Out Of Home

nissanRogue

Nissan gets back in the water

The car co is aligning its sponsorship more closely with its Nissan Rogue, turning the back of the vehicle into an actual shark tank.

openRoadFountainTire

Fountain Tire rolls out a cross-Canada drive-in cinema experience

The Edmonton-based tire company is treating its customers to free outdoor screenings in celebration of its 60th birthday.

Karine Moses

Karine Moses to take over at Astral OOH

The former VP of field operations support for Bell is moving into the lead role, following the departure of Luc Quetel.

kitchenAidToronto

Spotted! KitchenAid downsizes for new target

The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.

martinPoitras

Fairfax acquires majority stake in Rouge Media

The OOH company’s president and CEO on what the investment will mean for his team.

OOH

COMB, OMAC announce new certification program

Responding to the challenge of the skills gap, the OOH industry bodies have launched a program aimed at educating the entry-level planner and buyer.

commerCourtToronto

Pattison Onestop adds over 100 screens

The digital OOH company has signed with GWL Realty, adding faces in Calgary, Toronto and Vancouver. (Toronto’s Commerce Court pictured.)

spottedFindingDory

Spotted! Dory keeps swimming

Walt Disney Studios Canada is promoting the fish-filled sequel with a mobile tank ahead of this Friday’s release.

shutterstock_293474828

Maxus sends its employees packing (in a good way)

As part of a millennial retention strategy, the media company is sending a group of its employees on a global exchange with its other offices worldwide.

money, Canada

OOH trends upwards to start 2016

Outdoor advertising was up 6% in the first quarter of this year, according to OMAC.

campsite

New company makes DOOH programmatic

Launched by former Newad employees, Campsite is currently testing its self-serve platform with Cadreon and Zenith.

xMenApocalypse

Spotted! An X-Men-worthy photo op

20th Century Fox is taking to the streets of the GTA to get the word out about X-Men: Apocalypse.