Mobile

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Canadian newcomers are mobile-first: study

New Canadians over-index on time spent on mobile, especially when it comes to video messaging.

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Will Snapchat’s Context Cards change the game?

The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.

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Postmedia redesigns Sun digital properties

The new apps and websites come with more flexibility in ad formats, including contextual ads.

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LinkedIn banks on native video ads

Canadian marketing solutions lead Diana Luu says video is shared more often than other content on the platform.

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Quebecor optimizes J5 for tablets

J5 is getting a dedicated app for the device that, anecdotally, has a strong user base in Quebec.

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SMS, Messenger dominate message apps in Canada

Catalyst’s annual smartphone behaviour study also shows women less likely to use mobile ad blockers.

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Lack of major events dogs TheScore in Q4

Plus, a major app update shook users, but the company is moving ahead with an ad-forward design and new features.

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Canada’s mobile minutes to increase, but lagging globally: study

Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.

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Digital to take up nearly half of ad spend by 2020: report

Mobile will also make up more than three quarters of global digital dollars.

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Apple’s App Store search ads come to Canada

In a marketplace of two million competing products, brands can now buy placement atop organic search results.

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District M focuses on mobile with new ad unit

The new unit, Touch, features minimal creative in order to blend in for the mobile age.

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Snap Spectacles come to Canada

The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.

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Twitter’s new video ads positioned for brand safety

The social platform teams with GroupM in Canada on new pre- and mid-roll options.

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How Hopper’s Stories strategy paid off

Growth manager Simon Lejeune said strategies are tricky for mobile-only companies.