Out Of Home Articles
Spotted! Stratford Festival hosts Pinballapalooza
ExperientialOut Of HomeSocialThe theatre fest promoted its ongoing production of Tommy with a record-setting pinball game and a live performance in Toronto.
KFC crosses off consumers’ bucket lists
Out Of HomeRadioSocialTelevisionThe Yum! Restaurants brand has launched the “KFC Bucket List” contest, giving consumers the chance to have once in a lifetime experiences.
Okanagan Spring Brewery stays pure
DigitalOut Of HomeTelevisionThe beer’s first national campaign attempts to connect with consumers on an emotional level.
Dr. Pepper launches quirky Quebec campaign
DigitalOut Of HomePrintTelevisionThe soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.
Icy vending machines and mobile storms: MiC’s Global Tour
Out Of HomeDare’s Ian Barr and OMAC’s Rosanne Caron weigh in on a series of out-of-home executions from Scotland’s Talisker Whisky, 7UP and Spain’s ANAR.
Rickard’s introduces a summer brew
DigitalOut Of HomeSocialRickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.
Plan Canada spells out its cause
DigitalOut Of HomePrintTelevisionThe organization is supporting its “Because I am a Girl” initiative with TV spots and its first-ever buy on GO Transit.
Hailo establishes its brand in Toronto
MobileOut Of HomeSocialThe app-based cab service has launched its first paid media campaign with OOH and mobile ads.
Vancity Credit Union changes it up
DigitalOut Of HomeTelevisionThe bank is using an OOH-driven campaign with a superboard that features an image made entirely of pennies to promote its “Good Money” message.
Hellmann’s keeps it real
DigitalOut Of HomeTelevisionThe Unilever brand is looking to build momentum for its “Real Food Movement” by turning a viral video into a new TV campaign.
