Mobile

samSebastian

YouTube isn’t TV and it’s OK with that

MiC sat down with Sam Sebastian, VP, Google and managing director, Google Canada, ahead of YouTube’s third annual Canadian upfront.

mobileShutterstock

Mobile campaigns more likely to hit targets: study

Canada is middling in terms of how many campaigns hit their target audience, but success rates are improving over time.

laPressePlus

La Presse to go 100% digital

The move will result in the loss of 49 positions at the paper, which will print its last Saturday edition at the end of 2017.

mobileShutterstock

ComScore adds multiplatform video measurement for Canada

The introduction of the new product was a response to the increase in Canadians’ media multitasking habits.

digitalShutterstock

Advertisers are losing less to bot fraud: study

The amount of revenue lost to digital ad fraud has decreased from last year, even as ad spend goes up.

phoneShutterstock

SlimCut expands into social with launch

The company has introduced SlimCut Social, connecting branded content with premium publishers.

Copied from Playback - CBC picture Shutterstock

CBC goes for the X factor with OTT service

GM and CRO Jean Mongeau on the pubcaster’s upcoming English-language OTT service.

esports

Sportsnet gets into esports with ESL partnership

A big audience of gamers draws in Sportsnet NOW and Sportsnet 360.

alex-ruban-259253

VR is still a niche in Canada: study

A study from MTM found that VR use and ownership are still relatively low, and users are mainly young, affluent and tech-savvy.

mobile

AdChoices creates new guidelines with mobile in mind

The Digital Advertising Alliance of Canada has also created a new consumer app that lets Canadians know which apps are using their data and how.

World Filters

Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

jonathan-velasquez-1187

Exploring Canadians’ video deal-breakers

A new state of the video industry study by AOL takes a deep dive into what turns Canadians off when it comes to online video.

rohit-tandon-105772

Weather and maps are more popular on smartphones than social: study

The MTM’s latest study found that weather apps reach nearly three quarters of all Canadians – but online video and audio are on the rise.

timePlayMazda

TimePlay to take its games outside the theatre

The interactive platform is introducing a new advertising option and expanding into the U.S.

digitalVideoShutterstock

Crucial Interactive partners with Videology and StackAdapt for Contobox Video

Petar Bozinovski, president, Crucial Interactive, said a growing desire for video from clients led to the expansion of the interactive unit.