Out Of Home Articles



CBS Outdoor rebrands as Outfront Media

Out Of Home

The new name comes after a year of major change at the company.



4K screens hit Toronto streets

Out Of Home

Astral will start rolling out its network of 40 digital faces on Nov. 10.



Making your commute shoppable

InteractiveOut Of Home

Shoeme.ca is venturing into offline advertising with an interactive wall commuters can scan to buy shoes.



Spotted! Mark’s steps into transit

Out Of Home

The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.



Honda finds the right Fit for out-of-home

Out Of Home

Boards for the new model of Honda Fit represent the biggest OOH investment for a campaign around the sub-compact car to date.



Spotted! Renova builds a paper garden

Out Of Home

The coloured toilet paper brand took to the streets during Toronto’s Nuit Blanche, turning 15,000 rolls of its product into a life-sized topiary garden at Nathan Phillips Square.



Cieslok Media adds to its board

Out Of Home

New updates have the OOH company adding three members to its board and a new billboard to its Montreal inventory.



Newad to quadruple size of digital network by 2016

DigitalOut Of Home

The OOH company is bringing a $10 million investment to its digital network, expanding the total number of boards to 4,000.



Ikea goes mass to get personal

DigitalOut Of HomePrint

How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.



Cineplex plays with patrons

DigitalInteractiveOut Of Home

Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.