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BillyBishop Clear Channel face

Travelling alongside passengers at Billy Bishop

Clear Channel Canada has launched six new advertising faces at the Toronto airport, aimed at capitalizing on moments in the traveller’s journey.

Suicide Squad Distillery District 1

Spotted! A dark, dank Suicide Squad facility

Warner Bros. pushes publicity for its upcoming supervillain film by letting Torontonians into the penitentiary.


Spotted! Dove Canada calls out body-shamers

The beauty brand has a real-time billboard that draws attention to media outlets focusing on the appearance, rather than the skills, of female athletes.


Astral OOH wins Toronto’s Pearson Airport

The Bell Media division has won the OOH rights for the most-trafficked airport in the country.

Stranger Things Netflix

Spotted! Netflix dares commuters to pick up the phone

The online streamer’s OOH execution in TTC stations seeks to build interest in upcoming horror series Stranger Things .

Rise Katy Perry

Spotted! Katy Perry ‘Rises’ over Toronto

Large-scale projections were part of a larger North American push to raise visibility for the singer’s newly released single.

Freckle iot

Freckle expands beacon network with AirKast

The beacon-based mobile attribution company will have access to a significantly larger audience as a result of this deal.

By: Gil C / Shutterstock.com

Toyota signs with YouTube FanFest

The car co marks the first sponsor for the event, which is moving from Yonge-Dundas Square to the Molson Canadian Amphitheatre.


Panoramic screens coming to Cineplex

Multi-screen cinemas will be coming to three cities later this month for Star Trek Beyond, with advertising options open to potential partners.


What Stuart Garvie has learned one year in at Bell Media

The media co’s president of sales on moving dollars back to TV, outcome-based research and where industry solutions are needed.


Spotted! A giant-sized celebration

Walt Disney Motion Pictures Canada is going big on promotions for The BFG, promoting the movie by pairing it with birthday celebrations for the CN Tower.


Nissan gets back in the water

The car co is aligning its sponsorship more closely with its Nissan Rogue, turning the back of the vehicle into an actual shark tank.


Fountain Tire rolls out a cross-Canada drive-in cinema experience

The Edmonton-based tire company is treating its customers to free outdoor screenings in celebration of its 60th birthday.

Karine Moses

Karine Moses to take over at Astral OOH

The former VP of field operations support for Bell is moving into the lead role, following the departure of Luc Quetel.


Spotted! KitchenAid downsizes for new target

The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.