Out Of Home Articles



Captivate Network rebrands

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The OOH video company has upgraded its on-screen features as it drops “Network” from its name.



COMB shuffles its board

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Long-time member Ron Hutchinson (pictured) is retiring as treasurer of the Canadian Out-of-Home Measurement Bureau.



Ads hit the fast lane

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Toronto-based startup CommutingPays is pairing advertisers with commuters to create mobile signage.



Camp Ooch wins free media at Billy Bishop

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The client’s agency, MacLaren McCann, won the Billy Bishop Toronto City Airport Creative Competition, ahead of this spring’s airport expansion.



How Murdoch Mysteries solved a classic (car) conundrum

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Canadian International Auto Show exec Beth Rhind on how she turned her fandom for Murdoch into a solution for an exhibit at the show.



Zoom Media expands Goodlife partnership

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The OOH media company has added screens in more than 100 new gym locations.



Spotted! Art comes to the mall

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Pattison Outdoor Advertising has partnered with 10 public art galleries for the program.



GO Transit officially launches Wi-Fi network

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IMA Outdoor’s CEO on the 36 stations that are now wired for internet, and the new campaign launching Monday.



Spotted! TSAs that forecast daily discounts

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Mark’s campaign with Astral OOH links the dipping temperatures to storewide sales.



Cineplex unveils The Rec Room as latest arcade gaming foray

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The social destination will also feature live music, comedy acts and extensive food offerings.