Interactive

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Twentieth Century Fox takes ‘Home’ on the road

The studio has partnered with Jam Van to promote its animated movie around the city.

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These native ads are nothing to blush about

ModiFace’s augmented reality ad unit let’s consumers virtually try on products they’re reading about.

Shoeme

Making your commute shoppable

Shoeme.ca is venturing into offline advertising with an interactive wall commuters can scan to buy shoes.

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Cineplex plays with patrons

Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.

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Going digital for back-to-school: MiC Tour

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.

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The Verdict: Promo on the go for Mad Jack

Molson Coors is driving awareness for its newest product with geofencing and a game in Toronto’s taxis.

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Do you believe?

Vision TV is engaging viewers of The Conspiracy Show with a new website that aims to spark debate around its programming.

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Coors Light wants to rescue your summer

The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.

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Samsung goes big…really big

The company’s new Yonge-Dundas Square billboard, which can display live video and social media content, launched this weekend.

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RapidFire brings in-game online ad streaming to Miniclip

With RapidFire’s Radical Network technology, brands will be able to stream ad campaigns in-game.

Copied from StreamDaily - Big Break

eOne launches YouTube campaign to promote Begin Again

Entertainment One is promoting its release of the movie Begin Again with an online contest for Canadian singers and bands worth up to $10,000.

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England vs. Italy is CBC’s highest rated World Cup stage match ever

Almost 3 million people tuned in to Saturday’s match, with audiences for all games tracking 60% higher than in 2010.

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Super Ecran launches GO app

The first French-language offering in Bell’s line of on-demand network apps could lead the way for its other networks in Quebec.

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RapidFire acquires IGA Worldwide

The in-game advertising network has acquired the company, which provides real-time ads inside videogames.

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The NHL promotes with the Cup

With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.