News

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ICYMI: Corner office shifts at MDC

Plus, new audio content from CBC and new reality series on Discovery.

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Mindshare opens new specialty division

Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.

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ICYMI: Just For Laughs picks a new chief exec

Plus, Sportsnet offers a new pricing model for SVOD and Corus picks up another podcast.

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John Brown Media enters Canada

The Dentsu Aegis Network content agency has created print and digital publications for major brands worldwide.

Alastair Taylor

Publicis to merge Blue 449 and Spark Foundry

This marks the second major identity shift for Spark, as it seeks to scale itself on a global market.

OTT

OTT revenues continue to gain significant ground on TV: CRTC

TV revenues declined while revenues from internet video platforms grew, according to the Communications Monitoring Report for 2017.

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North America hit hard as WPP’s 2018 revenue slips

The holding co. expects more challenges for the first half of 2019, but remains committed to its turnaround plan.

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ICYMI: YouTube updates policies

Plus, TSN announces its MLS schedule.

CCMA

Notable Life deepens partnership with CCMA Awards

The multi-year agreement includes brand partnerships, sponsorships and content marketing for the event.

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ICYMI: Sportsnet preps for Trade Deadline

Plus, CMA and NABS have partnered to raise awareness, and a radio veteran has joined The New Classical.

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Spotted! The next station stop is Florida

The bright pink campaign reached an estimated 700,000 shivering passengers per day.

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ICYMI: BuzzFeed Canada unionizing

Plus, BBC’s Life Below Zero is coming to Canada and more.

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ICYMI: CBC gets social for comedy contest

Plus, Publicis’ revenue comes up short of expectations.

Reddit

ICYMI: Reddit rolls out cost-per-click, Omni preps for Lunar New Year

Plus, Postmedia makes a change to its pension plans.

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Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?