Interactive

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Spotted! Monster High gets ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

walkingdead

Comic-Con Blog: TV comes alive on the streets of San Diego

Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.

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Microsoft Advertising innovates with new ad tech

At Cannes this year, the company unveiled three new technologies, including spandex that acts as a touch-screen and interactive banner ads.

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CTV announces digital content slate for The Amazing Race Canada

BlackBerry will sponsor companion program Inside the Race with BlackBerry, while Air Canada, Chevrolet and Interac will offer race-inspired games and challenges.

Air Hogs

Air Hogs gets gamified with new campaign

The Spin Master brand is letting kids test its stunt planes anywhere, with an online game that uses Google Street View.

JennAir

Jenn-Air cooks up a campaign with Mark McEwan

The luxury appliance brand has partnered with the Top Chef Canada judge who is featured in an augmented reality video as part of its new promotion.

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Brands get interactive: MiC’s Global Tour

PHD Canada’s Rob Young and Maxus’ Robin Legassicke weigh-in on recent campaigns from brands like Evian and McDonald’s, which use experiential promotions to reach their consumers.

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LCBO configures the gentleman’s party

The retailer is using a rare digital-only campaign that features an interactive app to promote its premium spirits to guys.

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Pattison Onestop launches whodunit series

The OOH ad seller has produced a 30-episode murder mystery that will play on TTC subway screens and encourage viewer interaction through social media.

Facebook bully

Facebook launches anti-bullying app

The social media site has teamed with Family Channel, and celebrities such as Rick Mercer and the Toronto Raptors, to promote Bullying Awareness Week in Canada.

Absolut

Spotted! Absolut virtually takes over Yonge-Dundas

The Corby Distilleries brand has purchased 70% of the square’s ad space and placed augmented reality ads for its Greyhound cocktail.

Nestle

Vibrating ads and GPS-tracked chocolate: MiC’s Global Tour

Mike Power at MediaCom and Elizabeth Brennan at MPG comment on controversial print ads in India, a real-life Willy Wonka campaign in the UK and the latest innovation in bar pick-ups.

Virgin Mobile

Discovery Channel syncs TV with mobile

In partnership with Media Experts, the channel has launched tech that connects its app to TV, and will be working with Virgin Mobile and Bell Mobility for the pilot phase.

RBC

RBC cheers for the London Olympics in cabs

As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.

NMS

Next Media Stars: Walton and Whiffen’s Young Lions nod

The pair from Media Experts won the Globe and Mail Young Lions honour for their YMCA community-building plan that focuses on face-to-face interaction.