Mobile

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Monthly users down, but sessions and ad rev up for theScore

The Toronto-based sports media company has noted a $1.5 million year-over-year increase in its ad revenue, with most coming from south of the border.

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Instagram unveils Snapchat-esque Stories ad unit

Facebook has brought ads and measurement insights to the disappearing content feature.

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Television advertising to remain flat, tablets to tank: study

From the rise of vinyl to possible slowdowns in self-driving cars, Deloitte has released its annual media and technology predictions. The big winner (sort of) is linear TV.

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Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

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Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.

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Amazon Prime Video launches globally

The SVOD service is now available in Canada and more than 200 countries around the world.

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Promoted Pins open to Canadian brands

Global head of sales Jon Kaplan on the new ad options and why he doesn’t see the platform as a social media site.

Now Access

Now magazine adds ‘Dine and Shop’ package

The free weekly has chosen to diversify its revenue streams by adding e-commerce.

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Canadians on Twitter love Toronto, Drake and Barack Obama

The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.

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Blue Ant Media signs with Oboxmedia

The deal means Blue Ant Media will be representing ad sales for Oboxmedia’s network of sites across Canada.

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Forget cat videos, long-form is king for millennials online: report

Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.

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Twitter and Dive partner for Grey Cup

The partners worked on an in-game display unique to the game.

Facebook audience

Industry experts call for more third-party verification on Facebook

The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.

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La Presse names new president

Pierre Elliott Levasseur with the latest results from La Presse+ and why the media co’s tablet edition hit where others have missed.

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CAA targets distracted driving with mobile game

The auto association is targeting a younger demo with a new online game that’s being promoted through social media.