Out Of Home

Italian National Tourism Board -ENIT--Travel the Treasures of La

Italian tourism campaign shifts from B2B to B2C

Brand Grow has expanded the Tourism Board’s buy to OOH and digital, while still incorporating print to attract affluent lifestyle travellers.

DinaBT

ICYMI: BT shakes up format, Novus president empowers women

Plus, the Food Network and Cooking Channel line up a hefty offering for Halloween.

GObus

Metrolinx eyes growth as a media property

The transit agency is looking beyond naming rights, mulling everything from co-branding to entertaining pop-ups.

A3

Spotted! Arterra shows its new wine’s roots

The Audacity of Thomas G. Bright intentionally made its debut in an unconventional place.

CTV

CTV spends big for national fall campaign

The broadcaster invests in targeted markets, promoting more new shows than previous years.

Pathways1

Pathways to Education launches first national media campaign

The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.

No Name PB

No Name says yes to largest campaign spend in 40 years

The Loblaw-owned brand is hanging a lampshade on its media buys, making the spots as conspicuous as possible.

DriveTest

Advertising coming to Ontario’s DriveTest Centres

Static and digital ads will be implemented in the facilities for the first time, reaching swathes of teens, parents and new Canadians.

captivateElevator

Captivate adds a new programmatic partner

The DOOH specialist has partnered with Hivestack to make its inventory available to more buyers.

Skip

SkipTheDishes dives into biggest OOH buy ever

Marketing director Kendall Bishop says the brand has changed its approach to OOH, going for high-profile over high-frequency.

IMG_0841

Directors Guild targets Hollywood with paid campaign

In alignment with TIFF, the Directors Guild of Canada launches ‘Hey, Hollywood’ its first major ad initiative to promote homegrown talent.

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Clarins uses new tech to relaunch an old favourite

The French luxury skincare brand used a campaign that combines OOH with geofencing in a prime market.

PizzaForno1

PizzaForno racks up Indie cred with its first major media play

The partnership with Indie88 drives awareness around the automated pizza-maker with discounts and freebies.

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Why is cinema advertising so resilient?

New data from Warc shows that cinema is the only non-internet medium not losing ground in terms of ad spend share.

TinyStadium2

Spotted! How a tiny stadium makes a big financial point

Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.