Mobile

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Messaging tops Canadian mobile minutes: study

A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.

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Four data takeaways from MIXX Canada

IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.

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Spotify gaining in the battle for listeners: study

According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.

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Streaming TV on smartphones saturating: study

A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.

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Crackle signs with Cue Digital Media

The deal marks the first ad representation deal for Canada in the market.

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TheScore’s app update focuses on discoverability

The mobile-first sports media company has divided its main interface to provide deeper coverage and will soon test new ad units to go with it.

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GroupM updates viewability standards for mobile age

With mobile consumption habits now in mind, the WPP agency has declared that a video no longer needs sound – or to be user-initiated – to be counted as viewable.

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Facebook and Mediabrands Insights partner on data

Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.

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Snap revenue up, but so are losses

The social media company added to its daily active user count in the second quarter.

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Canadian mobile messaging growth to slow: report

According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.

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Facebook adds original video content with Watch

With its new platform, now available as a limited test in the U.S., the social media giant has unveiled more details on its original content strategy.

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Facebook fights unintentional clicks

The social media company adopts a two-second rule to improve Audience Network measurement.

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Kit Kat dives into eSports with theScore

The Nestle brand is sponsoring a segment within a series on theScore interviewing eSports personalities about what they do in their downtime.

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Hyundai swipes right on a new platform

The auto brand is marketing its newest vehicle at style-conscious millennials, and it’s doing so through dating app Tinder.

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Twitter ad revenue drops in Q2

The social media company saw year-over-year user gains, but plateauing numbers from Q1.