Mobile

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St. Catharines start-up hits the Dragons’ Den

With ad-blocking on the rise, one mobile company is offering to reward users with cash and coupons for watching ads.

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Advertisers should think before they go full screen: study

Researchers found ads that “ask permission” see more engagement from viewers, while full-screen ads trigger a “fight or flight” response.

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A match made at theCHIVE: how ClearPier signed with Cue Digital

The CEOs of both companies say the deal allows each to play to their own digital strengths.

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How do Canadians choose what to watch?

A new CMF report found that the majority of Canadians rely on recommendations from friends to discover new content.

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Q&A: Why now was the time to flip the digital switch at Rogers Media

SVP of digital content and publishing Steve Maich gives the story behind Friday’s industry-shaking announcement.

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BMO and Vice talk money with new vertical

The financial company is targeting millennials with its sponsorship of Vice Money.

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Shomi to cease operations in November

The Shaw/Rogers-owned streamer is closing due to the changing online video marketplace and business climate, according to the company.

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Snap drops the ‘chat’

The company is changing its moniker and introducing a new brand extension with video glasses.

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Massively hires its first sales lead

Chris Faulds, formerly of Bell Media, is joining the chat bot company as messenger platforms increasingly open up to brands.

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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City now available on Apple TV

The media co is testing mid-roll ads and integrated branded content spots on the new video app.

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Facebook’s new ad features focus on foot traffic

Advertisements on the social media giant will now be linked to stores’ local inventory in an effort to drive customers without leaving the app.

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BBC’s Canadian digital presence drops Thursday

The media company has also announced its director of ad sales, who will be handling spots on the new site.

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Milk 2 Go returns with new campaign

The Saputo brand’s new spots features creative designed for specific media placements, like pre-roll spots that poke fun at skipping ads.

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Blog: Big data now rules the ad world

Yahoo Canada’s Claude Galipeau on the hidden trend (and granular targets) buried in the shift to mobile.