Interactive

Configurator

LCBO configures the gentleman’s party

The retailer is using a rare digital-only campaign that features an interactive app to promote its premium spirits to guys.

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Pattison Onestop launches whodunit series

The OOH ad seller has produced a 30-episode murder mystery that will play on TTC subway screens and encourage viewer interaction through social media.

Facebook bully

Facebook launches anti-bullying app

The social media site has teamed with Family Channel, and celebrities such as Rick Mercer and the Toronto Raptors, to promote Bullying Awareness Week in Canada.

Absolut

Spotted! Absolut virtually takes over Yonge-Dundas

The Corby Distilleries brand has purchased 70% of the square’s ad space and placed augmented reality ads for its Greyhound cocktail.

Nestle

Vibrating ads and GPS-tracked chocolate: MiC’s Global Tour

Mike Power at MediaCom and Elizabeth Brennan at MPG comment on controversial print ads in India, a real-life Willy Wonka campaign in the UK and the latest innovation in bar pick-ups.

Virgin Mobile

Discovery Channel syncs TV with mobile

In partnership with Media Experts, the channel has launched tech that connects its app to TV, and will be working with Virgin Mobile and Bell Mobility for the pilot phase.

RBC

RBC cheers for the London Olympics in cabs

As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.

NMS

Next Media Stars: Walton and Whiffen’s Young Lions nod

The pair from Media Experts won the Globe and Mail Young Lions honour for their YMCA community-building plan that focuses on face-to-face interaction.

NUads

Microsoft brings NUads to Canada

The advertising division of the software co is now selling the ad platform, which allows gesture and voice interactivity, to advertisers in Canada, the US and UK.

F&B Auto-prompt

Michelob Ultra takes to the links

The Labatt brand is targeting high-end golfers by placing interactive ads on golf carts.

Global Tour image

Record-long banners and ads against imitation videos: MiC’s Global Tour

MiC asks Alice DiGiovanni at MediaCom to give her thoughts on the interactive placement of ads on sites in Russia, Sao Paulo and the US.

Danse avec Joey

Astral Mix choreographs with kids

The Ministere de l’Education in Quebec worked with the media co to promote an active lifestyle with the launch of a youth-targeted dance contest.

Firemen_VS_Posting

Tetley Infusions fires off a webcast

Firefighters go head-to-head in an online audition that will have consumers choose who will be a part of the brand’s Rescue Squad.

StrideHigh2

Stride Gum shows off its playful side

The Kraft brand has launched “Stride High,” an online contest that asks youth to create videos of themselves being creative with their gum.

Handshake

ZenithOptimedia launches global rebrand

The media co is changing its focus to real-time with the introduction of “Live ROI.”