How Vitaminwater has shifted its spend for 2014

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.

How the Canadian Cancer Society is targeting digital natives

The org has launched one of its first fundraising media pushes with its new “Fearless Challenge,” encouraging those who live online to share their experiences for a good cause.

San Pellegrino dives into sponsored content

The Nestle brand travels to Italy and taps a Canadian chef for a new video series.

PwC Global Outlook launch looks at the future of innovation

A deeper dive into Canadian numbers and thoughts on modern media companies with PwC global entertainment and media head Marcel Fenez.

YouTube brass tout new management and monetization tools

A creator management app and built-in crowdfunding platform are among the new tools launching soon.

Philly ups its OOH

With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.

Juice Mobile launches interactive ‘hot spot’ tablet ad unit

The mobile marketing firm has partnered with Nissan and OMD to introduce video ads with tappable buttons.

Kit Kat Canada launches biggest-ever campaign

The Nestle brand has shifted its media budgets to focus on social and digital (including a Break Assist app) in order to reach millennial consumers.

Canadian Tire to launch Facebook ads synced with TV ads

Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.