Out Of Home

KS Aura x Adapt Media

Adapt Media makes a large format play in Toronto

The strategic location of Yonge and Gerrard will allow heavy foot traffic, but a “greater share of voice,” says Jamie Thompson.

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Kinetic launches Canadian outpost

Kevin McDonald and Riina Clydesdale are heading up the WPP out-of-home-focused shop.

Debbie Drutz Photo

Novus taps digital leaders to revitalize

Anton Vassiliev will serve as managing director, strategy and media investments while Mike Rusk focuses on programmatic and Hailey Ben-Izhak makes a return to the industry.

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Spotted! KitchenAid mixes and matches with the CN Tower

To highlight the many colours of the iconic mixer, a high-tech campaign used real-time camera technology to change colours along with the tower.

Facebook Mobile

ICYMI: Facebook updates ad policies, FEPE International rebrands

Plus, Stingray Radio Inc. enters the Welland radio market with the purchase of Giant FM and Country 89.

AdamGreen

Broadsign acquires Campsite

The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.

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Media sets a record for Cineplex in Q1

Theatre attendance was down, but the exhibition company still saw a slight lift in revenue from pre-show ads.

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Randy Otto honoured abroad

The Pattison Outdoor president on why the OOH industry is so healthy, and what it needs to do to stay ahead.

Newad

Astral acquires Newad

The deal marks the media company’s official entrance into the place-based side of OOH.

Eurovision

ICYMI: Eurovision coming to OMNI, Crave boosts LGBTQ content

Plus, Mountain Equipment Co-op gets interactive in-store with some help from Cineplex Digital Media.

Toronto For All_Inaccessible Shelter

Spotted! An ad that puts you on the outside

The point of the ad is to not be able to interact with it at all.

fujifilm gardiner board

Spotted! Fujifilm shows what a smartphone can’t do

Even if you’re not zooming down the Gardiner, something else is.

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Broadsign acquires Ayuda

The Montreal-based OOH marketing platform is looking to fill gaps in the static and classic OOH space.

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Inside Shopify’s first mass media buy

CMO Jeff Weiser says the brand is good at niche and now it’s time to go broad.

FrontRunner OOH

FrontRunner makes programmatic play with Campsite

The deal will see Campsite add its first selection of U.S. inventory, while providing FrontRunner with a new way to reach clients.