Out Of Home
Taco Bell launches first Canadian OOH campaign
The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.
Pattison signs on with Edmonton’s growing ICE District
The OOH company is the exclusive ad sales partner for the downtown entertainment district.
Bell Media acquires Cieslok’s OOH network
The move will see Bell take on 120 outdoor assets, 47 of which are digital.
What’s next for 2017: Out-of-home
Industry members weigh-in on whether increasing investments into digital and measurement will drive more ad investment in the space.
Pattison Outdoor wins Burlington transit
The mid-size city, which ranks high on livability, fits into Pattison’s strategy to broaden coverage in the GTA.
Astral expands underground network in Montreal
The out-of-home company has brought HD, backlit digital screens to Montreal’s Metro for the first time following its acquisition of Metro Media.
Dynamic taps suburbs for newest billboards
The out-of-home advertising company says its goal is to spread out its advertisements and not focus as much on busy highways like the Gardiner.
Spotted! KitchenAid unveils gingerbread city to drive holiday sales
The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.
Spotted! Royal Roads University’s new lending library
The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.
Astral launches data-driven OOH product
The advertising company will use data from frequently updated services like Google Maps to create campaigns that are in the context of people’s everyday lives.
Beanfield touts its indie cred in first ad campaign
After nearly 30 years in the business, the telco is positioning itself as a tuned-in, local, indie service provider in its multiplatform ad effort.
WestJet turns Union Station into an airport lounge
The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.
Cineplex to build screens for Ivanhoe Cambridge
The new network will include 230 digital displays, including a new 4K HD screen for the company.
Bell Media launches cross-country Gusto campaign
The multiplatform campaign will aim to capture a mostly-female audience and direct them to the specialty channel’s free preview period.
The Grey Cup gets creative with OOH
Promotion for this year’s CFL championship have kicked into high gear, with an emphasis on attracting general sports fans by tying into Toronto landmarks on social media.