Mobile

handshakeShutterstock

Blue Ant Media signs with Oboxmedia

The deal means Blue Ant Media will be representing ad sales for Oboxmedia’s network of sites across Canada.

mobileShutterstock

Forget cat videos, long-form is king for millennials online: report

Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.

diveNetworkGreyCup

Twitter and Dive partner for Grey Cup

The partners worked on an in-game display unique to the game.

Facebook audience

Industry experts call for more third-party verification on Facebook

The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.

pierreElliottLevasseur

La Presse names new president

Pierre Elliott Levasseur with the latest results from La Presse+ and why the media co’s tablet edition hit where others have missed.

caaDrivingGame

CAA targets distracted driving with mobile game

The auto association is targeting a younger demo with a new online game that’s being promoted through social media.

handshakeShutterstock

Mobile growth leads to hires at Evolve Media

The digital media company has added two sales VPs to support its GN and Apex verticals.

vusrSecretLocation

Secret Location partners with NYT on VR

The company’s new VR tool enables content creators like the Times to publish and disseminate virtual reality content across all VR distribution platforms.

leonsHoliday2016IG

Leon’s targets millennials with new influencer-led campaign

The retailer has expanded its content marketing program with a print edition and experiential blogger event.

mobilePhonesShutterstock

Rogers Media signs with SlimCut

The media co has partnered with the outstream video solutions company.

computerShutterstock

Bell Media rolls out new digital ad products

The media co has introduced new retargeting and audience extension products online.

twitterShutterstock

Onward: What’s the advertising future of Twitter?

For many in the industry, the social networking platform has become the 5,000-pound blue bird in the room. But what can it do to pull advertisers in?

greyCupUnionStation

The Grey Cup gets creative with OOH

Promotion for this year’s CFL championship have kicked into high gear, with an emphasis on attracting general sports fans by tying into Toronto landmarks on social media.

bradFurtney

Brad Furtney joins Juice Mobile as sales VP

The former Twitter agency lead is tasked with growing the company’s presence.

Waze

Waze ups its ad offerings in Canada

The traffic app will give advertisers three new calls to action to reach users in the context of their drives.