Out Of Home Articles

The return of the TIFF street festival

ExperientialOut Of Home

The film festival’s street festival is back for a second year with activations from a number of brands, including Express and Airbnb.

Zoom Media goes niche

Out Of Home

The OOH digital media company has rebranded to focus exclusively on its network of fitness signs across Canada.

UB Media launches new digital boards

Out Of Home

The OOH company has announced the launch of a new digital network to enhance its slate of resto-bar offerings.

Fashion goes in-flight

DigitalOut Of Home

Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.

Ikea wants more action

DigitalOut Of HomeTelevision

Going for more than inspiration, the company has launched a cross-platform campaign around the release of its latest catalogue.

Spotted! A retro ice-cream truck with a twist

Out Of Home

Campari has a 1950s-style ice-cream truck doing GTA rounds to build awareness around its Jamaican rum brand.

Brands gear up to gift at TIFF

Out Of Home

Sorel and Elle Canada are the title sponsors exploring branding opportunities with celebs at the Tastemakers Lounge during the festival.

Spotted! Reese spreads out across Toronto

ExperientialOut Of Home

Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.

Tennis date at National Bank?

DigitalOut Of Home

The Rogers Cup sponsorship package includes an in-bank mobile-to-digital signage tennis game that will keep waiting clients engaged.

SendtoNews develops Canadian DOOH partnership

DigitalOut Of Home

The sports syndicator has entered into a partnership with a software developer to expand its access to place-based media.