GroupM updates viewability standards for mobile age

With mobile consumption habits now in mind, the WPP agency has declared that a video no longer needs sound – or to be user-initiated – to be counted as viewable.


Facebook and Mediabrands Insights partner on data

Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.

snapchat social video

Snap revenue up, but so are losses

The social media company added to its daily active user count in the second quarter.


Canadian mobile messaging growth to slow: report

According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.


Facebook adds original video content with Watch

With its new platform, now available as a limited test in the U.S., the social media giant has unveiled more details on its original content strategy.


Facebook fights unintentional clicks

The social media company adopts a two-second rule to improve Audience Network measurement.


Kit Kat dives into eSports with theScore

The Nestle brand is sponsoring a segment within a series on theScore interviewing eSports personalities about what they do in their downtime.

Hyundai Auto Canada Corp--Hyundai Campaign Reveals True Love is

Hyundai swipes right on a new platform

The auto brand is marketing its newest vehicle at style-conscious millennials, and it’s doing so through dating app Tinder.


Twitter ad revenue drops in Q2

The social media company saw year-over-year user gains, but plateauing numbers from Q1.

Facebook audience

Facebook ad revenue jumps in Q2

The social media company posted higher daily active users and monthly active users year-over-year.

theScore- Inc--theScore App Delivers 24-7 Football Coverage-

Revenue and sessions up for theScore

The mobile media company attributed growth to a number of sponsorship deals including a lucrative deal with Chevrolet.


Corus eyes VR with Vikings app launch

The show’s new VR experience will be available through mobile VR, which is currently the most popular delivery mechanism for the immersive medium.


Toyota’s blink-and-you’ll-miss-it ad

The Association of Quebec Toyota Dealers is playing with YouTube’s the “skip ad” button in its new super-short ad.

Toronto Star

The Star’s universal app touches down

VP of advertising Carolyn Sadler on the ad units and potential of the app, which replaced the now defunct Star Touch.

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Snap Publisher opens up to everyone

The ad creation tool had previously only been tested by a handful of small businesses.