Corus enters event business
The media co is launching the new division with CMT Music Fest this July.
Samsung shoots for millennials with NHL partnership
The brand has expanded its deal with Rogers Media, including becoming the first title sponsor of its Sportsnet Fantasy Hockey Pool.
Spotted! Injecting magic into the morning commute
Shaw Media is promoting The Magicians with an interactive digital screen in Toronto’s PATH that puts magic in the hands of passersby.
The year that was meant to shine the spotlight on VR
Experts discuss limitations to the use of virtual reality in media executions in 2016.
The ROM targets new demo for sleepovers: grown-ups
Well, this could get crazy. The Toronto museum is looking to get adults to embrace its immersive experiences.
Spotted! The force awakens in Toronto
Disney is adding to the excitement around the latest Star Wars film with a pop-up store in Toronto.
President’s Choice’s fashionable holiday
The brand is promoting its new festive line by integrating with Shaw Media and hosting a pop-up boutique in Toronto.
Beating the drum for a taboo issue
Vibrant Marketing executes an aerial campaign to promote a pill that will let hemorrhoid sufferers sit in peace.
Spotted! Disney promotes the parrot walk
Joining Blue Jays fever, the company handed out arm bands of Aladdin’s Iago so fans can imitate Edwin Encarnacion’s signature homerun stance.
Bacardi gets premium
The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.
Spotted! Taking a walk around the UNB campus
A PHD team uses Google Cardboard to get tech-savvy prospective students to tour their client’s campus.
Spotted! An interplanetary execution
20th Century Fox is promoting the launch of The Martian with a street-level activation.
Spotted! A mobile closet on the streetcar tracks
Cadillac Fairview Toronto Eaton Centre looks to connect more with its mall visitors through a curated wardrobe execution as it expands its shopping space.