Out Of Home

Land Acknowledgement

Spotted! A shelter ad that asks for your hand

“Indigenous Peoples of Tkaronto” is the latest installment of the “Toronto for All” campaign created in partnership with the Toronto Aboriginal Support Services Council and the City of Toronto.

CarpathianPrince / Shutterstock.com

Canada’s ad spend to see modest gains: study

Dentsu predicts increasing growth in 2018 and 2019 after a flat year of media spend.

Country Club

Budweiser returns as title sponsor of County Fair

Budweiser County Fair takes place next month in Toronto and will feature additional sponsors Webers Burgers, Bacardi Breezer and more.

BillboardShutterstock

Campsite announces MaxTV DOOH integration

The new partnership will see Campsite’s inventory reach approximately 9,000 individual screens in neighbourhoods nation-wide.

captivateElevator

Captivate’s major expansion in Ottawa

Besides increasing its screen count, the DOOH company has added bilingual functionality to reach a greater number of residents.

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How data fueled Carte Blanche’s winners

Weather, traffic and transit data was incorporated into this year’s winning digital boards.

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Will we be driving ads one day? DPAA summit takeaways

Plus, is programmatic OOH really programmatic? Does the distinction even matter?

Foodora

Broadsign and OutMoove team up to simplify DOOH

The integrated platforms have already executed ad buys for Foodora and Kinetic.

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Gadoua leans heavily on TV in new awareness campaign

The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.

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DAZN launches largest integrated campaign

The sports streamer wants the world to know that it’s more than just football.

Astral

Astral launches new digital highway boards in Toronto

The two new OOH faces are located near the city’s entertainment district along the Gardiner Expressway.

Potato Pizza

Boston Pizza embarks on largest ad spend of 2018

The big increase in spend is the result of the chain’s evolving menu strategy.

STM Kico

Spotted! There’s something hiding in these ads

A new ad format by the Societe de transport de Montreal is also a fold-out pop-up shop.

PATTISON Outdoor Reaches CARE Canada Donors with Digital Donation Wall for She Too Campaign

Care Canada taps a new OOH strategy

Pairing with Pattison for a “tap-to-pay” campaign, the humanitarian organization is aiming to transform intention into action.

Just For Men

Spotted! A billboard that spies on your beard

Just for Men isn’t interested in marketing its new product line to you if you have a bare face. So it won’t.