Experiential

cmtMusicFest

Corus enters event business

The media co is launching the new division with CMT Music Fest this July.

Copied from Playback - Hockey-300x200

Samsung shoots for millennials with NHL partnership

The brand has expanded its deal with Rogers Media, including becoming the first title sponsor of its Sportsnet Fantasy Hockey Pool.

theMagicians

Spotted! Injecting magic into the morning commute

Shaw Media is promoting The Magicians with an interactive digital screen in Toronto’s PATH that puts magic in the hands of passersby.

OculusRift

The year that was meant to shine the spotlight on VR

Experts discuss limitations to the use of virtual reality in media executions in 2016.

ROMexterior

The ROM targets new demo for sleepovers: grown-ups

Well, this could get crazy. The Toronto museum is looking to get adults to embrace its immersive experiences.

starWarsPopUp

Spotted! The force awakens in Toronto

Disney is adding to the excitement around the latest Star Wars film with a pop-up store in Toronto.

pcHoliday

President’s Choice’s fashionable holiday

The brand is promoting its new festive line by integrating with Shaw Media and hosting a pop-up boutique in Toronto.

Hemovel - EndTower

Beating the drum for a taboo issue

Vibrant Marketing executes an aerial campaign to promote a pill that will let hemorrhoid sufferers sit in peace.

disneyBlueJays

Spotted! Disney promotes the parrot walk

Joining Blue Jays fever, the company handed out arm bands of Aladdin’s Iago so fans can imitate Edwin Encarnacion’s signature homerun stance.

RS926_CNO_201510 DOTG Order Up Equality Truck

Spotted! A side order of gender equality

Plan Canada offers up some unique specials ahead of International Day of the Girl.

bacardi

Bacardi gets premium

The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.

BRBR

BRBR preps for a road trip

TFO has partnered with Influicity to promote the show’s 2016 season with a 13-city bus tour.

UNB1

Spotted! Taking a walk around the UNB campus

A PHD team uses Google Cardboard to get tech-savvy prospective students to tour their client’s campus.

martianMovie

Spotted! An interplanetary execution

20th Century Fox is promoting the launch of The Martian with a street-level activation.

TEC 1 (1)

Spotted! A mobile closet on the streetcar tracks

Cadillac Fairview Toronto Eaton Centre looks to connect more with its mall visitors through a curated wardrobe execution as it expands its shopping space.