Garnier shows off its moves

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.

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Scotiabank Nuit Blanche reveals sponsor lineup

First-time sponsor Subaru Canada will have one of its vehicles turned into live art by a graffiti artist, while Nokia Products will sponsor performances by (X)Static Clown Factory (pictured).

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Spotted! Interac asks students to get creative

The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.

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Spotted! Monster High gets ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.


Comic-Con Blog: TV comes alive on the streets of San Diego

Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.

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Microsoft Advertising innovates with new ad tech

At Cannes this year, the company unveiled three new technologies, including spandex that acts as a touch-screen and interactive banner ads.

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CTV announces digital content slate for The Amazing Race Canada

BlackBerry will sponsor companion program Inside the Race with BlackBerry, while Air Canada, Chevrolet and Interac will offer race-inspired games and challenges.

Air Hogs

Air Hogs gets gamified with new campaign

The Spin Master brand is letting kids test its stunt planes anywhere, with an online game that uses Google Street View.


Jenn-Air cooks up a campaign with Mark McEwan

The luxury appliance brand has partnered with the Top Chef Canada judge who is featured in an augmented reality video as part of its new promotion.


Brands get interactive: MiC’s Global Tour

PHD Canada’s Rob Young and Maxus’ Robin Legassicke weigh-in on recent campaigns from brands like Evian and McDonald’s, which use experiential promotions to reach their consumers.


LCBO configures the gentleman’s party

The retailer is using a rare digital-only campaign that features an interactive app to promote its premium spirits to guys.


Pattison Onestop launches whodunit series

The OOH ad seller has produced a 30-episode murder mystery that will play on TTC subway screens and encourage viewer interaction through social media.

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Facebook launches anti-bullying app

The social media site has teamed with Family Channel, and celebrities such as Rick Mercer and the Toronto Raptors, to promote Bullying Awareness Week in Canada.


Spotted! Absolut virtually takes over Yonge-Dundas

The Corby Distilleries brand has purchased 70% of the square’s ad space and placed augmented reality ads for its Greyhound cocktail.


Vibrating ads and GPS-tracked chocolate: MiC’s Global Tour

Mike Power at MediaCom and Elizabeth Brennan at MPG comment on controversial print ads in India, a real-life Willy Wonka campaign in the UK and the latest innovation in bar pick-ups.