Out Of Home Articles



This week in OOH: Account moves in B.C., Montreal

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New contracts for Lamar in B.C. and Astral in Montreal, and new software for Dynamic Outdoor.



Dynamic Outdoor joins COMB, bolsters tech side

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The digital OOH company is gearing up for a year of growth, according to president Brandon Newman.



Astral OOH to pedal for BIXI

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The deal includes the Montreal bike-sharing network’s 420 ad faces.



Air Miles puts beacons on Rexall runways

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The loyalty co has rolled out beacon testing Ontario and Alberta Rexall locations, reporting over 90% open rates on offers to date.



City uses Thursday night scare tactics

Out Of HomeTelevision

Funnies are out and frights are in as City announces its new Thursday night lineup for this summer (Wayward Pines pictured).



Cieslok Media eyes western expansion

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The OOH company has acquired the assets of Edmonton-based AdQ Media as it sets out to expand beyond the Toronto market.



Spotted! Game of Thrones pops up in Toronto

ExperientialOut Of HomeTelevision

Bell Media continues its tradition of bringing Westeros to the fans with a pop-up shop on Queen Street West.



Rona paints the town

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The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.



Revlon’s ‘love’-ly cinema play

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Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.



Astral boosts OOH presence in Montreal transit hubs

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The new Reseau AMT Digital Terminus network spans three transit stations serving Montreal.