Out Of Home Articles



Philly ups its OOH

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With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.



Lamar Advertising partners with Imagi Outdoor to expand reach in Quebec

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The deal means Lamar will now have OOH reach in 140 markets across the province.



CBCMusic.ca Festival to broadcast from Vancouver

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The pubcaster is moving the event to the West Coast this summer, after last year’s inaugural event in Toronto.



Teenage Mutant Ninja Turtles to take over Yonge-Dundas

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Nickelodeon Canada and Walmart Canada will stage an art challenge activation in advance of the Turtles motion picture release this summer.



TimePlay expands to Cineplex theatres across Canada

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The pre-movie app will move beyond screens in Toronto and Vancouver to locations around the country.



HBO Canada goes big for Game of Thrones

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The Bell Media channel is launching the largest campaign in HBO Canada’s history to promote the show’s upcoming season.



Spotted! Speed Stick erects ice wall

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The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.



Spotted! Need For Speed hands out parking tickets

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Disney promotes the Aaron Paul action flick by ticketing potential movie-goers’ vehicles.



Bell Media unveils new OOH column design in Montreal

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The Astral Out-of-Home division unveils distinct digital and static displays designed for the Quartier des Spectacles cultural hub.



Media reaction to TimsTV

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Julie Myers of ZenithOptimedia Canada, Tammy Gardner of Touche Media and Kevin Johnson of Havas Media Canada share their thoughts on Tim Hortons’s new video network.