News

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ICYMI: Metrolinx pulls back curtain on GO sponsorships

Plus, Postmedia refinancing officially closes and Friends of Canadian Broadcasting call on leaders to change tax act.

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ICYMI: Sportsnet changes it up, Videotron launches IPTV service

Plus, Twitter tells Canadians what hashtags they favour most and OUTtv teams up with Vice to for a makeover series with the trans community.

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The (Blue) Impact on Vision7 in Canada

With a heavy focus on digital, the new holding co is anticipating growth abroad, and among Canadian media agencies.

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Hasbro to acquire eOne for $5.3B

The global entertainment company will take ownership of kids IP such as Peppa Pig and PJ Masks.

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ICYMI: Twitter tests new features, FX looks to the fall

Plus, The Globe and Mail signs with Amazom Web Services.

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ICYMI: Stingray, Rogers continue partnership, Kevin Newman leaves W5

Plus, CBC continues the expansion of its audio division with ‘Party Lines,’ an election-focused podcast from Rosemary Barton and Elamin Abdelmahmoud.

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Newspapers and magazines drive lower ad revenue for Quebecor

The company also reiterated its stance that Bell’s acquisition of V network will be damaging to Quebec’s media ecosystem.

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Cashmere dresses up a new venue at the Rogers Cup

On top of its mass play of Ladies Day, the Kruger brand is also making the restrooms a bit more glam.

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Rogers’ big magazine sale puts media revenue down for Q2

Excluding the titles it sold to St. Joseph Communications, Rogers says its media revenues would have been flat – driven mainly by the strength of Sportsnet.

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Baskin-Robbins finds strange things in TikTok campaign

The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.

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ICYMI: Rogers and Live Nation partner up, Google redesigns news tab

Plus, the Jim Pattison Broadcast Group adopts the Monarch ad sales platform for better data transparency.

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M/Six names new president

Former Orion exec Tricia Allen joins the agency’s three-year-old Canadian office as it looks to further bridge media with creative.

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Engagement on Facebook grows: report

Activity is bouncing back after dropping off over the past two years, according to social media tracking firm News Whip.

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Omnicom posts organic revenue growth in Q2

The network beat analyst expectations, posting strong results in North America.

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.