Out Of Home Articles

This week in OOH: Account moves in B.C., Montreal

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New contracts for Lamar in B.C. and Astral in Montreal, and new software for Dynamic Outdoor.

Dynamic Outdoor joins COMB, bolsters tech side

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The digital OOH company is gearing up for a year of growth, according to president Brandon Newman.

Astral OOH to pedal for BIXI

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The deal includes the Montreal bike-sharing network’s 420 ad faces.

Air Miles puts beacons on Rexall runways

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The loyalty co has rolled out beacon testing Ontario and Alberta Rexall locations, reporting over 90% open rates on offers to date.

City uses Thursday night scare tactics

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Funnies are out and frights are in as City announces its new Thursday night lineup for this summer (Wayward Pines pictured).

Cieslok Media eyes western expansion

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The OOH company has acquired the assets of Edmonton-based AdQ Media as it sets out to expand beyond the Toronto market.

Spotted! Game of Thrones pops up in Toronto

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Bell Media continues its tradition of bringing Westeros to the fans with a pop-up shop on Queen Street West.

Rona paints the town

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The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.

Revlon’s ‘love’-ly cinema play

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Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.

Astral boosts OOH presence in Montreal transit hubs

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The new Reseau AMT Digital Terminus network spans three transit stations serving Montreal.