Out Of Home Articles

Astral’s weather campaign wins the day

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The OOH company was one of several winners across seven categories at the Ad Club of Toronto’s annual Out of Home Showdown yesterday.

Bacardi gets premium

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The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.

John Jory to receive industry merit award

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The achievement award will be presented to the former president of Clear Channel Canada during the speakeasy-themed OOH Showdown at the Arcardian Court.

Pattison Outdoor partners with York Region Transit

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The OOH co has expanded its transit portfolio to include access to the region’s 1.2 million residents.

Spotted! An interplanetary execution

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20th Century Fox is promoting the launch of The Martian with a street-level activation.

Dynamic launches game-changing OOH tech

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Dynamic Outdoor is pushing the envelope on measurement standards in the industry with the launch of its latest technology.

Astral wins Ottawa Airport contract

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With this win, the OOH co has grown its transport portfolio and will replace the airport’s current ad infrastructure with 100% permanent digital screens.

COMB adds to its membership

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With the addition of Clear Channel Canada and Thom Partners, the membership-based body has grown its roster and expanded its measurement capability.

Cineplex’s eSports play

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The company is leveling up, acquiring U.S. platform WorldGaming and announcing plans for local and national tournaments.

Discerning comedy fans only, please

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How JFL 42 is carving out a niche in Toronto’s crowded events scene.