Out Of Home Articles



Evergreen wants you to live in a car

Out Of Home

The national charity has asked that a Canadian live in its eco-friendly car for an entire month in order to highlight the issue of commuting time in the city.



Reactine sides with sufferers

Out Of HomeTelevision

The Johnson & Johnson brand has released a new batch of OOH and TV spots which take allergy symptoms seriously.



Astral Media shareholders approve BCE takeover deal

DigitalOut Of HomeRadioTelevision

Investors holding each of Astral Media’s three classes of shares voted over 99% in favour of the takeover deal during a meeting in Montreal.



Maynards lets Granny loose

Out Of Home

The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.



Kokanee makes a movie

DigitalOut Of HomeTelevision

The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.



Agropur asks if you’ve seen them

Out Of HomePrint

The dairy cooperative is promoting with a new OOH and print campaign in Toronto and Vancouver.



Julie Myers takes the top spot at COMB

Out Of Home

The ZenithOptimedia president was named board chair at the organization’s recent meeting.



New York Fries travels with consumers

Out Of HomeRadio

The QSR dotted Toronto with outdoor ads and launched a nationwide radio campaign to entice mall-goers to try out its new poutine.



Maille couples its latest campaign with a tour

ExperientialOut Of HomeTelevision

The mustard brand is attempting to increase market share with a tasting tour, along with new TV spots in Quebec and outdoor placements in English Canada.



Astral unveils Carte Blanche finalists

Out Of Home

The contest will see one team from the 19 English finalists and one team from the 10 French finalists win a trip for two to Cannes and a free transit campaign.