News Articles



Future Flash: transparency and overstated revolutions

News

McDonald’s talks “Our Food. Your Questions.,” Sir John Hegarty reminds adland what they’ve forgotten and Sir Richard’s Condoms’ social impact.



Analysts on the business of media at CMDC

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Drew McReynolds from RBC and Paul Steep from Scotiabank on making better digital advertising and how social media can be monetized.



Young Lions winners to be announced at CMDC

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Conference chair and OMD CEO Cathy Collier tells MiC what to expect at next Tuesday’s event.



Video: Art from the Unexpected

Newsscreening-room

We spoke with Bruce Neve of Starcom MediaVest Group, Hunter Tura of Bruce Mau Design, Aldo Cundari of Cundari and Jill Nykoliation of Juniper Park about the work that raised $20,000 for Sketch.



Donald Barnes dies

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The former Ogilvy managing director passed away late last week.



On the MiC: Rory Sutherland talks change in the ad world

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The OgilvyOne VP tells MiC about his Ad Week talk saying the marketing industry should look to psychology for the next big thing.



Target announces brand partners for Canadian launch

News

The retail giant announced a collaboration with Roots, as well as plans to bring its lines from Nate Berkus, Sonia Kashuk and Giada De Laurentiis to Canada.



2012 year in review: Lauren Richards

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The communications consultant lets MiC in on her pick for best of the year, and shares her thoughts on what’s to come for 2013.



MiC’s nice list: Best of 2012

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The editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.



2012 year in review: Sunni Boot

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The ZenithOptimedia Canada CEO on her favourite creative of the year, and thoughts on where the media industry is headed in 2013.