Out Of Home

Timeless

Global mixes VR and AR

The network is using the new technology to target a younger audience for upcoming drama Timeless.

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Spotted! Manulife puts new campaign in the ring

The insurance provider took over Yonge-Dundas Square to promote its newest product, which rewards healthy living.

purpleCouch

Spotted! Putting World Alzheimer’s Day on the radar for millennials

Engaging younger Canadians is the goal of The Purple Elephant, which staged a Union Station activation last week to get people sharing memories.

narcosNetflix

Spotted! Netflix flaunts Escobar’s millions

The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.

AIR MILES Campus Tour 5

Air Miles gets into AR

The brand wasn’t planning on adding a digital element to this year’s campus tours – but the response to the general enrollment campaign has been positive.

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Spotted! The White House comes to Toronto (sort of)

CTV’s Wednesday night drama is being promoted by bringing the U.S. landmark to downtown Toronto.

sportsnetWorldCupofHockeyUnionStation

Team North America games top 1M at World Cup of Hockey

Rogers and Sportsnet are aiming to bring fans closer to the games with a multiplatform campaign.

Catelli Montreal

Spotted! Catelli’s green giveaway

From fusilli tacos to macaroni-stuffed grilled cheese, the pasta brand is hitting the streets to deliver creative takes on dinner (and some free food).

Sport Check Hockey Throne

Sport Chek reunites with Facebook Live for World Cup

As the retailer looks to capture a broad demographic, it’s harnessing the power of Facebook, with some big hockey names – including The Great One himself.

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Digging into Toronto’s underground film festival

The Toronto Urban Film Festival (TUFF), which airs on Pattison Onestop’s subway displays, will have its engagement measured for the first time this year.

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Milk 2 Go returns with new campaign

The Saputo brand’s new spots features creative designed for specific media placements, like pre-roll spots that poke fun at skipping ads.

SnowdenYongeDundas

Spotted! Snowden film campaign is watching you

An OOH Toronto push promoting the movie includes surveillance cameras broadcasting live footage of people passing through Yonge-Dundas Square.

Pizza Famous

Spotted! Pizza Pizza goes to school

With its latest OOH campaign, the chain looks to capitalize on the big part that pizza plays in student culture.

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Spotted! Visa puts on its freshest duds at TIFF

The company is experimenting with augmented reality for the first time as part of its festival activation.

money, Canada

Canada’s ad spend to increase by 3% in ’16: Carat

Although Canada’s increase in ad spend will continue on an upward trend, it falls below the 4.4% prediction for global ad spend.