Mobile

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CBC and Snap pair for two new programs

This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.

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Facebook plans expansion of Flight Ads

Airlines will now be able to target to users who have shown an interest in taking a trip through visits to websites and apps.

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AccuWeather strikes location partnership with Foursquare

The new feature will make ads more contextual and targeted.

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Apex Mobile inks data partnership with Kochava

The company saw more than 500% growth in 2017.

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The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.

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Daily active users shrink, revenue grows for Snapchat

News of the user decline saw the company’s stock take a small hit.

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How Freckle wants to change the data exchange

Users can control how much of their data goes out to brands and receive payment for their information.

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Facebook’s new ad suite targets mobile game developers

New targeting options and ad formats will allow developers to focus on user retention.

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Movember Foundation launches first-ever docuseries on IGTV

Long-form docs show the org’s millennial male target the real-life challenges of living with prostate and testicular cancer.

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Marne Levine on where Instagram goes from here

The Instagram COO on how SMBs are leading the way with features, and what still needs to come to Canada.

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What are Canadians’ preferred social networks?

Canada isn’t among the top markets for Facebook, but it does rank high for Instagram and LinkedIn.

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Branded Cities strikes partnership for better OOH measurement

The deal with marketing tech company NinthDecimal will allow Canadian marketers more measurement and targeting options.

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Snapchat rolls out non-skippable Commercials

The ads will appear during Snapchat’s premium TV-like content through its Shows platform.

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TheScore’s revenue and iOS app users increase

The company saw a rise in monthly users, while its EBITDA loss was only $44,000, compared to $2.2 million for the same period last year.

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Facebook launches mobile-first video ad kit

The Video Creation Kit was launched globally July 10, giving advertisers a new way to create mobile video ads on its platforms.