Interactive

Baconize

MiC’s Global Tour: Bacon-wrapped websites and pizza-ordering magnets

Tim Beach from Cossette and Meri Ward from MPG give their thoughts on food and drink campaigns from brands in the US, UK and Dubai.

Money

MediaCom Canada clients get first dibs on Xbox app opps

The deal includes pre-roll and interstitial video ads on newly-launched entertainment apps on the system.

NABS Speed Mentoring 2

NABS invites you to have a quickie with an exec

The organization’s second Speed Mentoring event will feature mentors from agencies including MediaCom, Cossette, PHD and Starcom MediaVest Group.

Ikea

Ikea wants to get to know you

The retailer has taken to the streets with caffeine handouts to better understand its consumers’ home lives.

GuaranaAntarctica

MiC’s Global Tour: social media/interactive

Lucas Steinman at Vizeum weighs in on Coca-Cola’s puzzler in Israel and Brazil’s Facebook-powered car.

Benefit

Benefit Cosmetics mixes it up

The beauty brand launches a poster campaign with an added gifting twist.

Xbox

Microsoft adds 14 content partners with latest Xbox Live update

Expanded OTT television and video content will be made available to Canadian subscribers, including MLSE sports channels, Rogers On Demand and MSN Canada.

Cineplextimeplay

Ford and Canon get interactive with Cineplex

The pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.

KFC Parlotones

Marketing a band 101

MiC talks to the people behind South African indie band The Parlotones, who have worked with KFC, Volkswagen and even a winemaker.

guinness-world-records-2011

How to be a record-breaking brand

MiC speaks with Guinness World Records and UM’s Shelley Smit about the value of creating the largest cakes or having the most Facebook likes.

Hashtag killer SocialSamba

Notes from the Mediascape: SocialSamba brings TV characters to life

The US-based company creates personalized, real-time conversations with fictional show characters and their fans.

TaxiPlayMedia

Play Taxi Media expands to Toronto and Calgary

The Vancouver-based media co adds cities for its interactive touch-screens on the back of taxi passenger seats.

Movieseats

Cineplex pilots in-cinema interactive ad product

The new venture will allow movie-goers to interact directly with the ads that appear during a film’s pre-show.

Xbox

Microsoft expands Xbox Live TV experience

Rogers and Astral sign on to distribute content through the gaming console as part of a major international expansion.

ExploreMusic app

App-etite: Corus explores mobile music

The radio broadcaster launches an interactive app for its online and radio music service, ExploreMusic.