Out Of Home

campsite

New company makes DOOH programmatic

Launched by former Newad employees, Campsite is currently testing its self-serve platform with Cadreon and Zenith.

xMenApocalypse

Spotted! An X-Men-worthy photo op

20th Century Fox is taking to the streets of the GTA to get the word out about X-Men: Apocalypse.

Copied from strategy - SS2_4067

Spotted! Travel through the looking glass

We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.

DigitalColumns-Union-Raptors-Sequence

Raptors three-pointers to continue to light up Union Station

Thanks to some electric play by the Toronto team, Union Station commuters will continue to see score updates on circular columns on the GO York Concourse.

Copied from strategy - Hop

Airport games win at Billy Bishop

Zulu Alpha Kilo just won Black’s Billy Bishop contest after devising a 900-foot-long hopscotch board for client ParticipAction.

DigitalColumns-Union-Raptors-Sequence

Union Station screens to live-feed Raptors’ game updates

Six Clear Channel Canada columns will display real-time scores from the team’s game tonight.

driving High

Carte Blanche winners for Toronto, Western Canada

The Astral OOH awards for the Montreal market will be announced on May 26.

tsnYongeBloor

TSN launches tournament takeover

The sports channel has launched its first station domination, promoting an upcoming set of tournaments.

astral montreal 4K

Astral to bow digital screens across Quebec City

The Bell Media OOH division is adding 20 4K screens across the city’s transit shelter network.

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Air Miles launches Detour program across Canada

Aiming to involve its 11-million strong membership the co is getting Canadians to vote which town will host a Meghan Trainor concert.

canadianMoneyShutterstock

Bell Media grows revenue in Q1

Advertising revenue was down on TV and radio, but grew in OOH.

Albion & Steeles

Cieslok adds to Toronto’s digital inventory

The OOH co has replaced static boards with two digital faces in Toronto’s north-east.