Out Of Home

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Smirnoff doubles its media spend to go mass

After several years of focusing on digital, the brand is spending big on TV again.

Steve Ridley

Rouge Media hires former Kinetic CEO Steve Ridley

The OOH company’s new chief partnership officer brings agency experience to a company looking for further expansion.

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The marriage of mobile and out-of-home

Why being in a mobile-first world doesn’t make OOH irrelevant, but only makes it stronger.

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Spotted! Wonderbra gets personal

The Hanes brand built on its strategy of getting closer to consumers with a Toronto pop-up shop.

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Captivate sees spending shift as it celebrates 20th anniversary

SVP of advertising and Canadian GM, Barb Huggett, talks about the company’s plans for its milestone year.

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Vistar Media opens Canadian outpost

The tech company, which connects consumer location data with digital OOH advertising, has opened its first international office and hired Scott Mitchell as the Canadian sales director.

Toronto Zoo

OMAC announces $24 million in donated OOH space

Organization president Rosanne Caron tells MiC why it started measuring donated ad space, and what organizations have seen an increase in prevalence this year.

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COMB adds four new board members

Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.

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Food Network Canada leans into out of home

The specialty network’s mass reach strategy will incorporate more outdoor advertising as it markets the network as a whole rather than individual shows.

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Spotted! The BC Dairy Association launches an escape room

The association is inviting Vancouverites to escape adulthood with its new activation.

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Spotted! Warner Bros. Canada creeps out commuters

Poor Georgie floats for It’s new a street level promotion in Toronto.

United by Sport

Sportsnet spends on digital to engage millennials

The sports media company is going wider with its latest external campaign, adding out-of-home in six Canadian markets and targeting younger viewers with online ads and video.

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TimePlay poised to expand following funding boost

The company, which largely works with Cineplex, is set to expand into new verticals.

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Pattison Onestop expands office network

The OOH company has signed seven new deals in Alberta.

Clear Channel

Clear Channel acquired by Branded Cities Network

President Adam Butterworth says the new ownership allows Clear Channel to zero in on more rapid growth and geographic expansion.