General Articles
SAY Media creates online magazine
GeneralPrintThe Montreal-based agency hopes to give clients a wider range of custom ad options through xoJane.com, helmed by editor-in-chief Jane Pratt.
AOL spins out its NXNE app
GeneralThe media co and its music site, Spinner.ca, step onto the social contesting platform with a Shweet.com-created festival app.
Energizer announces new global brand platform
GeneralThe company introduces a new identity to entice its growing target demographic.
Fourteen inducted into 2011 NABS Honour Roll
GeneralMiC caught up with NABS executive director Jim Warrington after the gala for his thoughts on the evening’s festivities.
Big advertising is no longer best, Kay tells Future Flash
GeneralThe director of brand strategy at Goodby, Silverstein and Partners urges the industry crowd to “break the tyranny of big and think small.”
Next Media Stars: Shahnaz Mawji
FeaturesGeneralThis Carat strategist won the hearts of Canadians by reuniting Mattel’s Barbie and Ken in the national media spotlight.
Liquid Nutrition drinks up North American expansion
GeneralThe Montreal-based beverage brand is planning to launch throughout Canada and the US with a significant marketing push.
Starting with a digital mindset
GeneralInteractiveSMG’s president of dynamic markets, Iain Jacob, talks to MiC about the agency’s goals in Canada and why it wanted to work with Bruce Neve.
Neve named new SMG Canada CEO
GeneralMEC’s Bruce Neve talks to MiC about accepting his new job as CEO of Starcom MediaVest Group Canada. (Updated)
Foreign media ownership becomes election issue
GeneralTelevisionStephen Harper talks media ownership regulation on the campaign trail.
