Out Of Home

Purina Puppy Mobile

Spotted! Purina parades the pups

Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.

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Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?

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Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash

The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.

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Spotted! Corus brings human curling to the street for Big Brother Canada

A March break stunt at Toronto’s Yonge-Dundas Square promotes season five of the show on Global Television.

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Neo-Traffic expands inventory, adds new digital ad option

The display advertising company will bring digital faces to a number of malls that have only previously had static advertisements, and has added a panoramic option to ad clients.

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Dynamic Outdoor brings new tech and faces to major markets

The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.

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Sico shows its true colours to promote new app

The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.

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Abcon Media adds to Vancouver parking network

With OOH space at just as much of a premium as the city’s real estate, the company has taken up residence on columns, walls, barriers and other faces.

McDonalds Billboard

Spotted! McDonald’s broadcasts its breakfast message

The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.

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Spotted! A transit shelter that keeps you warm

Ikea Canada has brought the feeling of being wrapped in a blanket to a Toronto OOH ad.

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Spotted! Mazda turns heads

An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.

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Spotted! Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

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Pattison commits to transparency with expanded program

The OOH company has added all of its digital signs to its Eyewitness Proof of Performance program.

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Bell Media restructures local radio, TV stations

More than two dozen locations across the country will be affected.

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Car2Go changes media strategy for Mercedes launch

As part of the car-sharing service’s most extensive media plan yet, it’s paired with Toronto influencer Unbox Therapy for its first foray into branded content.