Out Of Home

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Spotted! How a tiny stadium makes a big financial point

Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.

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iGotcha Media brings digital signage to Montreal’s Old Port

Building on the success of two digital kiosks installed in 2017, the company unveiled two more guiding visitors with local info, advertising.

GOstation

How could brands make the most of GO sponsorships?

Tony Chapman says there are plenty of opportunities to go beyond static advertising – but could worries about data send the idea off the rails?

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Media gets a big boost at Cineplex in Q2

Growth in media is far outpacing growth in other areas for the company, thanks to key place-based installations.

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Inside Kinetic, MiQ and Hivestack’s new DOOH tool

The OOH specialist is making big moves to give advertisers a holistic view of OOH inventory.

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Adapt Media goes programmatic at the airport

Digital OOH provider launches a new network in 15 Plaza Premium lounges in four Canadian airports.

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Branded Cities towers over Yonge-Dundas

The new display will allow for more brand dominations, which Branded Cities says are becoming increasingly common.

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Spotted! Beefeater’s ‘berry’ nice OOH

A grassroots OOH campaign went multi-sensory.

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Cineplex Digital Media innovates with Tim Hortons

Inside Tim Hortons’ new innovation cafe, Cineplex has created a digital wall to educate guests on the brand’s transition.

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Pattison takes up residence in Billy Bishop passenger terminal

For Pattison, the win bridges a geographic gap and complements its current transit offering in the GTHA.

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Ryerson law school taps Cundari to get the word out

Two-phase campaign focused OOH in the business and law communities first, takes aim through digital next.

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Verdict: Consonant’s tiny pop-up gets big results

Consonant Skincare reimagined OOH with a small, but mighty, pop-up in Toronto’s PATH.

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Pattison Outdoor brightens the PATH

Digital wall canvas from the OOH vendor presents unique opportunities for advertisers in video, animation and still image formats.

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iGotcha makes a big transit move in Vancouver

The partnership marks a major foray for iGotcha into the transit space.

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Five takeaways from Zenith’s ad spend predictions

These five charts will give insights into the next three years of media spending in the market.