Out Of Home
Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?
Spotted! Corus brings human curling to the street for Big Brother Canada
A March break stunt at Toronto’s Yonge-Dundas Square promotes season five of the show on Global Television.
Neo-Traffic expands inventory, adds new digital ad option
The display advertising company will bring digital faces to a number of malls that have only previously had static advertisements, and has added a panoramic option to ad clients.
Dynamic Outdoor brings new tech and faces to major markets
The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.
Sico shows its true colours to promote new app
The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.
Abcon Media adds to Vancouver parking network
With OOH space at just as much of a premium as the city’s real estate, the company has taken up residence on columns, walls, barriers and other faces.
Spotted! McDonald’s broadcasts its breakfast message
The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.
Spotted! A transit shelter that keeps you warm
Ikea Canada has brought the feeling of being wrapped in a blanket to a Toronto OOH ad.
Spotted! Mazda turns heads
An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.
Spotted! Cashmere gets into music streaming
Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.
Pattison commits to transparency with expanded program
The OOH company has added all of its digital signs to its Eyewitness Proof of Performance program.
Bell Media restructures local radio, TV stations
More than two dozen locations across the country will be affected.
Car2Go changes media strategy for Mercedes launch
As part of the car-sharing service’s most extensive media plan yet, it’s paired with Toronto influencer Unbox Therapy for its first foray into branded content.