Out Of Home Articles

Revlon goes looking for love

DigitalOut Of HomePrintTelevision

To promote its first new tagline in a decade, the cosmetics company is launching a media plan that includes its first OOH ads and dating websites.

Neo-Traffic expands its network

Out Of Home

The mall media specialist has struck deals with shopping centres in BC, Manitoba and Quebec.

Cineplex Q3 earnings hit by soft summer box office

Out Of Home

Higher concessions revenue offset the impact of dud movies and falling attendance.

Dynamic Outdoor, Allvision ink OOH deal

Out Of Home

Dynamic Outdoor will rep and operate selected Allvision OOH in three Canadian cities.

O.B. looks to combat the ‘ick-factor’

DigitalOut Of Home

Getting the brand into the hands of university-aged women with the help of elements like a Twitter Vending Machine is the aim of the new campaign.

Zoom Media restructures sales force

Out Of HomePeople Moves

The OOH company has appointed new individual city sales leads following the departure of Patrick Cote.

CBS Outdoor rebrands as Outfront Media

Out Of Home

The new name comes after a year of major change at the company.

4K screens hit Toronto streets

Out Of Home

Astral will start rolling out its network of 40 digital faces on Nov. 10.

Making your commute shoppable

InteractiveOut Of Home

Shoeme.ca is venturing into offline advertising with an interactive wall commuters can scan to buy shoes.

Spotted! Mark’s steps into transit

Out Of Home

The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.