Mobile

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Snap’s revenue soars in Q4

Users, ads volume and impressions are up, but Snapchat’s controversial redesign has yet to be measured.

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Inside SnackableTV’s ad and content plan

Mike Cosentino talks audience, ad integrations and content strategy on Bell Media’s latest offering.

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TVs, tablets and PCs are still trending up: study

Although internet penetration isn’t growing at the same rate as Canada’s population, we’re still hungry for more devices.

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Bell Media’s SnackableTV comes out of beta

An ad-supported version will launch later this year.

Hopper Stories

Instagram gives brands longer Stories

Advertisers can now add up to three stories, giving users 45 seconds of content.

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News and social app usage up, sports and gaming down: study

Analytics firm Flurry looks at which app categories are getting the most and least attention from users.

Facebook

Facebook tracks North American daily user declines

The company’s ad revenues grew last quarter, but time-spent has dropped.

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How French and English Canadians’ media habits compare

The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.

Metro LaPresse

Metro dives into custom content

The grocer has issued different “magazines” throughout the seasons, tailoring it to specific food trends throughout the year.

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Rogers Media revenues drop 4% in Q4

Revenues decreased to $526 million from $550 million a year ago, largely due to a shorter Toronto Blue Jays playoff run.

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Canada’s prolific smartphone market skews to iOS: study

Newzoo says Canada is ahead of the global market in terms of smartphone usage, and a preference for iPhones might indicate more spending power.

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Snap courts app marketers with new updates

The social media platform is banking on the rising popularity of app install advertising as it adds more granular measurement and easier app installs.

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Canadians notice more ads and are not always happy about it (study)

Canadian respondents to Kantar Millward Brown’s survey weigh in on multichannel effectiveness and their preferred ad media.

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MIAs 2017 winners revealed

Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media

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CBC launches ad-free and ad-supported TV apps

The app allows for live streaming of the pubcaster’s 14 regional channels, as well as on-demand viewing of its shows and exclusive digital content.