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Black aims for engagement with DOOH tool

Facial recognition and eye tracking tech at Billy Bishop Airport’s passenger tunnel quantifies engagement on video versus static advertising.

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Media City partners with WTR Media

The OOH company has hired the sales partner to represent its boards in Alberta, Saskatchewan and Manitoba.

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Active International goes digital for first Canadian campaign

The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.

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Astral takes off at Pearson

The new digital billboards will target travellers on their ways into and out of the city, with an estimated 800,000 daily impressions.

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Spotted! RBC brought a rink to the golfing green

The title sponsor of the Canadian Open brought some Canadiana to the seventh hole.

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Cineplex tees off with new partnership

The company’s partnership with TopGolf will help its strategy to become known as a broader entertainment company, and will integrate digital OOH advertising opportunities.

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Endy uses Union Station to bridge the urban and suburban

With previous campaigns hitting the millennial demo hard, the brand has decided to capitalize on its growing 35-and-up market.

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Audit shows OOH data remains consistently accurate

COMB’s third annual audit reports accuracy of companies’ data remains exceptional high.

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Spotted! TIFF brings some culture to Union Station

The ongoing partnership between the two iconic Canadian brands will see TIFF blur the line between promoting its content and delivering it.

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Beer and cosmetic purchases most influenced by OOH exposure: study

The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.

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Spotted! A billboard that sniffs spliffs

To mark Canada 150, as well as one year until the nationwide legalization of cannabis, smoking accessory store Prohibition used an interactive billboard to trigger Tweets.

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Elevation Pictures teams with Twitter to promote The Hip

A new doc on The Tragically Hip was the first movie to deliver a Twitter-exclusive trailer.

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Millennials boast strong OOH ad recall: study

While OMAC’s survey found that more than one-third of Canadians block ads online, most of those shoppers still reported paying attention to outdoor ads.

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Spotted! A sophisticated ice cream pop-up

Häagen-Dazs has its eye on young professionals, with tasting “flights” of ice cream and booze-infused dessert cocktails.

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Twitter goes to the bots for its new campaign

The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.