Mobile

Stories Home 3 Snapchat Live Stories June 6

Snapchat update brings mobile closer to TV

One month after Snap paired with Turner to offer weekly episodic content, it’s also added Nielsen digital measurement for its ads.

mobileShutterstock

Google adds cross-platform ad muting

The update is paired with YouTube changes including a reduction in relying on pixels and cookies as it gravitates to cloud-based tracking.

mobileInStoreShutterstock

Freckle signs with five DSPs for new launch

The company has integrated its attribution measurement technology into some of the largest demand-side platforms.

weChatShutterstock

Buick targets Chinese Canadians with WeChat activation

An expansion of its social media presence and Chinese New Year activations are part of the 2017 plan to increase market share with the group.

YouTube Sharing

Canada gets first peek at YouTube’s new sharing feature

A new chat feature, designed to “reduce friction” in sharing videos, will roll out in Canada first due to the country’s high rate of mobile video sharing.

digitalVideoShutterstock

Canadian digital video viewing growth to slow in 2017: report

A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.

theScore- Inc--theScore App Delivers 24-7 Football Coverage-

Monthly users down, but sessions and ad rev up for theScore

The Toronto-based sports media company has noted a $1.5 million year-over-year increase in its ad revenue, with most coming from south of the border.

Instagramfood

Instagram unveils Snapchat-esque Stories ad unit

Facebook has brought ads and measurement insights to the disappearing content feature.

womanTabletShutterstock

Television advertising to remain flat, tablets to tank: study

From the rise of vinyl to possible slowdowns in self-driving cars, Deloitte has released its annual media and technology predictions. The big winner (sort of) is linear TV.

Canadian Tire Carousel Ads

Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

coorsLightTorontoRaptorsSeatScavengerHunt

Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.

AmazonPrimeVideo-International-PR-LoRes

Amazon Prime Video launches globally

The SVOD service is now available in Canada and more than 200 countries around the world.

pinterestShutterstock

Promoted Pins open to Canadian brands

Global head of sales Jon Kaplan on the new ad options and why he doesn’t see the platform as a social media site.

Now Access

Now magazine adds ‘Dine and Shop’ package

The free weekly has chosen to diversify its revenue streams by adding e-commerce.

shutterstock_527715253 (1)

Canadians on Twitter love Toronto, Drake and Barack Obama

The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.