Out Of Home

felix-mooneeram-evlkOfkQ5rE-unsplash

Cineplex to seek strategic partner for e-sports division

Box office and theatre advertising were on the rise thanks to action-packed blockbusters and family-friendly fare.

OUTFRONT Media - BIXI

Outfront Media goes to the bikes in Montreal

The OOH vendor has partnered with the city’s bike sharing program to sell media at stations throughout the city, adding more than 1,200 faces to its inventory.

Abribus Joe Fresh 2

Spotted! Joe Fresh tops itself

A two-storey transit shelter brings the brand to Montreal streets for an edgier appeal.

02

Adapt Media expands into the Mink Mile

The large-format static boards target one of Toronto’s busiest – and most high-end – shopping and working districts.

bellMediaOffice

Crave growth drives good results for Bell Media

Although TV ad revenue was down due in part to the 2018 FIFA World Cup, the telco and media giant boasted a strong performance in various segments.

IMG_2948 (2)

Surex ups its ad game with the Ottawa Senators

The Canadian insurance broker continues its digital focus as it expands in Ontario, marking its first big national branding play.

markus-spiske-XHTBZpRBoi0-unsplash

Kijiji adds hyper-local focus to national Autos campaign

Ten months into the launch of the vertical, the e-commerce site is zeroing in on communities, both geographical and interest-based.

VS

SickKids revisits an old media plan in a new way

OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.

JPW-SPADINA (2)

J.P. Wiser’s goes national to ask, ‘drinks soon?’

The campaign aims to inspire folks to connect more often with out-of-home, dynamic ad insertion, and a special manifesto to help keep your word.

Up Your Game Crop

Leon’s brings fans ‘couchside’ for the Raptors

The Canadian furniture brand breaks into the sports world with national campaign as it continues its drive to evolve alongside Millennials.

Fire

Spotted! The City of Toronto burns a message into our minds

The OOH ad brings a powerful message close to home.

WEPbillboard

West End Phoenix goes for broader awareness with OOH buy

The local community paper is aiming to build its brand as a trustworthy source in an age of waning trust in Canadian media.

markus-spiske-eo3Xr2yhYVw-unsplash

Chameleon and FrontRunner strike mobile data partnership

With mobile polygon technology, FrontRunner can now offer clients mobile location-based data.

OOHPanel

Is OOH still relevant?

A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.

Copied from Playback - CirqueduSoleil-1

Cirque du Soleil, Quebecor win big at 2019 Ad Club OOH Day

Branded Cities’ Ari Zagury and Amplifi’s Samantha Garner also took home individual honours.