Out Of Home

PWall

Pattison Outdoor brightens the PATH

Digital wall canvas from the OOH advertiser presents unique opportunities for advertisers in video, animation and still image formats.

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iGotcha makes a big transit move in Vancouver

The partnership marks a major foray for iGotcha into the transit space.

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Five takeaways from Zenith’s ad spend predictions

These five charts will give insights into the next three years of media spending in the market.

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Rogers signs exclusive telecom deal with Toronto Pearson

The telco giant granted the rights for media, branding, advertising and in-terminal experiences.

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ICYMI: Rogers Cup turns 40, CBC unveils new Ideas host

Plus, Twitter installs disclaimer function for politicians’ Tweets and Lisa LaFlamme named to the Order of Canada

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Breaking down Canada’s drive-to-store ad spend

Nicolas Rieul of S4M says advertisers might be putting too much spend behind “pushy” ads.

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Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

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Spotted! Lush takes a firm stand on shark finning

Lush’s Vancouver HQ was like a scene straight out of Jaws – but it was scary for a different reason.

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FrontRunner brings Amanda Dorenberg into the c-suite

Reporting to COO Janet Weiss, Dorenberg plans to onboard data top develop analytics platform.

Lights Off Nighttime

Spotted! Casper turns the lights down low

The sleep company is doing its best to tackle light pollution head-on with a creative new OOH campaign.

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Spotted! Danone declares a revolution

Like the invention of the wheel or landing on the moon, Danone’s new 100% natural yogurt is a game changer, bursting across Dundas Square.

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Captivate inks new deal with Cadillac Fairview

The deal will see Captivate’s new multipurpose screens installed throughout CF’s building network.

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Adapt Media makes a large format play in Toronto

The strategic location of Yonge and Gerrard will allow heavy foot traffic, but a “greater share of voice,” says Jamie Thompson.

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Kinetic launches Canadian outpost

Kevin McDonald and Riina Clydesdale are heading up the WPP out-of-home-focused shop.

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Novus taps digital leaders to revitalize

Anton Vassiliev will serve as managing director, strategy and media investments while Mike Rusk focuses on programmatic and Hailey Ben-Izhak makes a return to the industry.