News

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Multi-screen campaigns still rising: report

Videology’s latest at-a-glace study also shows view-through-rate continues to slide as a priority.

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Kit Kat’s quick hits take a Super Bowl strategy social

After pushing its contest hashtag all season, Kit Kat makes its Super Bowl play on TV, Twitter and Snapchat.

Olympics

ICYMI: CBC’s Olympics schedule, Bell’s big Let’s Talk numbers

CBC will broadcast a total of 21 hours of Olympic content per day, 18 of them being live.

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Tangerine becomes the Raptors’ official bank

Scotiabank positions its subsidiary as part of a wide-ranging deal with MLSE.

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Jay Switzer remembered

Friends and former colleagues recall their time with a giant in Canadian television and film.

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ICYMI: Vice layoffs begin, Starz comes to Canada

Plus, is Toronto Public Library a new Netflix competitor?

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Spotted! Bottled air for sale

Enercare’s phony holiday pop-up marked the beginning of a full product awareness and education campaign.

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Bell Media brings big HBO properties to CraveTV

Winter is coming to the streaming service as it adds Game of Thrones and other series to its slate.

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ICYMI: Changes at HuffPost’s blogs, plus a TimePlay tournament

While HuffPost Canada won’t eliminate the blog program, it will become pickier with the content.

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Pattison OneStop expands Global partnership

The Corus-owned news brand is now a part of the TTC screen network.

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RBC Training Ground grows as Olympic season kicks off

More amateur athletes get a chance to prove their mettle as the financial institution readies its Olympic campaign.

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Taking measure of The Launch

The premiere episode of Bell Media’s competition series used its unique format to capture audiences across linear TV, social media and music-streaming platforms.

Olympics

ICYMI: Journalists, athletes join the Olympic broadcast team

Plus, Barstool Sports launches a Sirius channel, PeopleTV unveils a new Twitter series and more.

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GroupM officially cuts the ribbon on Wavemaker

CEO Ann Stewart says the agency is aiming to align itself with technology.

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Jamie Schouela upped at Blue Ant

Schouela has been promoted to president of Canadian media, after nearly five years with the company.