News

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Sarah Thompson named CSO at Mindshare

The new exec joined the agency from her strategy post at Cossette earlier this month.

Melanie Joly

Quebec MP Pablo Rodriguez takes over Heritage as Joly shuffled out

Joly, whose tenure has included 2017′s Creative Canada policy and the review of the Broadcast and Telecommunications Acts, is being moved to the tourism and official languages portfolio.

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Boston Pizza refines its sponsorship approach

The QSR focuses on family-dedicated activations for its sports partnerships that span hockey, baseball and football.

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Bell Media launches SuperPod commercials with Chevrolet

The premiere of The Amazing Race Canada: Heroes Edition marked the debut of the new ad format on CTV.

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Numeris to move ahead with VAM

The measurement company has received approval from its board to move from proof-of-concept to implementation of its new cross-platform tool.

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ICYMI: Former Catalyst CEO joins LinkedIn

Plus, CityNews announces on-air talent for five new editions.

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ICYMI: A new co-host for Breakfast Television and more

Plus, TheScore makes another voice play and Snackable rolls out a new original.

Crackle

ICYMI: Crackle leaving Canada, TSN gets up-close with the CFL

Plus, who’s headlining the iHeartRadio MMVAs?

Newspaper

Postmedia to close six newspapers, cut staff costs by 10%

The organization will shutter six community newspapers across the country, with three additional titles in Manitoba and Ontario closing newsrooms but remaining online.

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Canadian entertainment revenues to grow 3.7% per year: report

Internet access and OTT services are driving revenue growth in the industry, according to PwC’s Global Entertainment and Media Outlook 2018-2022.

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ICYMI: A CBC cancellation, a new Snapchat initiative

Plus, Workplace by Facebook is now free for non-profits.

Dilawri Window Shopping Campaign

FrontRunner brightens up Canadian DOOH market

The Saskatchewan-based advertising service has rolled out interactive campaigns for the likes of BMW and RBC using programmatic DOOH technology.

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Social and mobile up, TV down: GroupM

The latest advertising investment growth predictions from GroupM shows Canadian’s declining interest in traditional media.

TMK Group

The Media Kitchen blows out the candles

With nine wins in one year, the digitally focused agency is looking at diversifying its client base and building up its team.

Global Calgary

ICYMI: Global Calgary gets social with morning audiences

Plus, DAZN strikes a cricket deal and more.