Freckle signs attribution deal with AirPush
CEO Neil Sweeney says there’s an opportunity in the market as publishers start looking at their data strategies in the hunt for new revenue models
CraveTV’s new Showtime strategy
The streamer will be airing series day-and-date with the U.S. broadcast beginning with season three of The Affair next month.
Horror streamer Shudder launches in Canada
Just in time for Halloween, the new SVOD is hoping to give audiences chills, with content co-curated by TIFF’s Midnight Madness programmer Colin Geddes.
Diet Coke launches social gifting with Twitter Canada
The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.
Blog: What is the value of a follower?
Influicity CEO Jonathan Davids on what fake followers for Clinton and Trump could mean for your business.
AAM validates Texture’s measurement system
The company has certified the tracking methodology for the online magazine service.
Carmilla to get the feature treament
The U by Kotex-funded digital series, produced by Smokebomb and digital agency shift2, is being developed into a movie.
Snapchat gets serious about ads
The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.
St. Catharines start-up hits the Dragons’ Den
With ad-blocking on the rise, one mobile company is offering to reward users with cash and coupons for watching ads.
Advertisers should think before they go full screen: study
Researchers found ads that “ask permission” see more engagement from viewers, while full-screen ads trigger a “fight or flight” response.
A match made at theCHIVE: how ClearPier signed with Cue Digital
The CEOs of both companies say the deal allows each to play to their own digital strengths.
How do Canadians choose what to watch?
A new CMF report found that the majority of Canadians rely on recommendations from friends to discover new content.
Q&A: Why now was the time to flip the digital switch at Rogers Media
SVP of digital content and publishing Steve Maich gives the story behind Friday’s industry-shaking announcement.
BMO and Vice talk money with new vertical
The financial company is targeting millennials with its sponsorship of Vice Money.