News

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Havas Media Canada awards partners at open house

GM Maura Hanley said the third annual event helps the agency decrease staff turnover and boost client retention.

ladyBall2017

A night for ladies to show off their balls for charity

Ovarian Cancer Canada rebrands its flagship fundraising event following the success of its mass campaign.

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ICYMI: Josh Donaldson to make acting debut on History, Facebook dives into journalism

In case you missed it: History is hoping the Jays’ third-baseman is as popular on the small screen as he is on the field, Fido is delivering Viceland for free to its customers and Facebook is laying out more plans to curb fake news.

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ICYMI: Reality TV ruled Canada in 2016, Medium overhauls its model

In case you missed it: Broadcasters reveal which Canadian originals topped the TV charts last year, Sephora picks a new PR agency and BBTV expands globally.

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A note to our new readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

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Happy Holidays from Media in Canada

We’re taking a break for the holidays and will return to regular newsletter publishing on Jan. 4.

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ICYMI: La Presse+ awards top ads, Twitter’s plans for Vine

In case you missed it: La Presse+ awards its top ads, Twitter is keeping Vine as an app and Super Channel shuffles its top staff.

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The List: Cluep wins with emotion

How the mobile ad targeting company has grown into a big player working with some of the world’s biggest brands.

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ICYMI: Facebook and Instagram get ‘snappy,’ Canada’s smallest TV station closes

In case you missed it: Instagram and Facebook have added new camera options including live streaming and facial filters, CJBN in Kenora will close in January and Bonnie Hillman has been named chair of SMCC.

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PHD tops Canadian RECMA list

The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.

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The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

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ICYMI: Dynamic awarded for Danone campaign, Bell gets gifty with Crave

In case you missed it: Dynamic’s use of weather and traffic data has earned it a DailyDOOH Gala award, Bell Media is giving away gift packages for CraveTV and Videotron has partnered with Napster and Tidal.

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IPG Mediabrands predicts ad spend to slow in 2017

While the growth for 2016 is projected at 5.7%, next year’s prediction of 3.6% growth is the lowest since the 2008 recession.

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ICYMI: TC Media buys Rogers B2B titles, MSL acquires North Strategic

In case you missed it: TC Media has acquired the advisor and financial B2B titles from Rogers Media, Groupe V Media has hired a new EVP and Canada’s PR industry has consolidated further with MSLGroup deal.

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Dentsu Aegis Network acquires S+E Sponsorship Group

The sports and entertainment consultancy will be rebranded as MKTG and integrated into the global network.