Mobile Articles
TV chosen as top viewing screen: study
MobileTelevisionCanadians are traditionalists, preferring to watch shows on TV over mobile, tablet and computer according to the TVB study.
Polar Mobile heads to the Middle East
MobileTeaming up with a smartphone company in the UAE, Polar will open an office in Dubai to launch apps for more than 100 media cos.
Notes from the Mediascape: Cadbury skips the QR code
MobileThe confectionery co is the first to use Blippar technology, which removes the need for QR codes on smartphones.
Glam Media Canada goes mobile
MobileThe company expands its female target, giving advertisers the opportunity to create integrated campaigns.
Mobile ad acceptance growing: Bell study
MobileAccording to a Bell Media-commissioned report, 68% of users are frustrated with the lack of mobile-optimized sites for brands.
Notes from the Mediascape: The evolution of 2D barcodes
MobileSnapTag, a US-born alternative to traditional QR codes, can be used by non-smartphone users.
Notes from the Mediascape: LG Mobile rocks in 3D
ExperientialMobileThe teleco partnered with YouTube and Jane’s Addiction to launch its first 3D phone.
Mindshare adds director of gaming
DigitalMobileGeoffrey Greenblatt is joining the company in the newly created role.
App-etite: ScoreMobile launches on Playbook
MobileThe multi-platform sports app gets rebuilt, giving sports fans more in-the-moment coverage.
Tablets used more often in the home than out: study
DigitalMobileA new mobile study from Mediabrands takes on myths around smartphones, tablets and e-readers.
