Mobile

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Snapchat expands its targeting capabilities

New features allow advertisers to serve ads based on users’ current locations.

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Oath dives into header bidding-style app auctions

One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.

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Google AdMob’s beta avoids the waterfall

The in-app ad platform tries a header-bidding-like approach to programmatic.

Facebook Lite

Facebook Lite goes live in Canada

Despite the stripped-down interface, advertisers can still integrate.

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Reddit to offer native promoted posts in-app

The “front page of the internet” gives brands more access to a highly engaged part of its audience.

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Apple looks back to mag business with Texture deal

Rogers Media and its U.S. counterparts are selling the “Netflix of magazines.”

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Canada’s mobile-only market is small but growing: study

Desktop-only users still reign over mobile-only users.

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Cara covers all weather possibilities

Whether calling customers to the patio or letting them order in, a first-of-its-kind partnership taps Pelmorex data.

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La Presse focuses on branded content with new magazine

The lifestyle-based Dada will contain about 40% branded content, giving advertisers more content marketing opportunities.

Discover

Facebook’s Messenger chatbot showcase launches in Canada

The new Discover tab for Messenger highlights brands and publishers that have created chatbots.

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Sun Life’s Ella expands with Google Home

The financial services brand expands the digital tool’s potential reach as it readies for AI integration.

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Google unveils AMP Stories with publisher partners

Publishers are testing the (so far) ad-free format that competes with Snapchat and Instagram’s products.

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MTM’s Canadian tech outliers and oddities

The devices Canadians say they can’t live without.

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Snap’s revenue soars in Q4

Users, ads volume and impressions are up, but Snapchat’s controversial redesign has yet to be measured.

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Inside SnackableTV’s ad and content plan

Mike Cosentino talks audience, ad integrations and content strategy on Bell Media’s latest offering.