Out Of Home
Spotted! Royal Roads University’s new lending library
The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.
Astral launches data-driven OOH product
The advertising company will use data from frequently updated services like Google Maps to create campaigns that are in the context of people’s everyday lives.
Beanfield touts its indie cred in first ad campaign
After nearly 30 years in the business, the telco is positioning itself as a tuned-in, local, indie service provider in its multiplatform ad effort.
WestJet turns Union Station into an airport lounge
The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.
Cineplex to build screens for Ivanhoe Cambridge
The new network will include 230 digital displays, including a new 4K HD screen for the company.
Bell Media launches cross-country Gusto campaign
The multiplatform campaign will aim to capture a mostly-female audience and direct them to the specialty channel’s free preview period.
The Grey Cup gets creative with OOH
Promotion for this year’s CFL championship have kicked into high gear, with an emphasis on attracting general sports fans by tying into Toronto landmarks on social media.
Spotted! Ubisoft hacks an interactive home
The game maker hosted fans at an interactive home tour, then invited online users to tamper with the results.
Oasis creates an urban orange grove in Montreal
The Lassonde-owned juice brand is going for sight, sound and even smell in its new bus shelter campaign.
Rouge Media renames beauty division, launches men’s arm
VP of North America Alison Jacobs said the name change will open the network up to a wider breadth of advertisers.
Bell Media sees growth in Q3
Subscriber revenues were up 14.6%, largely as a result of CraveTV growth and the expansion of TMN.
Spotted! TTC pays tribute to Honest Ed’s
By adding some elements of the discount store to Bathurst Station, the TTC is not only promoting the store in its final months but aligning itself with an iconic Toronto brand.
Vice goes to campus with Rouge Media partnership
Daily news and culture content on digital screens at more than 100 college and university campuses in Canada will help the media co reach the younger half of the millennial generation.
Wall Street Journal’s first Canadian campaign targets CEOs
The U.S. newspaper is reaching out to the country’s business leaders through customized billboards – and positioning itself as the paper your boss reads.
Spotted! Sick Kids lights up the night
The hospital’s fundraising foundation was hoping to appeal to a broader demographic of donors through a new OOH activation in Toronto.