Mobile

pixHug

New platform makes social media charitable

Talking with the co-founders of Pixhug, a platform that pairs charities and sponsors together to raise funds.

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Nielsen partners with Pathmatics for enhanced digital ad tracking

The measurement company has partnered with Pathmatics to map out the direct routes ads are sold through.

Twitter

Twitter to cut 9% of global workforce

Despite ad revenue gains the social media company announced the cuts as part of its third quarter financial results.

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Freckle signs attribution deal with AirPush

CEO Neil Sweeney says there’s an opportunity in the market as publishers start looking at their data strategies in the hunt for new revenue models

theAffair

CraveTV’s new Showtime strategy

The streamer will be airing series day-and-date with the U.S. broadcast beginning with season three of The Affair next month.

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Will subscriptions curb ad-blocker use?

Industry experts weigh in as The Atlantic becomes the latest publication to launch an ad-free subscription in a bid to gain revenue from visitors using ad-blockers.

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Horror streamer Shudder launches in Canada

Just in time for Halloween, the new SVOD is hoping to give audiences chills, with content co-curated by TIFF’s Midnight Madness programmer Colin Geddes.

genieDietCoke

Diet Coke launches social gifting with Twitter Canada

The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.

Jonathan  Davids Influicity

Blog: What is the value of a follower?

Influicity CEO Jonathan Davids on what fake followers for Clinton and Trump could mean for your business.

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AAM validates Texture’s measurement system

The company has certified the tracking methodology for the online magazine service.

Copied from Playback - Carmilla

Carmilla to get the feature treament

The U by Kotex-funded digital series, produced by Smokebomb and digital agency shift2, is being developed into a movie.

Stories Home 3 Snapchat Live Stories June 6

Snapchat gets serious about ads

The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.

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St. Catharines start-up hits the Dragons’ Den

With ad-blocking on the rise, one mobile company is offering to reward users with cash and coupons for watching ads.

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Advertisers should think before they go full screen: study

Researchers found ads that “ask permission” see more engagement from viewers, while full-screen ads trigger a “fight or flight” response.

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A match made at theCHIVE: how ClearPier signed with Cue Digital

The CEOs of both companies say the deal allows each to play to their own digital strengths.