Interactive

stanley cup oreo

The NHL promotes with the Cup

With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.

THE FIXERS COMMUNICATIONS GROUP INC. - Next generation waterpark

Customizable integrations proposed for theme park

Marblemedia’s Mark Bishop explains how RFID bracelets and digital screens will allow brands and advertisers to activate at its proposed $60M Toronto theme park.

WestJet

Leveraging real Christmas joy: MiC’s Holiday Tour

Denneboom’s Leslie Krueger, UM’s Shelley Smit and Maxus Canada’s Ann Stewart on Christmas activations from WestJet, Sainsbury’s and the Portable North Pole.

ubisoft tsn off the record hack

Ubisoft hacks Off The Record

For its upcoming release Watch Dogs, the videogame maker took over a broadcast of the TSN talk show with the help of thousands of fans.

mazda3 fastlane

Mazda racing game leads to test drives

The Mazda3 Fast Lane interactive in-cinema racing game leverages the audience’s smartphones to create an experience that has delivered sales leads.

Played Interference

CTV rolls out Played companion series

Interference is the Bell Media-owned channel’s first fully interactive digital spin-off, and will offer advertisers display and pre-roll opportunities, as well as the potential for an exclusive sponsorship spot.

Ryse Son of Rome

Spotted! Microsoft brings Xbox One to Toronto

The last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.

Mattel 20131114

Spotted! Mattel mixes shopping and play

The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.

JUSTDANCE_MAP

Garnier shows off its moves

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.

xstatic clowns

Scotiabank Nuit Blanche reveals sponsor lineup

First-time sponsor Subaru Canada will have one of its vehicles turned into live art by a graffiti artist, while Nokia Products will sponsor performances by (X)Static Clown Factory (pictured).

interac etransfer

Spotted! Interac asks students to get creative

The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.

Monster High Activation - Scarborough Town Centre 2

Spotted! Monster High gets ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

walkingdead

Comic-Con Blog: TV comes alive on the streets of San Diego

Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.

Copied from strategy - Microsoft 2

Microsoft Advertising innovates with new ad tech

At Cannes this year, the company unveiled three new technologies, including spandex that acts as a touch-screen and interactive banner ads.

Copied from Playback - AmazingRaceCanada-1

CTV announces digital content slate for The Amazing Race Canada

BlackBerry will sponsor companion program Inside the Race with BlackBerry, while Air Canada, Chevrolet and Interac will offer race-inspired games and challenges.