Experiential

vrAustralia

Spotted! Vancouverites take a virtual trip

Tourism Australia and Air New Zealand partnered to give would-be travellers a glimpse at the country using virtual reality.

danielRooney

Boom moves beyond experiential

President Daniel Rooney on where he wants the agency to go as the MDC shop gets ready to blow out candles on its 13th anniversary.

CIBCPearson

Spotted! CIBC’s talking fuselage

Aiming to expand awareness of its travel-focused credit card, the bank launched an experimental activation at Pearson Airport this past weekend.

snkrsxpress

Spotted! Nike’s baller weekend

The brand hosted multiple activations during NBA All-Star Weekend, including a custom sneaker streetcar and pop-up shoe stores.

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Spotted! Breakfast sandwiches amidst a field of gold

The Egg Farmers of Canada took over Yonge-Dundas Square to promote the importance of high-quality, local eggs to the Canadian morning meal.

campbell

Spotted! Campbell’s soup-kitchen pop-up

Aiming to target a younger demo, the CPG brand has landed on Toronto’s Queen St. W with a pop-up custom soup shop.

cmtMusicFest

Corus enters event business

The media co is launching the new division with CMT Music Fest this July.

Copied from Playback - Hockey-300x200

Samsung shoots for millennials with NHL partnership

The brand has expanded its deal with Rogers Media, including becoming the first title sponsor of its Sportsnet Fantasy Hockey Pool.

theMagicians

Spotted! Injecting magic into the morning commute

Shaw Media is promoting The Magicians with an interactive digital screen in Toronto’s PATH that puts magic in the hands of passersby.

OculusRift

The year that was meant to shine the spotlight on VR

Experts discuss limitations to the use of virtual reality in media executions in 2016.

ROMexterior

The ROM targets new demo for sleepovers: grown-ups

Well, this could get crazy. The Toronto museum is looking to get adults to embrace its immersive experiences.

starWarsPopUp

Spotted! The force awakens in Toronto

Disney is adding to the excitement around the latest Star Wars film with a pop-up store in Toronto.

pcHoliday

President’s Choice’s fashionable holiday

The brand is promoting its new festive line by integrating with Shaw Media and hosting a pop-up boutique in Toronto.

Hemovel - EndTower

Beating the drum for a taboo issue

Vibrant Marketing executes an aerial campaign to promote a pill that will let hemorrhoid sufferers sit in peace.

disneyBlueJays

Spotted! Disney promotes the parrot walk

Joining Blue Jays fever, the company handed out arm bands of Aladdin’s Iago so fans can imitate Edwin Encarnacion’s signature homerun stance.