Mobile

Cineplex-AMC Theatres- and Cineplex Digital Media Partner to Ele

ICYMI: Cineplex strikes a U.S. deal, Snap rolls out new originals

Plus, YouTube partners with Ticketmaster, Eventbrite to make ticket purchasing easier for Canadians.

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Messaging apps to reach 2.52 billion people this year: study

WhatsApp is driving global growth, while the app remains niche in Canada.

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TheScore creates a custom ad unit for DAZN

The mobile sports media company says it sees a bright future working more closely with DAZN and its AORs, creating more custom media opportunities.

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Clarins uses new tech to relaunch an old favourite

The French luxury skincare brand used a campaign that combines OOH with geofencing in a prime market.

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Pursuing greater optimization, Narcity goes mobile

The millennial-targeted media company wants to make the most of its 12 million monthly visitors.

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Are brands missing opportunities with the 50+ cohort?

Buyers and media pros discuss what brands get wrong about the demo – and how to change their approach.

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Joe Strolz into new gig at Curate Mobile

Former lead at Snap, Microsoft heads into role as president following the company’s acquisition of Juice Mobile.

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Ad revenue, new subscribers drive BCE Q2 growth

Company achieved its fourth consecutive quarter of growth.

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Contobox introduces shoppable ad unit

The Toronto-based adtech company wants to enable customers to drive brand awareness and sales in the same media buy.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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Rogers signs exclusive telecom deal with Toronto Pearson

The telco giant granted the rights for media, branding, advertising and in-terminal experiences.

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Audio, smart speakers and OTT all on the rise: report

Music and video streaming are the standard for more than two-thirds of the country, according to the latest MTM Sneak Peek Report.

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Who is Canada’s mobile-only population?

The population of Canadians eschewing desktop devices is growing rapidly.

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BMW makes a permanent buy on WeChat

Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.

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Weather more popular than social on mobile: study

New study finds communication still the most frequent activity, iPhones the brand of choice.