Out Of Home

Classico

Spotted! Toronto’s pop-up pasta party

To promote its new Riserva line of pasta sauces, Classico has undertaken its first OOH stunt, making a Midtown Toronto home into an Italian restaurant experience.

Dynamic 2

Outfront Media acquires Dynamic Outdoor

The 100% digital acquisition is key to driving growth in outdoor advertising, Outfront’s Canadian SVP told MiC.

yongeDundasBellMedia

Bell Media goes big for new digital screen

Astral Out-of-Home has converted the board above the old Hard Rock Café at Toronto’s Yonge-Dundas Square.

Pattison Digital Office Network

Pattison OneStop touches down in Winnipeg

The digital out-of-home company will set up shop in Winnipeg’s 360 Main office tower.

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Spotted! Disney walks the plank at Toronto’s Harbourfront

In an effort to promote the upcoming Pirates of the Caribbean installment, Disney is aiming to go viral with a pirate takeover video set in Toronto.

amanda newell

Media City eyes expansion with new sales director

The outdoor advertising company is focusing on connecting with advertisers in smaller city markets while letting the “big guys” focus on the major cities.

Pattison Digital Office Network

Campsite joins forces with Pattison OneStop

The digital OOH advertising company has expanded its programmatic network to more than 3,500 screens across Canada and has broken into the transit, residential and office market.

Table_1

Spotted! President’s Choice gathers for a feast in Montreal

The brand is doing double-duty with its latest sponsorship, supporting the City of Montreal’s 375th anniversary while promoting its “#EatTogether” message.

Car2Go

Spotted! Car2Go uses scarce OOH inventory to its advantage

When the brand was having difficulty securing OOH space in Vancouver, it took the opportunity for a more experiential approach.

timePlayMazda

TimePlay to take its games outside the theatre

The interactive platform is introducing a new advertising option and expanding into the U.S.

Copied from Stimulant - hondaHillAssist

From Stimulant: Celebrating OOH creativity

The latest edition of Australia’s Open series has been released, highlighting work from Zulu Alpha Kilo, Taxi and Grip.

FestivalDeMagieDeQuebec

Spotted! A magical transit shelter

Lg2 has created an OOH twist on a classic card trick to promote the Festival de Magie de Quebec.

canadianTirePaint

Spotted! Canadian Tire takes to the skies to reintroduce paint line

After some inactivity in the space the retailer has launched a new paint-focused campaign targeting active families.

pattisonOnestop

Pattison Onestop signs content deal with Global News

Content from the Corus Entertainment company brand is live on signs in major markets across the Onestop network.

matthew-guay-148463

Growth in Canadian ad spend to slow across most media: study

In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.