Experiential

TEC 1 (1)

Spotted! A mobile closet on the streetcar tracks

Cadillac Fairview Toronto Eaton Centre looks to connect more with its mall visitors through a curated wardrobe execution as it expands its shopping space.

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Projecting a U.N. message on the big screen

With a heady goal to reach all Canadians, Cineplex launches the international organization’s campaign with a screen ad spot and a special activation.

Flight Centre

Spotted! Finding London in Toronto

To celebrate its 20th anniversary Flight Centre Canada rolled out its first-ever social campaign around a race-style event to win round-trip tickets to London.

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Discerning comedy fans only, please

How JFL 42 is carving out a niche in Toronto’s crowded events scene.

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Shomi wraps entertainment district in royal hues

The streaming service has taken over watering holes where festival-goers congregate during TIFF.

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Spotted! What’s going on inside Stella Artois’ tent?

Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.

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Spotted! A punny twist on holiday sales

Online mattress retailer Casper took to the water yesterday, taking brand fans on a Labour Day sail.

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Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

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Absolut partners with the AGO’s First Thursdays

In keeping with its arts-focused global marketing strategy, the vodka brand is targeting Toronto 20-somethings at the downtown gallery.

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The return of the TIFF street festival

The film festival’s street festival is back for a second year with activations from a number of brands, including Express and Airbnb.

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Spotted! A&W’s new delivery service

The QSR brought burgers to the Penticton River Channel to launch a more fun tone for the brand online.

Douglas Knight

What’s driving change at St. Joseph Media?

Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.

Reese spreads

Spotted! Reese spreads out across Toronto

Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.

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Spotted! DIY H&M boho with Elle Quebec at Osheaga

The international clothing brand will take over Elle‘s fashion and beauty office space during the Osheaga music festival.

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Revving up for VR executions

As VR enters the mainstream, media agencies are examining how the new tech can work for clients.