News

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Argedia Group becomes Le Riche Argent

Grant Le Riche has been named a partner at the consultancy as it adds media verification to its offering.

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What going awards-free means for Publicis next year

How far will the ripples from the year-long spending hiatus go?

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Cannes 2017: Let there be Oath

Hot off the heels of the AOL and Yahoo merger this month, CEO Tim Armstrong introduces the new company with some details on what’s to come.

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Vice Media nabs $450M investment

The global media brand will invest in more scripted content and announced plans to launch an OTT platform.

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Judith LaRocque named interim CRTC chair

LaRocque will head up the commission as its looks for a permanent successor for former chair Jean-Pierre Blais.

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ICYMI: CBC and Twitter ink Olympic deal, plus people moves

Plus: Breakfast Television will welcome a new West Coast host.

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The nitty gritty of the Heritage Committee report

All the major recommendations the government must now consider.

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An intense brief leads Jose Cuervo to 4DX

Engaging excitement seeking millennials is the goal for a new campaign targeting moments of high intensity.

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Canadian ad market to grow by 4.2% in 2017: report

New numbers from Magna forecast a slowing of global ad revenue growth for 2017.

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Banff ’17: Is U.S. content a ‘fool’s game’ for broadcasters?

Broadcast execs at Banff World Media Festival defend long-standing practices and long-term strategies.

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TV and digital gap to narrow: Zenith

Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.

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Letterkenny brews up a unique marketing strategy

New Metric Media has partnered with a Sudbury brewery to make a fictional bevvie a reality.

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ICYMI: Sleep Country bets on the Jays, Facebook monetizes Instant Articles

Plus, Salah Bachir adds OCAD chancellor to resume, and Black appoints two new national sales managers.

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IAB’s state of the digital nation: Three big takeaways

Just how much do Canadians hate ads? Will there ever be a satisfying answer to the brand safety problem? And just how much should advertisers care about clicks?

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ICYMI: Jay and Dan team with Tim’s, Rogers Media gets patriotic

Plus: Seagram Cider signs three-year deal with Boots and Hearts Country Music Festival and Bravo to premiere a drama spoofing daytime talk shows.