News

Roundtable3

Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.

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Canada to test Facebook’s political ad transparency tools

The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.

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ICYMI: Twitter tweaks ad transparency policy

Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.

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The agency challenge of selling value

Businesses want to differentiate, but so much of the RFP comes down to rates. MiC’s latest agency round table panel talks commoditization and proving worth.

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Beware Svedka’s “creepy” approach to retargeting

Sharing on social is the only escape to the brand’s Halloween-timed banner ads.

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ICYMI: CTV to air ad-free Tragically Hip doc tonight

Plus, a new kids’ content deal at Corus and Rogers’ Kiss Radio gets interactive in B.C.

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ICYMI: Canada’s largest digital OOH display

Plus, The Amazing Race Canada returns and SiriusXM adds new channels

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BBC launches new sponsorable verticals

LG presents BBC Designed as the first of the global media company’s new custom-built content verticals for sponsors.

Banque Nationale

Banque Nationale taps Quebec influencers

The 10-episode financial advice series features Émile Roy offering young Quebecers financial advice.

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After a year of independence, M32 officially launches

The independent company has spent a year in the programmatic space, and is now expanding to offer solutions across the digital advertising spectrum.

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Pelmorex acquires Addictive Mobility

The deal is part of Pelmorex’s strategy to establish itself as a company rooted in big data, analytics and insights.

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ICYMI: Cineplex’s new Playdium concept

Plus, CBC/Radio-Canada’s Winter Olympics coverage and Quebec’s provincial streamer tax.

JennAir2

Jenn-Air brings chefs to the table

A new Canadian-made content series seeks out English and French luxury shoppers.

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Jones Media acquires AI data platform

Verve.ai will help the company gain more insight into consumer journeys online

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Weakening revenues lead DHX Media to ponder sale

Teletubbies didn’t take off as well as the Canadian company had hoped, and now the board is weighing its options.