Snapchat update brings mobile closer to TV
One month after Snap paired with Turner to offer weekly episodic content, it’s also added Nielsen digital measurement for its ads.
Google adds cross-platform ad muting
The update is paired with YouTube changes including a reduction in relying on pixels and cookies as it gravitates to cloud-based tracking.
Freckle signs with five DSPs for new launch
The company has integrated its attribution measurement technology into some of the largest demand-side platforms.
Buick targets Chinese Canadians with WeChat activation
An expansion of its social media presence and Chinese New Year activations are part of the 2017 plan to increase market share with the group.
Canada gets first peek at YouTube’s new sharing feature
A new chat feature, designed to “reduce friction” in sharing videos, will roll out in Canada first due to the country’s high rate of mobile video sharing.
Canadian digital video viewing growth to slow in 2017: report
A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.
Monthly users down, but sessions and ad rev up for theScore
The Toronto-based sports media company has noted a $1.5 million year-over-year increase in its ad revenue, with most coming from south of the border.
Instagram unveils Snapchat-esque Stories ad unit
Facebook has brought ads and measurement insights to the disappearing content feature.
Television advertising to remain flat, tablets to tank: study
From the rise of vinyl to possible slowdowns in self-driving cars, Deloitte has released its annual media and technology predictions. The big winner (sort of) is linear TV.
Coors Light hosts a scavenger hunt for Raptors seats on Snapchat
The beer brand is targeting urban millennials with a social contest for front row seats.
Amazon Prime Video launches globally
The SVOD service is now available in Canada and more than 200 countries around the world.
Promoted Pins open to Canadian brands
Global head of sales Jon Kaplan on the new ad options and why he doesn’t see the platform as a social media site.
Now magazine adds ‘Dine and Shop’ package
The free weekly has chosen to diversify its revenue streams by adding e-commerce.