Out Of Home Articles

CBCMusic.ca Festival to broadcast from Vancouver

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The pubcaster is moving the event to the West Coast this summer, after last year’s inaugural event in Toronto.

Teenage Mutant Ninja Turtles to take over Yonge-Dundas

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Nickelodeon Canada and Walmart Canada will stage an art challenge activation in advance of the Turtles motion picture release this summer.

TimePlay expands to Cineplex theatres across Canada

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The pre-movie app will move beyond screens in Toronto and Vancouver to locations around the country.

HBO Canada goes big for Game of Thrones

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The Bell Media channel is launching the largest campaign in HBO Canada’s history to promote the show’s upcoming season.

Spotted! Speed Stick erects ice wall

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The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.

Spotted! Need For Speed hands out parking tickets

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Disney promotes the Aaron Paul action flick by ticketing potential movie-goers’ vehicles.

Bell Media unveils new OOH column design in Montreal

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The Astral Out-of-Home division unveils distinct digital and static displays designed for the Quartier des Spectacles cultural hub.

Media reaction to TimsTV

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Julie Myers of ZenithOptimedia Canada, Tammy Gardner of Touche Media and Kevin Johnson of Havas Media Canada share their thoughts on Tim Hortons’s new video network.

How Bell Media’s sales department has changed since buying Astral Media

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Luc Sabbatini, president of Bell Media Sales talks about the company’s new combined office, multi-platform sales and a changed compensation model for his team.

UB Media acquires Fokus Media

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The company has purchased the digital sign network, which has faces on university and college campuses across the country.