Mobile

Facebook audience

Industry experts call for more third-party verification on Facebook

The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.

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La Presse names new president

Pierre Elliott Levasseur with the latest results from La Presse+ and why the media co’s tablet edition hit where others have missed.

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CAA targets distracted driving with mobile game

The auto association is targeting a younger demo with a new online game that’s being promoted through social media.

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Mobile growth leads to hires at Evolve Media

The digital media company has added two sales VPs to support its GN and Apex verticals.

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Secret Location partners with NYT on VR

The company’s new VR tool enables content creators like the Times to publish and disseminate virtual reality content across all VR distribution platforms.

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Leon’s targets millennials with new influencer-led campaign

The retailer has expanded its content marketing program with a print edition and experiential blogger event.

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Rogers Media signs with SlimCut

The media co has partnered with the outstream video solutions company.

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Bell Media rolls out new digital ad products

The media co has introduced new retargeting and audience extension products online.

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Onward: What’s the advertising future of Twitter?

For many in the industry, the social networking platform has become the 5,000-pound blue bird in the room. But what can it do to pull advertisers in?

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The Grey Cup gets creative with OOH

Promotion for this year’s CFL championship have kicked into high gear, with an emphasis on attracting general sports fans by tying into Toronto landmarks on social media.

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Brad Furtney joins Juice Mobile as sales VP

The former Twitter agency lead is tasked with growing the company’s presence.

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Waze ups its ad offerings in Canada

The traffic app will give advertisers three new calls to action to reach users in the context of their drives.

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Scotiabank’s successful social media experiment

How the financial co beat its paid social media benchmarks with an employee sharing program during the World Cup of Hockey.

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Facebook mobile revenue to hit $30 billion next year: study

New research by eMarketer predicts that 54% of the social media co’s ad revenue will come from outside the U.S. next year.

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Internet use will be 75% mobile in 2017: report

New research from Zenith predicts mobile ad spend will overtake desktop next year, but will continue to lag behind consumer use.