Interactive

SearchandRescue

Coors Light wants to rescue your summer

The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.

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Samsung goes big…really big

The company’s new Yonge-Dundas Square billboard, which can display live video and social media content, launched this weekend.

Motocross-Nitro

RapidFire brings in-game online ad streaming to Miniclip

With RapidFire’s Radical Network technology, brands will be able to stream ad campaigns in-game.

Copied from StreamDaily - Big Break

eOne launches YouTube campaign to promote Begin Again

Entertainment One is promoting its release of the movie Begin Again with an online contest for Canadian singers and bands worth up to $10,000.

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England vs. Italy is CBC’s highest rated World Cup stage match ever

Almost 3 million people tuned in to Saturday’s match, with audiences for all games tracking 60% higher than in 2010.

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Super Ecran launches GO app

The first French-language offering in Bell’s line of on-demand network apps could lead the way for its other networks in Quebec.

Canadianmoney

RapidFire acquires IGA Worldwide

The in-game advertising network has acquired the company, which provides real-time ads inside videogames.

stanley cup oreo

The NHL promotes with the Cup

With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.

THE FIXERS COMMUNICATIONS GROUP INC. - Next generation waterpark

Customizable integrations proposed for theme park

Marblemedia’s Mark Bishop explains how RFID bracelets and digital screens will allow brands and advertisers to activate at its proposed $60M Toronto theme park.

WestJet

Leveraging real Christmas joy: MiC’s Holiday Tour

Denneboom’s Leslie Krueger, UM’s Shelley Smit and Maxus Canada’s Ann Stewart on Christmas activations from WestJet, Sainsbury’s and the Portable North Pole.

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Ubisoft hacks Off The Record

For its upcoming release Watch Dogs, the videogame maker took over a broadcast of the TSN talk show with the help of thousands of fans.

mazda3 fastlane

Mazda racing game leads to test drives

The Mazda3 Fast Lane interactive in-cinema racing game leverages the audience’s smartphones to create an experience that has delivered sales leads.

Played Interference

CTV rolls out Played companion series

Interference is the Bell Media-owned channel’s first fully interactive digital spin-off, and will offer advertisers display and pre-roll opportunities, as well as the potential for an exclusive sponsorship spot.

Ryse Son of Rome

Spotted! Microsoft brings Xbox One to Toronto

The last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.

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Spotted! Mattel mixes shopping and play

The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.