News

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La Presse hires new programmatic development director

The 133-year-old company is renovating its inventory to offer more to programmatic advertisers.

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Acronym says hello to Canada

Global CMO Mike Grehan chats about the Canadian market, the rise of consultancies and the disruption of the “funnel” model.

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ICYMI: Facebook’s video acquisition

Plus, Quebecor has filed a motion against the Quebec Press Council.

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ICYMI: Paul Romanuk leaves Sportsnet

Plus, a country music heavyweight comes to Corus Radio.

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Lise Watier makes a national play with Fashion

The St. Joseph media brand created a branded print feature, with supporting influencer content, for the beauty company’s Haute Nature product launch.

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Subway hunts taste trends with Tastemade

The new partnership will tap the media company’s network of tastemakers to innovate the QSR’s menu.

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ICYMI: Facebook adds AR games, APTN unveils fall lineup

Plus, the iHeartRadio MMVAs performer lineup expands.

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COMMB names its post-merger marketing lead

Lara Hannaford Menzies will help bring more detailed out-of-home data to buyers and planners.

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Broadcaster data sharing gets a deadline

BDUs must be ready to lift the lid on their set-top boxes by September 2019.

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ICYMI: Sportsnet vet departs; Rogers names new EICs

Plus, Facebook and Instagram’s new tools could lead to people using the networks less.

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Touche, Omnicom top the latest RECMA report

Most agency families are trending up, according to the annual media shop ranking.

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Movember Foundation launches first-ever docuseries on IGTV

Long-form docs show the org’s millennial male target the real-life challenges of living with prostate and testicular cancer.

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Publicis Groupe brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

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ICYMI: Diply lays off 40, Amazon’s ad business grows

The digital content company is adapting to market changes, while the e-commerce giant’s ad business increases 132% year-over-year.

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ICMYI: BuzzFeed launches new website for BuzzFeed News

Plus, Fuse Live rebrands and restructures.