Mobile

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Twitter ad revenue drops in Q2

The social media company saw year-over-year user gains, but plateauing numbers from Q1.

Facebook audience

Facebook ad revenue jumps in Q2

The social media company posted higher daily active users and monthly active users year-over-year.

theScore- Inc--theScore App Delivers 24-7 Football Coverage-

Revenue and sessions up for theScore

The mobile media company attributed growth to a number of sponsorship deals including a lucrative deal with Chevrolet.

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Corus eyes VR with Vikings app launch

The show’s new VR experience will be available through mobile VR, which is currently the most popular delivery mechanism for the immersive medium.

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Toyota’s blink-and-you’ll-miss-it ad

The Association of Quebec Toyota Dealers is playing with YouTube’s the “skip ad” button in its new super-short ad.

Toronto Star

The Star’s universal app touches down

VP of advertising Carolyn Sadler on the ad units and potential of the app, which replaced the now defunct Star Touch.

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Snap Publisher opens up to everyone

The ad creation tool had previously only been tested by a handful of small businesses.

Facebook audience

Facebook’s Messenger ads go global

The expanded beta program includes single image and carousel ad units.

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Cable fading and wearables rising: study

The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.

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Online ad revenue gains driven entirely by mobile: IAB Canada

IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.

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Freckle signs global deal with Cisco

The mobile first-party data company can now track in-store attribution through Cisco’s global network of retail access points.

Brodie Lawson, Davis Sanchez and Max Rosenberg. (Photo: Johany Jutras / CFL)

CFL goes live with Twitter

The football league has launched the first live streaming show with Twitter Canada.

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Star Touch to shutter next month

After missing reader and advertiser goals, Torstar will shutter its tablet app at the end of July.

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Metroland Media unveils web rebrand

The site is now optimized for mobile with a focus on story pages as the “new homepage” of local news sites.

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Today’s Parent targets time-starved families with new app

Editor Sasha Emmons says the app will help Today’s Parent reach a wider North American audience, which has become a priority for the magazine brand in the borderless digital world.