Out Of Home

MediaTower[2]

Outfront sets up at Yonge-Dundas

As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.

SM2

Media revenues decrease in Cineplex’s third quarter

The theatre chain’s Q3 attendance fell by more than two million compared to last year.

Subway Mural

Spotted! Subway gets artsy for World Sandwich Day

To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.

bellMediaOffice

Bell Media revenue stable in Q3, but TV still a challenge

CEO George Cope said there is more work for Bell to do to maximize ad dollars through strategic placement.

1030 Queen St West

Sick Kids takes an unconventional OOH approach

While last year’s campaign went mass in Yonge-Dundas Square, this year’s iteration will target specific Toronto neighbourhoods to get residents reaching for their pocketbooks.

Mogo - A BAD MOMS CHRISTMAS

Spotted! Bad Moms’ confessional vending machine

How Entertainment One is reaching out to Christmas movie-goers before Halloween.

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Spotted! Calgary’s street-level Amazon strategy

A bid for the tech giant’s second HQ gets underfoot and overhead in Seattle.

Smirnoff Stay Open EN photo

Smirnoff doubles its media spend to go mass

After several years of focusing on digital, the brand is spending big on TV again.

Steve Ridley

Rouge Media hires former Kinetic CEO Steve Ridley

The OOH company’s new chief partnership officer brings agency experience to a company looking for further expansion.

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The marriage of mobile and out-of-home

Why being in a mobile-first world doesn’t make OOH irrelevant, but only makes it stronger.

wonderbraPopUp

Spotted! Wonderbra gets personal

The Hanes brand built on its strategy of getting closer to consumers with a Toronto pop-up shop.

captivateElevator

Captivate sees spending shift as it celebrates 20th anniversary

SVP of advertising and Canadian GM, Barb Huggett, talks about the company’s plans for its milestone year.

scottMitchell

Vistar Media opens Canadian outpost

The tech company, which connects consumer location data with digital OOH advertising, has opened its first international office and hired Scott Mitchell as the Canadian sales director.

Toronto Zoo

OMAC announces $24 million in donated OOH space

Organization president Rosanne Caron tells MiC why it started measuring donated ad space, and what organizations have seen an increase in prevalence this year.

COMB directors

COMB adds four new board members

Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.