Out Of Home
CBC to broadcast news to office workers
The pubcaster has inked a content distribution deal with Pattison Onestop.
Oboxmedia acquires Newad’s digital assets
CEOs at both companies tell MiC how the deal will strengthen their positions in the market.
TheScore breaks news with Miller-sponsored OOH
A sponsored-content partnership between companies sees real-time breaking news on transit shelters in Toronto.
Captivate names national sales director
Jenny Therriault has joined the agency in the new role.
Cineplex revenue up in third quarter
The company’s media division was also up for the quarter, led by higher showtime advertising sales.
Inaugurating Canada’s largest vertical screen
Coca-Cola’s #MakeSomeoneHappy campaign launches on Cieslok Media’s newest digital addition to Yonge-Dundas Square.
OMAC activates conversations for a digital future
The out-of-home industry body’s annual conference was a launch pad for its future certification program.
Spotted! Quebec Pork provides dinner inspiration
A transit campaign has new recipes going up in Montreal subway stations every week.
Pattison wins Fredericton contract
The OOH co has expanded its offerings in Atlantic Canada by picking up the business for the city’s transit and bus shelters.