Out Of Home Articles



TSN and Sport Chek get physical

ExperientialOut Of Home

The retailer has installed a set for TSN in its Maple Leaf Square store, aiming to capitalize on nearby “sports moments.”



Spotted! The ROM’s explosive launch

ExperientialOut Of Home

The museum turned its building into a virtual volcano to promote the start of its new Pompeii exhibit.



Astral wins Vancouver airport account

Out Of Home

The eight-year contract for the city’s international airport expands the OOH co’s reach to 40 million people each year.



Spotted! T.O. gets a peek under Halifax’s kilt

Out Of Home

The city’s tourism marketing organization has used new ad-tech to roll out a playful digital ad aimed at reaching LGBT travelers.



Cineplex brings eSports to its screens

Out Of Home

The entertainment company has announced the airing of an eSports doc and a live screening of a tournament from Germany.



Newad and Zoom Media swap and refocus

Out Of Home

The indoor advertising cos have exchanged properties to enhance targeted offerings to brands.



OOH ads pique shopper curiosity: study

Out Of HomeResearch

The 2015 Canadian Shopper Study shows that OOH ads and mobile connections drive shopping decisions.



LG2, Cossette win Carte Blanche

AwardsOut Of Home

An ad encouraging transit goers to run and a sign that changes drink reccos with the temperature took top prizes at this year’s edition of Astral OOH’s competition



Are you buying OOH correctly?

Out Of Home

COMB is introducing new tools to assist buyers in planning outdoor and indoor advertising campaigns.



Pattison Onestop launches Engage

DigitalMobileOut Of Home

Merging a little old with the new, the OOH company’s new product promotes interactivity between phones and ad boards.