Blue Ant teams with Scion for music vid series

The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.

Spotted! Bell’s TIFF fan box

An inside look at how the company has been bringing its mobile, television and media properties to street-level during this year’s festival.

TSN kicks off NFL season with fantasy football push

Coors is getting back into NFL coverage in Canada by partnering on the network’s Fantasy Football platform.

How Vitaminwater has shifted its spend for 2014

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.

How the Canadian Cancer Society is targeting digital natives

The org has launched one of its first fundraising media pushes with its new “Fearless Challenge,” encouraging those who live online to share their experiences for a good cause.

San Pellegrino dives into sponsored content

The Nestle brand travels to Italy and taps a Canadian chef for a new video series.

PwC Global Outlook launch looks at the future of innovation

A deeper dive into Canadian numbers and thoughts on modern media companies with PwC global entertainment and media head Marcel Fenez.

YouTube brass tout new management and monetization tools

A creator management app and built-in crowdfunding platform are among the new tools launching soon.

Philly ups its OOH

With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.