a more millennial demographic.

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Spotted! Club Med brings the heat to downtown TO

The resort company brought a pop-up resort featuring 360 footage of its resorts to Toronto to bring a break from winter weather.

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Spotted! Delissio flips its model and goes door-to-door

The frozen pizza brand known for boasting that it’s “not delivery” switched up the message for one night through a partnership with UberEats in an effort to reach millennials.