Mobile

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Tracking, targeting and programmatic: The great online ad debate

The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.

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ComScore introduces free viewability measurement

The measurement firm wants clients to focus on deeper metrics.

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HuffPost rebrands for a mobile-focused future

The AOL-owned news outlet, which has seen its mobile audience quadruple in four years, is focusing on the front page and more video.

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Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

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Snapchat adds geofilters to API

Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.

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Pre-roll offers more value for advertisers than social video: study

While consumers feel that branded social video is more cohesive in terms of content, most found pre-roll ads more engaging and led to better brand recall.

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Growth in Canadian ad spend to slow across most media: study

In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.

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Mobile OS use overtakes desktop globally, but Canada lags: study

StatCounter’s five-year reports show that Android has become the most popular operating system for internet users globally, but for Canada, desktop still boasts the highest share.

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Tapped Mobile targets local campaigns with new partnership

Pairing with B2B ad tech platform Chalk Digital, Tapped is aiming to capture both small and medium businesses, as well as agencies putting more spend into location-based advertising.

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Canadian mobile use lags other major markets

According to a new comScore report, 40% of Canadians that are mobile-only are between the ages of 45 and 54.

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Facebook introduces its own stories feature

Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.

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Canada to fall out of top 10 ad-spend markets by 2019: report

While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.

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Twitter moves to monetize Periscope

The new option will give advertisers and creators a 50/50 split on revenue from pre-roll ads.

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Havas selects Addictive Mobility as preferred mobile partner

The mobile company was picked following a review of the agency’s vendors.