News

twitterShutterstock

Twitter ad revenue drops in Q2

The social media company saw year-over-year user gains, but plateauing numbers from Q1.

digitalMusicShutterstock

ICYMI: Stingray’s new milestone, Waze hit Android Auto

Plus: Love Nature brings its 4K offering to Videotron.

lastStopGarage

Discovery unveils new season sked

The Bell Media-owned specialty has set the premiere date for new Canadian original Last Stop Garage and scripted series Frontier.

Facebook audience

Facebook ad revenue jumps in Q2

The social media company posted higher daily active users and monthly active users year-over-year.

Topgolf in Centennial Colorado

Cineplex tees off with new partnership

The company’s partnership with TopGolf will help its strategy to become known as a broader entertainment company, and will integrate digital OOH advertising opportunities.

Kristin Kreuk, star of CBC's new drama, Burden of Truth

ICYMI: Cameras roll on CBC drama, Toronto gets colourful with AR

Plus, UB Media is the first cinema advertising company to join COMB, and a set of new creative AOR announcements.

ppl moves

People Moves: Dentsu Aegis Network, Rumble and SportBox

Dentsu Aegis Network has hired its first-ever global chief technology officer to support its goal to go 100% digital by 2020.

oliverCeballos

Cue Digital Media hires Quebec sales lead

The company has hired Oliver Ceballos as director of sales and added an overall business development lead.

CarpathianPrince / Shutterstock.com

Sports lead to revenue gains and profit drops at Rogers Media

Media revenue saw a 4% year-over-year lift, driven by a heavy appetite for sports – but Blue Jays’ salaries and the shift from print to digital contributed to a drop in profits for Q2.

snapPepsi

Snapchat and Pepsi team up for big Canadian campaign

The beverage company is targeting millennials by releasing 20 exclusive Snapchat Lenses on its products.

sports

Kraft Heinz Project Play returns for year nine

Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.

jenniferLeeFields

Sortable opens Toronto office

The automated ad ops company has hired Jennifer Lee Fields and Lila Hunt as the first two staff in the city.

festivalDeMagiedeQuebec,

ICYMI: New detective drama on Bravo, plus Iris OOH winners

In case you missed it: Bell Media has announced a new detective drama on Bravo, OMAC has named its latest IRIS winners and Outlander is ready to return to W Network.

mobileShutterstock

Postmedia rebrands its integrated advertising online hub

The media company has updated and renamed its online home, bringing all of its ad products together under one roof.

nationalFrenchFryDayMcDs

McDonald’s amps up year two of fry day celebrations

#NationalFrenchFryDay is going after millennials, and putting Periscope on the big OOH screen to do it.