Experiential

Hemovel - EndTower

Beating the drum for a taboo issue

Vibrant Marketing executes an aerial campaign to promote a pill that will let hemorrhoid sufferers sit in peace.

disneyBlueJays

Spotted! Disney promotes the parrot walk

Joining Blue Jays fever, the company handed out arm bands of Aladdin’s Iago so fans can imitate Edwin Encarnacion’s signature homerun stance.

RS926_CNO_201510 DOTG Order Up Equality Truck

Spotted! A side order of gender equality

Plan Canada offers up some unique specials ahead of International Day of the Girl.

bacardi

Bacardi gets premium

The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.

BRBR

BRBR preps for a road trip

TFO has partnered with Influicity to promote the show’s 2016 season with a 13-city bus tour.

UNB1

Spotted! Taking a walk around the UNB campus

A PHD team uses Google Cardboard to get tech-savvy prospective students to tour their client’s campus.

martianMovie

Spotted! An interplanetary execution

20th Century Fox is promoting the launch of The Martian with a street-level activation.

TEC 1 (1)

Spotted! A mobile closet on the streetcar tracks

Cadillac Fairview Toronto Eaton Centre looks to connect more with its mall visitors through a curated wardrobe execution as it expands its shopping space.

GG-IMZ-C-09-24,2015

Projecting a U.N. message on the big screen

With a heady goal to reach all Canadians, Cineplex launches the international organization’s campaign with a screen ad spot and a special activation.

Flight Centre

Spotted! Finding London in Toronto

To celebrate its 20th anniversary Flight Centre Canada rolled out its first-ever social campaign around a race-style event to win round-trip tickets to London.

jfl42

Discerning comedy fans only, please

How JFL 42 is carving out a niche in Toronto’s crowded events scene.

umbrelly

Shomi wraps entertainment district in royal hues

The streaming service has taken over watering holes where festival-goers congregate during TIFF.

stellaArtois

Spotted! What’s going on inside Stella Artois’ tent?

Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.

casperSpotted

Spotted! A punny twist on holiday sales

Online mattress retailer Casper took to the water yesterday, taking brand fans on a Labour Day sail.

GArdiner OOH 8_19_15

Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.