Out Of Home Articles



Cieslok Media adds to its board

Out Of Home

New updates have the OOH company adding three members to its board and a new billboard to its Montreal inventory.



Newad to quadruple size of digital network by 2016

DigitalOut Of Home

The OOH company is bringing a $10 million investment to its digital network, expanding the total number of boards to 4,000.



Ikea goes mass to get personal

DigitalOut Of HomePrint

How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.



Cineplex plays with patrons

DigitalInteractiveOut Of Home

Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.



Telus gives it away in Vancouver

MobileOut Of Home

The mobile phone company has partnered with Lamar Advertising to make free Wi-Fi available for transit-goers on three popular routes in the city.



The Verdict: Promo on the go for Mad Jack

InteractiveMobileOut Of Home

Molson Coors is driving awareness for its newest product with geofencing and a game in Toronto’s taxis.



Out-of-home dollars are on the upswing in 2014

Out Of Home

Revenue from OOH is growing at a rate that is more than double that of overall ad spend in Canada according to OMAC.



Billy Bishop’s OOH facelift

DigitalMobileOut Of Home

How the Toronto Port Authority’s airport is connecting a new network of screens with a mobile app, both going online in early 2015.



How public do you want your PDA to be?

Out Of HomeSocial

Durex Canada is experimenting with combining social media and digital with a new campaign that puts couples on display at Toronto’s Yonge-Dundas Square.