How to be a record-breaking brand
MiC speaks with Guinness World Records and UM’s Shelley Smit about the value of creating the largest cakes or having the most Facebook likes.
Play Taxi Media expands to Toronto and Calgary
The Vancouver-based media co adds cities for its interactive touch-screens on the back of taxi passenger seats.
Cineplex pilots in-cinema interactive ad product
The new venture will allow movie-goers to interact directly with the ads that appear during a film’s pre-show.
Microsoft expands Xbox Live TV experience
Rogers and Astral sign on to distribute content through the gaming console as part of a major international expansion.
App-etite: Corus explores mobile music
The radio broadcaster launches an interactive app for its online and radio music service, ExploreMusic.
Virgin Mobile Canada partners with MuchMusic
The music and mobile brands launch a new retail store with a supporting print, OOH and in-store campaign.
PwC reveals media spend forecast
Canada is set to outpace the US over the next five years, according to the report.
CRTC on regulating Netflix: more research is needed
A fact-finding consultation appears to be the main item on the regulator’s menu, says chair Konrad von Finckenstein.
Rogers, Netflix square off in Banff
Rogers Cable VP David Purdy warns US-based OTT digital platforms don’t have Canadian content creators’ best interests at heart.
Talking about the future in the wild west
MiC talks digital (and watches some bull riding) with Olive Media president Simon Jennings at its annual party in this video interview.
MMVAs boost branded content
This Sunday’s show features the most sponsors ever for the awards, including Coca-Cola, H&M and RIM.