Out Of Home

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Cinema media rev drops by 26% for Cineplex in Q3

Theatre attendance is healthy, but a decrease in buying activity across certain categories led to a big drop in ad revenue.

PATTISON Outdoor Adds Saskatoon Transit to its Advertising Inventory

Pattison Outdoor drives into Saskatoon

The new partnership includes over 100 transit vehicles and 38 transit shelters.

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Spotted! A billboard that bags your leaves

Craft beer New Standard launched with a clever campaign targeting adults during the fall season.

Astral

Astral partners with Vistar Media in programmatic play

This is the first time Astral has partnered with a U.S.-based programmatic company.

Nestle

Nestle goes programmatic with DOOH campaign

The “A Little Of What You Love” campaign was the first on Campsite’s new Outdoor Exchange.

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COMMB hires DOmedia for OOH planning software

The two companies are building a new analytics suite that includes granular audience data.

Telus Bullying

Telus comes out on top at OOH Showdown

McDonald’s, Visa and Adidas were also among the big winners for experiential, place-based and more out-of-home categories.

Pattison Digital Office Network

Pattison expands Digital Office Network

The expansion grows the digital OOH company to more than 2,000 displays nationwide.

Global Creative

Global embarks on biggest OOH buy for fall campaign

It’s also using AI and a Siri partnership to get a tech edge.

Knix Creative

Knix makes its first OOH move

Founder Joanna Griffiths says the time has come for mass brand-building efforts, rather than just demo ads on social.

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CTV steps out with a new message for fall campaign season

The brand aims to reach the next generation of CTV viewers through a more modern look and social and digital-heavy campaign.

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Spotted! HSBC Canada rolls out a giant welcome mat

The financial institute upped its airport branding strategy at Toronto by placing a welcome mat that can be seen from the air.

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Statements Media eyes digital expansion with Sharkfin acquisition

Statements purchased its main taxi advertising competitor in Canada’s major urban markets.